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Top 20 Things to Do in Aomori: Festivals, Sightseeing, Food & More

Top 20 Things to Do in Aomori: Festivals, Sightseeing, Food & More

Last updated: 11 September 2025

Looking for things to do in Aomori? This stunning prefecture located at the northern tip of Honshu, Japan, seamlessly blends nature and culture. From the awe-inspiring natural wonders of Oirase Gorge and Mt. Hakkoda to the grand lantern floats of the Nebuta Matsuri festival, Aomori has plenty to offer.

Check out our list of 20 must-visit attractions, including juicy Aomori apple orchards and the best places to indulge in seafood, and get ready for an unforgettable adventure!

Image: Oirase Gorge, Nebuta Matsuri, Hirosaki Castle, Maguro-don from Tsurugameya Shokudo (Photos: PIXTA and previous articles)

Table of Contents
  1. Sightseeing Charms & Essential Travel Information in Aomori
  2. Top Sightseeing Spots in Aomori
  3. Best Things to Do in Aomori
  4. Must-Try Foods in Aomori
  5. Must-Visit Places for Aomori Souvenir Shopping
  6. Aomori's Popular Annual Events

Sightseeing Charms & Essential Travel Information in Aomori

Aomori is a Japanese prefecture with natural attractions like the Oirase Gorge national park, the Shirakami Sanchi UNESCO World Heritage site, and the famous maple leaf viewing of Mt. Hakkoda. Its summer festival, the Aomori Nebuta Matsuri, is a globally acclaimed celebration. Besides, Aomori is famous for local delicacies such as apples, Oma tuna, and seafood rice bowls.

The main public transportation options are the Tohoku Shinkansen (bullet train) and JR train services. If you plan to explore Aomori and the broader Tohoku region during your trip to Japan, purchasing a JR Pass that can provide substantial savings is highly recommended.

Top Sightseeing Spots in Aomori

1. Trek Through the Hidden Paradise of Oirase Gorge

(Photo from article a3000124)
(Photo from article a3000124)

The Oirase Gorge is a natural wonder stretching approximately 14 kilometers, featuring breathtaking waterfalls, crystal-clear streams, and pristine landscapes, all untouched by human hands.

It has been designated as both a National Special Natural Monument and a Special Place of Scenic Beauty in Japan, making it a quintessential gem of the country's natural sights. The scenery transforms with the seasons, with vibrant greenery making summer an ideal time for hiking and exploration. Autumn brings enchanting red hues of maple leaves, while winter showcases the captivating spectacle of frozen waterfalls, making the gorge a year-round wonder.

For those seeking to further immerse themselves in the natural beauty of Oirase Gorge, the luxury Hoshino Resorts Oirase Keiryu Hotel is an excellent option for a tranquil retreat.

How to Access Oirase Gorge
  • The easiest way to reach Oirase Gorge is by JR route bus from Aomori Station, Shin-Aomori Station, or Hachinohe Station, all of which are served by the Tohoku Shinkansen. Buses run seasonally, so be sure to check schedules in advance when planning your trip.
Getting Around
  • The gorge stretches approximately 14 kilometers and is best explored on foot or rental cycle. Well-maintained walking paths follow the stream, making it ideal for a day hike. You can start at either the Nenokuchi (Lake Towada) or Ishigedo side and take a return bus back when finished.
  • Oirase Stream
    • Address Okuse, Towada-shi, Aomori, 034-0301
      View Map
    • Nearest Station Hachinohe Station (Hachinohe Line / Tohoku Shinkansen / Hokkaido Shinkansen / Aoimori Tetsudo)
      90 minutes by bus
    • Phone Number 0176-75-2425

2. Explore Shirakami Sanchi: Discover the Pristine Natural Beauty of a World Heritage Site

(Photo from article a3000184)
(Photo from article a3000184)

