15 Must-Try Foods in Asakusa: Classic Sukiyaki, Luxurious Wagyu BBQ, Street Snacks, and New Eateries
- Written by: Wong Man Yee
Asakusa isn't just a historical hub of Edo culture; it remains a magnet for tourists from around the world all year round, maintaining its charm and popularity as a top sightseeing destination. Staying in the bustling, lively area of Asakusa is incredibly convenient, but after a day of touring, choosing a restaurant from the myriad of options nearby can be overwhelming.
If you don't want the hassle of deciding, take a look at our curated list of 15 must-try places to eat!
(Main image: Gurunavi, LIVE JAPAN articles a0003471)
- Table of Contents
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- Find essential eats in Asakusa
- Sensoji Temple & Kaminarimon Area (Nakamise Shopping Street, etc.)
- Around Asakusa Metro Station (EKIMISE, Matsuya Asakusa, etc.)
- Around Asakusa Station on the Tsukuba Express Line (Don Quijote, Asakusa ROX, etc.)
- Other Areas (Kappabashi Kitchenware Street, etc.)
- Newly opened stores in the Asakusa area (2023)
Find essential eats in Asakusa
Asakusa is a renowned "Shitamachi" (downtown area) in Tokyo, whose unique culture and rich history developed since the Edo period make it a truly unique destination among Tokyo's many sightseeing spots. It is home to Tokyo's oldest temple, Senso-ji, and the iconic Kaminarimon Gate with its large red lantern, the Nakamise-dori shopping street filled with various traditional snack shops and souvenir stores, and the Showa-era amusement park, Hanayashiki, all of which are must-visit spots for visitors from Taiwan and beyond. Centered around the Nakamise Shopping Street in front of Senso-ji Temple's Kaminarimon Gate, the area stretches to the Tokyo Metro Asakusa Station and the Tsukuba Express Asakusa Station areas, surrounded by a wealth of shops and gourmet restaurants, ensuring that visitors will never be at a loss for dining options.
Sensoji Temple & Kaminarimon Area (Nakamise Shopping Street, etc.)
Senso-ji Temple is the most famous tourist attraction in the Asakusa area and a central spot for shops and restaurants, especially around the Nakamise Shopping Street, which is lined with numerous snack shops perfect for eating while walking. To get there, you can mainly take the Tokyo Metro subway, Toei Asakusa Line, Tobu Railway, or Tsukuba Express, and it's within walking distance from Asakusa Station.
Wagyu Barbecue "Heijoen"
You might not know this, but Asakusa has long been known as a hot spot for BBQ restaurants, even boasting its own "Korean Street" filled with various Korean BBQ establishments. However, the more authentic, local shops might present a challenge for tourists who aren't fluent in Japanese. For those looking to quickly and accurately order the BBQ they crave, I recommend the Wagyu BBQ restaurant "Heijoen"!
- Although it's a high-end barbecue restaurant specializing in authentic A5 Wagyu, the atmosphere inside is very welcoming and the service warm and attentive. Coupled with a quality interior space, it allows guests to comfortably and relaxingly savor the cuisine.
- Since its establishment, the restaurant has been dedicated to sharing the deliciousness of Wagyu with the world, focusing not just on the quality of the beef but also paying great attention to the seasoning and sauces!
- Most importantly, the restaurant offers menus in both Chinese and English, making it easy to order whatever you want without worry!
- ・Address: 1-15-10 Kaminarimon, Taito-ku, Tokyo
・Hours: 11:30 AM–11 PM (Last order 10 PM, drinks last order 10:30 PM)
・Official website: https://heijoen.co.jp/
Matcha Ice Cream - Suzukien × NANAYA Collaborative Store
Matcha desserts from Japan enjoy worldwide popularity, and I'm sure many of you reading this are matcha enthusiasts! While it's not hard to find matcha desserts or drinks in the streets and alleys of Asakusa, if you have the chance to visit, you must try the world's richest matcha gelato at "Suzukien × NANAYA," a collaboration between the long-established tea wholesaler "Suzukien" and "Shizuoka Matcha Sweet Factory NANAYA." They offer seven different intensities of matcha gelato, ranging from light to dark, allowing you to visually distinguish their offerings from those of other shops.
