Using what has been called the “World’s First Uni Pocket” (uni being sea urchin), this rich sea urchin butter that was once incredibly popular has seen a renewal, with a new limited lineup including “Hokkaido Sea Urchin” and “Tohoku Sea Urchin”.
Is this something you'll be spreading on toast?
Japan’s first specialty butter brand, CANOBLE, has used the world’s first uni pocket to renew their special “Extreme Gourmet Sea Urchin Butter!” (極生グルメうにバター!) series, and from August 4 they began selling this luxury butter online.
So what is this “Uni Pocket?”
The newly developed uni pocket is made with its own standard equipment. On the sea urchin butter base, an indent is created, and as the sea urchin is thawed, none of the umami flavors escape, but rather flavor the entirety of the butter. The butter itself is seasoned only very lightly with soy sauce and mirin, so as not to detract from the rich flavors of the uni.
Hokkaido Uni Butter
The “Hokkaido Sea Urchin” butter has been topped with the saltwater urchin shipped straight from Hokkaido.
This has been an extremely popular product in the past, and this time they have carefully prepared it with twice the concentration of sea urchin.
The sea urchin you see here has been drained of water until its weight has been reduced by half, and carefully prepared and flown in so that you can eat it raw, and taste twice the sweetness of ordinary sea urchin. It’s a serious flavor bomb.
Product Information
・Product name: Extreme Gourmet Sea Urchin Butter! (Hokkaido sea urchin)
・Japanese name: 極生グルメうにバター!(北海道うに)
・Price: 7,500 yen (tax included)
・Content: 70g or more (variable)
・Expiration date: 30 days from production
・Storage method: Freezing required (-15℃ or less)
Tohoku Uni Butter
In comparison, the Tohoku sea urchin has a smooth taste and light, clear sweetness. The smooth sweetness melts on your tongue and is a perfect complement to sashimi or in cooking.
Product Information
・Product name: Extreme Gourmet Sea Urchin Butter! (Tohoku sea urchin)
・Japanese name: 極生グルメうにバター!(東北うに)
・Price: 5,800 yen (tax included)
・Contents: 70g or more (variable)
・Expiration date: 30 days from the production
・Storage method: Freezing (-15℃ or less)
Standard Uni Butter
The regular sea urchin butter, which is good in raw form and whose flavor is enhanced by passing heat through it, has also been renewed with the uni pocket. A popular way of eating this uni butter is to put it on rice with wasabi. With the new concentrated uni pocket flavoring, fans of sea urchin will be thrilled!
Product Information
・Product name: Extreme Gourmet Sea Urchin Butter!
・Japanese name: 極生グルメうにバター!
・Price: 4,200 yen (tax included)
・Contents: 70g or more (indefinite)
・Expiration date: 30 days from production
・Preservation method: Frozen (below -15℃)
If you’ve had one of those weird cravings for sea urchin butter, you can buy it online in Japan here: https://depa.stores.jp/
Article source: PR Times
*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.
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