HOME Tokyo and Surroundings Tokyo Ginza 90-Min, 100-Item Feast?! We Try Toyama Sushi Ginza's All-you-can-eat Sushi in Tokyo's Swanky Neighborhood (Report)
90-Min, 100-Item Feast?! We Try Toyama Sushi Ginza's All-you-can-eat Sushi in Tokyo's Swanky Neighborhood (Report)

90-Min, 100-Item Feast?! We Try Toyama Sushi Ginza's All-you-can-eat Sushi in Tokyo's Swanky Neighborhood (Report)

Date published: 4 February 2022

Sushi is an indispensable part of Japanese cuisine. And while kaiten-zushi, or conveyor belt sushi, is both delicious and affordable, this high-class, all-you-can-eat sushi shop is stealing the spotlight.

Here we'll take an insider look at Kaiten Toyama Sushi Ginza, a high-class sushi joint with an all-you-can-eat sushi menu you won't find in other shops!

From what to eat, to how to eat it, to how to place your order, this article will answer all your questions and explain everything you need to know about all-you-can-eat sushi.

And while the restaurant in question is indeed a kaiten-zushi shop, it far exceeds the expectations and quality one would normally expect from one!

Kaiten Toyama Sushi Ginza: Local Toyama Sushi You Won't Find Anywhere Else!

Kaiten Toyama Sushi Ginza: Local Toyama Sushi You Won't Find Anywhere Else!

Today we visit Kaiten Toyama Sushi Ginza, a high-class, all-you-can-eat sushi restaurant. As the name suggests, this restaurant specializes in ingredients unique to Toyama Prefecture.

Toyama Prefecture is located along the Sea of ​​Japan in the Chubu Region of central Honshu, Japan. It's about two hours from Tokyo via the Hokuriku Shinkansen and three hours from Osaka via Hokuriku Shinkansen or limited express train.

Toyama Prefecture is famous for a number of natural attractions, including one of the world's leading mountain trails, Tateyama Kurobe Alpine Route, the massive Kurobe Dam, the world heritage site Gokayama, and an assortment of hot springs. Toyama is also known for its delicious seafood, such as the crab and firefly squid landed in Toyama Bay.

These unique local delicacies from Toyama make Kaiten Toyama Sushi Ginza special. You can order your favorite dishes one by one or follow one of our plans that emphasizes local Toyama ingredients, such as crab and medium-fatty tuna!

Toyama Sushi only started offering an all-you-can-eat menu in the fall of 2020, and since then, it has only increased in popularity. Guests rave about the food quality in what is possibly the only Toyama-specific all-you-can-eat sushi spot in Tokyo!

While there are plenty of sushi restaurants throughout Japan and its capital, Tokyo, the most important thing that sets them apart is the freshness of the ingredients.

While the region has its own local specialties, it's often impossible to transport those local ingredients to Tokyo due to the distance and the average catch size.

All about the system at Toyama Sushi Ginza: Prices, reservations, rules, and more

All about the system at Toyama Sushi Ginza: Prices, reservations, rules, and more

Let's begin with an overview of the high-class sushi items available on Toyama Sushi's all-you-can-eat menu. Note that each reservation is limited to 90 minutes.

Toyama Sushi All-you-can-eat Menu
Approximately 100 varieties of sushi. 90-minute reservation limit.
Men: 4,950 yen
Women: 4,180 yen
Elementary students: 2,750 yen
(All tax included)
Time Limit:
90 minutes (from first order to leave time)
How to Reserve:
Available by reservation only
Reserve online or by phone (Japanese only)
Reservation start times (6 time slots available):
2:00PM / 2:15PM / 2:30PM / 4:00PM / 4:15PM / 4:30PM
All other times are regular dining only (all-you-can-eat not available)
Up to 2 people per party

How to Order

Enter the name and number of your desired item on the order card on the table and present it to the staff (use the call button on tablets installed at each seat).

Notes when ordering:
・When ordering, use a separate card for each of the four types of sushi: nigiri sushi, gunkan maki, hosomaki, and individual dishes. (Write all items of the same category on one card. Use separate cards for each category.)
・You can order up to 10 dishes per group at a time (nigiri dishes include 2pc/dish; maki dishes include 1pc/dish)
・You must wait until your ordered items arrive before you can place another order.
・Rice size cannot be changed.

・You will be charged 200 yen extra for each piece of sushi or dish left uneaten, and 100 yen per piece if you leave only the rice. (You may take leftovers home after payment.)

When you're visiting Toyama Sushi, we highly recommend focusing on the dishes you don't usually find at other restaurants.

