Japan's Tohoku Region is where traditional culture thrives, and Tohoku festivals that reflect the history, traditions, and characteristics of the land are held in various places.
There are many types of festivals in Tohoku, including the Aomori Nebuta Festival, which highlights gigantic floats, and the Yamagata Hanagasa Festival, which has a spectacular parade of about 10,000 dancers. In the cold region of Akita, the Yokote Snow Festival is also held, honoring deities enshrined in little snow houses called “kamakura.”
Here we will introduce ten Tohoku festivals that feature various traits of the different regions during different seasons.
(*Note that festival information for 2021 may change depending on circumstances surrounding Covid-19.)
- Table of Contents
- The Many Exciting Tohoku Festivals
- 1. Aomori Nebuta Festival (August 2~7 every year)
- 2. Goshogawara Tachi Neputa Festival (August 4~8 every year)
- 3. Akita Kanto Festival (August 3~6 every year)
- 4. Omagari Hanabi National Fireworks Competition (Last Saturday of August, every year)
- 5. Yokote Snow Festival (Kamakura) (February 15~16 every year)
- 6. Morioka Sansa Odori (August 1~4 every year)
- 7. Sendai Tanabata Festival (August 6~8 every year)
- 8. Sendai Aoba Festival (3rd Sunday in May, every year)
- 9. Yamagata Hanagasa Festival (August 5~7 every year)
- 10. Soma Nomaoi (Last Sat~Mon of July every year)
The Many Exciting Tohoku Festivals
One of the features of the Tohoku Region is the great number of festivals held in the summer. There are many festivals overlapping at the beginning of August, so you can enjoy multiple Tohoku events around the same time.
Of course, there are many festivals held during the other seasons as well.
For example, the Sendai Aoba Festival is held in late May, when fresh greenery is in full bloom, as well as the Yokote Snow Festival in mid-February when the snowy landscape is especially beautiful.
When these festivals are held, hotels, ryokan, and other inns are likely to become fully booked, so it is recommended to plan ahead and make reservations in advance.
1. Aomori Nebuta Festival (August 2~7 every year)
The Aomori Nebuta Festival features huge floats called "Nebuta" made in the likeness of warrior dolls and based on traditional Japanese mythology.
There are various theories of the origin of this festival. Still, it is believed to have resulted from the merging of the Tanabata Festival, which came from China, and the local traditions of sending off spirits and passing illness into dolls.
This merge is said to be what has become known as Nebuta Nagashi, the event of making lanterns and sending them off on the flowing river. This service is still held on the last day of the festival, with the Nebuta being floated out to sea at Aomori Port.
The main festival includes a parade of about 20 large Nebuta floats along the main street of Aomori City, which proceeds along the broad road with dynamic movements such as spinning around and even approaching the audience.
The highlight of the event is the dance called "Haneto," which is performed as the dancers energetically chant, "Rassera, Rassera!" (a dialect expression similar to "irasshai" which means "welcome"). You can even rent a costume yourself in Aomori City, allowing you to freely participate in the haneto dance.
2. Goshogawara Tachi Neputa Festival (August 4~8 every year)
Out of all the Neputa related festivals held in various locations throughout Aomori Prefecture, Goshogawara Tachi-Neputa is an event where you can see particularly large neputa floats, standing at about 20 meters tall.
The oldest record of Goshogawara Tachi-Neputa is said to be from around 1900, and it was believed that the influential figures of Aomori Prefecture at the time made these huge Neputa as a symbol of power.
On the evening of the festival, colossal neputa floats are lined along the street that extends from Goshogawara Station. About 15 of these giant Neputa are walked through the city from a starting point near Goshogawara Station, as the dancers shout, "Yattemare, Yattemare!" When festival season is over, you can see the Neputa all year round at the Tachi Neputa Museum in the city.
Goshogawara Tachineputa Festival五所川原立佞武多（五所川原市観光協会）
- Address Various places in Goshogawara City, Aomori Prefecture
- Phone Number 0173-38-1515
Fee: Free, 3000 yen for bleacher seat
3. Akita Kanto Festival (August 3~6 every year)
The Akita Kanto Festival colors the night sky of Akita. It is said to have stemmed from Neburi-nagashi, an event that was held in the summer to get rid of evil and disease, in 1789.
