Located in the northern part of Japan, Ginzan Onsen is in Yamagata Prefecture in the Tohoku area.

Yamagata itself is generously sprinkled with hot springs, with nearly every town and village boasting at least one.

Among these, Ginzan Onsen in Obanazawa City stands out as a particularly renowned destination. Constructed between the 1920s and 1930s, the amalgamation of numerous wooden ryokan structures gave birth to the onsen town that attracts countless visitors from across Japan today.

One of the primary allures of Ginzan Onsen lies in its architectural design and enchanting atmosphere, reminiscent of stepping into a bygone era.

Strolling through its streets evokes a sense of time travel, transporting you to another era. The "town" of Ginzan Onsen is very compact, allowing one to traverse its entirety in around five minutes.

Positioned alongside the crystal-clear Ginzan-gawa River, the traditional Japanese ryokan inns, aged over a century, exude a captivating charm. The rows of wooden buildings contribute to the town's delightful ambiance.

The sight of gas lamps illuminating the streets at twilight, coupled with the snow-dusted tiles lining the pavements, creates an irresistible view that captures the gaze. The stark contrast with the modern buildings and structures of today serves as the epitome of this place's beauty.

・Bullet Train (Shinkansen):
Traveling from Tokyo to Ginzan Onsen is a journey of approximately 3 hours and 30 minutes via the JR Yamagata Shinkansen (Tsubasa). Once you arrive at JR Oishida Station, a 40-minute bus ride is required to reach Ginzan Onsen. It is important to note that the bus operates only five times a day, so it is advisable to check the timetable in advance to plan your trip accordingly.

To ensure convenience during your travel, we recommend utilizing either the Japan Rail Pass or the JR East Tohoku Area Pass. These passes provide seamless access to the necessary train services for reaching Ginzan Onsen.

・Highway Bus:
From the Yaesu Exit at Tokyo Station, you can catch highway buses bound for Sendai Station, with a travel time of approximately 5 to 6 hours. Upon reaching Sendai Station, transfer to the 'Yamako' bus (Tokkyu 48 Liner) heading to Shinjo, adding an extra 1 hour and 45 minutes to the journey. Get off at Obanazawa Machiaijo and then board the Obanazawa City Bus that goes to Ginzan Onsen, which will take an additional 35-45 minutes. While the trip may be lengthy, this bus route is recommended for those seeking a more budget-friendly option.

Certain ryokan in Ginzan Onsen offer complimentary pick-up and drop-off services from JR Oishida Station (reservation required). It is advisable to check in advance for availability. The following ryokan provide this convenient service:
・Senkyo no Yado – Ginzan-so
・Kosekiya Bekkan
・Waterfall and Soba Takimi-kan
・Ryokan Nagasawa Heihachi
・Kozankaku

Ginzan Onsen is especially enchanting in winter. As night falls, the streets glow softly under gas lamps, with snow blanketing the pavements.

The scene is breathtaking and filled with a quiet sense of wonder. Many visitors plan their trips in peak season just to experience this magical snowy landscape firsthand.

In winter, temperatures in Ginzan Onsen often fall below freezing. Warm clothing such as jackets, hats, and gloves is essential, and sturdy footwear is recommended for the icy, slippery paths.

In contrast, summer brings a refreshing escape. Surrounded by mountains, the town stays cooler than the cities, making it an ideal spot to explore during Japan’s hot season.

The most enjoyable activity in Ginzan Onsen is simply exploring the town itself. Strolling along its snow-covered streets and capturing photos is a delightful experience, especially at sunset when the light fades around 6 PM.

A must-try is the yukimi furo, an outdoor hot spring bath surrounded by snow. Reservations for a rotenburo can be difficult, so once secured, it’s worth savoring every moment of the soothing soak in this magical winter setting.

Winter also brings Ginzan Onsen’s famous snowfall. Snow begins in early December, with the heaviest accumulation from January to February, often exceeding one meter and lasting until mid-March. Dressing warmly and wearing anti-slip footwear is essential.

Beyond its ryokans and hot springs, Ginzan Onsen also offers rich culinary experiences and plenty of sightseeing. Local eateries and restaurants add to its charm, making the town a well-rounded destination worth exploring.