Today, we come with two goals in mind. The first is to try the local Toyama delicacies. The second is to try the higher-class dishes you don't usually see on an all-you-can-eat menu.

There is no English all-you-can-eat menu, but you can ask the staff for help while referring to the pictures on the order tablet.

Recommended All-you-can-eat Plan 1: Try the Toyama Specialties!

Recommended All-you-can-eat Plan 1: Try the Toyama Specialties!

While you're here, you'll want to try all the ingredients unique to Toyama. Many of the dishes use rare and delicious ingredients you don't usually get to try anywhere else. Here is our first order of 10 dishes.

One of Toyama's specialties is white shrimp, a valuable ingredient known as the 'white jewel of Toyama Bay.' Toyama Bay is the only place in the Sea of Japan where you can catch white shrimp in such large hauls.

The Toyama Raw White Shrimp Gunkan Maki includes a generous helping of white shrimp, and unlike the typical gunkan maki, is wrapped with kelp instead of seaweed! Enjoy the sweetness of the soft white shrimp as it mingles with the fatty flavor of the kombu.

A similar dish is the Kamaage Hotaru-ika Gunkan Maki, made with Toyama's famous hotaru-ika, or firefly squid. This crisp, freshly-boiled firefly squid has a mild but delicious flavor that's completely different from ordinary squid. Try it and taste it for yourself!

This is Sasu Kombu, or swordfish kelp. Swordfish is called 'sasu' in Toyama, and this rare sushi roll includes a slice of the fish topped with kombu. Toyama Prefecture boasts the highest consumption of kelp in Japan*, a favorite ingredient of the locals used in all sorts of dishes.

(*Source: Ministry of Agriculture, Forestry and Fisheries Website)

The Buri Kombu (amberjack kelp) and Toyama Nama-Saba (Toyama raw mackerel) have excellent compatibility with Toyama's signature kelp. The raw mackerel is so tender, you barely have to chew it!

The nigiri and gunkan maki come in two pieces per plate. Ordering as a party of two gives you the chance to try an even greater variety of ingredients!

The Hokuriku Region, where Toyama Prefecture is located, is also famous for crab. The Kani Miso gunkan maki includes sweet crab meat with a rich crab miso flavor.

Hosomaki are long, thin rolls cut into six pieces per order. The Toyama-zuke maki (right) includes lightly pickled vegetables and has a refreshing taste you'll enjoy between richer dishes. The Shiro Tekka Maki (center) is another uncommon sushi roll made with buri, or amberjack.

Another specialty Toyama dish is the Fried Toyama White Shrimp. Not only does it smell good, but it also tastes delicious, too!

Here's the Hotaru-ika Tempura, a Toyama specialty with a delectable contrast between crispy batter and tender firefly squid.

Dishes Ordered:
Kurumadai (Japanese bigeye) with liver / Medai (red sea bream) / Toyama Nama Saba (raw mackerel) / Sasu Kombu (swordfish kelp) / Buri Kombu (amberjack kelp) / Nodoguro (blackthroat sea perch) Vinegar
Gunkan Maki
Toyama Nama Shiro-ebi (raw white shrimp) / Kamaage Hotarui (firefly squid) / Kani Miso (crab) / Negitoro Tobiko (tuna, flying fish roe) / Tamago (egg)
Toyama Tsuke Maki (pickled vegetables) / Tekka Maki / Shiro Tekka Maki (amberjack)
Individual Dish:
Fried Toyama Shiro-ebi (white shrimp) / Hotaru-ika Tempura (firefly squid) / Kani-tsume (crab claw) Cream Croquette / Nama-nori (raw seaweed) Broth

Recommended All-you-can-eat Plan 2: Indulge Affordably on High-Quality Ingredients!

Recommended All-you-can-eat Plan 2: Indulge Affordably on High-Quality Ingredients!

The best part of an all-you-can-eat menu at a high-class sushi place is being able to eat quality sushi at an unbeatable price. By focusing on cost performance, you can ensure your order gives you the most bang for your buck!

Chu-Toro (medium-fatty tuna) is a consistently popular sushi item. If you're visiting a high-class sushi restaurant, then the Chu-Toro is a definite must-try! These melt-in-your-mouth delicious tuna cuts are so large, they practically overflow from your plate!

Another must-try luxury dish is unagi, or eel. Anago is a sushi shop staple; however, you don't usually see Unagi Kabayaki. This soft, fatty eel is also melt-in-your-mouth delicious, with a sweet and spicy sauce that will leave you craving more.

Ikura (fish roe) is another high-class sushi topping. The Kani Ikura (crab roe) gunkan maki is another recommendation if you want to try both crab and ikura.

