Located in the heart of Shibuya, Seibu Shibuya has been a long-established department store since its opening in 1968, so influential that it’s often referred to as a “general trading company of fashion.” Always at the forefront of style, it continues to shape Tokyo’s fashion scene to this day.

Floors 3 through 6 bring together designer brands with that distinct Tokyo mode edge. Each floor offers a different atmosphere and a unique personality, making it easy to grasp the flow of Tokyo fashion just by strolling through the building from top to bottom.

One section especially worth visiting is “Key to Style” on the 3rd floor. The items displayed along the corridor feature calm, neutral tones and a refined and elegant vibe. Many of the pieces strike a perfect balance—on-trend yet designed to highlight the individuality of the wearer. As you browse, you’re likely to come across that one piece that makes you think, “This is exactly what I was looking for.”

Here’s a fun fact: the now globally beloved brand MUJI actually began as a private label created by Seibu’s predecessor, the Saison Group. At Seibu Shibuya’s Movida Building, MUJI spans the entire facility, making this store a must-visit base for anyone planning a shopping day in Shibuya.

Isetan Shinjuku is nothing short of a fashion sanctuary for Tokyo’s style conscious crowd. Founded in 1933, this long established department store continues to lead the way by embracing fresh trends and embodying the ever evolving spirit of Tokyo fashion. The moment you step inside, you're greeted by an atmosphere of elegance and refinement. On weekends, the store buzzes with fashionable shoppers from across the city a scene that perfectly reflects Isetan’s iconic presence in Tokyo’s fashion landscape.

The women’s fashion floors, spanning levels 2 to 4, are a definite highlight. From globally renowned luxury brands to rising Japanese labels and what she's in the mood for, the selection is thoughtfully curated to suit every kind of woman and her current mood. Isetan’s keen sense of style shines through in a lineup that stays in step with the latest trends while still celebrating individuality.

Between shopping sessions, take a moment to unwind at one of the in-store café bars like Champagne Bar The Stand, located on the fashion floors. Sipping champagne while surrounded by beautiful fashion pieces offers a rare moment that truly makes you feel yourlifestyle is being elevated. It’s thoughtful touches like this that make Isetan more than just a department store—it’s an experience.

Lumine is a network of station connected fashion buildings operated by JR East, with branches in key Tokyo areas like Shinjuku, Yurakucho, and Ikebukuro. Their excellent accessibility makes them perfect for a quick visit in between train rides or while exploring the city.

The main target audience is working women in their 20s and 30s. With fashion that’s both affordable and trend conscious, Lumine offers a wide selection of items from everyday wear to outfits perfect for a casual outing.

Another defining feature of Lumine is its seasonal rotation of stores. New brands and themes are constantly introduced, so each visit feels fresh—one of the reasons shoppers find themselves coming back again and again. It’s a space designed to always offer something new.

While often referred to collectively as “Lumine,” each building has its own clear concept. For instance, Lumine EST Shinjuku focuses on casual brands aimed at women in their teens and 20s, while Lumine NEWoMan offers a more refined selection tailored to women in their 30s and 40s. This thoughtful structure allows visitors to choose the perfect location based on their age, lifestyle, or mood.

Looking ahead, fall 2025 will see the opening of NEWoMan Takanawa, the largest Lumine project to date. With around 180 stores planned, this highly anticipated new destination will offer not only fashion, but also dining and lifestyle experiences all under one roof.

Main Store Locations

Roppongi Hills is a sprawling commercial complex located in the heart of Tokyo’s Roppongi district, offering a firsthand experience of cutting-edge trends. With over 200 shops spread across multiple buildings and streets within the expansive grounds, there’s always something new each time you visit.

One highly recommended area is Keyakizaka Street. This sophisticated boulevard is lined with flagship stores of luxury brands such as Louis Vuitton and Gucci, creating an upscale and elegant atmosphere. During the winter season, the “Keyakizaka Illumination” event transforms the tree-lined avenue into a magical scene with softly glowing blue-white lights. It’s a popular photo spot that draws crowds of both tourists and locals.

Also within walking distance of Roppongi Hills is the newly popular Azabudai Hills area. In February 2024, it welcomed the opening of teamLab Borderless, a new immersive museum by the renowned digital art collective. Here, visitors can enjoy both cutting edge art experiences and shopping in one location. Pairing a visit to Azabudai Hills with Roppongi Hills offers a deeper, more dynamic encounter with the essence of Tokyo.

UNIQLO is one of Japan’s most iconic fashion brands, beloved around the world for its “LifeWear” concept offering high-quality, well designed-basics at accessible prices. At its flagship stores, you’ll find an extensive range of sizes, styles, and seasonal collections, making every visit a chance to discover something new.

At large flagship locations like UNIQLO Yodobashi Akiba, the store caters to travelers visiting from various climates by offering products from opposite seasons as well. Even in spring or summer, you’ll find autumn and winter essentials like HEATTECH and Ultra Light Down perfect for preparing for f your next destination.

One of the best souvenir picks from UNIQLO is the popular UT (UNIQLO T-shirt) series. In addition to traditional Japanese motifs, the lineup features a wide range of collaborations with anime, games, and manga. These original designs are available at an affordable price around 2,000 yen, making them especially appealing. Since many of the collaborations are limited-time only, it’s a good idea to grab your favorite as soon as you spot it.