Shirakami Sanchi is a primeval forest that spans across Aomori and Akita Prefectures, covering an area of approximately 130,000 hectares. It is considered to be the largest primeval forest in the world. The forest is home to popular tourist attractions such as Aoni-ike Pond, Anmon Falls, and Lake Juniko. In 1993, it was designated as a UNESCO World Heritage Site. Despite the calm and unspoiled environment, the forest is perfect for exploration with several hiking trails available. Before embarking on any hiking expedition, visitors can visit the Shirakami Sanchi Visitor Center located at the entrance. At the center, visitors can learn about the local ecosystem, hiking trail routes, scenic viewpoints, and more. Guided hiking tours led by local experts are also available.

How to Access Shirakami Sanchi
  • From JR Hirosaki Station, take a bus to the Shirakami Sanchi Visitor Center; —it's about a 55-minute ride. For a more seamless experience, especially if you're unfamiliar with the area, joining a guided tour is a convenient option, as it often includes transportation.
Getting Around
  • Visitors can explore several well-maintained walking trails around the visitor center without a guide, including popular routes like the Beech Forest Trail and Anmon Falls. Trail maps and basic English signage are available, but due to limited transportation options and spotty mobile reception, it's best to plan your route ahead. Guided hiking tours led by local experts are also available.
  • Shirakami Sanchi Visitor Center
    白神山地ビジターセンター
    • Address 61-1 Kanda, Nishimeya-mura, Nakatsugaru-gun, Aomori 036-1411
    • ・Hours: 8:30 AM - 5 PM
      ・Website: https://www.experience-shirakami.com/

3. Tour Around Hirosaki Park and Hirosaki Castle: A Must-See Spring Destination with Picturesque Cherry Blossom Moat

(Photo from article a3000008)
(Photo from article a3000008)

Hirosaki Castle is the only castle in the Tohoku region that has preserved its Edo-era main keep until today. The open grounds surrounding the main keep are called Hirosaki Park, which boasts around 2,600 cherry blossom trees. During spring, the fallen cherry blossoms create a stunning pink carpet on the surface of the moat, making Hirosaki Park one of the top cherry blossom viewing spots in Japan.

Other seasons offer unique attractions as well. Summer brings lush greenery, autumn boasts vibrant foliage, and enchanting winter scenes adorned with lanterns. Within the park, various historical structures and castle ruins can be found, making it an excellent place for a leisurely stroll, a picnic, and sightseeing.

How to Access Hirosaki Park & Castle
  • The closest station is JR Hirosaki Station, about a 30-minute walk from the park. Alternatively, you can opt for a 10-minute taxi ride or take a bus to Shiyakusho-mae, which takes about 15 minutes, followed by a 4-minute walk.
Getting Around
  • Hirosaki Park is spacious but easy to explore on foot, with paved paths and clear signage leading to the castle, cherry blossom spots, and historical sites. You can enjoy leisurely strolls, picnics, and sightseeing throughout the park in any season without needing additional transport.

Recommended Hotels Near Hirosaki Park

4. Delight in Neputa Matsuri Floats and Shamisen Masters at Tsugaru-han Neputa Village

Photo: PIXTA
Photo: PIXTA

Located right next to Hirosaki Park, the Tsugaru Han Neputa Village is a themed facility showcasing the actual lantern floats that have appeared in the local Nebuta Matsuri festival. The on-site staff even performs with flutes and drums to provide a lively experience reminiscent of the Neputa Matsuri festivities in Aomori City. Listening to a live performance of the shamisen (a traditional Japanese instrument) by professional masters is highly recommended. Performances are held almost hourly, and even for the same piece, the improvisational changes bring a unique atmosphere every time, showcasing true charm of the Tsugaru shamisen.

You can also explore Aomori craft workshops, shop for local products, enjoy freshly baked senbei (rice crackers), dine at restaurants, and savor delicious ice cream. It's a great place to visit on your way to or from Hirosaki Castle.

