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Best Onsen in Japan: Popular Hot Springs Destinations Japanese People Can't Get Enough Of

Best Onsen in Japan: Popular Hot Springs Destinations Japanese People Can't Get Enough Of

Date published: 5 January 2022

There are onsen hot springs all over Japan, each with differing qualities, such as type of water, healing properties (efficacy), color, water temperature, and more. If you’re planning to head to an onsen, how about visiting one that is popular amongst the locals?

Travel site jalan.net surveyed 13,961 members to create the ‘Jalan Popular Onsen 2022 Ranking.’ The survey is split into three parts: Most Popular Onsen, Best Onsen, and Onsens for Solo Travel. Let’s take a look.

Japan’s Most Popular Onsen Ranked, With a Surprise Winner!

Image Source: PIXTA
Image Source: PIXTA
Japan’s Most Popular Onsen Ranked, With a Surprise Winner!
1st:
Kusatsu Onsen (Gunma Prefecture) - 2,565 votes (last year: 2nd)
2nd:
Hakone Onsen (Kanagawa) - 2,485 (1st)
3rd:
Noboribetsu Onsen (Hokkaido) - 1,748 (3rd)
4th:
Dogo Onsen (Ehime) - 1,668 (4th)
5th:
Beppu Onsen (Oita) - 1,395 (5th)

Out of the members surveyed, the top Japanese onsen that people wanted to ‘check out again’ was Kusatsu Onsen in Gunma Prefecture.

Image Source: PIXTA
Image Source: PIXTA

Kusatsu Onsen came out top among Kanto and Koshinetsu residents and those in the 40-60 year age range. The most commonly stated reasons were ‘Town Atmosphere’ and ‘Efficacy and Water Quality.’

In the center of Kusatsu Onsen is the ‘yubatake’ onsen field, with nighttime seeing wonderful light-ups to accentuate its charm. The hot, strongly acidic water is said to be beneficial for nerve pain, muscle pain, and joint pain.

Image Source: PIXTA
Image Source: PIXTA

Hakone Onsen, which came in 2nd place overall, was crowned top amongst the 20-30 age group. Reasons included: ‘Easily Accessible,’ ‘Town Atmosphere’ and ‘Natural Surroundings.’ 

Starting with the onsen area, Hakone is abundant with nature all year round, from the morning glory and pampas grass in spring to foliage colors in the fall; and tranquil Lake Ashi with its activities such as Hakone Sightseeing Cruise. With spots such as the Hakone Shrine and the Hakone Open-Air Museum sculpture park, Hakone is also home to many popular cultural sights.

Image Source: PIXTA
Image Source: PIXTA

Noboribetsu Onsen in Hokkaido took third place, with members talking about its ‘Efficacy and Water Quality’ and ‘Natural Surroundings’ as top reasons for the choice. An onsen area famed for its abundance of hot spring water, Noboribetsu Onsen is dotted with scenic spots created by previous volcanic eruptions, including ‘Jigokudani’ (Hell Valley) and ‘Oyunuma Hot Spring Pond.’

Another attractive feature of Noboribetsu Onsen is its easy access from Sapporo City by Express Bus.

Top Onsen in Japan: First Place - For the Third Year Running

Nyuto Onsen Village (Akita Prefecture)
Nyuto Onsen Village (Akita Prefecture)
Top Onsen in Japan Ranking: "Which Onsen Do You Want To Visit?"
1st:
Nyuto Onsen Village (Akita Prefecture) 2,413 votes (last year: 1st)
2nd:
Kusatsu Onsen (Gunma Prefecture) 1,956 (2nd)
3rd:
Yufuin Onsen (Oita Prefecture) 1,778 (3rd)
Tsurunoyu Onsen
Tsurunoyu Onsen

Nyuto Onsen has been chosen as the top for the third year running in the range of ‘Want to Visit’ onsens.

