Shinjuku Fashion Guide: How to Find the Best Deals on New & Vintage Designer Brands (Tax-Free Shopping!)
- Written by: Ran Tanaka
Shinjuku is one of Tokyo’s leading fashion districts, and a true shopping paradise where you can find everything from the latest trends at department stores and shopping complexes to highly sought-after vintage pieces from luxury brands. What makes this area especially appealing is the ability to compare brand-new fashion trends with one-of-a-kind pre-owned treasures, all in one place. Not only can you explore the season’s hottest styles, but you’ll also have the chance to discover well-maintained bags, watches, and accessories at great prices.
In this article, we’ll introduce the best places to visit in Shinjuku, from department stores and shopping malls offering coupons and tax-free services to secondhand boutiques lined with high-end vintage pieces, so you can use this ultimate shopping guide to find your own unique style smartly and affordably in the heart of Tokyo.
(This article may contain affiliate links or coupons. All featured facilities, stores, and products are selected based on our editorial standards)
- Table of Contents
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- Why Shinjuku Is the Go-To Destination: A City That Offers Everything from the Latest Trends to Vintage Treasures
- The Latest Fashion Hotspots! A Guide to Department Stores and Shopping Complexes Around Shinjuku Station
- Vintage and Pre-Owned Fashion in Shinjuku: Must-Visit Shops
- Must-Know Tips for Buying Luxury Items in Shinjuku: Tax-Free Shopping & Hidden Finds
- Yes, Tax-Free Applies to Pre-Owned Luxury Items Too! Smart Ways to Save with Coupons
- From the Latest Trends to Vintage Finds: Discover Your Own Style in Shinjuku
Why Shinjuku Is the Go-To Destination: A City That Offers Everything from the Latest Trends to Vintage Treasures

In Shinjuku, you can enjoy the latest fashion at department stores and select shops, while also exploring a wide variety of boutiques specializing in pre-owned luxury and vintage items. Only in this city can you easily compare brand-new pieces with secondhand treasures, making it the perfect place to discover both trends and hidden gems.
No Worries on Rainy Days! Unmatched Convenience with Direct Access from Shinjuku Station
Many of Shinjuku’s department stores are either directly connected to JR Shinjuku Station or accessible through underground walkways, allowing you to shop comfortably regardless of the weather. Even when shopping for high-end brands like LOUIS VUITTON or GUCCI, the convenient layout minimizes the stress of carrying heavy bags, which makes it ideal for sightseeing or even last-minute shopping before returning home. Taking your time to browse and choose items at your own pace is one of Shinjuku’s greatest pleasures.
A Perfect Blend of New and Vintage – Discover the Ultimate Variety
Shinjuku isn’t just about department stores, it’s also home to multi level shopping complexes, vintage boutiques, and pre-owned brand shops, making it one of Tokyo’s most diverse fashion areas. The ability to compare new and secondhand items side by side is one of its defining charms. Whether you want to try the latest trend, or hunt for a one-of-a-kind piece, the thrill of discovery awaits. With such a wide range of styles concentrated in one place, Shinjuku is the ideal shopping destination for anyone looking to express their individuality.
The Latest Fashion Hotspots! A Guide to Department Stores and Shopping Complexes Around Shinjuku Station
Around Shinjuku Station, you’ll find top department stores and shopping destinations like Isetan and Takashimaya, where you can easily explore the latest fashion trends. Here’s a closer look at what makes each of these spots special.
Isetan Shinjuku Store

Opened in 1933 and located in Shinjuku Sanchome, Isetan is one of Japan’s most long-established department stores, proudly holding the top spot in national sales rankings. Its scale and prestige are truly unmatched. Inside, you’ll find world-renowned luxury brands from Japan and abroad, set against gleaming floors and elegant displays that create a refined shopping experience.
One highlight is the “Re-Style” floor, which brings together more than 70 carefully curated brands from around the world. From the latest collections to vintage pieces, this area offers a rich variety of fashion that captures the pulse of Japan’s trend scene. Visiting here feels like stepping into the very forefront of Japanese fashion.
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Isetan Shinjuku Store伊勢丹新宿店
- Address 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Access: Direct connection to Tokyo Metro Shinjuku Sanchome Station
Hours: 10:00 AM – 8:00 PM
Closed: Irregular holidays
Takashimaya Shinjuku

Directly connected to JR Shinjuku Station, Takashimaya offers convenient access even on rainy days. Inside, you’ll find global luxury brands such as LOUIS VUITTON and GUCCI, alongside a selection of Japanese designer labels offering a wide range of styles.
The 8th floor is dedicated to sports and outdoor fashion, featuring a rich lineup of activewear. From luxury fashion to casual daily wear, the ability to shop for everything in one place makes this store especially appealing.
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Takashimaya Shinjuku新宿高島屋
- Address 5-24-2 Sendagaya, Shibuya-ku, Tokyo
Access: About 2 minutes on foot from JR Shinjuku Station
Hours: 10:30 AM – 7:30 PM
Closed: Irregular holidays
Odakyu Department Store

