HOME Tokyo and Surroundings Tokyo Shinjuku Shinjuku Shopping Guide: 15 Must-Visit Stores for Exclusive Deals in Tokyo
Shinjuku Shopping Guide: 15 Must-Visit Stores for Exclusive Deals in Tokyo

Shinjuku Shopping Guide: 15 Must-Visit Stores for Exclusive Deals in Tokyo

Last updated: 4 July 2024

Shinjuku is a bustling shopping district in Tokyo, known for its department stores, electronics retailers, drugstores, and diverse dining options. It's also home to Kabukicho's vibrant nightlife, Shinjuku Gyoen's cherry blossoms, and the Tokyo Metropolitan Government Building's observation decks. With numerous hotels, Shinjuku offers everything a visitor needs.

To enhance your shopping experience, we've compiled a list of must-visit stores in Shinjuku. From department stores and Japanese cosmetics to electronics, you'll find it all here. Plus, we've included tax-free shopping info and coupons to help you save.

(*Photos: LIVE JAPAN articles; Takashimaya Shinjuku / Kabukicho / Isetan Shinjuku / BicCamera Shinjuku East Exit / Matsumoto Kiyoshi Shinjuku 3-Chome)
*This article contains sponsored content

Table of Contents
  1. 5 Department Stores in Shinjuku: For International and Japanese Fashion
  2. 2 Unique Stores in Shinjuku: Local Exclusives at Better Prices
  3. Electronics and Variety Stores: One-Stop Shopping for Tech, Toys, and Cosmetics
  4. 5 Drugstores in Shinjuku: Beauty and Wellness Shopping
  5. Discount Stores in Shinjuku: Savings for Budget-Conscious Shoppers
(Photo: LIVE JAPAN Shinjuku Attractions page)
(Photo: LIVE JAPAN Shinjuku Attractions page)

Among the many exciting things to do in Shinjuku, shopping is definitely a top priority for many people!

Popular among international visitors, stores like Don Quijote, UNIQLO, GU, MUJI, and BicCamera have multiple locations throughout Shinjuku, offering endless shopping options. Department stores like Isetan, Takashimaya, and LUMINE also house numerous brand name shops, with many Japanese brands' flagship stores in Shinjuku.

When it comes to shopping, saving money is essential! We'll provide you with must-visit store information and have compiled details on tax-free shopping and discount coupons. Below, you'll find a comprehensive tax-free guide - a must-read for international tourists.

If you're unfamiliar with Shinjuku's attractions, check out our Shinjuku travel guide. Let's make the most of your time in Japan and shop smart in Shinjuku!

5 Department Stores in Shinjuku: For International and Japanese Fashion

Shinjuku's department stores are primarily clustered around the station. On the east and west sides, you'll find Keio Department Store, Odakyu, and LUMINE. The south side features Takashimaya and NEWoMan, while Marui (0101) is located around Shinjuku Sanchome. It's nearly impossible to explore all these department stores in one day, so to make the most of your time, check in advance which stores are in each department store to avoid wandering aimlessly and missing what you're looking for.

1. Isetan Shinjuku

(Photo: LIVE JAPAN Article #a0000118)
(Photo: LIVE JAPAN Article #a0000118)

Located in Shinjuku Sanchome, Isetan is a renowned department store that opened in 1933. It features ten floors, including B2 to 7F, and a rooftop garden, offering a vast shopping experience. Brands like CHANEL, BULGARI, and PRADA bring a touch of luxury, creating an upscale atmosphere. The basement floors house a variety of gourmet foods and souvenirs, such as Bunmeido's honey castella cakes and traditional Fukuoka sweets from Suzukake. These high-quality, beautifully packaged items make perfect gifts!

