As the new year arrives, the tradition of "Hatsu-uri," the first sales, comes into play. Hatsu-uri days are filled with exciting events like sales, enticing lucky bags, and thrilling prize draws. Many establishments open earlier than usual, with eager customers lining up even before the doors open, sometimes prompting early opening times to manage the crowds.

Most department stores and malls are typically closed on New Year's Day, designating January 2nd as the official Hatsu-uri day. However, in recent years, some department stores have started closing until the 2nd. For 2025, Daimaru Tokyo, Takashimaya, and Matsuya Ginza have announced that their New Year's sales will begin on January 3. Outlet malls, on the other hand, often remain open on January 1st.

Department stores and malls often offer "Fukubukuro" (lucky bags) during Hatsu-uri. Fukubukuro are bags containing various items, intentionally kept a mystery, and sometimes they contain products worth more than the bag's price. The incredible value they offer can lead to customers lining up before opening, all in pursuit of these lucky bags. The excitement of not knowing what's inside, coupled with the thrill of opening them, adds to their charm.

In recent years, lucky bag sales have been gradually changing. While they are typically sold during New Year’s first sales, some stores allow pre-orders via websites or apps in advance, with some sold by lottery. To secure your preferred bag, check store information from late November to December. Additionally, more lucky bags now reveal their contents in advance while maintaining their sense of value and exclusivity, so be sure to have a look at those as well.

On Hatsu-uri day, as many people form lines awaiting store openings, there's a chance the opening time might be moved up a little. It’s not uncommon for lucky bags and other items sold on a first-come, first-served basis, so to avoid arriving and finding items sold out, plan to arrive at the store with extra time.

During the Hatsu-uri sale, it's wise to decide what you intend to purchase beforehand. Sale items may include outdated or unpopular items, and returns are often not possible unless there's a defect. Impulse buying, driven by low prices, can lead to items you never use or wear.

On Hatsu-uri day, long lines often form in front of department stores and malls, with many people aiming for "Fukubukuro" (lucky bags). However, as stated above, not all stores necessarily sell them in-store on the Hatsu-uri day. Some use methods like online reservations or lottery sales. Additionally, early morning queueing for numbered tickets is common. If you have a specific Fukubukuro in mind, research its purchase method, sale date, and time in advance.

(*The availability and start time of fukubukuro sales vary depending on each store and brand.)

Want to maximize your shopping savings? Coupons are your secret weapon. Many malls and shops offer coupons, either online or in-store, that can slash prices even further. Whether it's a digital discount for the tech-savvy or a traditional paper coupon, these little beauties can make your shopping budget stretch that bit further.

So, ready to start saving? Tap the shop names below to see what coupons are available.

New Year's sales at department stores, malls, electronics retailers, and shopping centers offer a fantastic opportunity for great shopping deals. Let's check out the New Year's sale information and enjoy shopping at a discount!

*The information in this article is as of December 2024. Please verify the latest information on official websites, etc.