Directly connected to JR Shinjuku Station, Odakyu Department Store offers hassle-free access even on rainy days. While Shinjuku Station’s west exit area is undergoing redevelopment until 2029, the store continues operations inside the Odakyu HALC building.
Inside, you’ll find a refined selection of fashion accessories such as handbags and shoes, perfect for those looking for timeless, high-quality items. The store also carries apparel from popular global sports brands like NIKE and adidas, making it ideal for shoppers who enjoy an active lifestyle.
Even during redevelopment, Odakyu remains a must-visit spot where you can use the exclusive LIVE JAPAN coupons introduced in this article to enjoy great deals.
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Coupons

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Address
1-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo, 160-8001
View Map -
Nearest Station
Shinjuku Station (JR Shonan Shinjuku Line / JR Yamanote Line / JR Chuo Main Line / JR Saikyo Line / Tokyo Metro Marunouchi Line / Toei Shinjuku Line / Toei Oedo Line / Keio Line / Keio New Line / Odakyu Odawara Line)
3 minutes on foot
- Phone Number 0570-025-888
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Address
1-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo, 160-8001
Keio Department Store

Also directly connected to JR Shinjuku Station, Keio Department Store is known for offering a refined selection of fashion for mature women. The store’s original brand, Style Book, features designs that beautifully enhance the wearer’s silhouette. Especially notable are its 100% made-in-Japan premium knitwear collections, available every winter in 24 rich color variations. Combining quality and style, these knits are beloved items designed to last.
Travelers can also take advantage of special discount coupons available through LIVE JAPAN, making it a great place for smart shopping.
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Keio Department Store京王百貨店
- Address 1-1-4 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Lumine Shinjuku 1 & 2 / Lumine EST

Lumine is a station-integrated commercial complex directly connected to JR Shinjuku Station, and is popular among women in their 20s and 30s for its diverse selection of fashion brands. Shinjuku is home to Lumine 1 and Lumine 2,connected to the south exit, as well as Lumine EST, connected to the east exit. Each building is always bustling with shoppers thanks to its lineup of trendsetting brands.
Lumine EST, in particular, caters to the Gen Z demographic, offering fashion that embodies the latest Japanese trends and making it a must-visit for anyone wanting to experience Tokyo’s vibrant youth style.
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Lumine Shinjuku 1 & 2 / Lumine ESTルミネ新宿1・2 / ルミネエスト
- Address 1-1-5 Nishi-Shinjuku, Shinjuku-ku, Tokyo (Lumine 1)
Access: Direct connection to JR Shinjuku Station
Hours: 11:00 AM – 9:00 PM
Closed: Irregular holidays
NEWoMan

NeWoman is a JR-operated station complex that caters to a slightly older demographic than Lumine. The lineup focuses on women in their 30s and 40s, featuring fashion brands that reflect a sophisticated and mature lifestyle. The relaxed atmosphere makes it easy to find pieces that capture a sense of everyday elegance. Thanks to its direct connection to JR Shinjuku Station, many people stop by after work or spend a leisurely weekend shopping here.
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NEWoManNEWoMan
- Address 4-1-6 Shinjuku, Shinjuku-ku, Tokyo
Access: Direct connection to JR Shinjuku Station
Hours: Monday–Saturday 11:00 AM–8:30 PM, Sunday & Holidays 11:00 AM–8:00 PM
Closed: Irregular holidays
Shinjuku Marui Annex

Shinjuku Marui Annex is a popular shopping complex among pop culture enthusiasts, combining fashion-forward stores with a wide selection of anime and character merchandise, as well as specialty and secondhand shops. On the 7th floor, you’ll find numerous brands offering Gothic and Lolita fashion, including dresses, accessories, and unique apparel seldom seen elsewhere. For fans of these styles, this is truly a must-visit destination in Shinjuku.
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Shinjuku Marui Annex新宿マルイアネックス
- Address 3-1-26 Shinjuku, Shinjuku-ku, Tokyo
Access: About 2 minutes on foot from Tokyo Metro Shinjuku Sanchome Station
Hours: Weekdays 11:00 AM–8:00 PM, Weekends & Holidays 10:30 AM–8:00 PM
Closed: Irregular holidays
Vintage and Pre-Owned Fashion in Shinjuku: Must-Visit Shops
Shinjuku is home to an impressive collection of secondhand and vintage shops, where you’ll find everything from luxury designer pieces to streetwear. The chance to discover unique items unavailable anywhere else is what makes shopping here so rewarding.
RAGTAG Shinjuku

