・When: January 1
・Where: Sensoji Temple
Celebrate the New Year with Hatsumode, a cherished tradition in Japan where individuals make their inaugural visit to a shrine or temple. Sensoji Temple holds immense popularity, drawing crowds of devoted worshipers to Nakamise, the vibrant arcade leading up to the temple, starting from the late hours of December 31.

・When: January 1 ~ early January
・Where: Sensoji Temple, Asakusa Shrine, Tainyusanshoten, Imado Shrine, Hashiba Fudoson, Ishihama Shrine, Otori Shrine, Yoshiwara Shrine, Yasaki Inari Shrine

Embark on a fascinating journey known as "Visiting the 7 Lucky Gods" as you explore the shrines and temples where these deities are revered. In Asakusa, an enchanting course has been crafted to guide worshipers through each of these renowned locations, offering a unique and meaningful experience.

During the auspicious period of January 1 to early January, a sense of anticipation fills the air as visitors flock to various temples and shrines in the area. These sacred sites not only showcase the vibrant tapestry of Asakusa's spiritual heritage but also provide an opportunity for devotees and explorers alike to immerse themselves in the rich traditions of the 7 Lucky Gods. Join the pilgrimage and embrace the blessings of good fortune and prosperity that await at each revered location along the path.

・When: February 3
・Where: Sensoji Temple

Embrace the spirited tradition of Setsubun, a captivating event aimed at dispelling evil and misfortune, brought to life through the lively act of bean-throwing accompanied by the chant, "Fuku wa uchi, Oni wa soto" meaning "Good fortune in; Demons out." Join the vibrant festivities on February 3rd at the iconic Sensoji Temple, where a grand-scale bean-throwing ceremony takes place.

・When: February 3
・Where: Sensoji Temple
Following the exhilarating bean-throwing extravaganza, an enchanting spectacle awaits as the mesmerizing Fukuju no Mai, or the Seven Lucky Gods Dance, takes center stage. This captivating performance pays homage to Kannon, the revered Goddess of Mercy, and is believed to have its roots intertwined with the Shichifukujin traditions.

Witness a truly awe-inspiring display as a group of skilled dancers, adorned in splendid attire representing the iconic Seven Lucky Gods, gracefully glide and twirl, bringing to life the virtues and blessings associated with each deity.

・When: March
・Where: In front of Kaminari Gate
March sets the stage for the highly anticipated Tokyo Marathon, an internationally renowned event that brings together athletes from around the world. As the marathon route winds its way through the bustling streets of Tokyo, the spirited cheers of enthusiastic supporters resonate in front of the iconic Kaminari Gate.

To amplify the festive ambiance in harmony with the Tokyo Marathon, a vibrant array of cultural performances take place at Sensoji Temple. Experience the mesmerizing Kinryu no Mai, the mesmerizing Dance of the Golden Dragon, as skilled dancers bring the legendary creature to life, symbolizing prosperity and good fortune. Adding to the allure, the graceful presence of Asakusa geisha graces the stage with their exquisite performances, captivating the audience with their refined arts.

・When: March 18
・Where: Sensoji Temple
Step into the realm of legend and spirituality as March 18th unfolds with the commemorative Shigenkai event at Sensoji Temple. According to ancient tales, in the 36th year of Emperor Suiko's reign (628 CE), a remarkable event occurred when a Buddhist statue of Kanzeon Bodhisattva, the revered principal deity of Sensoji Temple, appeared in the Miyatogawa, known today as the Sumida River. Each year, this sacred occurrence is honored and celebrated on this significant day.

Immerse yourself in the solemnity and grandeur of the Shigenkai event as the temple grounds come alive with a mesmerizing performance known as the Kinryu no Mai, named after the majestic Mt. Kinryu. The centerpiece of this extraordinary spectacle is the vibrant and awe-inspiring Golden Dragon, measuring an impressive 15 meters in length and weighing a hefty 80 kilograms. As the captivating dance unfolds, it is believed to bestow blessings and good fortune upon Sensoji Temple, creating an atmosphere of auspiciousness and reverence.

