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Shinjuku's Must-Visit Shopping Heaven: LUMINE EST! IG-Worthy Desserts, Must-Try Eats, and the Latest Trends All in One Spot

Shinjuku's Must-Visit Shopping Heaven: LUMINE EST! IG-Worthy Desserts, Must-Try Eats, and the Latest Trends All in One Spot

Last updated: 24 January 2020

LUMINE EST is a massive shopping center in Japan with about 260 stores. It’s got everything from daily essentials and trendy fashion to cozy cafés and restaurants.

Its location is super convenient, right next to JR Shinjuku Station. You can reach it easily from anywhere!

It’s a landmark shopping spot in Shinjuku. Here, we’ve picked out must-visit shops and eateries from over 200 options so you won’t get lost in this huge paradise.

Table of Contents
  1. B2 Floor - Trendy Goods / Drugstore / Men’s & Women’s Fashion / Coffee
  2. B1 Floor - Women’s Fashion / Accessories / Underwear
  3. 1st Floor - Women’s Fashion / Accessories / Shoes
  4. 2nd Floor - Women’s Fashion / Accessories / Beauty
  5. 3rd Floor - Women’s Fashion / Accessories / Shoes
  6. 4th Floor - Women’s Fashion / Accessories / Shoes / Household Goods
  7. 5th Floor - Men’s Fashion / Accessories / Shoes
  8. 6th Floor - Men’s Fashion / Accessories / Shoes
  9. 7th Floor - Restaurants / Coffee
  10. 8th Floor - Restaurants / Coffee
  11. Tax Refund Counter

B2 Floor - Trendy Goods / Drugstore / Men’s & Women’s Fashion / Coffee

B2 focuses on men’s and women’s clothing brands. You’ll also find cute trinkets and skincare goodies here.

Feeling tired? Grab a coffee and take a break at one of the cafés!

HARBS

HARBS

HARBS is cake heaven. The cakes are stunning—24 cm wide—and come in 12-13 seasonal flavors.

gelato pique

gelato pique

gelato pique is Japan’s famous pajama brand. With an “adult dessert” vibe, their soft, ice-cream-like fabrics are irresistible, spanning chic urban to playful girly styles.

BEAMS

BEAMS

No talk of Japanese fashion skips BEAMS. Their “Basic & Exciting” designs nail everyday casual for all ages.

BEAUTY & YOUTH UNITED ARROWS -WOMAN-

BEAUTY & YOUTH UNITED ARROWS -WOMAN-

This brand blends “FREEDOM : STANDARD” with creativity and tradition. It’s got a sleek, metropolitan edge.

B1 Floor - Women’s Fashion / Accessories / Underwear

B1 is all about women’s fashion for young adults and mature tastes. Think bold, stylish vibes.

Beyond clothes, you’ll find accessories and lingerie here too. Plenty to browse!

CA4LA

CA4LA

CA4LA, loved by Taiwanese celebs, aims to share Japan’s hat culture globally. To them, hats aren’t just accessories—they’re a cultural statement.

SPIRALGIRL

SPIRALGIRL

SPIRALGIRL mixes daily casual with the latest trends. It’s cool, sexy, and a staple in Japanese magazines.

SLY

SLY

SLY’s a familiar name in Japanese fashion mags and celeb closets. It’s mature, sexy, and perfectly balanced to highlight feminine charm.

1st Floor - Women’s Fashion / Accessories / Shoes

The 1st floor has women’s fashion plus sneakers and snack shops. Prices lean a bit higher here.

It’s ideal for adding a touch of class without going overboard. You might find just what you’re after!

Onitsuka Tiger

Onitsuka Tiger

Born in Japan in 1949, Onitsuka Tiger went from sports shoes to a fashion icon. Even Thailand’s king boosted its fame there!

BAKE

BAKE

BAKE sparked a craze with its cheese tarts. Hot or chilled, they’re endlessly delicious.

Ray BEAMS

Ray BEAMS

Ray BEAMS, a BEAMS offshoot, designs chic, modern women’s fashion. Seasonal collections keep it fresh and trendy.

2nd Floor - Women’s Fashion / Accessories / Beauty

This floor’s fashion brands lean sweet, cute, and lively. Cute accessories abound too!

E hyphen world gallery

E hyphen world gallery

E hyphen world gallery blends sassy and sweet. It suits everyone from office ladies to students with clothes and trinkets galore.

Heather

Heather

Heather’s girly yet bold style cheers for spirited, go-getter girls. Bright colors and playful designs shake things up.

3rd Floor - Women’s Fashion / Accessories / Shoes

Love natural, effortless style? This floor’s brands target free-spirited girls.