LIVE JAPAN Editors' Tips:
  • A 5-minute walk from JR Shinjuku Station's southeast exit, Isetan is directly connected to Shinjuku Sanchome Station on the Tokyo Metro via exits B3, B4, and B5, making it easily accessible.
  • From January to March 2024, Isetan's main building saw brand store reopenings on B2, 3F, and 4F, featuring women's fashion and cosmetics that further enhance its stylish appeal.
  • The main building's 6F and B2 levels have tax-free counters where international visitors can obtain a "GUEST CARD" with a passport, offering a 5% discount on purchases over 3,000 yen (some exclusions apply). Remember to claim your tax refund on purchases over 5,000 yen (before tax) on the same day!
  • Isetan Shinjuku
    伊勢丹 新宿店
    • Address 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022
    • ・Hours: 10 AM–8 PM (daily)
      ・Closed: Open daily

2. Takashimaya Shinjuku

(Photo: LIVE JAPAN Article #a0002457)
(Photo: LIVE JAPAN Article #a0002457)

Located inside the Takashimaya Times Square complex, Takashimaya Shinjuku boasts a massive retail space covering 14 floors. On the 12th floor, you'll find UNIQLO, and on the 9th floor, there are stores like Disney Store, Sanrio, and the Japanese children's clothing brand MIKI HOUSE, all popular among tourists. For luxury seekers, brands such as HERMÈS, COACH, CHANEL, LV, and Issey Miyake's BAOBAO are also available. It's not just a hub for major international brands; it's also great for those looking to shop for practical Japanese goods!

LIVE JAPAN Editors' Tips:
  • Hands on the 2nd to 8th floors of the main building has been renamed HANDS and reopened in June 2023 with a new store logo. However, its location and product offerings remain the same, still great for browsing.
  • The tax refund counter is on the 11th floor, open from 11:00 a.m. to 7:30 p.m.. Spend over 5,000 yen (excluding tax) on the same day to be eligible for a tax refund (with a processing fee).
  • They offer a special Hello Kitty 5% discount card for international customers. Spend 3,000 yen to get 5% off (some stores excluded). Remember to pick up the card at the tax-free counter on the 11th floor before you start shopping.
  • Just a 2-minute walk from Shinjuku Station's New South Exit ticket gate, getting there is super convenient and definitely worth a visit.
  • Takashimaya Shinjuku
    • Address 5 Chome-24-2 Sendagaya, Shibuya City, Tokyo 151-8580
    • ・Hours: 10:30 AM–7:30 PM
      ・Closed: Open daily

3. Shinjuku LUMINE 1 / LUMINE 2 / LUMINE EST

(Photo: LIVE JAPAN Article #a0001407)
(Photo: LIVE JAPAN Article #a0001407)

LUMINE is a department store chain in Japan marketed towards young women, and in Shinjuku, there are three different branches: LUMINE 1, LUMINE 2, and LUMINE EST, each catering to distinct customer bases.

LUMINE 1 features Sarutahiko Coffee, yuzu ramen from AFURI, and Japanese fashion brands like COEL and UNITED TOKYO, which opened in February 2024.

LUMINE 2 includes MUJI, the Japanese bag brand Samantha Thavasa, which opened in March 2024, and popular Japanese loungewear gelato pique.

LUMINE EST is highly popular among young women and offers trendy Japanese fashion brands such as LOWRYS FARM, KBF, and JEANASIS. It also has affordable lifestyle goods from 3 COINS, as well as attractions for tourists like HARBS' mille-feuille cakes, Rikyu beef tongue, and Tokyo Milk Cheese Factory's Japanese souvenirs. It's a must-visit spot for those looking to explore Shinjuku.

LIVE JAPAN Editors' Tips:
  • LUMINE 1 and LUMINE 2, are closer to the JR Shinjuku Station South Exit. For LUMINE EST, it's just a minute from the Central East Exit or East Ticket Gate.
  • If you're not sure where to start, I recommend heading to LUMINE EST first. You can find everything from lifestyle goods, fashion brands, souvenirs, to delicious dining options all in one place.
  • You can get a tax refund if you spend over 5,000 yen (excluding tax) at each store separately. The tax refund counters are on the 5th floor for LUMINE 1, 2nd floor for LUMINE 2, and 6th floor for LUMINE EST.
  • Shinjuku LUMINE EST
    • Address 3 Chome-38-1 Shinjuku, Shinjuku City, Tokyo 160-0022
    • ・Hours: Weekdays 11 AM–9 PM; Weekends 10:30 AM–9 PM
      ・Closed: Open daily

