Japan's Summer Sales Are On: Where to Find the Best Shopping Deals in Tokyo, Kansai, and Beyond
- Written by: LIVE JAPAN Editor
Summer in Japan is not just about festivals and fireworks. It is also one of the best times of year to shop. As temperatures rise, stores across the country roll out seasonal sales, limited-time discounts, and visitor-friendly coupons that can make a real difference to your travel budget.
From major retailers in Tokyo to popular shopping areas across Kansai and other regions, summer sales cover everything from fashion and cosmetics to electronics and daily essentials. Many shops also combine these discounts with tax-free shopping for overseas visitors, making it easier to stretch your yen further.
A little planning goes a long way. Sale periods and discount rates can change depending on stock and demand, so staying flexible often pays off. Downloading retailer apps, checking online coupons, and carrying your passport for tax-free purchases can all unlock extra savings. This guide brings together what to know, where to look, and how to shop smarter during Japan’s summer sale season.
(Main Image: PIXTA)
(This article contains promotions)
Nationwide Summer Sales
First up, here are some of the big-name stores and services offering summer deals all across the country. No matter where your trip takes you, these nationwide sales are easy to catch and packed with savings.
Drugstores & Daily Essentials
Looking to stock up on popular Japanese cosmetics, health products, or tasty snacks? These drugstores have various promotions waiting for you!
Tsuruha Drug (Nationwide Chain)
・Various Product Campaigns; June 1 – July 31, 2025
Tsuruha Drug is a popular drugstore chain where you can find pharmaceutical products, cosmetics, health supplements, daily necessities (like insect repellent), and even snacks and alcoholic beverages. This summer, they're focusing on point rewards and special product campaigns! While point systems might be tricky for short-term visitors, their coupon link is your best bet for direct discounts.
Fashion & Apparel
Ready to refresh your wardrobe with some fantastic Japanese styles? Check out the deals at these apparel retailers!
AOKI・ORIHICA (Nationwide Chain)
・2025 SUMMER CLEARANCE SALE; June 23 – August 31, 2025
AOKI and ORIHICA are well-known apparel stores specializing in business wear, suits, and smart casual fashion. Get ready for some fantastic fashion finds! Both AOKI and ORIHICA are holding their Summer Clearance Sales, with ORIHICA's period confirmed and AOKI also running a "Summer Great Value Sale." This sale runs all the way until the end of August, giving you plenty of time to snag some stylish Japanese apparel. Remember, tax-free shopping is often available at these stores!
Travel & Services
Even essential services that make your trip smoother can come with special promotions!
NINJA WiFi (Airport Counters)
・Osaka・Kansai Expo Commemoration 20% OFF Campaign; Applications by July 31, 2025
NINJA WiFi provides portable Wi-Fi rental services, essential for staying connected while traveling. Stay connected and save! NINJA WiFi is offering a 20% discount on WiFi rental in celebration of the Osaka-Kansai Expo. This deal is valid for applications made by July 31, 2025. Reliable internet is a must for navigating Japan and finding those last-minute deals, so this is a super helpful offer! See this link for details.
- Narita International Airport Terminal 2
- Narita International Airport Terminal 3
- Kansai International Airport Terminal 1
- Kansai International Airport Terminal 2
- Haneda Airport Terminal 2
- Haneda Airport Terminal 3
- Asahikawa Airport
- New Chitose Airport Domestic Terminal
- New Chitose Airport International Terminal
Shopping Complexes/Outlets
These large shopping destinations are packed with various stores, often featuring a wide array of sales!
Mitsui Outlet Park (Sapporo-Kitahiroshima / Tama Minami-Osawa, etc.)
・SUPER OUTLET SALE, June 27 – July 21, 2025
Mitsui Outlet Parks are large-scale shopping complexes featuring a wide variety of brands, including fashion, sports, lifestyle goods, and luxury labels. Get ready for some serious outlet shopping! The "SUPER OUTLET SALE" is happening at various Mitsui Outlet Parks. What's on offer? It varies by location! For example, at Mitsui Outlet Park Tama Minami-Osawa, you can get 10% off when you buy two or more items, while Mitsui Outlet Park Sapporo-Kitahiroshima is hosting a massive sale. Outlet parks are usually tax-free friendly, so keep that passport handy!
Tokyo Summer Sales
Tokyo is packed with summer sales, from high-end department stores to quirky local shops. This section rounds up deals you can find across the city, making it easier to plan where to shop while you explore Japan’s bustling capital.