In 1st place comes Nyuto Onsen, with reasons being ‘Interest in Onsen Efficacy and Water Quality’ and ‘Interest in Natural Surroundings.’ The milky white onsen is said to moisturize and absorb well into the skin. It is often called: ‘Water for Beautiful Skin.’

In fact, the Nyuto Onsen area often sees deep snowfall, causing the outside baths to become surrounded by dazzling white snow.

Image Source: PIXTA
Image Source: PIXTA

Kusatsu Onsen in 2nd place scores highly in the ‘Top Onsen Across Japan’ ranking. When considering why, around 60% of respondents answered it was because it is ‘Well Known.’

The great views of the yubatake, as mentioned above, and a well-known folk song ‘Kusatsu-bushi’ which opens with the lyrics: ‘Kusatsu is a good place, come and visit at least once,’ make Kusatsu a familiar onsen town for many Japanese.

Image Source: PIXTA
Image Source: PIXTA

In 3rd place comes Yufuin Onsen, located in the city of Yubu, Oita Prefecture.

Most of the answers that placed Yufuin Onsen highly listed ‘Well Known,’ ‘Attractive Town Atmosphere,’ and ‘Interest in Onsen Efficacy and Water Quality.’ Unlike other onsen, Yufuin Onsen does not have a distinctive smell and is said to suit every skin type.

Best Onsen To Visit Solo! No Change in the Top Three

Image Source: PIXTA
Image Source: PIXTA
Best Onsen To Visit Solo! No Change in the Top Three
1st:
Hakone Onsen (Kanagawa Prefecture) 1,292 votes
2nd:
Kusatsu Onsen (Gunma Prefecture) 814
3rd:
Dogo Onsen (Ehime Prefecture) 782

Since last year, in line with an increase of interest towards smaller group-style travel that avoids crowded places, the amount of people going on solo retreats has risen. The majority of the people surveyed indicated that ‘Spending Time in a Quiet Environment’ was the top reason for their choice.

For 1st-placed Hakone Onsen, many people chose ‘Accessible by Public Transport or Shuttle Bus’ and ‘Deals for One Person Available.’ Thanks to being one train line away from Shinjuku (via the Odakyu Romancecar), it is convenient to visit even on a whim alone.

Image Source: PIXTA
Image Source: PIXTA

In 2nd place, Kusatsu Onsen received a large proportion of the votes for ‘Spaciousness of Baths,’ and ‘Deals for One Person Available.’ For an onsen town, Kusatsu is thriving.

With cafes, restaurants, chances to watch the cultural tradition of ‘Yumomi and Dance Show’ and an abundance of other attractions, Kusatsu is a place in which solo travelers can also experience it at its best.

Dogo Onsen Honkan
Dogo Onsen Honkan

In 3rd place is Dogo Onsen, an onsen resort located in Matsuyama City in Ehime Prefecture. ‘Accessible by Public Transport or Shuttle Bus’ and ‘Spaciousness of Baths’ are why many people chose Dogo Onsen. Accessible via Limousine Bus directly from Matsuyama Airport, so even solo travelers without a car can reach Dogo Onsen easily.

Image Source: PIXTA
Image Source: PIXTA

Many of Japan’s top onsen have placed in the ‘Popular Onsen 2022 Ranking.’ Why not check out our articles on the onsen and their nearby areas to plan your next holiday?

Survey Summary
・Survey Time Frame: 8/23/2021 - 8/31/2021
・Survey Target Group: Jalan.net members
・Survey Method: Internet questionnaire
・Number of Participants: 13,961
・Answers: 13,961
Onsen Surveyed: 327 onsen Japan-wide (excluding Tokyo and Okinawa)

Translated By: Kim Kahan

Written by:

Ran Tanaka

Ran Tanaka

Ran Tanaka is a Japanese writer and travel agency employee. After working as an editor for a major website, she switched to a travel company. She specializes in travel and food-related genres, and she has covered all 47 prefectures in Japan. She regularly travels to report on hidden gems, scenic spots, and the kinds of travel tips that only a travel industry insider can know.

*This information is from the time of this article's publication.
*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.

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