How to Access Tsugaru-han Neputa Village
  • Tsugaru-han Nebuta Village is conveniently located just a 5-minute walk from the north or east gates of Hirosaki Park, making it easy to visit on foot.
Getting Around
  • The village is compact and designed for easy exploration on foot. You can enjoy the lantern displays, craft workshops, shops, and performances without needing any additional transportation within the facility.
  • Tsugaru-han Neputa Village
    津軽藩ねぷた村
    • Address 61 Kamego-cho, Hirosaki-shi, Aomori 036-8332
    • ・Hours: 9 AM - 5:30 PM (Last Entry 5 PM)
      ・Website: http://neputamura.com/en/

5. Visit the Aomori Prefectural Museum of Art, Home to Nara Yoshitomo's 'Aomori-ken'

Photo: PIXTA
Photo: PIXTA

The Aomori Prefectural Museum of Art is located beside Japan's largest Jomon archaeological site, the Sanai Maruyama Site. The museum has a modern minimalist architectural style both on the exterior and interior. It showcases works by Aomori's own artists, including Nara Yoshitomo's 8.5-meter-tall sculpture, "Aomori-ken," and a 6-meter-tall figurative sculpture called "Miss Forest." These pieces are particularly beloved by art enthusiasts and culture lovers. The museum also hosts special exhibitions, and has a gift shop and café, where visitors can immerse themselves in art.

How to Access Aomori Prefectural Museum of Art
  • From JR Aomori Station, take City Bus No. 6 to the Sanai Maruyama Site (about 20 minutes). Or from JR Shin-Aomori Station’s east exit, catch the Nebuta-go Route Bus to Kenritsu Bijutsukan-mae, which takes around 10 minutes.

6. Enjoy the Dreamy Beauty of Lake Towada: Azure Waters and Lush Greenery in Harmony

(Photo from article a3000125)
(Photo from article a3000125)

Lake Towada, situated on the border of Aomori and Akita Prefectures, is Japan's third-deepest lake, with a depth of 327 meters. Its beauty is both pristine and somewhat mystical, earning it a place as a Special Place of Scenic Beauty and a Natural Monument in Japan, just like the Oirase Gorge. The landscape transforms with the seasons and time of day, making it a popular destination during the summer peak in August. However, the autumn foliage, with its vibrant red and gold hues, is also a popular time to visit. It's recommended to take a sightseeing boat to surround yourself in the breathtaking natural scenery.

In addition to the stunning lake views, the Lake Towada area features attractions like Towada Trout Cuisine Cafes and the Towada Shrine, making it a great place for additional exploration.

How to Access Lake Towada
  • From JR Aomori Station, take the Mizuumi-go bus directly to Lake Towada. The trip takes about 3 hours. Bus schedules can be limited, so check times in advance.
Getting Around
  • Lake Towada covers a wide area with multiple sightseeing spots. Local shuttle buses run between key points like the Towada Visitor Center and observatories. Alternatively, renting a bike or car is recommended for more flexibility.
  • Lake Towada
    十和田湖
    • Address 486 Oirase Towada Lakeside House, Towada-shi, Aomori 018-5501

Enjoy the Lakeside Scenery to the Fullest: Recommended Hotels Around Lake Towada

7. Walk Across the Tsuru no Mai Bridge: A Wooden Arched Bridge in a Landscape Painting

(Photo from article a3000184)
(Photo from article a3000184)

The Tsuru no Mai Bridge is situated in Tsuruta Town, on the western side of Aomori Prefecture. It's known for being Japan's longest wooden triple-arch bridge, spanning approximately 300 meters. The bridge's elegant curves reflect beautifully in the calm and serene waters, creating a dreamy and picturesque scene. It's one of the most popular photography spots in the Tohoku region, whether you visit during spring's cherry blossom season, enjoy the summer sunset, witness the autumn leaves, or experience the winter wonderland. Each moment you spend here leaves a lasting impression, making it a favorite location for many photographers.