Here's a one-of-a-kind dish you won't want to miss! The Unaginose Chawanmushi comes in a small tea bowl packed with plump, soft steamed eel.

If you're up for a challenge, try this! Wasabi is an indispensable condiment when it comes to sushi. And this dish, the Geki-kara Wasabi Inari (super spicy wasabi inari), includes plenty of it!

Get adventurous, order as many as you want, and add some excitement to your meal!

The green grains seen in the photo are pieces of wasabi. While you'll certainly feel the wasabi's kick on your tongue, the sweetly boiled fried tofu (inari) balances it out, so it's unexpectedly easy to eat. If this dish has piqued your interest, be sure to give it a try!

This Otsuba Kaki Fry Tartar (Large Oyster Fry Tartar) is from the Individual Dish menu, and includes a plump, flavorful oyster, enhanced with a generous helping of tartar sauce.

Another must-try dish is the Jizakana (local fish) Arajiru, a seafood broth that makes the perfect dish to end your meal.

Dishes Ordered:
Chu-toro (medium-fatty tuna) / Salmon / Ten'nen Hirame (natural flounder) / Mushi-ebi (steamed shrimp) / Unagi Kabayaki (eel)
Gunkan Maki:
Ikura (roe) / Kani Ikura (crab roe) / Nama-ebi (raw shrimp) / Nama-nori (raw seaweed) / Geki-kara Wasabi Inari (super spicy wasabi)
Individual Dishes:
Jizakana Arajiru (local fish broth) / Unagi Chawanmushi (steamed eel) / Otsuba Kaki Fry Tartar (large oyster)

How much can you eat? The results of a 90-minute, all-you-can-eat adventure...

Total number of orders for two women in 90 minutes: 31 dishes!

That included 41 pieces of nigiri sushi, three hosomaki rolls, and seven individual dishes. We fully enjoyed every bite, and ate until we could eat no more. According to the shop, most customers eat at least 10 dishes, and many can even eat 30 dishes by themselves.

It's not only the amount, but the variety in ingredients that make this the perfect spot to indulge affordably on rare, high-quality ingredients. Not to mention, everything is so delicious, you won't believe it's an all-you-can-eat menu!

Health & Safety Measures
・Disinfection, sterilization, and cleaning of shop and equipment
・Disinfectant installed in shop
・Disinfected after each customer
・Implementation of in-store ventilation
・Use of coin trays
・Installation of partition plates
・Staff required to wear masks, wash hands, use disinfect, gargle, and check temperature
・Shop capacity and seat spacing adjusted
・Customers who are feeling unwell may not be allowed entry
・Customers requested to wear masks
・Implementations of temperature checks
Payment Methods:
Cash/credit card/e-payment and code payment (PayPay, Rakuten Pay, ID, Suica, PASMO, au Pay, Rakuten Edy, QUICPay)

Toyama Sushi's all-you-can-eat menu is more than a great meal at a great price! It's an entire sushi experience!

Toyama Sushi Ginza's all-you-can-eat plans are a cost-effective way to enjoy an unlimited amount of your favorite high-class sushi ingredients with a deliciousness beyond expectation.

If you want to try fresh seafood from Toyama Prefecture without leaving Ginza, Tokyo, Toyama Sushi is the place to go. Stop by and indulge yourself with delicious sushi dishes you'll only find here!

Note: as an incredibly popular all-you-can-eat restaurant, we recommend booking in advance.

Shop Info

  • Kaiten Toyama Sushi Ginza
    Kaiten Toyama Sushi Ginza
    廻転とやま鮨 銀座
    • Address 8-2-16 Ginza, Chuo-ku, Tokyo FUNDES Ginza B1F
    • Nearest Station JR Shimbashi Station
    • Phone Number 03-6264-5560
    • ・Hours: 11:00AM-9:00PM (Last order at 8:45PM)
      *All-you-can-eat available during limited times only (reservations required)

*Information in article as of January 2022
*Business hours subject to change due to coronavirus.

Translated by Krys Suzuki

Written by:

Miyu Shimada

Miyu Shimada

Miyu is a travel writer and tour conductor with over a decade of experience in developing educational content for working individuals. She has a passion for exploring new cultures and has visited more than 150 cities in around 50 countries. Her goal is to sample great food, experience nature, enjoy historical sites, and bathe in hot springs around the world. Miyu left her corporate job to pursue her passion for travel and now spends over 100 days a year abroad while working as a writer. She promotes the joy of travel, the beauty of Japan, and the diverse cultures of the world by traveling to different parts of Japan and collaborating with inbound tour operators and fellow travel writers. On X/Twitter: @myuu_works.

*This information is from the time of this article's publication.
*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.

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