  • Shinjuku LUMINE 1
    ルミネ新宿 ルミネ1
    • Address 1 Chome-1-5 Nishishinjuku, Shinjuku City, Tokyo 160-0023
    • ・Hours: 11 AM–9 PM (daily)
      ・Closed: Open daily

  • Shinjuku LUMINE 2
    ルミネ新宿 ルミネ2
    • Address 3 Chome-38-2 Shinjuku, Shinjuku City, Tokyo 160-0022
    • ・Hours: 11 AM–9 PM (daily)
      ・Closed: Open daily

4. NEWoMan Shinjuku

(Photo: LIVE JAPAN Article #a0003869)
(Photo: LIVE JAPAN Article #a0003869)

NEWoMan Shinjuku, operated by the same company as LUMINE, offers a more avant-garde style. It features clothing, cosmetics, shoes, bags, local Japanese souvenirs, cafes, and gourmet dining options. Unlike traditional department stores, it also hosts international brands and new local Japanese brands. Plus, it's conveniently located adjacent to JR Shinjuku Station's New South Exit and the high-speed bus terminal BUSTA Shinjuku, making it extremely accessible.

LIVE JAPAN Editors' Tips:
  • Spend over 5,000 yen (excluding tax) in a single day to process your tax refund at the service desk on the 4th floor.
  • On the 1st floor, you'll find the popular Japanese coffee spot BLUE BOTTLE COFFEE, while the 2nd floor hosts a food court and souvenir market called EKINAKA, making it convenient for both shopping and dining.
  • NEWoMan Shinjuku
    4-1-6 Shinjuku, Shinjuku-ku, Tokyo 160-0022
    • Address 4 Chome-1-6 Shinjuku, Shinjuku City, Tokyo 160-0022
    • ・Hours: Monday–Saturday: 11 AM–8:30 PM; Sunday: 11 AM–8 PM
      ・Closed: Open daily

5. Odakyu Shinjuku Mylord

(Photo: PR TIMES)
(Photo: PR TIMES)

Operated by Odakyu Shopping Center, Shinjuku Mylord stands out from typical department stores by catering to young urbanites. It features Japanese fashion and lifestyle brands like OLIVE des OLIVE, POU DOU DOU, and earth music&ecology. On the 6th floor, you'll find the delightful Japanese chain store LOFT, known for its eclectic mix of goods. The 7th and 8th floors also offer a variety of dining options to satisfy your appetite.

LIVE JAPAN Editors' Tips:
  • Tax refunds are processed directly at each store during checkout. Before making your purchase, make sure to check if the store offers tax refund services.
  • The "mosaic通" area on parts of the 1st and 2nd floors of Shinjuku Mylord closed in March 2023. The remaining sections on floors 2 to 9 of the main building will be open until April 2025, so make sure to visit while you can!
  • Shinjuku MYLORD
    • Address 1-1-3 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023
    • ・Hours: 2F–6F (clothing): 11 AM–9 PM; 7F–9F (restaurants): 11 AM–10 PM (Last order for each restaurant)
      ・Closed: Irregular public holidays

2 Unique Stores in Shinjuku: Local Exclusives at Better Prices

Shinjuku is fantastic for its variety of stores where popular brands like GU and UNIQLO offer affordable Japanese fashion, along with lifestyle shops like LOFT and Tokyu Hands, which tempt visitors to shop till they drop. Here's a quick introduction to two must-visit stores beloved by tourists.

6. UNIQLO (Shinjuku Nishi-guchi Store / Shinjuku Takashimaya Store / Shinjuku Sanchome Store / Shinjuku Flags Store)

UNIQLO Shinjuku Nishi-guchi Store (Photo: LIVE JAPAN spot page lj0002635)
UNIQLO Shinjuku Nishi-guchi Store (Photo: LIVE JAPAN spot page lj0002635)

UNIQLO, a global brand that has expanded overseas, is surely familiar to many travers. In Shinjuku, there are four UNIQLO stores: Shinjuku Nishi-guchi Store, Shinjuku Takashimaya Store, Shinjuku Sanchome Store, and Shinjuku Flags Store. They often release exclusive limited-edition collaborative products and collections featuring Shinjuku specialties such as Nissin Foods, Bunmeido, Shinjuku Nakamuraya, as well as Ramen Nagi and Omoide Yokocho. Items and availability vary by store, so if you see something you like, be sure to seize the opportunity to bring home a memorable souvenir or a thoughtful gift!