- The richest matcha gelato boasts a vibrant, full green color. Its taste is unexpectedly rich, with a hint of sweetness amidst the bitterness, offering an unparalleled matcha flavor. A must-try delicacy for matcha enthusiasts.
- In addition to matcha, the ice cream also comes in other tea-related flavors such as roasted green tea and genmaicha, perfect for friends who enjoy Japanese tea!
- ・Address: 3-4-3 Asakusa, Taito-ku, Tokyo, within Suzukien Asakusa Main Store
・Hours: 10 AM–5 PM (Excluding the New Year's holiday period)
・Closed: Every 3rd Wednesday of the month
・Official website: https://nanaya-matcha.com/?mode=f4&sid=40
Deep-Fried Meat Patty - Asakusa Menchi
One of the greatest perks of snacking while strolling around the Asakusa area is that almost every food item is priced very affordably, allowing you to indulge in whatever you fancy, sweet or savory, on a whim! After enjoying the mochi ice cream mentioned earlier, are you in the mood for something savory? Head over to the popular queue-worthy spot "Asakusa Menchi," a fried meat cake (menchi katsu) shop!
- Japanese-style deep-fried meat patties have always been a beloved comfort food among the Japanese (and the editor too!). You can easily find them in snack shops along many shopping streets. However, "Asakusa Menchi" holds quite a reputation. Not only has it received the gold award from food review websites, but it's also the undefeated champion of the "Souvenir Reputation Ranking" for four consecutive years.
- While waiting in line, the enticing aroma already wafts through the air. As you hold the freshly fried meat patty in your hand, steam rises, and with the first bite, juicy meat bursts out, filling your mouth with rich, savory flavor. It truly lives up to its reputation!
- Feeling hungry while strolling around Asakusa Temple? Grabbing a deep-fried meat patty will surely satisfy your hunger and make for the perfect choice for sightseeing and snacking on the go!
- ・Address: 2-3-3 Asakusa, Taito-ku, Tokyo
・Hours: 10 AM–7 PM (Until sold out)
Azuki Bean-filled Waffle Cone Ice Cream - Yamato-ya
Those who have visited Asakusa or read about it know that the area around Senso-ji Temple is teeming with snack shops where you can eat as you walk. These shops offer an irresistible selection of snacks, both savory and sweet, cold and hot, tempting visitors to indulge. The Nakamise-dori and Demboin-dori shopping streets are not only abundant in snack shops but also home to stores with a long history and a nostalgic atmosphere. For example, "Yamatoya" is a traditional tsukudani (preserved food boiled in soy) shop that has been in business since the Meiji era. Besides selling over 50 types of tsukudani made with seaweed, beans, and seafood that offer a taste of old-fashioned flavors, they also offer mochi filled with ice cream!
- The most popular item in the shop is the "Matcha Ice Cream Taiyaki." Inside the crispy taiyaki shell with a hint of rice flavor, there's a large scoop of rich matcha ice cream, making it a truly satisfying treat!
- Holding the taiyaki while enjoying the ice cream not only keeps your hands clean but also ensures complete satisfaction until the very last bite!
- ・Address: 2-3-3 Asakusa, Taito-ku, Tokyo
・Hours: 10 AM–6 PM
・Closed: Thursday
Other recommendations for sweets in Asakusa
Soba Noodles - Owariya Honkan
When people think of Japan, sushi and yakiniku BBQ often come to mind, but of course, locals don't eat these every day! In the cold winter months, what Japanese people truly crave daily is likely a steaming bowl of soba noodles. "Owariya Honkan," located about a 4-minute walk from the various railway stations in Asakusa, might not be very famous among tourists, but it actually opened its doors in the first year of the Man'en era (1860) and is an extremely popular, well-known establishment in Asakusa!
- The most popular menu item at the store, the "Ebi Tempura Soba," is incredibly luxurious in appearance, making it a perfect subject for photos!
- The premium "Jumbo Prawn Tempura," larger than a palm, is fried to crispy perfection using the finest "Taihaku Sesame Oil," resulting in a delicious delicacy.
- The soba noodles are made fresh daily using the highest quality domestic buckwheat, ensuring each strand has a smooth texture and just the right amount of elasticity. They carry a subtle aroma of buckwheat, and enjoying a bowl during autumn or winter guarantees to warm you up for the entire day!
