JACKROAD is a store specializing in men’s watches with a strong reputation and many fans built up over its long history. It is located on the third floor of Nakano Broadway, one of Tokyo’s subculture hubs. They have a stock of over 6,000 items always on sale, including the latest popular models, reasonably-priced used watches, and even rare vintage models. In addition to renowned overseas brands, they have plenty of Japanese watches from SEIKO, CITIZEN, and more.

Their carefully-selected assortment is layed out throughout the store, which has an elegant, relaxed atmosphere. Even just popping in to view their stunning collection is worth going out of the way for!

Being a hotspot for passionate watch enthusiasts and overseas buyers, they have staff who can speak English, Chinese, Korean, German, Thai, and more. This makes it an excellent option for those coming to Japan for the first time!

TiCTAC is a select shop stocking all kinds of Japanese watch brands like the ever-popular SEIKO, CITIZEN, and CASIO, along with the latest international models, including genuine mechanical watches. Being a specialist store, they also boast original watches designed by their own professional staff, plus pair sets for delightful anniversary gifts. This is a surefire for those on the hunt for stylish ladies' watches, too!

Their main store is on the fourth floor of Ikebukuro PARCO, which hosts a wide range of fashionable stores and brands. There is also an outlet on the third floor of Tokyo Solamachi, which is at the foot of Tokyo Skytree, one of Japan’s most iconic tourist attractions, making it easy to drop by while sightseeing. They also have stores in several major Tokyo districts, like Shinjuku, Kinshi, Kichijoji, and more, offering superb convenience. English-speaking staff are available, and major international credit cards are accepted.

TORQUE is a new watch shop managed by TiCTAC aimed at 20-30-year-olds under the keywords of “trend” and “only one item.” Rows of transparent aquarium-like showcases hold watches from Japan and abroad carefully chosen for their functionality, design, and good value. Japanese brands in stock here include SEIKO, CITIZEN, CASIO (G-SHOCK), and more.

You’ll find not only functional watches, but also those that pair with the latest fashions and scenes, with limited availability to make them feel extra special.

TORQUE Shinjuku LUMINE EST (fifth floor) is also directly connected to Shinjuku Station, the largest major station in Tokyo, making it a breeze to visit while sightseeing. Plus, even if it’s raining, you can shop without getting wet!

They offer tax-free shopping and accept major international credit cards. English-speaking staff are also regularly available.

THE WATCH COMPANY TOKYO is just a 5-minute walk from the North Exit of Nakano Station, an area frequented by travelers for its anime and manga stores. It is part of the Nakano Sun Mall Shopping Street, which is a beloved local haunt and a great spot for strolls.

Many of the world’s most renowned watch brands are inside, like ROLEX, Cartier, OMEGA, TUDOR, VACHERON CONSTANTI, Audemars Piguet, Patek Philippe, and PANERAI. There’s also a wide range of Japanese watches, including the Grand Seiko, reputed as the peak of functionality, along with SEIKO, CITIZEN, CASIO, and more.

The staff here really know their stuff, and are multilingual in languages like English, Chinese, and Korean to accommodate the large percentage of overseas shoppers. If you’re feeling nervous about watch shopping in Japan, this is a safe choice!

Ginza Yukizaki is a top-tier luxury jewelry and watch store, boasting one of the largest inventories in the country. As part of the Gem Castle Yukizaki chain, which operates 23 stores domestically and internationally, Ginza Yukizaki stands out with an extensive range of products.
The store offers a broad selection of luxury watches, including a substantial collection of ROLEX, and other prestigious brands such as PATEK PHILIPPE, AUDEMARS PIGUET, and VACHERON CONSTANTIN. Customers can also find watches from HUBLOT, OMEGA, and more. In addition to new items, the store carries pre-owned products and features a dedicated Hermes section, along with a variety of jewelry.

Services are available in English, and the store accepts various payment methods, including major credit cards, UnionPay, Alipay, WeChat Pay, and Bitcoin. Ginza Yukizaki operates from 10:30 AM to 2 AM, Monday through Friday, allowing for a unique late-night shopping experience in Ginza. As a special service, the store offers a welcome drink exclusively for its customers.

COMMIT GINZA is located in Ginza, one of Japan’s classiest shopping districts. Since opening its doors on the street of Ginza 6 Chome in 2016, they have built a solid reputation amongst watch fans for their flawless service.

Their lineup of Patek Philippe watches is the biggest in Japan, and they also have loads of other esteemed brands like ROLEX, Audemars Piguet, as well as Japan’s own luxury watch brand Grand Seiko.

Operating under a customer-first policy, they are renowned for their service and have earned an excellent 4.9-star rating on Google. They tend to each customer individually with earnest, wholehearted thoughtfulness to ensure a sublime experience for all who enter.

There are multilingual staff regularly on shift, as well as pamphlets in English, Traditional Chinese, and Simplified Chinese on hand.

