Anello® TOKYO opened in Harajuku in December 2019. They have a gorgeous lineup that you can only find here, such as products that you could normally only buy online, new seasonal products, Harajuku-limited products, and playful products that will amaze you.

The cosmetics shop @cosme TOKYO was opened in January 2020 on the former site of the Gap Flagship Harajuku. This is the first street shop operated by iStyle, which operates a comprehensive cosmetics and beauty website, @cosme, in Japan. The store is divided into three floors, with more than 200 brands and approximately 20,000 products, making it a fun space just to stop by and check out.

At LOFT, a chain store that handles household goods, they are developing a new store called Cosmeloft that specializes in beauty and health care products. The first store, Cosmeloft Tokyu Plaza Omotesando Harajuku, opened on the 5th floor of Tokyu Plaza Omotesando Harajuku in April 2019. As the store is compact, they focus on “seasonal” cosmetics aimed at women who are on top of current trends in Omotesando.

The flagship store Shibuya Loft also sells trendy items. They have their own lines of products, such as LOFCOS, that has been praised for its originality and high quality.

LINE FRIENDS FLAGSHIP STORE Harajuku opened in March 2018 as the 100th store in the world (including pop-up stores). It is a store specializing in LINE, a communication app that is favored by people throughout Asia. In addition to the original characters BROWN & FRIENDS, they have a large selection of limited goods for new characters such as BT21.

This Omotesando store is one of the few vintage shops in the world that handles only vintage Chanel. There are over 1,000 bags and accessories. In the nearby neighborhood, you will find the vintage Chanel apparel and the AMORE Wardrobe selling shoes.

KOH'S LICK CURRO is a luxury shop that offers a selection of items from Europe, Asia, and the United States. With the concept of "enjoying all genres," they have more than 50 brand products including famous Maison brands, up-and-coming brands, and brands of various genres in Japan. Brands include Maison Margiela, MARNI, yohji yamamoto, MSGM, alexanderwang, JOHN LAWRENCE SULLIVAN, AKIKO AOKI, and many more!

The OSEWAYA Harajuku store on the 1st floor of Harajuku Alta is a store that makes you smile with a lot of cheap and cute accessories and miscellaneous goods. With the motto of "Being fresh in the season," this store has more than 10,000 Petit Pla Axes including original products and unique accessories that you cannot find anywhere else. You will also get miscellaneous goods. As the name of the store implies, the staff are very friendly. It's a shop that you can enjoy seeing all they have to offer so much that time will fly by.

A two-minute walk from JR Harajuku Station is Picnic Harajuku, which sells popular character goods and cute pop goods. They sell various Japanese goods, Japanese T-shirts, and many original products at low prices.

The general store ASOKO from Osaka has about 1,000 low-priced items in the 100 - 300 yen range. Kitchenware and stationery with a wide assortment of colors and fun designs are surprisingly affordable - even if you buy all colors. The prices are so reasonable that you can be impulsive in your purchases. In addition to various cute goods, they also have aluminum interior goods and tools.

Laforet Harajuku, the fashion building, is a shopping center with about 140 popular stores. Stores include the latest fashion and accessories, miscellaneous goods, CDs, and cafes. Inside the building, there are shops from the 1.5th basement floor to the 5th floor. The 6th floor of the top floor is the Laforet Museum Harajuku.

HYSTERIC MINI Harajuku Main Store, which was created as a kids’ version of the popular apparel brand HYSTERIC GLAMOUR, is a popular children's clothing brand that has colorful and pop designs. The design has plenty of subculture elements from the 1960s to the 1980s. The trademark character Mini is very popular with fashionable moms. In addition to the boys’ style of grunge fashion and cute girls’ style, MY FIRST HYSTERIC for newborns is also popular. They also have toys, tableware, and stationery.

ROXY TOKYO, the only ROXY brand store in Japan, opened on May 25, 2019, on Cat Street, Harajuku. They sell limited collaboration products and original limited edition products that match the local characteristics of Harajuku and Shibuya.

Check out this Harajuku store of popular uniform fashion brand CONOMi. You can make your own uniform from the many color variations and wide variety of items. You can make and purchase Japanese dramas and movies, uniforms worn by Japanese idols, and uniforms worn by Japanese high school students.

