Morioka (盛岡), the capital of Iwate Prefecture, pulses as the region’s hub for trade, transport, and a history forged by the Nambu clan—samurai overlords who ruled for over 700 years. Their legacy endures at Morioka Castle Ruins Park (Iwate Park), where a mighty three-story castle once stood, dominating the samurai town until its dismantling in the early 19th century. While the castle itself is gone, its well-preserved granite stone walls still rise, echoing tales of Nambu power.

Today, the park is a beloved retreat where nature and history intertwine. Throughout the year, its landscapes transform with the seasons:
・Spring: Cherry and plum blossoms paint the park in soft pink hues from late April to early May, perfect for hanami under glowing lanterns.
・Summer: Wisteria and hydrangeas bloom amid lush greenery, offering a cool escape.
・Autumn: Fiery maples and golden ginkgos contrast beautifully with the ancient stone walls.
・Winter: Snow blankets the grounds, creating a serene, almost ethereal scene.

Scattered throughout the park are monuments honoring literary greats like Takuboku Ishikawa and Kenji Miyazawa, with inscribed poems that add a poetic charm to the historical site.

If you're visiting Morioka during cherry blossom season, Morioka Castle Ruins Park isn’t the only must-see spot—be sure to stop by the legendary Rock-Breaking Cherry Tree (Ishiwarizakura, 石割桜). Standing beside the Morioka Courthouse, this extraordinary 380-year-old tree defies nature itself, growing straight from a massive granite boulder.

Rising 10 meters high, its gnarled roots split the rock in two, a powerful symbol of resilience that has captivated visitors for centuries. Each spring, delicate pink blossoms bloom against the rough stone, creating a striking contrast that draws crowds eager to witness this natural spectacle.

Designated as a Natural Treasure of Japan, the Ishiwarizakura is more than just a tree—it’s a living testament to the unstoppable force of life.

After exploring Morioka Castle Ruins Park, step next door to the Morioka History and Culture Museum for a deeper dive into the city’s past. This museum showcases samurai heritage, local festivals, and Morioka’s path to modernization through engaging exhibits.

On the ground floor, experience Morioka’s vibrant festivals like the Chagu Chagu Umako Horse Festival, Morioka Sansa Odori, and Aki Matsuri Dashi. Even outside festival season, you can see life-sized floats, costumes, and props. Lucky visitors might even get to steer a Morioka Dashi float or preview a Sansa Odori dance.

Upstairs, uncover Morioka’s samurai legacy and transformation with historical artifacts, documents, and interactive models. Miniature townscapes and theater displays bring the city’s past to life.

Designed by world-renowned architect Kiyonori Kikutake, the museum itself is a visual highlight. Blending history, culture, and striking architecture, it’s a must-visit for a deeper understanding of Morioka.

Built in the 17th century by feudal lord Shigenobu Nambu, Morioka Hachimangu is Iwate’s largest Shinto shrine, revered for centuries as a sacred power spot. Dedicated to Hachiman-no-Mikoto (Emperor Ōjin), it is believed to bless worshippers with prosperity in agriculture, commerce, and education, ensuring a life of abundance.

The shrine is also the heart of the Morioka Aki Matsuri, where a grand Omikoshi (portable shrine) procession fills the streets with energy and tradition. Though the original structures were lost to disaster in 1884, the striking red torii gate and ornate main hall stand as enduring symbols of resilience and devotion.

A visit to Morioka Hachimangu offers a deep connection to the city’s spiritual heritage, making it a must-see for those seeking both cultural insight and divine blessings.

Morioka isn’t just rich in history—it’s also a hub for artistic expression. At the heart of the city, the Iwate Museum of Art showcases an impressive collection of contemporary works, including sculptures, paintings, and crafts by renowned local artists like Tetsugoro Yorozu, Shunsuke Matsumoto, and Yatsutake Funakoshi. A standout piece, Funakoshi’s "Hara-no-jo" (Hara Castle), powerfully depicts the Matsubara-no Ran, capturing the turmoil of Christian soldiers during the Edo period.

Beyond its permanent collection, the museum hosts special exhibitions and hands-on workshops, welcoming visitors of all ages. From painting sessions for children to craft activities for young adults, these interactive programs make art accessible and engaging for everyone.

If you’re a noodle lover, Morioka’s “Three Great Noodles”—Wanko Soba, Morioka Jajamen, and Morioka Reimen—are a must-try. Among them, Wanko Soba boasts the richest history, dating back over 400 years. This all-you-can-eat soba experience is served in small portions, ensuring each bite is freshly boiled and flavorful. Roughly 10–15 mini bowls equal a standard serving, but with waitstaff enthusiastically refilling your bowl, it’s easy to lose count! Just remember—cover your bowl with a lid when you’re full, or the noodles will keep coming.

For those with a competitive streak, some restaurants even host Wanko Soba eating contests—a fun challenge for big appetites! For an authentic experience, visit Chokurian, a beloved soba house serving locals since 1884.