On both ends of the bridge, you'll find Fujimi Lake Park and the Japanese Crane Nature Park, where you can explore further. Once you return to Mutsu-Tsuruta Station, you can visit the Queue de Lapin bakery for souvenirs and snacks.

It's important to note that the Tsuru no Mai Bridge will undergo renovation and refurbishment work from September 2023 to March 2026. During this period, the bridge will be closed for certain months, but its appearance will not change significantly. Special events are expected to be held during the closure periods, allowing visitors to enjoy the site.

How to Access Tsuru no Mai Bridge
  • The nearest station is JR Mutsu-Tsuruta Station. From there, it's about a 10-minute taxi ride to the bridge. Alternatively, if you prefer to walk, it takes approximately 30–40 minutes on foot.

*Note that the Tsuru no Mai Bridge is undergoing renovation and refurbishment work until March 2026. Until then, the bridge is closed for certain months, but its appearance will not change significantly. Special events are expected to be held during the closure periods, allowing visitors to enjoy the site.

  • Tsuru no Maihashi Bridge
    鶴之舞橋
    • Address 81-150 Mawariyan Osawa, Tsuruta-cho, Kitatsugaru-gun, Aomori 038-3542
    • Hours: Open 24 hours

8. Enjoy Breathtaking Views of Mt. Hakkoda on the Hakkoda Ropeway

(Photo: Boophuket/Shutterstock.com)
(Photo: Boophuket/Shutterstock.com)

Mt. Hakkoda is a volcanic mountain range, and its highest peak reaches 1,585 meters above sea level. The Hakkoda Ropeway, situated at an altitude of 1,324 meters on Mt. Tamoyachi, provides breathtaking views from both the cable car and the observation deck at the summit. During the summer, you can enjoy hiking along the trails and immerse yourself in the refreshing natural scents. The fall season is famous for the entire mountainside turning into a stunning carpet of red foliage. In winter, you can appreciate the beauty of frost-covered trees and indulge in skiing. It's a popular year-round destination with something to offer in every season.

How to Access Mt. Hakkoda
  • From JR Aomori Station, seasonal JR buses run during summer and winter directly to Hakkoda Ropeway Station. The bus ride takes about 60 to 80 minutes.
Getting Around
  • Once at the ropeway station, you can easily explore the area by taking the ropeway or walking nearby trails.

Best Things to Do in Aomori

1. Witness the Spectacular Nebuta Floats at Aomori Nebuta Matsuri, the Summer Extravaganza

(Photo from article a3000106)
(Photo from article a3000106)

The Aomori Nebuta Matsuri is a grand summer festival held annually from August 2nd to 7th in Aomori City. The festival is renowned for its impressive display of around 20 huge Nebuta lantern floats that parade through the streets of the city center. The floats are pulled by enthusiastic performers who sometimes come very close to the spectators. The performers dance wildly and shout, creating an exhilarating display of energy. Tourists can join the festivities as "haneto" by renting festival attire, enhancing the lively atmosphere of the event. The festival is one of the three major festivals in the Tohoku region and attracts over 2 million people every year.

Since the festival is a popular event, it's recommended that you plan your visit well in advance and ensure your accommodation and transportation are booked early. For a more comfortable experience, you can even purchase premium seats that allow you to get up close and feel the full impact of the massive floats!

How to Access Nebuta Matsuri
  • The Nebuta Matsuri is held in central Aomori City, easily accessible via JR Aomori Station. From the station, it’s about a 10-minute walk to the main parade routes and festival venues.
Getting Around
  • During the festival, many roads in downtown Aomori are closed to vehicles to accommodate the parade and crowds. It’s best to explore the festival area on foot. Public transportation may be limited or rerouted during the event, so plan accordingly and allow extra time for travel.