LIVE JAPAN Editors' Tips:
  • All four UNIQLO stores in Shinjuku are within a 500-meter radius of the station, reachable on foot in under 2 minutes. They are incredibly close to the station!
  • The UNIQLO Flags store opened in October 2023. It's conveniently located just outside the southeast exit of JR Shinjuku Station.
  • You can receive a tax refund on purchases over 5,000 yen at each store. Plus, with the current exchange rate for the Japanese yen, when factoring in the exchange rate difference and the tax refund, shopping in Japan can become even more cost effective.
  • UNIQLO - Shinjuku West Exit
    • Address Shinjuku Palette B1-4F, 1-1-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo, 160-0023
      View Map
    • Nearest Station Shinjuku Station (JR Shonan Shinjuku Line / JR Yamanote Line / JR Chuo Main Line / JR Saikyo Line / Tokyo Metro Marunouchi Line / Toei Shinjuku Line / Toei Oedo Line / Keio Line / Keio New Line / Odakyu Odawara Line)
    • Phone Number 03-5909-3011

7. Flying Tiger Copenhagen Keio Shinjuku Store

Flying Tiger Copenhagen Keio Shinjuku Store layout (Photo: PR TIMES)
Flying Tiger Copenhagen Keio Shinjuku Store layout (Photo: PR TIMES)

Flying Tiger is a budget-friendly variety store from Denmark, often described as a mix between IKEA and a dollar store. It offers a wide range of quirky, amusing goods sure bring smiles, with designs influenced by appealing Scandinavian style. The affordable prices make it easy to shop without hesitation. It's a must-visit for many travelers in Tokyo, especially for those who enjoy buying household items and fun trinkets!

LIVE JAPAN Editors' Tips:
  • Opening on February 22, 2024, the brand new Flying Tiger Copenhagen store is located on the 7th floor of Keio Department Store. It's just a 1-minute walk from JR Shinjuku Station's Central West Exit (Keio Exit) and other train lines' west exits to Keio Department Store.
  • Although the store is compact at only 132 square meters, it offers a selection of 1500 different products to choose from. It's recommended for those visiting Keio Department Store to drop by and browse around.
  • Flying Tiger Copenhagen Keio Shinjuku Store
    Flying Tiger Copenhagen 京王新宿ストア
    • Address 7F Keio Shinjuku Store, 1-1-4 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-8321
    • ・Hours: 10 AM–8 PM
      ・Closed: As per Keio Department Store Shinjuku Store

Electronics and Variety Stores: One-Stop Shopping for Tech, Toys, and Cosmetics

In Shinjuku, there are numerous electronics and variety stores, mostly concentrated near the station, particularly around the west exit. Many large-scale electronics retailers are located here, contributing to the area's reputation as "Shinjuku Electronics Street."

It's worth noting that most electronics stores in Shinjuku span multiple floors and sometimes have different themed departments. If you already know what you're looking for, checking out floor plans beforehand can make your shopping experience more efficient!

8. BicCamera Shinjuku Nishiguchi Store / Shinjuku Higashiguchi Ekimae Store / Shinjuku Higashiguchi Store

BicCamera Shinjuku Nishiguchi Store (Photo: LIVE JAPAN Article #a0003751)
BicCamera Shinjuku Nishiguchi Store (Photo: LIVE JAPAN Article #a0003751)

BicCamera, the leading electronics retailer in Japan, is a top choice for shoppers looking for cosmetics and electronics. It's known for offering the latest Japanese appliances like hair dryers, microwaves, and electric cookers, which are highly sought after. Their cosmetics section is well-stocked, and they also carry a wide range of popular items such as snacks, toys, and thermoses. BicCamera provides assistance from professional pharmacists and multilingual staff, making shopping easier. With its bright, spacious layout, it's a great place for families to shop together!