・When: Mid-March to early April (depending on when the cherries are in bloom)
・Where: Sumida Park
The Sumida Park Cherry Blossom Festival is held every year between Azumabashi Bridge and Sakurabashi Bridge along the Sumida River, a place famous for its cherry blossoms. The park boasts 510 cherry trees which make an impressive sight when they are in bloom. An excellent way to view them, as well as Tokyo Skytree, is from a yakatabune [houseboat] on the river. At night the trees lining both banks of the river are illuminated giving them a mystical aura.

・When: Second Saturday in April
・Where: Ichiyozakura and Komatsubashi Street (Asakusa 5-chome), Yanagi Street (Asakusa 4-chome)

Celebrate the vibrant arrival of spring at the enchanting Asakusa Kannon Ura and Ichiyozakura Festival, which takes place on the north side of Sensoji Temple. The festival is held along the picturesque Ichiyozakura and Komatsubashi-dori, adorned with approximately 320 cherry trees that create a breathtaking canopy of delicate pink blossoms. As these blossoms reach their full splendor, a delightful tapestry of events unfolds.

Immerse yourself in the joyful atmosphere as a lively parade of elementary school students meanders through the streets. Discover captivating stage shows nestled on street corners, offering mesmerizing performances that captivate the senses. Savor local delicacies and treats from the refreshment booths manned by dedicated women's associations, showcasing the vibrant culinary heritage of the region. Explore the bustling flea markets, where treasures and trinkets await discovery.

One of the highlights not to be missed is the traditional Edo Yoshiwara Oiran Dochu. Witness women adorned as Oiran, embodying the grace and elegance of the renowned courtesans of the Edo period, as they embark on a majestic walk noted for its mesmerizing footwork. This stunning procession begins from Senzoku 3-chome, weaving its way beneath the row of cherry trees, creating an unforgettable spectacle.

・Event date: Mid-May
・Venue: Near the Hulic Asakusabashi Building
Celebrate the blossoming beauty of Marronnier flowers at the captivating Asakusabashi Red and White Maronie Festival, an eagerly anticipated annual event held in mid-May. Immerse yourself in the vibrant atmosphere as the festival unfolds, offering a delightful tapestry of engaging activities and entertainment.

Enjoy the excitement of lively parades, where vivid colors, lively music, and infectious energy fill the streets, captivating onlookers of all ages. You'll also be able to enjoy a treasure trove of stalls offering mouthwatering delicacies and unique merchandise, inviting you to savor local flavors and find delightful souvenirs.

・When: 3rd Friday, Saturday, and Sunday in May
・Venue: Asakusa Shrine
Immerse yourself in the vibrant spirit of the Sanja Matsuri, one of the Three Great Festivals of Edo and an iconic representation of Japanese cultural celebrations. Taking place on the 3rd Friday, Saturday, and Sunday in May at Asakusa Shrine, this extraordinary event marks the lively arrival of summer and stands as a true highlight of the year in Asakusa.

Prepare to be swept away by the dynamic energy and captivating traditions that fill the air. Enjoy the vibrant tapestry of traditional Japanese music, enchanting stalls brimming with local delights, spirited Kashira Kiyari performances, and captivating Binzasara dances. Marvel at the mesmerizing Shirasagi no Mai, the graceful Dance of the Heron, as shrine parishioners from every neighborhood converge, carrying portable mikoshi shrines of all sizes, creating an awe-inspiring spectacle that showcases the unity and community spirit.

As you wander around Asakusa, you'll find the entire area transformed into a bustling hub of excitement. Vendors set up a kaleidoscope of stalls, offering an array of culinary delights, games, and unique souvenirs, enveloping the town in a joyful atmosphere of celebration.

・When: Last Saturday and Sunday in May and June
・Venue: Near Sengen Shrine
Step into a lush haven of greenery at the vibrant Potted Plant Fair, a grand-scale event that takes place on the last Saturday and Sunday in both May and June near Sengen Shrine. As you explore Yanagi-dori, the main venue of this lively fair, you'll see a stunning variety of plants.