2. Take a Ride on the Nostalgic Tsugaru Railway Stove Train, Enjoy Snowy Scenery, and Grill Squid

Photo: PIXTA
Photo: PIXTA

The Tsugaru Railway in Aomori has a history of over 90 years. During the winter months, it offers a unique experience with its "Stove Train." This special train ride provides a nostalgic atmosphere with vintage seats and car floors. The carriages are equipped with round coal stoves, which were used by people to keep warm during frigid journeys in the past. Although it's now a seasonal tourist train, you can still purchase grilled squid and Japanese sake while traveling. Looking out the window at the snowy landscape and savoring the aroma of grilled squid creates a sensation similar to that of stepping into a world from a Showa-era Japanese movie. This makes it a favorite among international tourists.

How to Access the Stove Train
  • The Stove Train runs between Tsugarugoshokawara Station and Tsugarunakasato Station in western Aomori Prefecture. Both stations are accessible via the Tsugaru Railway Line.
Getting Around
  • The train covers the route with three daily departures from December 1 to March 31. Besides the regular fare, passengers need to purchase a separate 500 yen Stove Train ticket. Since the train is the experience itself, no additional local transportation is needed along the route.

3. Soak at Asamushi Onsen: Sea Views, Sunset, and Relaxing Hot Springs

(Photo from article a3000191)
(Photo from article a3000191)

Asamushi Onsen is a hot spring town situated on the coast in the eastern part of Aomori. The hot spring features clear and colorless spring waters that are believed to have therapeutic effects for nerve pain and rheumatism. After bathing, you will feel your skin become incredibly smooth. You will find several hot spring accommodations with unobstructed sea views near the train station. There is also a roadside rest area called YU-SA Asamushi, which offers scenic baths. Asamushi Sunset Beach is a short walk away and offers a stunning sunset view. Whether you want to enjoy the hot springs for a day trip or stay overnight, Asamushi Onsen offers a delightful experience.

How to Access Asamushi Onsen
  • Asamushi Onsen is just a short trip from Aomori City. From JR Aomori Station, take the Aomori Railway tram and get off at Asamushi-Onsen Station. The journey takes about 21 minutes.
Getting Around
  • The onsen town is compact and easily walkable, with various ryokan, shops, and hot springs within a short stroll from the tram stop.
  • Asamushi Onsen
    • Address Asamushi Onsen Tourism Association, 70 Asamushi Hotarudani, Aomori City, Aomori Prefecture, 039-3501
      View Map
    • Nearest Station Asamushionsen Station (Aoimori Tetsudo)
      20 minutes by car
    • Phone Number 017-752-3250

4. Embrace Coastal Beauty at Legendary Koganezaki Furofushi Onsen – "The Timeless Hot Spring"

(Photo from article a3000260)
(Photo from article a3000260)

Koganezaki Furofushi Onsen is a hot spring facility located on the coast of the Sea of Japan. It is an open and relaxing facility that offers accommodations and same-day bathing. The facility has an indoor bath known as the "Golden Bath," an outdoor "Fountain of Youth" bath, and a seaside open-air bath. The reddish-brown spring water not only has a soothing and moisturizing effect on the skin, but it has also earned the nickname "Fountain of Youth."

You can enjoy the view of the waves crashing against the rocky shore while listening to the soothing sounds of the sea.

How to Access Koganezaki Furofushi Onsen
  • The nearest station to Koganezaki Furofushi Onsen is WeSPA Tsukiyama Station on the JR Gono Line. To get there, take the Resort Shirakami express train from JR Shin-Aomori Station. The train journey takes about 2 hours and 20 minutes. From WeSPA Tsukiyama Station, a shuttle bus will take you to the onsen in about 40 minutes, bringing the total travel time to roughly 3 hours.