The hot spring town is not only filled with inns but also offers plenty of dining spots. One specialty you shouldn’t miss is the famous Haikara-san Curry Bread.

Made with Yamagata wheat “Nebarigosi,” the bread is stuffed with rich curry and fried to a golden crisp. It’s crunchy on the outside, soft inside, and delivers a satisfying spicy kick.

This popular snack is sold at two local shops, making it easy to grab one while exploring the town.

Another local favorite is Nogawa Tofuya, a tofu shop with a history of over 100 years. Its signature item is “Tachi-kui Tofu,” handmade fresh every morning.

Customers praise its rich flavor and silky texture. While the shop only provides takeout, you can enjoy the tofu at the nearby rest spot, Warashiyu.

For a hearty lunch, head to Izu-no-Hana and enjoy their delicious soba dishes. The Agenasu Oroshisoba comes topped with crispy fried eggplant, while the famous Yamagata specialty Itasoba is available in an extra-large portion, 1.5 times the regular size. Another favorite is Tenzaru Soba, pairing soba with fried prawns and vegetables.

Be sure to try the region-exclusive Soba Soft Cream, perfect for an afternoon treat. The menu also features ramen, rice bowls, and tempura, along with local Yamagata sake for those who’d like a drink.

Just five minutes from the Ginzan Onsen bus stop, at the town’s entrance, stands Shirogane-bashi Bridge. Beside it is Warashiyu, a popular free foot spa.

The spa uses the same natural hot spring water as the local inns, giving visitors a chance to enjoy its restorative qualities.

Because it’s outdoors, the water temperature changes with the weather. In summer, it can get quite hot, so test the water with your hand before soaking your feet for a comfortable experience.

For a true hot spring experience, visit Public Bath Shirogane-yu. This striking triangular building, designed by famed architect Kengo Kuma, is a highlight in itself.

Inside, the bath is spacious enough for four to five people and draws water directly from the natural hot springs. While services are mainly in Japanese, many overseas visitors still come to enjoy it.

Shampoo and body soap are provided, but towels are not. Be sure to bring your own or pick one up at a nearby souvenir shop.

In the heart of town lies Shirogane-koen Park, home to the 22-meter-tall Shirogane-no-Taki Falls.

The waterfall splits into two streams: one cascades down with force and froth, while the other flows gently and gracefully. This striking contrast captivates all who visit.

An observation deck offers a perfect view, and a walking path lets you move closer to the water, deepening the sense of immersion.

Each season transforms the scenery—fresh greens in spring and summer, fiery reds in autumn, and a snowy landscape in winter that resembles a Japanese painting. No matter when you visit, the falls promise a breathtaking view.

Deeper inside Shirogane Park stands Taki-no-Fudoson, a small sanctuary dedicated to the guardian deity of Shirogane Falls.

The paths can be steep and uneven, so wearing sturdy outdoor shoes is recommended for a safe and comfortable visit.

Cafe I'rasgayna is a kimono and hakama rental shop popular with both Japanese and foreign visitors. Even without foreign language services, it welcomes many tourists through organized tours.

The shop offers a wide selection of kimono and hakama in various colors and patterns, along with accessories such as bags and umbrellas. Staff will also assist you in dressing, making the process easy and stress-free.

It’s a wonderful chance to wear one of Japan’s iconic outfits and create lasting memories as you stroll through the charming onsen town.

Obanazawa is well known across Japan for Kaminohata-yaki Ware, a traditional ceramic crafted with Ginzan ore. These pieces are distinguished by their striking indigo blue designs painted over a white base.

In addition to purchasing these beautiful works, visitors can join beginner-friendly ceramics painting classes to create a personalized keepsake. Reservations are required for participation.

The Kaminohata-yaki Ware Pottery Center is easy to reach. Take the municipal bus from Oishida Station toward Ginzan Onsen, and after about 30 minutes, get off at Ginzan Onsen Tougei Center Mae. The center is just a short walk from the stop.

