Gransta Tokyo, located within Tokyo Station, is a vibrant shopping area that extends both inside and outside the ticket gates. Its convenient location makes it perfect for travelers on the move, and it boasts an exceptional selection of sweets. Here, you’ll find everything from classic Tokyo souvenirs to exclusive packaging available only at Tokyo Station, along with unique treats you won’t find anywhere else. It’s truly a treasure trove for anyone visiting Japan.

One of the standout features of Gransta Tokyo is its constantly evolving selection of shops. In 2024, one notable newcomer is "Four Sec Assorti Tin" from the renowned Western confectionery brand Atelier Ukai. This limited-edition tin, inspired by Tokyo Station's iconic red-brick design, holds eight beautifully arranged, individually wrapped cookies. It's become a popular pick for both gifting and treating yourself.

Another top pick is “Butter no Itoko Milk,” which sells over 100,000 boxes a year. This rich and flavorful sweet features a fluffy pastry filled with a generous amount of melt-in-your-mouth milk jam.

With English and Chinese signage throughout the facility and support via translation apps, shopping here is smooth and stress-free even if you don’t speak Japanese. Free Wi-Fi and multilingual payment systems also make it an especially tourist-friendly spot.

Located in the bustling Shinjuku area, Isetan Shinjuku is a prestigious department store founded in 1933. Known for its refined atmosphere and exceptional selection of luxury brands, it stands as one of Tokyo’s most iconic shopping destinations.

The basement food floor is a haven for confectionery lovers, showcasing renowned sweets from across Japan alongside Tokyo’s latest dessert trends.

What makes this spot truly special is the variety of sweets unique to Tokyo, ranging from beautifully crafted traditional Japanese confections to exquisite Western pastries. You’ll find well-loved favorites like Toraya’s yokan (a smooth, sweet red bean jelly) and Suzukake’s wasanbon (delicate, melt-in-your-mouth sugar candies), alongside international names like Ladurée and Pierre Hermé Paris, known for their luxurious macarons and pastries. With their elegant packaging, these treats also make perfect gifts. In addition to the classics, the store offers a wide array of seasonal delights made with fresh, timely ingredients, ensuring every visit brings something new to enjoy.

Clear signage in English and Chinese makes navigation easy, and the information counters offer multilingual support to assist international visitors. There’s also a dedicated tax-free counter, ensuring a smooth shopping experience for everyone. What truly sets Isetan apart is the attentive customer service: staff are courteous and professional, creating a calm and welcoming atmosphere where you can take your time and enjoy a relaxed shopping experience.

Seijo Ishii is a popular gourmet supermarket known for its premium ingredients and carefully curated product lineup. It offers a wide selection of traditional Japanese sweets and snacks from across the country. With many of its stores located inside train stations and commercial complexes, it’s easy to stop by during your travels.

Seijo Ishii’s private brand, the Desica series, is also well known for its baked sweets made with carefully selected ingredients. Among these, the Polvorón cookies are especially popular—delicately textured, crumbly treats made from rich, buttery dough that melts in your mouth. Flavors like Uji matcha (premium green tea), domestic chestnut, and organic roasted green tea showcase the refined taste of Japanese ingredients, making these cookies a wonderful choice for souvenirs.

A standout item is the “Seijo Ishii Temaki Natto 180g,” featuring freeze-dried natto (fermented soybeans) wrapped in crisp seaweed—a uniquely Japanese treat that’s perfect for a light snack in your hotel room.

The store also carries a wide range of imported sweets, from fine European chocolates to popular Asian gummies, making it easy to sample international flavors. Many options are individually wrapped, so they’re great for sharing as souvenirs. Beyond sweets, Seijo Ishii offers a selection of light snacks like cheeses and dried fruits, ideal for a quick bite while traveling on the Shinkansen or passing through an airport.

Furthermore, alongside Seijo Ishii, MUJI, which has stores throughout Japan, also offers easy access to Japanese-style sweets such as matcha-flavored snacks and rice flour confections.

Main Store Locations

Centered around the theme of “rice,” AKOMEYA TOKYO is a curated lifestyle shop that celebrates the richness of Japanese food culture and artisan craftsmanship. The store’s warm, wooden interior is filled with beautifully displayed specialty foods and lifestyle goods, each carefully selected from across Japan. Every item reflects meticulous attention to detail, making them ideal as thoughtful gifts and offering visitors a genuine taste of Japan’s deep culinary traditions.

A standout souvenir is AKOMEYA TOKYO’s original “rice confectionery” series, born from its deep commitment to rice. Highlights include senbei rice crackers made with domestically grown rice and seasoned with traditional Japanese flavors such as dashi broth, soy sauce, and seaweed salt. Also popular are arare—lightly toasted glutinous rice snacks that, while simple, allow you to savor the natural umami of the ingredients. Their crisp texture and refined seasoning make them a delightful treat.

Each product comes with thoughtfully detailed information about its origin and ingredients, turning the act of browsing into an enjoyable experience. With stores located in tourist-friendly areas such as Kagurazaka and Shinjuku, it’s a convenient place to stop by during your travels.

Main Store Locations

With the concept of “The Japanese Gourmet Store,” Kuzefuku Shoten works with producers from all over Japan to showcase the country’s finest flavors. Since its founding in 2013, the brand has proposed ways to enjoy traditional Japanese food culture that align with modern lifestyles, and it has grown into a popular select shop with locations in department stores and station buildings nationwide.

For sweets souvenirs, we recommend the rich and moist chocolate cake “Poroshokora Honno-ri Kawachi Bankan.” Infused with the vibrant flavor of Japanese citrus fruit, this cake pairs wonderfully with tea or coffee.