On the night of the festival, "kanto," or pole lanterns, are lit up. About 15 minutes on foot from Akita Station lies Kanto-odori, the main venue for the festival, where about 70 groups of nearly 280 kanto lanterns will be lit.
The kanto are rather large, and 46 of them hung across a 12-meter long pole can weight 50 kg. Watch the display of skills as a performer called the "sashite" balances a lit kanto lantern on his palm, forehead, shoulders, and waist. During the "Fureai-no-toki" event held after the performances, you can take photos with the sashite and touch the lanterns.
In the daytime, you can see the daytime lanterns as watch sashite compete in the busy Area Nakaichi Square.
Akita Kanto Festival秋田竿燈まつり（秋田市竿燈まつり実行委員会事務局）
- Address Various locations in Akita City, Akita Prefecture
Phone: 018-888-5602 (Akita Sakai Festival Executive Committee Office)
Fee: Free; 3000 yen per seat
4. Omagari Hanabi National Fireworks Competition (Last Saturday of August, every year)
The Omagari Fireworks has a history of over 100 years and was first held as a shrine festival in 1910. It is a large-scale Tohoku fireworks competition between about 27 participating "fireworks masters" featuring about 18,000 fireworks.
The tournament consists of four different categories: daytime fireworks (colorful smoke type), starburst/ball-type, starburst/ball-type, freestyle, and creative. This is the only tournament in the country where you can watch colorful patterns painted in the sky in the daytime with red, yellow, and blue smoke fireworks. At night, you can enjoy displays of traditional round and flower-shaped fireworks, as well as creative fireworks that form a variety of shapes and patterns along with the music.
This tournament is also located at an exclusive venue built between Omagari Fireworks Bridge and Himegami Bridge. Because of the river that flows between the launch site and this spot, the audience can enjoy the beautiful fireworks without anything blocking their view.
Omagari Hanabi-National Fireworks Competition全国花火競技大会「大曲の花火」（大曲商工会議所花火振興事業部）
- Address Omagari Hanabi Venue, Omagari Hanabi Ohashi Bridge, Daisen-shi, Akita-ken
- Phone Number 0187-88-8073
Phone: 0187-88-8073 (Omagari Chamber of Commerce and Industry
Fireworks Promotion Division)
Entry Fee: 1000 yen; Paid Plus Observation Seat: from 3000 yen; Contact for more details
5. Yokote Snow Festival (Kamakura) (February 15~16 every year)
This event has been held in Yokote City, Akita Prefecture for about 450 years, and was created to worship the god of water. People go inside the "kamakura," little huts made from small, hollowed-out mountains of snow, and present money and offerings as they pray for the safety of their families and prosperous business.
It has been celebrated since 1954 as the Yokote Snow Festival, together with another festival called Bonden, in which people hold a long, beautifully decorated stick and pray for safety within the town and the success of agriculture. It is now a sightseeing event representative of Yokote City.
In ancient Japan, children were believed to be purer than adults, therefore closer to god. Even nowadays, local children enter the kamakura and offer visitors amazake and mochi as they invite them inside to worship. You, too, can visit one of the 80 kamakura that dot various parts of Yokote City while enjoying the fantastic scenery they create.
Yokote Snow Festival (Kamakura)横手の雪まつり（かまくら）（横手市観光協会）
- Address Various locations in Yokote City, Akita Prefecture
- Phone Number 0182-33-7111
6. Morioka Sansa Odori (August 1~4 every year)
The Morioka-san dance, which has been around since the 1600s, is a festival characterized by the light sound of Japanese drum and elegant dance, a depiction of the charms of Iwate Prefecture. It is said to have originated from the dances people did to express their joy after the demons that had been running rampant in the region were destroyed by their gods. Even now, a dance is dedicated to Mitsuishi Shrine every year, where the demons vowed never to commit an evil deed again.
The main event of the festival is called the Miseru Sansa Parade, where more than 30,000 dancers and taiko drummers parade through the central street of Morioka City. The "Miss Sansa Odori" is another must-see, where women dressed in beautiful kimono perform fantastic, eye-catching dances at the beginning of the parade. Tourists can also freely participate in the ring dance that is held after the parade.