RAGTAG is a trusted secondhand boutique that offers around 2,000 pre-owned designer pieces at any moment. Inside, you’ll find everything from luxury jackets to casual items, many in pristine condition. The real fun lies in the thrill of treasure hunting for hidden gems. The store carries a wide variety of Japanese designer brands such as COMME des GARÇONS, Yohji Yamamoto, and SACAI, giving visitors the chance to discover rare and vintage items that are hard to find overseas. For brand lovers, this is the perfect place to find stylish pieces at surprisingly reasonable prices.
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RAGTAG ShinjukuRAGTAG新宿
- Address T&T Building 4F, 3-32-10 Shinjuku, Shinjuku-ku, Tokyo
Access: About 4 minutes on foot from JR Shinjuku Station
Hours: 11:00 AM–8:00 PM
Closed: New Year holidays
2nd STREET Shinjuku Store

2nd STREET Shinjuku Store is a men’s secondhand store offering a wide range of styles. As you walk through the store, you’ll see refined brand bags and clothes displayed alongside expressive streetwear, creating an atmosphere where individuality meets trend. The shop carries many items in excellent condition, allowing shoppers to enjoy both classic and modern styles.


The main focus here centers on street and outdoor brands such as Supreme, THE NORTH FACE, STUSSY, and DIESEL. T-shirts, denim, and jackets are plentiful, and fitting rooms allow you to try on full outfits. The store also offers tax-free shopping, making it especially convenient for international visitors.
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2nd STREET Shinjuku Storeセカンドストリート 新宿店
- Address 3-31-2 Shinjuku, Shinjuku-ku, Tokyo
Access: About 4 minutes on foot from JR Shinjuku Station
Hours: 11:00 AM–9:00 PM
Closed: Irregular holidays
KOMEHYO SHINJUKU WOMEN

Located near Shinjuku Station’s east exit, KOMEHYO SHINJUKU WOMEN is a large pre-owned fashion store specializing in women’s luxury brands. Spanning from the basement level up to the 4th floor, it features jewelry on B1 floor and brand-specific sections for bags and apparel on the upper floors, creating a truly exciting shopping experience.

A special highlight is the vintage collection spanning the 1980s to early 2000s, featuring around 100 rare pieces, including iconic CHANEL handbags that have become collector’s items. Finding that perfect piece here, whether as a travel memory or a personal treat, is an unforgettable experience.
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KOMEHYO SHINJUKU WOMENKOMEHYO SHINJUKU WOMEN
- Address MLJ Shinjuku Building 1F–4F, 3-19-4 Shinjuku, Shinjuku-ku, Tokyo
Access: About 4 minutes on foot from JR Shinjuku Station
Hours: 11:00 AM–8:00 PM
Closed: Irregular holidays
THIERRY Shinjuku

THIERRY Shinjuku specializes in buying and selling luxury goods, with a strong focus on HERMÈS. Inside, you’ll find an impressive selection of dream brands such as HERMÈS, LOUIS VUITTON, and CHANEL, most of which are in excellent or even unused condition. Some rare and hard-to-find pieces are also available, making it a delight to browse the showcases.

What truly sets this store apart is its exceptional quality and extensive selection. It also offers tax-free services, making it a convenient and reliable choice for international visitors. If you’re looking for luxury items in like-new condition at reasonable prices, this boutique is definitely worth a visit.
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THIERRY ShinjukuTHIERRY新宿
- Address Shinjuku More Building B1F, 3-25-9 Shinjuku, Shinjuku-ku, Tokyo
Access: About 2 minutes on foot from JR Shinjuku Station
Hours: 11:00 AM–7:45 PM
Closed: New Year holidays
Must-Know Tips for Buying Luxury Items in Shinjuku: Tax-Free Shopping & Hidden Finds
In Shinjuku, many secondhand luxury stores offer tax-free shopping, and timing your visit with seasonal sales can help you score incredible deals. Depending on when you visit, you might even come across limited-edition or rare items.
Yes, Tax-Free Applies to Pre-Owned Luxury Items Too! Smart Ways to Save with Coupons
Many of the secondhand boutiques introduced in this article offer tax-free options for international visitors. This allows you to purchase luxury items and designer fashion at even more attractive prices, making Shinjuku one of the most convenient and rewarding destinations for international shoppers.
Don’t Miss the Accessories! Find Vintage Watches in Shinjuku
Beyond fashion and handbags, Shinjuku also boasts an impressive selection of vintage watch shops. From world-famous brands like Rolex and Omega to distinctly Japanese timepieces from Seiko and Citizen, there’s something for every collector or fashion lover. If you’re interested in learning more about where and how to find them, check out this detailed guide:
From the Latest Trends to Vintage Finds: Discover Your Own Style in Shinjuku
From cutting-edge department stores to unique vintage and pre-owned boutiques, Shinjuku brings together an incredible mix of fashion for every taste. Take full advantage of the coupons and tax-free services mentioned in this article, and enjoy the experience of comparing new and vintage pieces side by side. In this city, you’re sure to find that special item that truly reflects your personal style.
Ran Tanaka is a Japanese writer and travel agency employee. After working as an editor for a major website, she switched to a travel company. She specializes in travel and food-related genres, and she has covered all 47 prefectures in Japan. She regularly travels to report on hidden gems, scenic spots, and the kinds of travel tips that only a travel industry insider can know.
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*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.
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