Another standout is the “Sakusaku Taberu Ame Ariheito [Kinako],” a modern take on the traditional Japanese sugar candy, ariheito. Made with fragrant roasted soybean flour (kinako), it has a light, crispy texture—more like a snack than a typical candy.

The shop itself is designed to resemble a Taisho-era warehouse, with products neatly lined up and wrapped in labels featuring traditional Japanese fonts. This thoughtful presentation highlights a sense of Japanese craftsmanship, making every item visually appealing and inviting you to pick them up and explore.

Main Store Locations

Okashi no Machioka is a discount shop packed wall to wall with low priced snacks. The tightly arranged shelves overflowing with goodies create an exciting, treasure hunt like shopping experience that’s fun just to walk through. From nostalgic retro dagashi to mini snacks from popular brands, the variety is impressive.

Especially recommended are the individually wrapped snacks priced from just a few dozen to a few hundred yen each. With classics like KitKat chocolate bars, Japan exclusive Hi-Chew flavors, fruit-flavored gummies and jellies, there’s a wide range of genres to choose from. These treats are perfect for bulk buying and handing out, and their compact packaging makes them easy to carry. It’s the perfect place when you're looking to hand out small gifts to a large number of people rather than buying formal souvenirs.

With locations in classic Tokyo sightseeing areas like Shibuya Center Street and Ueno’s Ameyoko, the stores are convenient places to drop by during shopping or sightseeing. All locations are situated very close to train stations, making them accessible even when you only have a short amount of time. Thanks to their affordable prices and wide selection, Okashi no Machioka is a place many visitors want to return to again and again during their stay.

Main Store Locations

Don Quijote, with locations throughout Japan, is a well-known discount store that offers everything from daily necessities and electronics to cosmetics and food.

The snack section is very large, offering everything from popular staples like chips and chocolate to traditional Japanese baked sweets and assorted gift sets. With affordable prices, it’s especially ideal for those wanting to stock up or prioritize cost performance.

One of the highlights is the store’s original “Jonetsu Kakaku” private brand snack series. Here, you’ll find unique Japanese treats like fruit-flavored konjac jelly and moist, sweet amanatto (candied beans), which are rarely found outside Japan. With generous portions and many items individually wrapped, these snacks are perfect souvenirs for friends and family.

Some Don Quijote locations are even open 24 hours, so you can stop by whenever it fits your sightseeing plans. With branches in major tourist areas like Shinjuku, Shibuya, and Asakusa, accessibility is another big advantage. For price, variety, and convenience, Don Quijote is a reliable go-to for snack shopping in Japan.

Main Store Locations

DAISO, Japan’s representative 100-yen shop, is also a perfect spot for finding snack souvenirs. Most items are very affordable, typically priced between 100 and 200 yen, yet the selection is extensive. From nostalgic retro dagashi to popular snacks found in supermarkets and convenience stores, and even Japan-exclusive packaged treats, a wide range of options is available. Many items are individually wrapped, making them convenient for sharing with friends or coworkers.

Snacks with uniquely Japanese flavors and packaging, like matcha or plum, are especially popular here. One of the joys of 100 yen shops is the chance to sample a wide variety of treats at a low price, and with the frequently updated product lineup, there’s always something new to try.

You’ll find these stores in major tourist areas like Ginza and Shinjuku, offering excellent accessibility. Some branches have large snack sections, perfect for buying in bulk.

Convenience stores, found all across Japan, are also a lifesaver for last-minute souvenir shopping on your way to the airport.

Main Store Locations

In addition to medicine and cosmetics, Sundrug also carries a wide selection of Japanese snacks. It's a great place to stock up on popular snacks and traditional sweets, with tax-free options available.

A popular discount store offering everything from food to household goods at low prices. The snack section is large, and it’s a great place to find rare regional specialties and bulk snack packs.

A specialty store featuring Japanese sweets from old-fashioned dagashi to modern snack treats. Great for bulk purchases and for finding a wide variety of souvenir options.

To make snack shopping in Tokyo both fun and hassle-free, here are some helpful tips and trivia to keep in mind.

First, Japan has a strong omiyage (souvenir gift) culture, so individually wrapped snacks are everywhere. They’re hygienic, easy to carry, and perfect for sharing with friends or coworkers, making them an ideal souvenir.

You’ll also find plenty of items with exclusive Japanese appeal, from limited-edition flavors and seasonal treats to packaging with regional designs. The selection changes depending on the time of year, which is one reason snack shopping is so popular among repeat visitors. New snacks are released frequently, so there’s always something different to try.

If you plan to share treats with a group, choosing individually wrapped snacks is a smart move. Often, buying a box is more cost-effective than picking out single items, so check unit prices if you’re shopping in bulk.

Keep in mind that snacks count as “consumables” for tax-free purchases. If you buy snacks tax-free but eat them during your stay, you may have to pay consumption tax when you leave Japan. This system is in place as of 2025, but changes are expected from November 2026, so be sure to confirm the latest rules before buying.

Finally, allergy and additive information is usually written only in Japanese. If you have concerns about ingredients, ask the staff or use a smartphone translation app to check before you buy.

Tokyo offers a wide variety of snack shopping spots where tradition and trend coexist. From premium gifts at historic department stores to limited edition treats found in station shops, from carefully curated items at select boutiques to affordable snacks perfect for sharing, there’s something for every need and occasion.

Visit the shops introduced in this guide and you’re sure to be surprised and delighted by the adorable packaging, rich flavors, and uniquely Japanese creativity. Whether it’s a memento of your trip, a reward for yourself, or a thoughtful gift for someone special, make the most of your sweet shopping adventure in Tokyo!