Stroll along the vibrant street, closed off to traffic during the fair, and behold a breathtaking display of alluring plants. The fair coincides with the onset of the rainy season, a time when many people embark on garden rearrangements, making it an ideal occasion to discover new botanical treasures.

Legend has it that plants purchased at this fair, lovingly referred to as Ofuji-san Ueki-ichi, possess a special quality, blooming with exceptional beauty and vitality.

・When: The event takes place on the last Saturday in July.
・Where: The event is held at Sumida River.
This event is a long-standing fireworks display in the Ryogoku area, which started in the year 1733. It is renowned as one of Tokyo's most famous fireworks displays, attracting approximately one million spectators annually.

The venue consists of two sites where around 20,000 fireworks are launched, illuminating the night sky. The first site hosts a fireworks contest between Ryogoku fireworks suppliers and other leading domestic suppliers who have achieved remarkable results at prominent fireworks displays across the country. Spectators can enjoy a diverse range of impressive and unique fireworks displays.

・When: Early July.
・Where: Kappabashi Main Street, located near 2-3 chome, Nishi Asakusa and 2-3 chome, Matsugaya, Taito Ward.

The Shitamachi Tanabata Festival is an annual event celebrated during early July. It takes place on Kappabashi Hondori, the main street that connects Asakusa and Ueno. The festival atmosphere is vibrant, with street performances such as Awa Odori, Echinaka Owara-bushi, and Japanese drums captivating the crowds. The local shops in the area beautifully decorate their establishments with Tanabata-themed ornaments, creating a festive and lively ambiance.

・When: Late August or early September
・Where: Asakusa (from Umamichi-dori to Kaminarimon-dori)
The Asakusa Samba Carnival Parade Contest is a prominent event held towards the end of summer in Asakusa. It showcases vibrant dancers adorned in captivating costumes reminiscent of those worn at the Rio de Janeiro carnival. These dancers joyfully move along the streets, gracefully dancing to the lively samba rhythm. The parade contest features enthusiastic teams competing against each other, creating an exciting spectacle that you wouldn't want to miss.

・When: Second Sunday in April and on November 3
・Where: In the vicinity of Sensoji Temple
The Shirasagi no Mai, also known as the Dance of the White Heron, is a procession that originated from the Sensoji Temple Keian Picture Scroll dating back to 1652. In 1968, it was revived as a commemoration of Tokyo's 100th anniversary. During the procession, participants dress up as white herons, warriors, baton twirlers, large parasol carriers, and musicians. They gracefully dance around the temple precincts, accompanied by the melodic White Heron Song. This captivating performance takes place annually on the second Sunday in April and also on November 3.

・When: The fair is held on select days in November. Please refer to the article link for this year's specific dates.
・Where: In the vicinity of Sensoji Temple.
The Tori no Ichi, also known as the Bird Market, is a beloved traditional fair held in Asakusa towards the end of the year. It is also referred to as the Hagoita Fair because, in addition to everyday necessities and New Year's items, hagoita, which are large wooden paddles used to play the ancient game of Hanetsuki, are prominently sold. These hagoita are beautifully adorned with various intricate designs. The selection includes classic Kabuki motifs, satirical depictions based on storytelling, and even images of popular celebrities. The fair offers a wide variety of these decorative paddles, creating a vibrant and festive atmosphere. The fair takes place on specific days in November, and for this year's dates, please refer to the provided article below.

・When: December 31
・Where: Sensoji Temple
Joyo no Kane is a significant New Year's Eve ritual performed at Buddhist temples across the country. It involves the ringing of the temple bell 108 times, symbolizing the liberation from the 108 earthly desires. At Sensoji Temple, a renowned Buddhist temple, large crowds of worshipers gather each year on New Year's Eve. They come together to bid farewell to the old year and welcome the new one, participating in this sacred ceremony. The atmosphere is filled with anticipation and a sense of spiritual renewal as the Joyo no Kane echoes through the temple grounds.

The above are the main events held throughout the year in Asakusa. Asakusa is always popular, but becomes even more lively and interesting during the events mentioned above. If you are planning a trip to Tokyo, see if it coincides with any of the dates mentioned above as it is possible you will be able to enjoy one of these events.