- ・Address: 1-7-1 Asakusa, Taito-ku, Tokyo
・Hours: 11:30 AM–8:30 PM (Last order 8 PM, drinks last order 8 PM)
・Closed: Friday
Around Asakusa Metro Station (EKIMISE, Matsuya Asakusa, etc.)
The Asakusa station on the Tokyo Metro has numerous exits, making it not only convenient to visit Senso-ji Temple but also to explore other areas in Asakusa. If you're aiming to visit EKIMISE and Matsuya Asakusa, two major department stores, taking the Tobu Railway is equally convenient. This area retains a nostalgic atmosphere from the Meiji period, with many long-established shops located nearby!
Sukiyaki - Chinya Asakusa Honten
Asakusa, a stage for Japan's "civilization and enlightenment" in the late 19th century, saw the flourishing of many foreign cuisines, one of which was sukiyaki, originally known as "beef pot." Thanks to this historical background, there are now many sukiyaki restaurants in the Asakusa area. Among them, "Chinya," which closed in 2021 and then reopened in March 2022 at a new location, is a famous sukiyaki establishment with a history spanning over 140 years.
- The restaurant stands out by not just pursuing a specific grade of meat but selecting "Moderately Marbled Lean Beef," known for its perfect fat ratio that allows customers to savor both the rich meaty flavor and the delicate aroma.
- The high-quality meat slices have a low melting point for the fat, which means the fat starts melting at room temperature, resulting in a glossy appearance that's visually pleasing even before you start eating!
- The staff at the restaurant will also prepare sukiyaki at the table for you. Even if it's your first time trying sukiyaki, you don't need to worry about messing up the order and missing out on the delicious dish.
- ・Address: 2-16-1 Hanakawado, Taito-ku, Tokyo
・Hours: Weekdays 11 AM–3 PM / 4:30 PM–10 PM, Saturdays, Sundays, and national holidays 11 AM–10 PM
・Official website: https://chinya.co.jp/
Kamameshi Rice - Ganso Kamameshi Haru
Traveling freely in Japan with a diet rich in meats and the exhaustion from long journeys by car and plane can take a toll on both your stomach and overall well-being. If you're feeling the need for a lighter, more comforting meal, why not take a day to visit "Ganso Kamameshi Haru" for some wholesome pot rice (kamameshi)? Just about a 5-minute walk from Asakusa Station, this kamameshi specialty shop has been in business since 1924, the thirteenth year of the Taisho era. It's said to be the original creator of the kamameshi dish, not only boasting a long history but also pioneering the practice of cooking rice in individual pots and serving it directly to patrons.
- As each pot is made to order, the entire cooking process takes some time (about 30 minutes). However, when the kamameshi rice is freshly cooked, steaming hot, it's simply "perfect" in appearance!
- The carefully selected domestic rice is cooked to perfection, with each grain distinct. The vegetables, meats, and seafood simmered together with the white rice infuse their essence into every grain, surprising you with how delicious plain rice can be!
- For those craving more, the restaurant also offers grilled chicken skewers, tamagoyaki, and other appetizers, making it perfect for enjoying with a few drinks.
- Details: Ganso Kamameshi Haru
Unagi (Eel) Dishes - Asakusa Maekawa
Although eel rice (unadon) can be a bit pricey, dining on an authentic bowl is a must when you're in Japan! To ensure you don't spend unwisely, let me recommend a foolproof choice: the long-standing eel specialty restaurant "Asakusa Maekawa." If it's your first time trying eel, you might want to start with an eel rice box. The prices vary depending on the size and type of eel, so feel free to choose according to your preference. For those ready to delve deeper, consider trying the eel omelet, grilled dry, or kabayaki eel as individual dishes, or go for a bit of luxury with an 11-course meal!
- The establishment has been in business since the Edo period, starting as a wholesaler of river fish and later evolving into an eel cuisine restaurant. Through generations, it has stood firm for over two hundred years, with its unchanged quality and taste serving as the greatest assurance of excellence.
- The restaurant uses carefully selected domestically farmed eels, including those from "Unagi Sakata Taro," renowned for their taste closely resembling that of wild eels.
