Head for Zao for the fantastical scenery of white rime, also known as snow monsters!
Appreciate this beautiful valley, designated as a place of special scenic beauty and a natural monument. Immerse yourself in a shower of negative ions emanating from the forest.
One of the three greatest summer festivals of Tohoku, with colorful bamboo decorations all around the city of Sendai.
A selection of 30 seasonal cakes as well as chocolates are available
A high-rise with offices, shops and restaurants
Wish upon the matchmaking deity for success in love
Connects the north part of Kojiriko, Motohakoneko and Hakoneenko and is convenient for sightseeing
A treasure trove of new ideas to enjoy one's daily life
A place where youth culture originates
A Japanese garden with seasonal flowers
A luxurious buffet-style restaurant and a hot spring with high quality water
A modern and stylish space which sets a new standard for hot spring hotel accommodation
One of the most famous festivals of Tohoku, with gigantic floats shaped as dynamic mythical or kabuki characters and haneto (nebuta dancers) parading the streets.
A large selection of practical yet stylish goods
Revel in the realistic starlit sky
Rejuvenate yourself in the fresh mountain air
Traditional Japanese bathhouses(SENTO).
This is a mansion built by Masatomo Hotta (1851-1911), the last feudal lord of the Sakura Domain. The residence is designated a National Important Cultural Property and the garden a National Place of Scenic Beauty.
The head of Japan’s Kumano shrines—famous for matchmaking
One of the last temples to prohibit entry to women