    Be sure to check the train schedule ahead of time and reserve the shuttle in advance, as it runs according to the arrival times of the Resort Shirakami train.
Getting Around
  • Once at the onsen, the facility is easily walkable.
  • Koganezaki Furofushi Onsen
    黄金崎不老ふ死温泉
    • Address 15, Shimo-Kiyotaki, Oaza-Nobesaku, Fukaura-machi, Nishitsugaru-gun, Aomori, 038-2327

    Vacancy search, reservation

    Check with our partner site as the latest rates, rate details, and guest room requirements may vary.

5. Experience Aomori's Must-Visit Seaside Skiing Destination: The Snowy Wonderland at Aomori Spring Ski Resort

(Photo from article a3000027)
(Photo from article a3000027)

Aomori Spring Ski Resort is situated to the north of Mount Iwaki, Aomori's highest peak, and surrounded by pristine Japanese Zelkova forests. It is renowned for its consistent snowfall and fine powder snow, making it a popular choice for skiers and snowboarders of all levels. The resort features 14 different slopes, catering to both beginners and experienced thrill-seekers who can enjoy the exhilaration of descending from higher altitudes. Additionally, equipment rentals and skiing lessons are available. The breathtaking views include frozen forests and the deep blue expanse of the Sea of Japan, providing a delightful skiing experience.

How to Access Aomori Spring Ski Resort
  • From Shin-Aomori Station, take the Resort Shirakami express train to Ajigasawa Station on the JR Gono Line. The train journey takes approximately 90 to 100 minutes. From Ajigasawa Station, it's a 20-minute drive to the resort. Please note that there is no shuttle service between the station and the resort; taxis are available at the station.
Getting Around the Resort Area
  • The base area is compact and easily walkable, with the hotels and the gondola station located nearby. There are no intra-resort shuttle buses, so guests typically walk between accommodations, dining areas, and ski lifts.

Must-Try Foods in Aomori

1. Savor Viennese Sweets Strauss: Indulge in a Slice of Sachertorte and Freshly Baked Apple Pie for a Graceful Afternoon Delight

(Photo from article a3000046)
(Photo from article a3000046)

Viennese Sweets Strauss is an Austrian-style tearoom that you can reach within a short 6-minute walk from Aomori Station. The head chef, who holds a nationally recognized certification, has undergone extensive training in Austria and crafts all the recipes used here. The tearoom has a luxurious classical ambiance and serves authentic Viennese pastries. Two of the most popular items on the menu are the Austrian national treasure, "Sachertorte," and the "Freshly Baked Apple Pie" made with Aomori apples.

  • Viennese Sweets Strauss
    ウィーン菓子 シュトラウス
    • Address 1-13-21 Shinmachi, Aomori-shi, Aomori 030-0801
    • ・Hours: 10:30 AM - 5 PM
      ・Closed: Mondays and Tuesdays

2. Fujita Memorial Garden's Taisho Romantic Tea Room: Sample an Array of Aomori's Popular Apple Pies in One Go

Apple Pie Showcase (Photo: PIXTA)
Apple Pie Showcase (Photo: PIXTA)

The Taisho Romantic Tea Room is located on the ground floor of the Fujita Memorial Garden, right next to Hirosaki Park. This charming vintage-style café serves delicious food such as curry rice and pasta, but what really attracts visitors are the mouth-watering apple pies. The café offers up to nine different types of apple pies from various local bakeries, so you can enjoy a wide range of flavors without having to travel around the town. They even provide details about the temperature, the amount of cinnamon used, and whether the pies are available for takeout, ensuring you have a delightful and hassle-free experience.

3. Aomori Nokke Don: Dive into a Seafood Extravaganza with a Build-Your-Own Deluxe Seafood Bowl

3. Aomori Nokke Don: Dive into a Seafood Extravaganza with a Build-Your-Own Deluxe Seafood Bowl

The Aomori Fish and Vegetable Center is not your typical seafood market, located just a 4-minute drive from Aomori Station. Here, you can purchase "Nokke Don" meal tickets, which come in a set of 12 for 2,200 yen or 1 for 190 yen. With these tickets, you can create your own deluxe seafood bowl by exchanging them for white rice and a variety of ingredients at various stalls. You have a wide range of options to choose from, including fatty tuna belly, lean tuna, scallops, fresh shrimp, and more. This is a great way to enjoy all your favorite seafood in a single bowl, making it a fantastic value for money and a fun experience. If you're a seafood lover, Aomori Fish and Vegetable Center is a must-visit destination for you.