Department Stores
Get ready to immerse yourself in the elegance and extensive selections offered by Tokyo's iconic department stores!
Odakyu Department Store Shinjuku
・Odakyu Natsu-Toku (Summer Deals); June 30 – August 8, 2025
Odakyu Department Store Shinjuku is a major department store offering a vast selection of fashion, cosmetics, food, household goods, and more. This is a fantastic opportunity for a full shopping experience! The "Odakyu Natsu-Toku" sale covers the entire department store, including popular food and cosmetics sections. It's perfect for finding everything from fashion to unique Japanese souvenirs. As a department store, they offer tax-free shopping for tourists.
Tax-Free & Specialty Stores
These establishments offer unique shopping experiences, often tailored just for international visitors!
Takeya (Ueno)
・Jewelry & Watch Sale; Until July 27, 2025
Takeya is a well-known discount store in Tokyo, famous for offering a wide variety of goods, including electronics, cosmetics, food, and luxury items. This specific sale focuses on jewelry and watches. Looking for some bling? While Takeya's general summer clearance might be over, their special "Jewelry & Watch Sale" is running until July 27, 2025! This is a great chance to find unique pieces. Takeya is a well-known tax-free store, so you can enjoy great prices here.
Kansai Summer Sales
The Kansai region, with its vibrant cities like Osaka and Kyoto, offers its own distinct array of shopping opportunities and summer deals this year.
Department Stores
Major department store sales are available across the Kansai region – get ready to explore!
Kintetsu Department Store Uehonmachi YUFURA (Osaka)
・Summer SALE; June 27 – July 22, 2025
Kintetsu Department Store is a prominent department store chain offering a wide range of fashion, household goods, food, and various specialty items. Head to the Kintetsu Department Store inside the YUFURA complex for their "Summer SALE"! This is a fantastic opportunity to grab some deals before it wraps up on July 22, 2025. Department stores typically offer tax-free shopping, making your purchases even sweeter. Keep an eye out for their coupon page, which is currently being created!
Smart Shopper's Guide: Tips for Tourists
Are you planning a shopping spree in Japan this summer? Here is some practical advice to help you navigate the summer sales like a pro!
Tax-Free Shopping Reminders
Here's a fantastic tip for non-resident tourists: most purchases over a certain amount (usually 5,000 yen excluding tax for general goods or consumables) are eligible for tax exemption! This is a huge way to save on your overall shopping costs in Japan.
- Carry Your Passport: Your physical passport is absolutely essential for completing tax-free procedures. Digital copies or photos generally won't be accepted. (Carrying your passport at all times is legally mandated for tourists, too.)
- Look for the "Tax-Free" Logo: Stores that offer tax-free shopping proudly display a special logo, making them easy to spot.
- Combine Purchases: If you're buying multiple items at the same store on the same day, you can often combine them to reach that tax-free threshold, maximizing your savings!
Payment Methods
While Japan has traditionally loved cash, major retailers and department stores are increasingly welcoming a wider range of payment methods, including credit cards and various digital options.
- Credit Cards: Major international credit cards such as Visa, MasterCard, and Union Pay are widely accepted in department stores and large retail chains.
- Digital Payments: International options like Apple Pay or Google Pay, when linked to your international cards, are becoming more widely accepted. Many major retailers also accept Alipay.
- Cash: It's always a smart idea to carry some cash, especially for smaller shops, local eateries, or as a backup in case cards aren't an option.
Happy Shopping in Japan!
Japan's summer sales in 2025 are your golden ticket to finding unique souvenirs, cutting-edge electronics, and stylish fashion at amazing prices. From the bustling shopping districts of Tokyo to the vibrant retail hubs of Kansai, a diverse array of deals awaits every type of shopper.
Visitors are encouraged to stay updated on the latest promotions, actively use those handy coupon links, and embrace the thrill of discovering exceptional bargains. Getting digitally prepared, understanding the ins and outs of Japanese promotions, and knowing your tax-free shopping procedures will seriously boost your shopping experience.
(*This article was originally published in July 2025. For the most up-to-date information, please refer to the official websites.)
The LIVE JAPAN editorial team is a multinational group made up of native editors who have lived in Japan for over five years and Japanese editors who love to travel. Together, we share the best of Japan, offering cultural insights, historical context, event updates, and travel-friendly deals, to support your journey every step of the way.
*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.
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