While it may not have the centuries-old history of Wanko Soba, Morioka Jajamen is a local favorite you won’t want to miss. Inspired by Chinese Zhajiangmian, this Morioka specialty features thick wheat noodles topped with niku-miso (a savory miso and minced meat sauce), cucumber, and spring onions. Mix it all together for a delicious blend of sweet and savory flavors.

Customize your bowl with condiments like vinegar, grated ginger, garlic, or Chinese chili oil to suit your taste. But the real highlight? The final touch—when you're nearly done, crack an egg into the bowl, mix in hot broth and extra niku-miso, and enjoy a rich, umami-packed soup to finish your meal.

For the ultimate Morioka Jajamen experience, visit Kojan Odori Store, a local gem known for its authentic flavor and loyal following.

When in Japan, indulging in Wagyu beef is a must—and Iwate Prefecture is home to some of the finest. Known for its exquisite marbling that melts in your mouth, Iwate beef refers to Kuroge Wagyu (Japanese Black) raised throughout the region. Among these, Maezawa beef stands out as a premium variety, sourced exclusively from the Maezawa region in southern Iwate. With its rich, buttery texture and deep umami, this Wagyu is a true delicacy.

For those who prefer a leaner option, Iwate also offers Tanzaku beef (Shorthorn Wagyu). With more red meat and less fat, it delivers a robust, meaty flavor while retaining Wagyu’s signature tenderness.

Whether you crave luxurious marbling or a leaner, firmer bite, Iwate has a Wagyu for every palate. For an unforgettable Teppan-yaki experience, visit Steak Teppan Ryori Wakana, where master chefs prepare Iwate’s finest Wagyu right before your eyes.

Iwate’s pristine waters and natural beauty make it an ideal region for crafting some of Japan’s finest sake. The prefecture has been renowned for its premium brews since the Edo period, thanks to the Nanbu Toji—one of Japan’s Three Great Toji (Brewmaster Guilds). This deep-rooted tradition has made Iwate home to some of the top sake breweries in the country.

In Morioka, Asabiraki Sake Brewery stands out as one of Iwate’s most distinguished distilleries, earning multiple gold medals in prestigious sake competitions. Here, you can purchase top-quality Daiginjo, freshly poured from the distillery, along with sake-infused treats like baked cakes, making it a must-visit for both sake lovers and casual visitors.

For a deeper appreciation, book a brewery tour to explore the craftsmanship behind Asabiraki’s award-winning sake. It’s a great opportunity to experience Iwate’s sake-making heritage firsthand and savor the rich flavors of this celebrated brew.

Looking for more reasons to say “Kampai” in Iwate? Beyond its renowned sake, the prefecture is also a hotspot for craft beer, with Baeren Brewery leading the way. Nestled in the forests of Kamiyama, just outside Morioka, Baeren specializes in classic European-style beers, brewed using vintage equipment and traditional methods inspired by southern Germany. If you appreciate the rich depth of premium malt, this brewery is a must-visit.

Head straight to the taproom to enjoy their freshest brew, or take a brewery tour to see their unique brewing process in action. The on-site store offers a variety of Baeren’s signature beers, including CLASSIC, Schwarz, and Alt, as well as limited-edition seasonal releases.

Can’t make it to the brewery? No problem! Baeren operates four restaurants and pubs across Morioka, including SAIEN Microbrewery, where you can enjoy a fresh pour straight from an in-house brewery.

Love to dance? Then the Morioka Sansa Odori Festival is your stage! One of Iwate’s most electrifying summer festivals, Sansa Odori is a mesmerizing blend of Japanese drums, traditional dances, and infectious energy. Its origins date back to the 17th century, celebrating the defeat of rampaging demons by the deity of Mitsuishi Shrine—a victory still honored with every beat of the taiko.

From August 1 to August 4, the streets of Morioka come alive with over 30,000 dancers and drummers, creating a breathtaking spectacle. A festival highlight is Miss Sansa Odori, where elegantly dressed female dancers lead the procession with intricate choreography. And the best part? As the parade nears its end, the audience is invited to join the Wa-odori, turning the city into one giant dance party!

Beyond lively summer festivals, fireworks displays are an essential part of Japanese summer, often tied to the Bon festival—a time to honor ancestral spirits. In Iwate, the best place to experience this dazzling tradition is the Morioka Fireworks Festival.

Held early August along the Kitakami River near Tonan Ohashi Bridge, this festival lights up the night with 10,000 breathtaking fireworks, their vibrant colors and resounding booms creating an electrifying atmosphere. The highlight of the night is the Shakudama, a massive 30 cm-wide shell that bursts into a spectacular display, making it an unforgettable grand finale.

For an unmissable summer experience, grab a spot along the riverbank and let the Morioka Fireworks Festival leave you in awe.

Ever heard of Shotengai? These traditional shopping streets date back to Japan’s samurai era, once serving as the heart of daily commerce. While modern malls have taken over many of their roles, Shotengai still thrive, offering a nostalgic charm that continues to attract visitors.