The WOODEN DOLL Takeshita Street Store on Takeshita Street is a large shop from the 1st floor to the 3rd floor. It is an affiliated store of men's clothing Sakazen, which is famous for handling large sizes, and it is a select shop for men's casual wear on the first and second floors. The latest trend items are blended with the fashion taste unique to Takeshita Street.

Vendome Aoyama, which continues to design high-quality jewelry that can be used every day, has more than 100 stores in department stores in Japan. The first floor is lined with trendy fashion jewelry, so just looking at it will make you feel gorgeous. You can order bridal rings on the spacious second floor.

VINCE. Omotesando is a contemporary brand from New York. Omotesando is home to Vince's first flagship store in Japan, which has become popular among American celebrities. The store has a modern and sophisticated design, with a full line including the latest clothing, shoes, and bags. You will never tire of wearing these fashion items of uncompromising quality. If you are looking for chic and high-quality styling, this is a must-visit store.

Omotesando Hills is a commercial complex that opened in February 2006. Designed by architect Tadao Ando, the facade occupies about one-quarter of the Omotesando area from Omotesando Subway Station to Meiji Jingu Shrine. There are about 100 specialty stores from the 3rd floor to the 3rd floor above ground. It consists of a commercial facility, a residence, and a total of 182 parking spaces A private nursing room, diaper changing beds, and baby stroller rental services are provided to provide a comfortable environment for parents and children.

Oriental Bazaar is a store in Harajuku that has a Japanese-like appearance. It looks like a shrine and has Japanese crafts, Japanese miscellaneous goods, and antiques. They sell a wide range of products, from keychains of popular characters wearing kimonos to period Japanese furniture.

At Maker's Watch Knot Omotesando Gallery Shop, you can purchase Japanese-made watches at low cost by custom order. With over 15,000 custom combinations to choose from, anyone can easily customize their watches and straps to match their outfit and mood – it’s just like coordinating a shirt or tie.

Maniflex is the world’s largest mattress manufacturer, and has been around since 1962. It has showrooms in more than 90 countries. Headquartered in Florence, Italy, its products are produced in an integrated manner in Italian factories, and are widely known as the deep sleep bedding brand because of the high quality. You can actually experience all the models such as exquisite high-resilience mattresses and pillows that are neither too hard nor too soft.

WONDER PHOTO SHOP is a spot where you can experience new ways to enjoy photography unique to the smartphone era. You can print outstanding photos taken with a digital camera or smartphone in a minimum of 15 minutes, and you can enjoy a variety of print services such as design prints and photo books.

There is also a corner where you can experience the popular instant camera cheki, the hot hybrid instant camera SQ10, and the high-quality digital camera X series. There are also plenty of cute photo goods and camera accessories.

Founded in 1968, Isum Omotesando store, operated by MORITA Co., Ltd., is a leading company selling Buddhist images. Isum is a brand that reproduces a highly artistic Japanese Buddha statue in a modern lifestyle. The store is particular about the display that makes the Buddhist statue beautiful, and you will be amazed at the charm of the Buddhist statue, which shows various expressions depending on the light and angle.

Sugahara Shop Aoyama, a 3-minute walk from Omotesando Subway Station, is a dream-like space surrounded by glass and mirrors. You will be surprised to find more than 4000 kinds of Sugahara products, and more than 200 new ones are being created every year. You can also enjoy food, sweets, and drinks using the Sugahara glassware at the Sghr café that is attached to the store.

DECOUVERTE Aoyama store is a vintage accessory shop that collects and sells luxury maisons from the good old days and valuable gems of unknown value from all over the world. They order luxury maisons from the good old days and precious gems of unknown value from all over the world.

Harajuku Ra.a.g.f is an acronym for "rabbit and grow fat." You can enjoy petting about 20 rabbits and feeding them. There are rabbits with different personalities, so you can surely find your favorite one. It's a super adorable place to visit! With a one-drink system, you can spend your time interacting with rabbits.

There are many shops in Harajuku / Omotesando that you will want to visit at least once. You can enjoy shopping to your heart's content while relaxing around the stores you care about. In addition to the fashion and general stores we mentioned, there are many popular sweets shops and Instagram-worthy restaurants to enjoy foods such as pancakes, parfaits, and tapioca. Some are listed in the following articles, so be sure to check it in advance as a rest spot between shopping.