Let’s find character goods.
Head for Zao for the fantastical scenery of white rime, also known as snow monsters!
A garden decorated with white and red apricot flowers
Appreciate this beautiful valley, designated as a place of special scenic beauty and a natural monument. Immerse yourself in a shower of negative ions emanating from the forest.
Connects the north part of Kojiriko, Motohakoneko and Hakoneenko and is convenient for sightseeing
Revel in the realistic starlit sky
The foot bath commemorating Tokugawa Ieyasu’s visit to the Atami hot springs
The Shinto shrine where Minamoto no Yoritomo worshipped, which can bring good fortune and personal connections
Japan's largest gold mine, which began operating in the Edo Period. You can see mining tunnels and remains of mining from back then.
A museum full of interesting materials
A Japanese garden with an abundance of greenery
Wish upon the matchmaking deity for success in love
An annual large-scale fireworks festival held on August 2 and 3. The large firework rings brighten up the night sky.
Bukeyashiki Street with the Ashina family's 15,000-koku castle town. The direct descendants of the family still live in one of the upper-class samurai residences.
One of Japan's three major onsen, with a history dating back about 1,500 years. Indulge in a soak with a magnificent view of the valley.
Benzaiten, one of the seven lucky gods of Asakusa, is enshrined, and is said to bring benefits such as business success
The healing power of the sea and flowers
The remains of the castle of the Satake Clan, evocative of the Edo Period (1603–1868) when feudal lords ruled the land. There is also a spot where you can play with an Akita dog.
One of the most famous festivals of Tohoku, with gigantic floats shaped as dynamic mythical or kabuki characters and haneto (nebuta dancers) parading the streets.
One of the three greatest summer festivals of Tohoku, with colorful bamboo decorations all around the city of Sendai.