- After steaming and cooking the eel, it's then grilled with the restaurant's secret sauce, passed down for 220 years, releasing an abundance of aroma immediately.
- ・Address: 2-1-29 Komagata, Taito-ku, Tokyo
・Hours: 11:30 AM–9 PM (Last order 8:30 PM, drinks last order 8:30 PM)
・Official website: https://www.unagi-maekawa.com
・Gurunavi page (in foreign languages): https://gurunavi.com/en/g113300/mn/recommend/rst/
Bar - Kamiya Bar
As a cradle of "civilization and enlightenment," Asakusa saw the influx of many new and foreign cultures into the lives of the Japanese during the Meiji era. At that time, Kamiya Denbei, the founder of Kamiya Bar, was introduced to brandy and opened Japan's first bar in 1880. He devoted his life's knowledge and skills to foreign liquors, creating the spicy and slightly electrifying sensation of drinking "Denki Bran." Since then, Denki Bran has become synonymous with Asakusa, cherished by the Japanese people for over a hundred years!
- Within the three-story space of "Kamiya Bar," you can savor the iconic Denki Bran alcoholic beverage and enjoy specialty appetizers such as German-style potatoes and deep-fried pork loin.
- If you're not keen on drinking alcohol or prefer to enjoy food with family, the second floor's "Restaurant KAMIYA" offers a variety of Western and Japanese fusion set meals for you to savor at a leisurely pace!
- ・Address: 1-1-1 Asakusa, Taito-ku, Tokyo
・Hours: 11:30 AM–9 PM (Last order 8:30 PM)
・Closed: Wednesday
・Official website: http://www.kamiya-bar.com/
Fugu Cuisine - Genpin Fugu
After having your fill of must-try sushi, BBQ, and ramen in Japan, are you ready to explore more unique culinary delights? Then, you absolutely can't miss out on fugu (pufferfish) cuisine! I remember feeling a bit apprehensive the first time I tried fugu, but now I'm completely hooked on its chewy texture. If you haven't had the chance to try it yet, make sure to visit "Genpin Fugu," a fugu specialty restaurant with branches nationwide and even overseas, next time you're in Asakusa!
- With 100 licensed experts nationwide, "Genpin Fugu" ensures thorough handling to remove the toxicity of fugu, providing top-grade "Tiger Fugu" dishes that are not only fresh and delicious but also safe for consumption.
- The restaurant offers various set meals starting from 5000 yen, which include five courses such as thinly sliced fugu sashimi, fugu hot pot, and porridge, making it very affordable. For a more luxurious dining experience, you can also opt for the natural fugu hot pot set meal!
- ・Address: 1-19-6 Asakusa, Taito-ku, Tokyo
・Hours: 11:30 AM–10 PM (Lunch last order 3 PM) (Dinner last order 9 PM, drinks last order 9:30 PM)
・Note: Hours during the New Year period are subject to change. Please refer to the official website for details.
・Official website: https://www.tettiri.com/shop/guenpin-asakusa/
Basashi Cuisine - Masashi
In Japan, not only can you enjoy sashimi, but you can also try raw horse meat! "Basashi" (horse meat sashimi) is a specialty of Kumamoto Prefecture, but you don't need to travel all the way to Kyushu to taste it; it's available right in Asakusa. "Masashi," a restaurant that mainly serves Kumamoto horse sashimi and Kyushu cuisine, is where you can indulge in this unique dish. If you're looking for an adventurous eating experience during your Tokyo visit, I recommend giving raw minced horse meat a try and create unforgettable memories!
- As a specialty horse meat restaurant, "Masashi" offers various unique cuts of horse meat that you might not find in other establishments.
- The assorted horse meat sashimi platter includes cuts like horse tenderloin, horse neck meat, and horse fillet, each offering unique textures and flavors despite being from the same animal. Being able to taste a variety of horse meat in one sitting is definitely a rare and unforgettable experience!
- For friends who aren't accustomed to raw meat, there's no need to worry. The restaurant also offers thick-cut grilled sirloin horse steak, deep-fried horse meat patties, and horse meat hot pot, all of which are cooked and provide low-fat, high-protein options that are both special and delicious.