  • Aomori Gyosai Center (Aomori Nokkedon)
    青森魚菜センター(青森のっけ丼)
    • Address 1-11-16 Furukawa, Aomori-shi, Aomori 030-0862
    • ・Hours: 7 AM - 4 PM
      ・Closed: Tuesdays
      ・Website: https://nokkedon.jp/

4. Tsurugameya Shokudo: Feast on an Unbelievable Portion of Value-Priced Blackfin Tuna Bowl

(Photo from article a3000105)
(Photo from article a3000105)

Tsurugameya Shokudo is a cherished local eatery renowned for serving a diverse range of seafood bowls prepared from the freshest catch of the day. They offer an array of delicious options, such as blackfin tuna, longfin tuna, local bluefin tuna, salmon roe, and even fresh sea urchin. However, the most in-demand dish is their towering blackfin tuna bowl. The picture above showcases the "Sakura Longfin Tuna Bowl" on the left and the "Blackfin Tuna Bowl" on the right, both of which are incredibly alluring and bound to tantalize your taste buds.

  • Tsurukameya Shokudo
    鶴亀屋食堂
    • Address 293-14, Hotarutani, Asamushi, Aomori-shi, Aomori, 039-3501
    • ・Hours: 11 AM - 3 PM (Last Order 2:30 PM)

5. Hasshoku Center: Satisfy Your Culinary Cravings with Grilled Oysters, Tempura, Set Meals, and Sushi

(Photo courtesy of Hachishoku Center)
(Photo courtesy of Hachishoku Center)

Hasshoku Center is a large market that has about 60 stalls offering a wide variety of products such as freshly caught seafood, vegetables, meat, snacks, and alcoholic beverages. You will find a wide selection of food items, and many of the stalls offer dining options. These include tempura bowls, customizable seafood bowls, and Aomori regional specialties like "Senbei Soup." One of the most popular attractions for visitors who enjoy Japanese seafood is Shichiri Village, where you can have all the ingredients you purchase at the market freshly grilled and served.

You can easily reach the market by taking a 100-yen shuttle bus from the east exit, bus stop #4, of JR Hachinohe Station.

  • Hasshoku Center
    八食センター
    • Address 22-2 Kawaragi Kizuna Shinsai, Hachinohe-shi, Aomori 039-1161
    • ・Market district: 9 AM - 6 PM
      ・Aji Yokocho: 9 AM - 6 PM (Last Order 5:30 PM)
      ・Kitchen Stadium: 9 AM - 9 PM
      ・Closed: Wednesdays (Kitchen Stadium is open year-round)
      ・*Hours may vary on Obon and New Year's Eve holidays, so please check the website for details.
      ・Website: https://www.849net.com/en/

Must-Visit Places for Aomori Souvenir Shopping

1. Aomori Prefecture Tourist and Specialty Product Center (ASPM)

(Photo courtesy of Aomori Prefecture Tourist and Specialty Product Center - ASPM)
(Photo courtesy of Aomori Prefecture Tourist and Specialty Product Center - ASPM)

The Aomori Prefecture Tourist and Specialty Product Center, also known as ASPM, is a one-stop-shop for Aomori souvenirs. It offers a wide range of traditional crafts like Tsugaru Lacquerware, which is created using a special lacquering technique. You can also find textile arts such as Tsugaru Komon Embroidery and Nambu Embroidery, both originating from the snowy regions. Food lovers can also find treats made from Aomori apples, cakes inspired by the Nebuta Festival, and more.