LIVE JAPAN Editors' Tips:
  • Shinjuku has three BicCamera locations: the Shinjuku Nishiguchi Store at Odakyu Department Store HALC Building, the Shinjuku Higashiguchi Ekimae Store, and the Shinjuku Higashiguchi Store.
  • The Shinjuku Higashiguchi Store was previously known as BICQLO, with UNIQLO on floors 1 to 3 closing in June 2022 to transform the entire 8-floor building into a BicCamera store.
  • The stores have translation devices and staff fluent in English or Chinese, ensuring language barriers are not an issue.
  • International tourists can enjoy tax-free shopping on purchases over 5,000 yen. Discount coupons can earn a additional savings of 3% to 7% (discount rates vary by product). Remember to click below to collect coupons before checkout for extra savings!

9. Yodobashi Camera Shinjuku Nishiguchi Main Store

Map of Shinjuku West Exit Main Store (Photo: LIVE JAPAN Article #a0003751)
Map of Shinjuku West Exit Main Store (Photo: LIVE JAPAN Article #a0003751)

Yodobashi Camera, a chain of electronics stores in Japan, has two locations in Shinjuku: the main store at Nishiguchi (West Exit) and a branch at Higashiguchi (East Exit). The Nishiguchi main store serves as their flagship store, divided into various sections by product.

Tourists often visit sections like the Multimedia Pavilion, Camera Comprehensive Pavilion, Travel Pavilion, Gachapon Pavilion, and Collectibles & Toys Pavilion. It's efficient to plan your visit by choosing sections you want to visit beforehand to minimize time spent wandering around!

LIVE JAPAN Editors' Tips:
  • If you're unsure where to start, I recommend heading straight to the Multimedia Pavilion at the Yodobashi Camera Nishiguchi Main Store. It's just a 2-minute walk from the West Exit of Shinjuku Station and offers a wide selection of products, including rice cookers, beauty appliances, and cosmetics. The store is divided into North, South, and East buildings, ensuring you can easily spend an entire afternoon exploring.
  • The Nishiguchi Main Store is part of Shinjuku's West Exit Electronics Street, making it convenient for price comparisons.
  • Tax-free shopping is available on purchases over 5,000 yen.
  • There are product descriptions and staff who can assist in English and Chinese, so you don't have to worry about language barriers.
  • Nearly every section has restrooms available for customer use.

5 Drugstores in Shinjuku: Beauty and Wellness Shopping

For many, shopping for cosmetics and skincare products is a must in Japan! In Shinjuku, from the West Exit to the East Exit, and areas like Shinjuku Sanchome and Kabukicho, you'll find a plethora of drugstores big and small. Most offer tax-free shopping, and many open early and close late, so there's no shortage of places to shop for cosmetics in Shinjuku!

10. Matsumoto Kiyoshi

Matsumoto Kiyoshi Shinjuku 3-chome (Photo: LIVE JAPAN Article #a0002551)
Matsumoto Kiyoshi Shinjuku 3-chome (Photo: LIVE JAPAN Article #a0002551)

Matsumoto Kiyoshi, which has expanded outside Japan, is well-known for offering a wide range of products including Japanese pharmaceuticals, health supplements, cosmetics, snacks, masks, and personal care items. In the Shinjuku area alone, there are nine Matsumoto Kiyoshi stores, located in West Shinjuku, Shinjuku Nishiguchi (West Exit), Minami-guchi (South Exit), Higashi-guchi (East Exit), Kabukicho, and Shinjuku Sanchome. You can practically find a store wherever you go in Shinjuku!

LIVE JAPAN Editors' Tips:
  • There are numerous Matsumoto Kiyoshi stores in Shinjuku, so it's convenient to shop while exploring other parts of Shinjuku. For a spacious and easy-to-navigate store, consider visiting the Shinjuku Sanchome Part2 store.
  • Most Matsumoto Kiyoshi stores operate from 10 AM to 9 PM. However, some stores open earlier, such as the Shinjuku Sanchome store and Nishi-Shinjuku Ichome store which open at 9 AM, and the Nishi-Shinjuku Metropia store which opens at 7:30 AM.
  • Stores like Shinjuku Store, Nishi-Shinjuku Ichome Store, Shinjuku Sanchome Part2 Store, and Nishi-Shinjuku Metropia Store are open until 9:30 p.m. or 10:00 p.m.
  • They provide multilingual product descriptions and assistance from staff who can communicate in English and Chinese.
  • Purchases over 5,000 yen (excluding tax) are eligible for tax-free shopping.
  • Matsumoto Kiyoshi Shinjuku 3-chome Store
    薬 マツモトキヨシ 新宿三丁目店
    • Address 3-17-3 Shinjuku, Shinjuku-ku, Tokyo 160-0022
    • ・Hours: 9 AM–9:45 PM
      ・Closed: Open daily