Grand Seiko is a high-spec Japanese watch. Grand Seiko Boutique Ginza opened in Ginza, the home of SEIKO, as the first special boutique watch store in Japan. Here you can browse through the entire Grand Seiko lineup in a stylish atmosphere designed with a bright plain-wood undertone and classic deep blue, brand color of Grand Seiko.

Moreover, past Grand Seiko are displayed in Grand Seiko Flagship Boutique Ginza, which leads you to enjoy shopping with a view of the world of Grand Seiko and history of Grand Seiko. You can have a memorable experience while choosing watches.

English and Chinese service is available and the professional staff will help find the best timepiece for you.

ISHIDA Shinjuku is a large-scale watch store that sells only officially licensed products taking up a whole six floors, including a basement. Its location right by the East Exit of Shinjuku Station, one of the world’s biggest train stations, is second to none, and its massive panels depicting watches on the building wall make it impossible to miss.

Within the sprawling complex are genuine products from around 50 brands, running from international staples like OMEGA, IWC, and VACHERON CONSTANTIN, all the way to Japanese classics like SEIKO, CITIZEN, and CASIO.

The basement floor deals in second-hand vintage watches, including those from ROLEX and Patek Philippe. Their selection is incredibly diverse, so it’s worth putting aside plenty of time to take a proper look around.

You’ll also be able to enjoy personalized assistance from the expert staff to help you find a watch that fits your personality and lifestyle. To ensure a smooth experience for international customers, English and Chinese language support is available, as well as tax-free shopping. All major credit cards like Visa, Mastercard, and JCB are accepted. You can check other details at the shop itself.

GINZA RASIN is a specialist watch store in Ginza selling luxury brands like Patek Philippe and ROLEX, along with popular Japanese watches like Grand Seiko and SEIKO.

They have a ROLEX-specialist store on Ginza Central Street, tucked deep within the luxury shopping mecca of Ginza, which boasts one of the largest ROLEX collections in Japan, as well as their Ginza Main Store, where you’ll find over 800 kinds of watches from loads of other brands.

With a stock ranging from standard watches to high-quality used watches all the way to rare models, they have worked hard to be a cut above the rest. Their stores flaunt a classiness suiting the character of Ginza, while also retaining a comfortable, welcoming environment with top-notch service.

English, Chinese, and Korean-speaking staff are available, and tax-free shopping, all major credit cards, and digital payments are accepted.

For 30 years, HOUSEKIHIROBA has been a staple of Shibuya, Tokyo’s ground zero for fashion and trends. Over the decades, they have garnered a loyal following of watch enthusiasts, and have over 3,000 items from a wide variety on display, ranging from the newest watches to second-hand classics.

They have international watches running from timeless brands like ROLEX to OMEGA, PANERAI, Hublot, Patek Philippe, FRANCK MULLER, TAG Heuer, and more. With their own unique purchasing channels, they often sell these watches at special discount prices below the standard Japanese listing price and offer tax-free shopping, making it the go-to for watch fans visiting from outside Japan. Of course, for those seeking Japanese goods, they also stock Grand Seiko watches, which are considered to be some of the best in Japan.

Their store is located just 5 minutes away on foot from Shibuya Station, which is a must-visit spot for sightseers in Japan. Staff can communicate in English, Chinese, and Korean, and will offer personalized service to guarantee all customers leave with a watch that meets their every desire.

They also put lots of effort into buying and selling used watches, and have special trade-in shops in Shinjuku and Shinbashi.

HºM'S" WatchStore was designed to provide a stimulating, fulfilling watch shopping experience. It is just a 2-minute walk from Omotesando Station, tucked down a laneway just off the area’s iconic zelkova tree-lined main street. Inside, you can expect exceptional service from staff well-versed in all things watches, able to answer questions without hesitation from watch-lovers, while also gently introducing newcomers to the world of watches.

They pride themselves on curating a lineup representing fashions from over 20 countries around the world, including brands like Olivia Burton, ICE-WATCH, and D1 MILANO. As for Japanese watches, they have MATOW, which are ladies’ watches lovingly crafted by Japanese women, alongside original watches from HºM'S" Watch Store’s own private brand.

From casual to business, you’ll find stylish watches for every occasion. They have a full range of both men’s and ladies’ offerings, making it perfect for couples who want to buy a watch together. The sophisticated interior feels more like a gallery than a store, presenting a wholly enjoyable shopping experience. English-speaking staff and tax-free shopping are available.

In this article, we introduced 10 popular Tokyo watch shops selling Japanese watch brands. Each of these stores are also in or near major tourist destinations, so you can easily pop in without interrupting your sightseeing plans. Take your time, listen to the advice of the knowledgeable and multilingual staff, and find a Japanese watch that will last a lifetime while serving as a priceless reminder of your trip to Japan.

*This information is current as of June 2023. Please check the official websites, etc., for the latest information.