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Sapporo Curb Market: 3 Must-Eat Spots for Fresh Hokkaido King Crab, Sweet Melon & More

Sapporo Curb Market: 3 Must-Eat Spots for Fresh Hokkaido King Crab, Sweet Melon & More

Last updated: 11 November 2026

Sapporo’s Central Wholesale Market is known as “Hokkaido’s kitchen.” A wide variety of seafood caught in the rich waters surrounding Hokkaido, from salmon to Pacific herring, Pacific saury, and Okhotsk atka mackerel, is traded here, and vegetables such as potatoes and fruits such as melons are shipped from the market to all parts of Japan. Right next to this wholesale market is the Jogai Market (Curb Market).

While the general public can’t enter the Central Wholesale Market, anyone can shop at the Jogai Market. With about 60 shops lined up side by side, including stores selling seafood delivered straight from the wholesale market, fresh produce stands, and restaurants, it’s a great place to enjoy both shopping and food!

Table of Contents
  1. How to Get to Sapporo Jogai Market
  2. Off to the Jogai Market's Main Street
  3. Rows upon Rows of Crab and Fresh Fish: The Highlight of the Jogai Market
  4. Head to the Jogai Market Early for Shopping and Food!
  5. Jogai Market Food Pick #1: Seafood Bowls and Grilled Fish Galore at Kaisen Shokudo Kita no Ajiwai Tei
  6. Jogai Market Food Pick #2: UME-DO, Run Directly by a Crab Wholesaler
  7. Jogai Market Food Pick #3: Fujimoto Seika, a Produce Shop Packed with Melons All Year Round

How to Get to Sapporo Jogai Market

How to Get to Sapporo Jogai Market

To reach the Jogai Market, you can take the JR line to Soen Station and walk, or take the Tozai Subway Line to Nijuyonken Station and walk from there. The walk from Nijuyonken Station is shorter.

A "turret" truck carrying goods around the Jogai Market.
A "turret" truck carrying goods around the Jogai Market.

From Odori Subway Station, Nijuyonken Station is just 5 stops (about 9 minutes) on the Tozai Line. From Exit 5, it's a 7-minute walk to the entrance of the Jogai Market. Around the market, you'll see small transport vehicles called "turrets" going back and forth, delivering goods.

Off to the Jogai Market's Main Street

The Jogai Market is divided into 10 blocks, with shops lining both sides of the street. There are shops not only on the main street but also in the side alleys, so don't forget to check them out as you explore! On the right side of the entrance is Kita no Ajiwai Tei, a shop with an attached restaurant serving seafood rice bowls. Crabs are piled high in front of the store, and it's always bustling with tourists. Look up to the upper left and you'll see the eye-catching Jogai Market sign.

Shops and restaurants line both sides of the alley.
Shops and restaurants line both sides of the alley.

Rows upon Rows of Crab and Fresh Fish: The Highlight of the Jogai Market

Next you'll find crab specialty shops and stores selling seafood such as dried Okhotsk atka mackerel and salted salmon (aramaki-zake). In the third block on the right is Fujimoto Seika, with Hokkaido melons piled up in front of the shop. You can buy boiled crab to enjoy on the spot, and if you have time, you can even buy live crab and have it cooked right away! Everything is sold at market prices, so it's very affordable!

Past the intersection, you'll find a parking lot, restrooms, coin lockers, and a row of restaurants and eateries.

Live horsehair crab and king crab are sold by weight. A king crab costs about 13,000 yen, and horsehair crab starts from 3,000 yen. Prices vary depending on weight.
Live horsehair crab and king crab are sold by weight. A king crab costs about 13,000 yen, and horsehair crab starts from 3,000 yen. Prices vary depending on weight.

Head to the Jogai Market Early for Shopping and Food!

Shops at the Jogai Market open around 6:00 and close around 15:00. Since it's busiest before noon, we recommend going early for a seafood rice bowl breakfast, then strolling around the market afterward!

Inside Kita no Ajiwai Tei, with its sea urchin and fresh fish sections.
Inside Kita no Ajiwai Tei, with its sea urchin and fresh fish sections.