11. Daikoku Drugstore

Nishi-Shinjuku Store (Photo: LIVE JAPAN Article #a0002551)
Nishi-Shinjuku Store (Photo: LIVE JAPAN Article #a0002551)

Daikoku Drugstore is known for its budget-friendly prices and claims to be the cheapest drugstore chain in Japan, making it a must-visit shopping destination. It has branches throughout Shinjuku such as East Exit, West Exit, and Kabukicho.

LIVE JAPAN Editors' Tips:
  • In Shinjuku, all branches of Daikoku Drugstore are within about a 5-minute walk from the stations. The West Shinjuku 1-chome store and Kabukicho 1-chome store are particularly convenient for tourists.
  • In Shinjuku, all stores offer tax-free services. Spend over 5,000 yen (excluding tax) to qualify for tax-free shopping.

12. Tomod's

Tomod's Nishi-Shinjuku 5-Chome Store (Photo: PR TIMES)
Tomod's Nishi-Shinjuku 5-Chome Store (Photo: PR TIMES)

Tomod's is a drugstore chain common throughout the Tokyo metropolitan area. Unlike many drugstores that target international tourists, Tomod's mainly serves the local Japanese population. For instance, the newly renovated Nishi-Shinjuku 5-chome store, reopened in February 2024, sells light meals such as rice balls and sandwiches, as well as common groceries like eggs and milk. It has a mini-supermarket or convenience store vibe. The majority of customers are locals, making it a good choice for those who prefer shopping without the crowds typically found in tourist-heavy areas.

LIVE JAPAN Editors' Tips:
  • There are three branches of Tomod's in Shinjuku: one in the Sumitomo Building, one in Shinjuku 2-chome, and one in Nishi-Shinjuku 5-chome. These locations are situated near Tochomae Station, Shinjuku Sanchome Station, and Nishi-Shinjuku Gochome Station respectively. While they are a bit of a walk from Shinjuku Station, they are quite convenient for travelers staying in the Shinjuku area.
  • The three Tomod's branches in Shinjuku open between 8 AM and 9 AM. The branches at Shinjuku 2-chome and Nishi-Shinjuku 5-chome stay open until 10 PM.
  • Although the majority of customers are locals, they still offer tax-free services for foreign tourists.
  • Tomod's Nishi-Shinjuku 5-chome Store
    トモズ 西新宿五丁目店
    • Address 5 Chome-25-11 Nishishinjuku, Shinjuku City, Tokyo 160-0023
    • ・Hours: Monday–Saturday: 9 AM–10 PM; Sunday: 10 AM–10 PM
      ・Closed: Open daily

13. Welcia

Welcia O-GUARD Shinjuku Store (Photo: LIVE JAPAN Article #a9000030)
Welcia O-GUARD Shinjuku Store (Photo: LIVE JAPAN Article #a9000030)

Welcia may not be as familiar to tourists, but it's actually one of Japan's leading drugstore chains with annual sales surpassing Matsumoto Kiyoshi. You can find a wide range of products including medicine, cosmetics, daily necessities, and food and beverages. Many stores even have prescription counters, making it a popular choice among Japanese consumers for their diverse product offerings.