For a memorable souvenir from your Yamagata trip, Taisho Romankan is the place to go. Just a five-minute walk from the Ginzan Onsen Tougei Center Mae bus stop, the shop offers a wide range of local goods, from sweets to sake and more.

If you’re feeling hungry, try their freshly made breads, such as anpan filled with sweet bean jam or their signature age-pan, a fried jam bread. For something heartier, the shop also features a restaurant with a full menu, making it a great spot for lunch.

Unwinding in a warm outdoor onsen deep in the alps – that’s the real Japan dream! For those yearning for this unforgettable experience, Ginzan Onsen in Yamagata is an absolute must-visit destination.

This nostalgic town provides the perfect sanctuary from bustling city life, boasting a plethora of picturesque hot springs and charming Japanese ryokan hotels. To assist in planning your stay, here are some highly recommended accommodations in Ginzan Onsen.

While some can be booked online, others may require reservations via phone or their respective websites.

One of Ginzan’s most famous ryokan, Notoya Ryokan is like something from a Ghibli film! A registered cultural property of Japan, the building is full of tantalizing details and hidden gems that never seem to end!

This includes the intricate plaster relief carving on the side of the building’s front, along with the 100-year-old central lookout tower. Don’t miss out on taking a dip in their outdoor bath, which overlooks the renowned Shirogane Falls.

With a nostalgic aura and refined design, Kosekiya Bekkan, in the heart of Ginzan, is a top pick for Yamagata locals! Lodgers can choose between rooms by the river or the mountains, with river-siders getting to enjoy the tranquil sounds of the river flow, while those overlooking the mountains can bask in the region’s jaw-dropping natural grandeur.

Inside Kosekiya are two free-flowing thermal onsen baths to enjoy. If that’s not enough, overnight customers can also use the baths of sister ryokan ‘Ginzan-so’ for free! Ginzan-so boasts an outdoor rotenburo style onsen with majestic mountain views, so definitely don’t pass on this opportunity!

For a more casual onsen experience, the fittingly named ‘Legendary Ryokan: Kozankaku,’ offers guests two private onsen rooms, making it perfect for families, friends, or those who just want some time alone!

The ryokan is split between the original building and the new building, with the new building boasting swanky western-style rooms complete with proper beds and toilets. The windows offer a view of the entire town, which is made even more romantic at night when the gas lanterns are lit up!

One of the most stylish ryokans in Ginzan, the eye-catching wooden lattices of Fujiya are unmissable! Renovated in 2006 by legendary Japanese architect Kengo Kuma, each room is fitted with carefully designed indirect lighting, creating an entrancing atmosphere. For those wanting an escape from the plain and everyday, this ryokan will transport you to another world!
Fujiya boasts 5 indoor onsen, all of which are private! While the semi-outdoor rotenburo bath needs to be reserved in advance, the others can be used freely, as long as no one else is already inside! For a truly unique ryokan experience, there’s nowhere more suitable than Fujiya!

Loved for the spectacular mountain and lake views from its outdoor onsen, Ginzan-so is the choice place in Ginzan to fully relish the beauty of each season. Even when the view disappears at night, the delicately-crafted lighting arrangement creates an enchanting atmosphere, making night-bathing an equal treat for the senses!

The rooms are all traditional Japanese tatami rooms, so you’re getting a 100% authentic experience! If you don’t want to step out from the privacy of your room, rooms with semi-outdoor baths are available, so you’ll never have to leave! For breakfast and dinner, mouthwatering Obanazawa wagyu along with seasonal homemade dishes are on the menu.

On Saturday evenings from May to October, dancers sway to the chant of “yassho, massho” in the traditional Yamagata Hanagasa Odori.

The performance begins at 8:30 PM and lasts about 20 minutes—an experience unique to Yamagata.

Within the onsen town, three designated spots offer free Wi-Fi for up to 60 minutes per session, three times a day.

Many ryokans also provide Wi-Fi throughout their premises.

While some shops may not offer foreign language support, the “Ginzan Onsen Sightseeing Map” at the town entrance includes multilingual translations.

You can also rent “ili,” a portable voice and audio translation device, to make your visit smoother.

Text by: SHOE PRESs