In Morioka, Sakanacho is a prime example. This 365-meter-long arcade, home to over 80 shops, has been a shopping hub since the Edo period. Whether you're searching for fresh seafood, local produce, daily essentials, or souvenirs, Sakanacho has something for everyone—including the perfect Omiyage (souvenir) to bring home.

Beyond shopping, the arcade also hosts seasonal events, making it a great stop for family-friendly outings. If you're visiting with children, checking out one of these events can add an extra layer of fun to your Morioka experience.

Need a break from sightseeing? MALIOS is the perfect spot to unwind. As one of northern Tohoku’s tallest buildings and a Morioka landmark, this versatile commercial complex sits conveniently by the western exit of Morioka Station. Inside, you’ll find shops, restaurants, cafés, and meeting spaces, making it a great place to recharge.

The highlight is the 20th-floor observatory, offering panoramic views of Morioka and the majestic Iwate mountain ranges. Occasionally, the observation deck also hosts local art exhibitions, allowing visitors to soak in the city's culture while admiring breathtaking scenery.

Locals truly know their neighborhood the best, so for a genuine Morioka experience, why not let a professional take care of the planning? The Morioka Full-Day Private Tour, conducted by a government-licensed guide, provides a customized journey through Morioka. Spend around 6 hours visiting top attractions such as Morioka Hachimangu, Morioka Castle ruins, Morioka Handi-Works Square, and Hoonji Temple, all while your guide personalizes the day based on your interests. Navigating a foreign country, especially in the rural areas of Japan, can be challenging. To fully enjoy Morioka without any hassles, it's a good idea to consider seeking advice from an expert.

Kick off your Morioka adventure right at the water square in front of Morioka Station, where the friendly Chef Yuichi Suzuki will be waiting to say hello! Together, you'll hop over to Fish Restaurant Suzutoku, just a quick 20-minute drive away. And guess what? There’s a chance to pop into a historic café on the way, a place that Kenji Miyazawa himself used to visit.

Once you arrive at Suzutoku, get ready for a show as a skilled fisherman demonstrates how to expertly prepare fish right before your eyes. But it’s not all just watching – you’ll get to roll up your sleeves and try your hand at using a Japanese knife to prep smaller fish like horse mackerel. The best part? You’ll be making your own sushi. Yep, you heard that right!

And if you’re feeling extra fancy, there are some cool add-ons you can choose from. Indulge in a delicious sushi lunch or dinner whipped up by Chef Suzuki himself, savor the highest quality and finest salted sea urchins (available from June to August), have a go at roasting seasonal veggies, and enjoy some local sake and whiskey. How’s that for a day to remember?

Alternatively, if you're in the mood for something a bit more low-key but still want to soak up all Morioka has to offer, how about a shorter walking tour led by a local guide?

This easy-going adventure lasts about 2 and a half hours and takes you through the heart of Morioka City. You'll stroll through Odori (Morioka's very own "Wall Street"), wander around the Morioka Castle Ruins, admire the Bank of Iwate Red Brick Building, explore Gozaku STORE, and meander along the Nakatsugawa Walking Trail. And what's a tour without some food? You'll wrap it up with some delicious Wanko Soba at Azumaya.

But wait, there’s more! Along the way, your guide will point out the perfect spots to snap those Instagram-worthy shots of Mt. Iwate. Plus, if you’re visiting at the right time, they’ll take you to the best spots to catch the cherry blossoms in April or the stunning autumn colors in October. So, for a fun, efficient, and stress-free way to explore Morioka, consider signing up for this walking tour with a local expert!

Surprisingly, Morioka is a hidden water city, with streams from the Kitakami River weaving through its streets. Embracing this aquatic landscape, the city hosts the Kitakami River Rubber Boat Race, Japan’s largest rubber boat competition, held annually on the fourth Sunday of July.

With over 500 teams competing, participants race down the river from Shijushida Dam to Kaiunbashi Bridge, navigating the currents in a thrilling test of skill and teamwork. No boat? No problem—rentals are available, ensuring anyone can join the fun! Just be sure to apply in advance via the official website.

・When: Late July
・Start point: Shijushida Dam; Finish point: Kaiunbashi Bridge
・Website: https://www.kawakudari-morioka.jp/

Just a 15-minute drive from the Morioka IC, Koiwai Farm is a 3,000-hectare agricultural haven in Shizukuishi, offering a perfect mix of nature, history, and family-friendly fun. The heart of the farm, Makiba Park, is packed with activities—from sheepdog shows and pony rides to hands-on butter-making and craft workshops.

Food lovers can indulge in farm-fresh dairy delights, including BBQ and omelette rice at Sanroku-kan or soft-serve ice cream and pizza at Koiwai Farm Kitchen. But beyond its farmland, Koiwai also preserves pristine forests and cultural landmarks like the Kamimaru Cowshed, a historic structure dating back to the early 1900s.

Each season brings a new charm, but the Lone Cherry Tree, set against Mt. Iwate with grazing cows, is an iconic springtime view. In winter, the farm transforms into a snow-covered wonderland, featuring illuminations, snowshoe trekking, slides, and snowball fights—making it a must-visit all year round.