In 2017, with the concept of "Feeling the Essence of Hokkaido even in Ginza," the first directly operated store outside of Hokkaido was established. The "G" in the brand name "ISHIYA G" encompasses various meanings such as Gift, Grace, and Ginza, the birthplace of the brand.

ISHIYA G desserts expertly utilize the bountiful natural ingredients of Hokkaido, showcasing their exceptional qualities. Building upon the success of the "LANGUE DE CHAT Saqu" confectioneries from Shiroi Koibito, the packaging is meticulously designed, exuding elegance and nobility. At a glance, one can deeply sense the snowy white world of Hokkaido, the blessings of nature, and the longing for Hokkaido. It is undoubtedly the top choice for premium souvenirs.

GELÉE NORD is a limited-time product that features colorful jelly filled with an abundance of fruits sourced from Hokkaido. The combination of Hokkaido fruits and their delectable flavors creates jelly that resembles beautiful and captivating gemstones, making it an ideal summer gift.

There are four flavors available: Nanae Apple & Peach, Niki Blueberry & Kyoho Grape, Muscat & Raiden Melon, and Cherry & Ashoro Strawberry.

Each flavor uses fruits from Hokkaido! It is highly recommended to chill them in the refrigerator and enjoy them as a refreshing and delicious summer treat, similar to a frozen smoothie.

"ZAKU MILLE FEUILLE" is ISHIYA's signature layered puff pastry dessert. The dough of the puff pastry is infused with almond and hazelnut puree, filled with ISHIYA's original chocolate, and coated with a thin layer of caramel on the surface. It exudes a delightful aroma and offers a crispy texture, which are the distinctive characteristics of this mille-feuille. It comes in two flavors: "White Chocolate" and "Milk." The mild sweetness of white chocolate pairs perfectly with the subtle bitterness of caramel, creating an exquisite combination. The milk flavor boasts a rich and creamy milk fragrance that melts in your mouth. Both flavors of the mille-feuille are exceptionally delicious. In addition to the 3-piece and 6-piece gift boxes, there is also a 12-piece assorted flavor gift box, making it a great choice for souvenirs.

"I-GATEAU" is a baked cake with a moist and dense texture, created by incorporating chocolate and Hokkaido cream into the batter. The secret weapon behind its unique flavor is the cream cheese made from Hokkaido's fresh milk. The product name "I-GATEAU" sounds similar to the Japanese word for "thank you," expressing the desire for both the gift giver and recipient to convey their emotions and smiles through this souvenir.

Although the following products are not part of the ISHIYA G series, they are new offerings from the same company. They also utilize ingredients sourced from Hokkaido, preserving the authentic and delightful flavors of the snacks. We would like to recommend them to all the fans who love Hokkaido. If you come across them, don't forget to grab a pack and give them a try!

This product features vacuum-fried Marquis potatoes, sourced from Hokkaido Tokachi region, to bring out the natural deliciousness of the ingredient. The Marquis potatoes, known for their soft and fluffy texture, are white in appearance. The potatoes are fried in vacuum-sealed containers at low temperatures of 70-120 degrees, preserving their original color and size. Besides the crispy texture, the frying process enhances the inherent sweetness of the potatoes. The seasoning is simple, using only Okhotsk salt. The moderate saltiness instantly brings out the natural sweetness of the Marquis potatoes.

The souvenirs introduced above are newly released products by ISHIYA, and each one is made using locally sourced ingredients from Hokkaido. This fact alone is highly appealing! Whether it's your first trip to Hokkaido or you have been there several times, make sure not to miss out on these delightful souvenirs.

Source: PR TIMES and official website