In addition to these souvenirs, ASPM has a restaurant food court, an observation deck with a scenic view, and freshly baked apple pies. The center is conveniently located just an 8-minute walk from the east exit of Aomori Station.

Good to Know
  • Access to the 13th-floor observation costs around 400 yen (or 850 yen if you want to include the 360° Nebuta theater combo ticket).
  • An ATM and a multilingual tourist information desk are available, so it's also a good stop to get your bearings in Aomori.

2. A-FACTORY Apple Factory

(Photo from article a3000109)
(Photo from article a3000109)

A-FACTORY is an all-in-one marketplace that offers a wide variety of local produce and specialty products from Aomori. Apart from fresh apples, you can also find apple-related items such as apple liqueur, dried fruits, and various local seasonings. Additionally, if you spend over 5,000 yen in the "foodMarche" section, you can enjoy duty-free shopping. Please check on-site for specific duty-free items and calculations.

Furthermore, A-FACTORY is home to several dining options, including award-winning freshly baked apple pies from the Hirosaki Apple Pie Contest, ice cream made from different apple varieties, an on-site apple liqueur workshop, a 100% Wagyu beef burger joint, and a restaurant serving beautifully presented omelette rice. The marketplace is conveniently located just a 2-minute walk from Aomori Station, and next to it is Warasse Nebuta House where you can explore the world of the Nebuta Festival.

Good to Know
  • Spend over 5,000 yen in the foodMarche section to qualify for duty-free shopping—but note that not all items are eligible, so check with staff for details.
  • The apple liqueur workshop often offers free tastings, perfect for finding your favorite flavor before taking a bottle home.
  • If you're planning to stock up on apple products, consider bringing an extra bag or making use of delivery services offered at some shops.
  • A-FACTORY
    A-FACTORY
    • Address 1-4-2 Yanagawa, Aomori-shi, Aomori 038-0012
    • ・Hours: Stores 10 AM - 7 PM, Restaurants 11 AM - 6 PM (Last Order 5:30 PM) (*Some stores have different hours.)

Aomori's Popular Annual Events

Towada Lake Winter Tale (Towada Lake, Lakeside Rest House)
January 31 - February 24, 2025
Hirosaki Castle Snow Lantern Festival (Hirosaki Park)
February 7 - 11, 2025
Hirosaki Cherry Blossom Festival (Hirosaki Park)
April 16 - May 5, 2025
Towada Lake Water Festival (Towada Lake, Lakeside Plaza in front of the Bridge)
July 14–15, 2025
Asamushi Onsen Nebuta Festival (Asamushi Onsen)
July 19–20, August 14, 2025
Asamushi Onsen Fireworks Festival (Asamushi Onsen)
July 27, 2025
Hachinohe Sansha Taisai / Three Shrine Festival (Hachinohe City)
July 31 – August 4, 2025
Aomori Nebuta Festival (Aomori City)
August 2–7, 2025
Hirosaki Nebuta Festival (Hirosaki City)
August 1–7, 2025
Towada City Summer Festival Fireworks (Towada City Central Park)
August 14, 2025
Hachinohe Fireworks Festival (Hachinohe, Tanesashi Fishing Port)
August 17, 2025
Autumn Foliage Viewing Season (Hakkoda Mountains)
Late September – Mid-October
Autumn Foliage Viewing Season (Hirosaki Park)
Mid-October – Early November
Winter Sakura Illumination (Hirosaki Park)
December – February
Oirase Gorge Icefall Festival (Oirase Gorge)
Mid-December – Late February

Aomori isn’t just about the famous summer Nebuta Festival—it’s packed with amazing things to see and do all year round. Whether you’re checking out the cherry blossoms in spring, enjoying fall colors, or cozying up during winter’s snowy season, there’s always something new to discover. Just remember to book ahead, so your trip goes smoothly and you can soak up every moment in this amazing part of Japan.

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*This information is from the time of this article's publication.
*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.

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