Shoes, accessories, and affordable cute goods are all here. Plenty to explore!

earth music & ecology

earth music & ecology

earth music & ecology is the natural girl’s go-to. It’s in Taiwan too, but Japan’s versions are cheaper and slightly different.

ORiental TRaffic

ORiental TRaffic

ORiental TRaffic offers stylish, affordable shoes for any outfit. Match your look daily with ease.

3COINS

3COINS

At 3COINS, almost everything’s three coins cheap! Higher quality than typical 100-yen shops, with seasonal goodies too.

4th Floor - Women’s Fashion / Accessories / Shoes / Household Goods

4th-floor brands highlight feminine charm. Accessories and shoes follow suit.

MISCH MASCH

MISCH MASCH

MISCH MASCH promises 120% beauty with elegant, soft designs. It’s all about glowing feminine vibes.

31 Sons de mode

31 Sons de mode

31 Sons de mode balances sweet and sophisticated. It’s for mature women craving cuteness or cute girls aiming for elegance.

5th Floor - Men’s Fashion / Accessories / Shoes

Guys, this one’s for you! Japanese-style lovers will find top brands here.

Clothes, shoes, and accessories—build your look from scratch!

SHIPS JET BLUE

SHIPS JET BLUE

SHIPS JET BLUE nails casual with a trendy edge. It’s packed with Japan’s latest fashion vibes.

JUNRed

JUNRed

JUNRed keeps it natural and street-smart. Simple designs mix into standout styles—pair them your way.

6th Floor - Men’s Fashion / Accessories / Shoes

Trendy vibes rule here. Cool, stylish brands cover clothes to sneakers, with accessories aplenty.

STUSSY

STUSSY

Since 1980, STUSSY’s skateboard-street style has led U.S. trends. Simple yet cutting-edge.

Adidas Original Shop

Adidas Original Shop

Everyone loves Adidas’ three stripes! The Original Shop blends sporty with bold seasonal collabs—treasure hunt time.

Zoff MART

Zoff MART

Glasses are key to modern style, and Zoff MART redefines them. Fresh designs transform your look instantly.

7th Floor - Restaurants / Coffee

Hungry after shopping? This food zone’s got Japanese, Chinese, Korean—everything!

Gyutan Sumiyaki Rikyu

Gyutan Sumiyaki Rikyu

Gyutan Sumiyaki Rikyu makes luxe beef tongue affordable. A hearty bowl refuels you after a long day.

Komeraku

Komeraku

Komeraku reinvents ochazuke with wild ingredient combos. Go lavish with their set meals!

The Original PANCAKE HOUSE

The Original PANCAKE HOUSE

Pancake paradise! Sweet to savory, with quirky pairings to thrill your taste buds.

Sakura Shokudo

Sakura Shokudo

Sakura Shokudo’s cute decor pairs with healthy Japanese sets. Fish or meat, grilled or fried—pure Japan vibes.

8th Floor - Restaurants / Coffee

More choices here! From creative dishes to all-you-can-eat, everyone’s covered.

WIRED CHAYA

WIRED CHAYA

WIRED CHAYA remixes Japanese teishoku with Western flair. Healthy, tasty, and never dull.

YAKINIKU BOUCHERIE

YAKINIKU BOUCHERIE

YAKINIKU BOUCHERIE upgrades Japanese BBQ—no grease, just flavor. Diverse menus add salads and sets.

EGG & SPUMA

EGG & SPUMA

EGG & SPUMA’s famous omelet-risotto combo outshines regular egg rice. A must-try upscale twist!

BITTERSWEETS BUFFET

BITTERSWEETS BUFFET

All-you-can-eat luxury! Steaks, pasta, pizza, and seasonal specials like Hokkaido melon in summer.

Tax Refund Counter

Tax Refund Counter

LUMINE EST offers tax refunds at B1 and 6F counters. Hours: Weekdays 11 AM–10 PM; Weekends & Holidays 10:30 AM–9:30 PM.

*Tax-free shops and processes—ask stores directly. Check below for full refund details.

  • LUMINE EST Shinjuku
    ルミネエスト新宿
    • Address 3 Chome-38-1 Shinjuku, Shinjuku City, Tokyo 160-0022
    • ・Hours: Shopping - Weekdays 11 AM–10 PM / Weekends 10:30 AM–9:30 PM. Restaurants - Weekdays 11 AM–11 PM / Weekends 11 AM–10:30 PM. Some shop hours differ—check the website.
      ・Closed: Irregular holidays.

*This information is from the time of this article's publication.
*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.

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