Sapporo Jogai Market hours: approx. 6:00–15:00
*Hours vary by shop
Closed: Open daily

Jogai Market Food Pick #1: Seafood Bowls and Grilled Fish Galore at Kaisen Shokudo Kita no Ajiwai Tei

Jogai Market Food Pick #1: Seafood Bowls and Grilled Fish Galore at Kaisen Shokudo Kita no Ajiwai Tei

Kaisen Ichiba Kita no Ajiwai opened its shop outside the market in 1959, when the Sapporo Central Wholesale Market first opened. At its attached restaurant, Kaisen Shokudo Kita no Ajiwai Tei, you can enjoy seafood rice bowls made with fresh seafood.

The shop combines a store and a restaurant, with a spacious first and second floor.
The shop combines a store and a restaurant, with a spacious first and second floor.

The most popular dish is the hearty seafood rice bowl topped with botan shrimp, sea urchin, salmon roe, and more. There's a wide variety of other options too, such as the sea urchin and salmon roe bowl and the shrimp, crab, and salmon bowl (2,060 yen). Besides rice bowls, they also serve sashimi and grilled dishes. Free shuttle service is available from hotels in Sapporo's Chuo and Kita wards and from the north exit of Sapporo Station! (Reservations required. Book by phone directly, or ask your hotel's front desk to call for you.)

A seafood rice bowl overflowing with toppings (3,600 yen).
A seafood rice bowl overflowing with toppings (3,600 yen).
The ultra-luxurious sea urchin and salmon roe bowl (5,800 yen)
The ultra-luxurious sea urchin and salmon roe bowl (5,800 yen)
There's a grilled fish section inside the shop.
There's a grilled fish section inside the shop.

Jogai Market Food Pick #2: UME-DO, Run Directly by a Crab Wholesaler

The orange sign marks the Nemuro Kani Ichiba (Nemuro Crab Market).
The orange sign marks the Nemuro Kani Ichiba (Nemuro Crab Market).

UME-DO is a restaurant inside Nemuro Kani Ichiba at the Jogai Market, run by a crab wholesaler. The crab and salmon roe bowl (3,900 yen) is an ultra-luxurious dish of snow crab, king crab, and hanasaki crab meat topped with king crab legs (varies by season) and heaped with salmon roe. It comes with teppo-jiru, a miso soup with crab legs, named because the legs look like gun barrels. The daily special bowl, which changes every day and features crab, salmon, sea urchin, salmon roe, and more, is also very popular!

Live crabs are sold in front of the shop. King crab from 8,000 yen per kg.
Live crabs are sold in front of the shop. King crab from 8,000 yen per kg.
The outside of the shop is covered with photos of delicious rice bowls.
The outside of the shop is covered with photos of delicious rice bowls.
The crab and salmon roe bowl, served with teppo-jiru.
The crab and salmon roe bowl, served with teppo-jiru.
  • Umedo
    Has Health & Safety Measures
    • Address Wholesale center,Kita 11 Nishi 22-1-26, Chuo-ku, Sapporo-shi, Hokkaido, 060-0011
      View Map
    • Nearest Station Nijuyonken Station (Tozai Line)
    • Phone Number 011-640-2333

Jogai Market Food Pick #3: Fujimoto Seika, a Produce Shop Packed with Melons All Year Round

Countless melons lined up outside the shop.
Countless melons lined up outside the shop.

Fujimoto Seika is a long-established produce shop founded 50 years ago, and it handles more melons than any other shop at the Jogai Market. The melons lined up outside are mainly from Yubari, and the shop also carries produce from all over Hokkaido, with orders coming in from across Japan. Pre-cut melon is sold in front of the shop, so you can enjoy sweet melon while you stroll! Hokkaido melon season is July to August. The shop also sells Hokkaido vegetables such as potatoes and corn!

Mr. Fujimoto, a melon expert who could rightly be called the "Melon Man."
Mr. Fujimoto, a melon expert who could rightly be called the "Melon Man."
A slice of melon makes the perfect dessert after a seafood rice bowl! From 500 yen per slice.
A slice of melon makes the perfect dessert after a seafood rice bowl! From 500 yen per slice.
  • Fujimoto Seika
    藤本青果
    • Address Kita 11-jo Nishi 21-chome, Chuo-ku, Sapporo, Hokkaido 060-0011, Japan
      View Map
    • Phone Number 011-641-9912
    • Hours: 6:00–15:00
      Closed: Open daily

*Prices include tax unless otherwise noted.

*This information is from the time of this article's publication.
*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.

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