- ・Address: 6F HK Asakusa Building, 1-1-16 Asakusa, Taito-ku, Tokyo
・Hours: Mon–Fri 4 PM–11:30 PM (Last order 10:30 PM, drinks last order 11 PM) Sat/Sun/Holidays 12 PM–11:30 PM (Last order 10:30 PM, drinks last order 11 PM)
・Gurunavi page (in foreign languages): https://gurunavi.com/en/gd1n000/mn/menu1/rst/
Around Asakusa Station on the Tsukuba Express Line (Don Quijote, Asakusa ROX, etc.)
The Tsukuba Express is another main rail line that serves the Asakusa area, offering convenient access to popular shopping destinations like Don Quijote and Asakusa ROX. This side of Asakusa has a very authentic atmosphere, with many restaurants favored by locals, providing a genuine experience of the area's dining culture.
Wagyu Yakiniku - Tokori
When visiting Japan, indulging in Wagyu beef is a must! However, there are many varieties of Wagyu, and the taste and texture can vary greatly across different grades. For those who don't want to take any chances, follow me to a high-quality yet affordably priced BBQ restaurant, "Tokori." Tokori is quite famous in Tokyo, especially among internet influencers, largely due to their meticulous selection of ingredients. Given the superior quality of every dish, for those who love meat, opting for an all-you-can-eat package is highly recommended over ordering à la carte!
- The head chef, with years of expert experience, meticulously selects female Yamagata cattle known for their finest texture and tender mouthfeel, aged over 30 months and never giving birth to calves. Not limited to Yamagata cattle, other varieties of Japanese Black wagyu are purchased as whole carcasses. Rare cuts that are hard to find elsewhere can be enjoyed here at reasonable prices.
- Additionally, they serve low-pesticide vegetables and rice from Miyagi Prefecture, which perfectly complement the rich and flavorful beef.
- ・Address: 2F Asakusa Sekine Building, 1-23-6 Asakusa, Taito-ku, Tokyo
・Hours: Weekdays and the day before holidays Lunch 12 PM–2:30 PM, Dinner 5 PM–10 PM; Weekends and holidays 11:30 AM–10 PM
・Official website: https://www.to-ko-ri.jp/
All-You-Can-Eat Buffet - Asakusa Musashi Sky Grill
For readers planning their next trip to Tokyo, perhaps to celebrate a special occasion or surprise their significant other with a birthday celebration, the information about "Asakusa Musashi Buffet Restaurant Sky Grill" is something you shouldn't miss! This restaurant offers a memorable dining experience with its impressive buffet selection and stunning views, making it an ideal spot for those special moments.
- The buffet restaurant is located on the 26th floor of the Asakusa View Hotel, boasting an unparalleled location. Sitting by the window, you'll be greeted with stunning views of the entire Asakusa cityscape and the iconic Tokyo Skytree, creating an unforgettable dining experience. Especially at night, the dazzling city lights are incredibly romantic, sure to move anyone, especially the ladies!
- In terms of cuisine, the restaurant offers a wide variety of Japanese, Western, and Chinese dishes, along with salads and desserts, making it a truly diverse and abundant dining experience.
- You can also enjoy watching the skilled chefs at the open kitchen as they prepare delicious dishes right in front of you—whether it's freshly fried tempura, aromatic grilled seafood, or sizzling Musashi oven-grilled steaks. With freshly cooked delights made to order, both your taste buds and eyes are sure to be thoroughly satisfied!
- ・Address: 26F Asakusa View Hotel, 3-17-1 Nishi-Asakusa, Taito-ku, Tokyo
・Hours: Breakfast 7 AM–10 AM, Lunch 11:30 AM–3 PM, Dinner 5 PM–9:30 PM (Until 9 PM on weekdays)
・Official website: https://www.viewhotels.co.jp/asakusa/restaurant/musashi/
Yujiru
It might seem unusual for those accustomed to grabbing breakfast at eateries in Taiwan to find that in Japan, there are fewer places to enjoy breakfast out on the street, as it's more common for Japanese people to eat breakfast at home before heading out. However, in Asakusa, the coffee shop "Yujiru" offers a delightful breakfast for everyone. From its storefront sign to the interior decor, "Yujiru" is filled with a Showa-era nostalgic ambiance, making it a must-visit for those who love a retro vibe!