Morioka Sansa Odori Festival盛岡さんさ踊り（盛岡さんさ踊り実行委員会）
- Address Various places in Morioka City, Iwate Prefecture
- Phone Number 019-624-5880
Phone: 019-624-5880 (Morioka Sansa Odori Executive Committee)
7. Sendai Tanabata Festival (August 6~8 every year)
During the Sendai Tanabata Festival, over 3,000 traditional Sasakazari decorations sway in the wind, decorating the city of Sendai. This traditional festival is said to have been around since 1600 and attracts more than 2 million tourists every year.
Plenty of colorful Tanabata decorations, such as streamers made of Japanese paper and paper cranes, are displayed throughout the city of Sendai and the surrounding local shopping streets. There are a total of seven different kinds of decorations, each of which represents a wish for skill improvement or good health.
Nowadays, people can write their wishes freely on paper strips, but in the old days, the requests were said to be specifically for academics and calligraphy. These strips are kept all throughout various places in the city. The purpose of the Tanabata Festival seems to be not just sitting and watching, but actively writing down your wishes to make them come true.
8. Sendai Aoba Festival (3rd Sunday in May, every year)
The Sendai Aoba Festival is said to have originated from the Sendai Festival, the most important festival in Toshogu, which began in 1655. It later became a festival of the Aoba Shrine that enshrines Date Masamune, the founder of Sendai, and became known as the Aoba Festival, to be held on May 24th, the date of his death. Although the festival was discontinued for a while, it was revived in 1985 to become what it is today.
Jozenji-dori is the main street for the Yoi Festival, held on the day before the third Sunday in May, and is lined with beautiful zelkova trees. The "Sendai Suzume Odori," literally the "sparrow dance," is performed by dancers in colorful costumes dancing and hopping around like sparrows.
The highlight of the festival held on the following day is the procession of people in armor portraying brave warriors carrying the "Masamune Mikoshi Togyo," which is said to hod the spirit of Masamune mikoshi. The parade of beautiful floats and the captivating Sendai Suzume Odori dance that follows the procession is also a complete masterpiece.
Sendai Aoba Matsuri仙台・青葉まつり（仙台・青葉まつり協賛会）
- Address Jozenji-dori (plus other locations), Aoba-ku, Sendai-shi, Miyagi-ken
Phone: 022-223-8441 (Sendai/Aoba Matsuri Kyosankai)
9. Yamagata Hanagasa Festival (August 5~7 every year)
The Yamagata Hanagasa Festival features many dancers in bright costumes performing group dances accompanied by their energetic shouts of "Yasho, Makasho!"
Participating groups such as companies, schools, and volunteer groups also have their uniform costumes and Hanagasa (flower umbrellas) decorated with safflowers, the local flower of Yamagata Prefecture.
Dances have always varied from region to region. Still, in 1963, to make it easier for everyone to learn, the elegant choreography of the regular Hanadasa-Odori dance called Kunpu Mogamigawa was born. In 1998, a regular Hanagasa-Odori for men was also created, called Zao Gyoko. You can see various other types of dances as well, including the "Kasa Mawashi" (Umbrella Spinning) and "Sosaku Odori" (Creative Dancing).
About 10,000 dancers dance along the 1.2 km long main street of Yamagata City in this grand parade, brightly painting a summer scene of Yamagata.
Yamagata Hanagasa Festival山形花笠まつり（山形県花笠協議会事務局）
- Address Nanokamachi~Bunshokan, Tokamachi, Honmachi, Yamagata-shi, Yamagata-ken,
Phone: 023-642-8753 (Hanagasa Yamagata Prefecture Council Executive Office)
10. Soma Nomaoi (Last Sat~Mon of July every year)
Somano Maoi is a traditional event with about 1,000 years of history in which you can watch the heroic figures of warriors in full armor riding horses right before your eyes. It is said to have originated from part of the warriors' training for battle in which horses were released in the fields to be pursued in place enemies.
The highlight of the three-day festival is the "Kachu Keiba Horse Race," which takes place in the Haramachi District of Minamisoma City. The brave equestrian warriors remove their helmets, fasten white headbands on their heads, and dash forward, waving their flags in the air, just as if samurai had really been brought back in our modern times.
- Address Various locations, Minamisoma-shi,Fukushima-ken
Phone: 0244-22-3064、0244-24-5263（Soma Nomaoi Executive Committee Office）
Fee: Festival Entry, 1,000 yen
Text by: SHOE PRESs
*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.
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