Main Store Locations

URBAN RESEARCH is a beloved select shop brand known for curating a modern, refined urban lifestyle. Among its many locations, the Tokyo Solamachi Store in Tokyo Skytree Town stands out as a flagship destination offering a well-rounded selection that spans fashion, food, home, and beauty.

The spacious interior invites exploration, with a layout that feels more like a lifestyle gallery than a typical retail space. In addition to clothing, you’ll find cosmetics, gourmet items, books, and home goods all thoughtfully displayed. Surrounded by greenery inspired decor and filled with natural light, the store creates such a relaxing atmosphere that even travelers may find themselves lingering longer than expected.

URBAN RESEARCH is not only known for its fashion but also for its commitment to community and local culture. Through its “JAPAN MADE PROJECT,” the brand collaborates with regional industries and traditions across Japan, creating products that celebrate local identity. In the past, this included a unique collaboration with Tokyo’s traditional public bathhouses (sento). It’s a shop that offers a fresh and thoughtful perspective inviting you to experience “today’s Japan” through fashion, design, and culture during your travels.

AOKI is one of Japan’s leading suit specialty brands. With many locations conveniently situated near major train stations, including oneright in front of Akihabara Station it’s easy to stop by even in the middle of your sightseeing itinerary.

A standout location is the AOKI Ginza Flagship Store, newly renovated in 2024. With plush sofas and classic music playing in the background, the space evokes the timeless charm of a traditional tailor shop. Here, you can relax while selecting from premium fabrics to create a custom-made suit tailored just for you. Orders are typically ready in about a month, making this an excellent option for those on an extended stay in Japan.

Even AOKI’s ready to wear lineup stands out for its functionality. The women’s wear brand MeWORK offers the highly praised “Kami-Raku Series,” designed with breathable fabrics that release heat and moisture perfect for Japan’s humid rainy season as well assweltering summer days. These smart design touches, born from Japan’s unique climate, offer a surprising level of comfort once you try them on.

Main Store Locations

Mitsui Outlet Park Tama Minami Osawa is an urban-style outlet mall with convenient access just about 40 minutes by train from Shinjuku or Shibuya.

The complex features around 100 shops, including both domestic and international favorites. From fashion and sportswear to outdoor gear, the variety ensures something for every type of shopper, whether you’re trend conscious or looking for practical essentials. With cafés for relaxing and open spaces perfect for enjoying the scenery, it’s a place where you can take your time and enjoy a full day of shopping and leisure.

The mall is divided into three zones: A Block, B Block (temporarily closed), and Villa. With its cheerful pastel toned buildings and open layout, the area feels more like a resort town than a typical shopping complex offering an airy, refreshing atmosphere that makes you forget you’re in the middle of a retail space.

One highlight is the outlet area for children’s clothing, where you’ll find renowned Japanese kids’ brands like miki HOUSE REPRO and mezzo piano at outlet prices a rare opportunity. These shops are perfect for families with young children, or for picking up thoughtful gifts for loved ones. When you spot something special, don’t hesitate—it might not be there next time!

For travelers who want to stay stylish on the go, GU is a great choice. With trend-forward pieces at budget friendly prices, it’s perfect for picking up a quick outfit change or a fashionable souvenir without breaking the bank.

Known for its refined and elegant aesthetic, UNITED ARROWS is the go to spot for discovering smart, polished outfits with a distinctively Japanese flair. Ideal for those seeking quality and understated sophistication.

Tokyo’s major shopping hubs like Shinjuku, Shibuya, and Ginza are packed with irresistible spots. With so many tempting detours, it’s smart to decide on your must visit stores and areas beforehand to make the most of your limited time.

Japanese department stores often span several buildings, such as a “Main Building” and “Annex.” Since brand locations may vary by floor and building, it’s helpful to check the exact location (which building and which floor) on the official website before visiting. This makes for a smoother and more efficient shopping experience.

Japan mainly uses S, M, and L sizing, which may differ from what you're used to. Trying items on before purchasing is highly recommended. Flagship stores like UNIQLO and GU often carry sizes up to XL or larger.

When you want to try something on, politely ask a staff member first. In many women’s fitting rooms, face covers are provided to prevent makeup from staining the clothes. It’s a thoughtful detail unique to Japanese customer service so feel free to make use of it.

Japan’s major sales take place twice a year: in summer (starting in July) and winter (starting late December). During the New Year season, you’ll also find “fukubukuro” or lucky bags mystery bags filledwith items from popular brands. These events are a highlight of Japan’s shopping culture.

Clothing and bags are classified as “general goods” and are eligible for tax-free shopping. However, if you buy them along with “consumables” like food or cosmetics, and the total pre-tax amount exceeds 500,000 yen, they may no longer qualify.

Note: This rule is expected to change with a tax system revision in November 2026. As of 2025, the above rules apply so be sure to check the latest information before your trip.

Tokyo is filled with fashion destinations where you can experience both the latest trends and the unique aesthetics of Japan. From refined shopping at luxury department stores to easygoing fashion buildings, from high-performance businesswear to outlet treasures you’ll find options that match every style and purpose. Visit the eight featured shops in this guide and you’re sure to discover what makes Tokyo’s fashion scene so exciting right now.