- Upon entering the restaurant, you'll find that it lacks the cramped feeling of traditional teahouses. Instead, it offers modern amenities such as English menus, power outlets, and free Wi-Fi, catering closely to the needs of contemporary customers. This thoughtful approach is especially appreciated by tourists!
- During lunch or afternoon tea time, popular menu items such as spaghetti, homemade pudding, and French toast are available for your enjoyment.
- Opening as early as 6:30 in the morning, it's perfect for those catching early flights back home or taking the Shinkansen to other destinations. You can enjoy a hearty breakfast set, which includes toast, to fuel up and start your day with plenty of energy!
- ・Address: 2F, 1-29-3 Asakusa, Taito-ku, Tokyo
・Hours: 6:30 AM–8 PM
・Official website: https://kissaten.jp/
Other Areas (Kappabashi Kitchenware Street, etc.)
Kappabashi Street, known for its concentration of kitchenware, molds, and food model stores, is a must-visit destination for anyone who loves cooking or baking. While it's possible to walk there from the Toei Asakusa Line's Asakusa Station, getting off at Tawaramachi Station on the Metro Ginza Line or at Iriya Station on the Hibiya Line is closer and more convenient.
Sukiyaki - Asakusa Imahan
"Asakusa Imahan," located on Kokusai-dori Street in Asakusa, enjoys high fame in Taiwan and Hong Kong, making it a must-visit restaurant for many tourists on a free trip to Tokyo. However, since seats cannot be reserved during lunchtime, be prepared to queue if you plan to visit then. For those looking to savor higher-grade Wagyu sukiyaki, I recommend making an early dinner reservation to fully enjoy the authentic sukiyaki offered by this traditional establishment!
- Since its establishment in 1895, Asakusa Imahan has always emphasized the use of the finest and most premium ingredients. With years of experience, the restaurant meticulously selects top-quality black-haired wagyu beef and Kobe beef from all over Japan. Every slice of meat boasts beautiful marbling, melting in your mouth with each bite!
- The sukiyaki, prepared with flavorful "Senju Negi" (green onions) and hearty mushrooms, offers an unmatched aroma and exquisite taste and texture.
- For lunch, in addition to sukiyaki and shabu-shabu, there are also rice bowls and set meals available, offering excellent value for money!
- ・Address: 3-1-12 Nishi-Asakusa, Taito-ku, Tokyo
・Hours: 11:30 AM–9:30 PM (Last order 8:30 PM)
・Official website: https://www.asakusaimahan.co.jp/
Newly opened stores in the Asakusa area (2023)
Daikanyama Candy apple
"Daiikanyama Candy Apple," which instantly became a hit with long queues upon opening its first store in Daikanyama, officially made its way to Asakusa in November 2023. The store uses a special recipe to create its candy apples, coating the sweet and juicy fruit with a sugary shell that makes it look as adorable as a gemstone. Both visually appealing and delicious, it's definitely a must-try dessert that's worth the wait in line for the new generation of food enthusiasts!
- ・Address: 1-34-9 Asakusa, Taito-ku, Tokyo
・Hours: 11 AM–7 PM (Until sold out)
・Official website: https://www.candy-apple.shop/shop/asakusa/
Asakusa, where the old meets the new and foreign cultures blend seamlessly with the Orient, is undeniably charming in its diversity. On your next visit, not only can you take your time to explore and uncover more of Asakusa's beauty, but you can also delight your taste buds at the 15 gastronomic spots introduced above, experiencing the allure of Asakusa through its flavors!
(*Note: This information is as of December 2023. For the most up-to-date information, please check the official websites.)
Man Yee has been residing in Tokyo since 2016. With a keen interest in Japanese travel and translation, she holds JLPT N1 and Kanji Kentei Level 2 qualifications. She has explored all 47 prefectures of Japan and penned over 300 articles to date. Skilled in discovering novelties in lesser-known suburban areas of Japan, she writes from a Hongkonger's perspective, aiming to boost their popularity and revitalization. Outside of work, she enjoys traveling to different Japanese cities and has a penchant for Japanese curry shops, having visited over 100 of them across Japan.
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*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.
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