LIVE JAPAN Editors' Tips:
  • It's a well-known drugstore under the AEON group, where you can also earn points and receive discounts if you have an AEON membership card.
  • Around Shinjuku Station, there's O-GUARD Shinjuku store near the west exit, and also the Tocho Daiichi Building store and Tocho Daini Building store near Tochomae Station
  • The above three Welcia stores all offer tax-free services on purchases over 5,000 Japanese yen (excluding tax).
  • O-GUARD Shinjuku store is open practically 24 hours a day, and it's spacious and easy to shop in without worrying about crowds.
  • Welcia O-GUARD Shinjuku Store
    ウエルシアO-GUARD新宿店 (調剤薬局)
    • Address 7 Chome-10-1 Nishishinjuku, Shinjuku City, Tokyo 160-0023
    • ・Hours: Monday: 8 AM–3 AM; Sunday: 4 AM–11 PM; Tuesday–Saturday: 4 AM–3 AM
      ・Closed: Open daily



PLAZA is a Japanese beauty chain specializing in cosmetics, skincare, body care products, and lifestyle goods. They also sell snacks and sweets, although they don't typically carry pharmaceutical products. The items sold in PLAZA are known for their high quality and cute designs. They feature the latest Japanese beauty trends and often have merchandise featuring popular characters like SNOOPY and DISNEY. Once you step inside, you might find it hard to leave — definitely worth a visit!

LIVE JAPAN Editors' Tips:
  • The PLAZA store in Shinjuku is located on the 2nd floor of LUMINE 2. It's just a 3-minute walk from the south exit of Shinjuku Station, making it convenient for shoppers to visit and also explore LUMINE 2.
  • If you spend over 5,000 yen (tax excluded) at PLAZA, you can enjoy tax-free shopping. They also have occasional sales.
  • PLAZA LUMINE Shinjuku
    PLAZA ルミネ新宿店
    • Address 2F LUMINE Shinjuku LUMINE 2, 3-38-2 Shinjuku, Shinjuku-ku, Tokyo 160-0022
    • ・Hours: 11 AM–9 PM
      ・Closed: Hours may vary seasonally, as noted on the LUMINE 2 website

Discount Stores in Shinjuku: Savings for Budget-Conscious Shoppers

15. Don Quijote

Don Quijote Kabukicho Shinjuku (Photo: LIVE JAPAN Article #a0002551)
Don Quijote Kabukicho Shinjuku (Photo: LIVE JAPAN Article #a0002551)

Don Quijote is a Japanese discount chain store that offers a wide array of products ranging from electronics, international brands, clothing, shoes, snacks, instant noodles, and more. Its crowded aisles and packed shelves create a unique spectacle. You can find almost anything here, enjoy tax-free shopping, and some stores even have restrooms available. It's a favorite shopping destination for international tourists!

LIVE JAPAN Editors' Tips:
  • In Shinjuku, there are three Don Quijote stores: the Kabukicho Store, the Shinjuku Southeast Exit Store, and the Shinjuku Store near Okubo. The Kabukicho location is the most convenient for tourists but tends to be the most crowded. The Southeast Exit branch is less crowded, with a spacious sales floor that makes for a more comfortable shopping experience. The Shinjuku Store is a bit farther from the station but has wide aisles and is easily navigable, making it convenient for travelers with luggage or strollers.
  • All three Don Quijote stores in Shinjuku are open 24 hours.
  • There are staff members fluent in foreign languages to assist tourists.
  • The following coupons are exclusively for international tourists entering Japan with a tourist visa.

Make your Tokyo trip exciting with a visit to Shinjuku!

Shinjuku is truly a fantastic place to explore, shop, and have fun. Personally, I can spend a whole day there whenever I visit. I recommend everyone to allocate more time for sightseeing in Shinjuku. Don't forget to check out the tax-free options and use coupons at checkout to save some money for your next shopping spree at the next store!

(*Please note that the information in this article is accurate as of May 2024 and may differ from current circumstances. For the latest updates, please refer to the official websites of each facility.)

Written by:

Tiffany YU

Tiffany YU

With a background in mass media, Tiffany pursued studied in Japan and achieved JLPT N1 certification. She now writes for different travel platforms, leveraging her communication prowess with her translation abilities to make Japanese content easily understandable. After residing in Japan for three years and gaining experience from Japanese cosmetic shops and departmental help desks, she's profoundly acquainted with the cultural nuances between Taiwan and Japan. Her journeys have spanned areas like Hokkaido, Honshu, Kyushu, and Okinawa. A frequent visitor to Japanese tourist destinations, she enjoys the local cuisine so much that she could eat Japanese ramen for every meal without tiring of it.

*This information is from the time of this article's publication.
*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.

Share this article.