Ueno has long been home to a variety of specialty stores dealing in precious metals and jewelry, making it an ideal area for watch shopping. Especially around the “Ueno Ameyoko Shopping Street” (commonly known as Ameyoko), you’ll find a cluster of shops offering great deals on watches, making it a perfect place to hunt for bargains. Unlike official boutiques of luxury brands, these local stores often feature more accessible pricing and a friendly, unique shopping experience.

Another highlight is the excellent accessibility around the station. Popular stores like Yodobashi Camera, Takeya, and Don Quijote are all within walking distance, allowing you to visit several watch shops efficiently, even in just half a day, which is something unique to Ueno. Plus, Ueno is the terminal for the Keisei Skyliner, making it a convenient stop whether you're sightseeing or squeezing in some last-minute shopping after checking out of your hotel before heading to Narita International Airport.

As someone who lives in the area, I’ve come to appreciate how Ueno offers a wide range of options with plenty to see, even if you’re short on time. That’s exactly why I recommend it for international visitors looking to make the most of their trip.

When it comes to shopping in Ueno, the iconic “Ueno Ameyoko Shopping Street” commonly known as Ameyoko is an absolute must. Stretching about 500 meters between JR Ueno Station and Okachimachi Station, this bustling area is packed with over 400 shops, making it one of Japan’s most vibrant and dynamic shopping districts. While Ameyoko is often associated with food and miscellaneous goods, it’s also home to a surprising number of watch shops. With its roots as a postwar black market, the area naturally attracted stores dealing in precious metals and timepieces, and today it remains a prime spot for finding great watch deals.

For instance, “Tokei no Iseya,” located along the main street, displays a wide array of casual watches priced from around 1,000 yen, sure to make you stop in your tracks. If you're after a mechanical watch at a discount, head to “TS-HORIUCHI.” The staff are happy to explain pricing and recommend models based on your needs.

If you're searching for luxury watches, “Quark Ueno Main Store” is also worth a visit. Located at the entrance to Ameyoko, this shop specializes in pre-owned Rolexes, including sought-after models like the Submariner and Daytona all in excellent condition. The knowledgeable

And don’t overlook one of Ameyoko’s best-kept secrets: its hidden depth beyond the main street. Beneath the JR train tracks lies the “Ameyoko Plaza,” and tucked within the maze-like alleys is the “Ameyoko Center Building,” home to clusters of small, specialty shops. These lesser-known spots are where watch connoisseurs often find hidden gems.

As you explore, you’ll be surprised to discover watch shops scattered throughout this labyrinth. Take a side path, climb a staircase these small detours might just lead you to an unexpected, one-of-a-kind find.

When it comes to local discount stores in Ueno, “Takeya” is a standout favorite. Known for its signature purple buildings, this long-standing shop offers much more than daily goods, medicine, and snacks; it also boasts an impressive selection of watches. Whether on weekdays or weekends, the store is always bustling with international tourists and loyal locals.

The watch section is located on the 3rd floor of “TAKEYA3 (Fashion Building),” right next to “TAKEYA1 (Food & Daily Goods Building).” Take the escalator up, and you’ll find an entire floor dedicated to timepieces. From trusted Japanese brands like Seiko, Citizen, and Casio to popular international labels, the shelves are lined wall-to-wall with a wide range of options. The displays are neat and easy to browse,letting you take your time and compare watches side by side with ease.

Speaking with the staff, they mentioned that Rolex watches are especially popular among visitors from other parts of Asia. The store has a well-stocked selection, offering a wide range of models to choose from. “If there’s anything you’re interested in, feel free to ask—we’ll bring it out for you right away,” they said, so don’t hesitate to approach them. Being able to pick up and compare watches in person is one of the great joys of shopping at a physical store.

Takeya supports tax-free shopping, QR code payments, and multilingual assistance, making it a convenient and welcoming environment for international tourists.

If you're short on time but want to check out watches efficiently in the Ueno area, “Don Quijote Okachimachi” is a great option. Conveniently located right along Ameyoko and just steps from JR Okachimachi Station, its unbeatable location is a major plus. Opened in 2022, the store is clean and brightly lit, and it's common to see tourists carrying bags full of purchases— a testament to Don Quijote’s reputation as a go-to spot for souvenirs in Japan.

The watch section is on the 5th floor. While the space isn’t huge, it features a well-balanced selection ranging from casual models around ¥10,000 to higher-end watches priced near ¥100,000. The layout is neat and easy to navigate, with spacious aisles that allow for relaxed browsing — even if you're short on time. .

The main brands on offer are Japanese favorites like Seiko, Citizen, and Casio. Signs that highlight features like “No Battery Replacement Needed” and “Made in Japan” are clearly displayed in English and Chinese, showing the store’s consideration for international shoppers. If you tell the staff you’d like to see a watch up close, they’ll gladly take it out of the showcase. The casual, approachable service is part of what makes shopping at Don Quijote such an enjoyable experience.

Main Store Locations

If you’re looking for the widest possible selection of watches near Ueno Station, “Yodobashi Camera Multimedia Ueno” is the place to go. Conveniently located just steps from both Keisei Ueno and JR Ueno Stations, the store’s 7th floor is dedicated entirely to watches. The sheer variety from domestic to international brands makes it easy to lose track of time while browsing.

You’ll find Japanese favorites like Seiko, Citizen, and Casio, along with enthusiast-loved brands like Orient. In addition, the store carries a solid range of overseas watches, from practical everyday models to high-end designer pieces, covering every type of watch buyer.

One thing I personally found convenient is that the analog and smartwatches are displayed in the same area. Whether you're looking for a functional smartwatch or prefer a more classic design, you can easily compare both options on the same floor perfect for those still deciding which direction to go.

The staff are friendly and helpful, and they’ll gladly let you try on any model so you can get a feel for it. Tax-free shopping is available, and the store accepts major credit cards and QR code payments, making it a user-friendly spot for international visitors as well.

Just one stop from Ueno on the JR Yamanote Line, “Bic Camera AKIBA” in Akihabara is another great option for watch shopping in the Ueno area. While it’s best known for electronics, this store is also a favorite among people shopping for watches. Conveniently located near Akihabara’s Electric Town, it’s easy to drop by while sightseeing, making it a handy place to browse if you suddenly feel like looking at some watches.

The watch section is located on the 5th floor, with clearly divided showcases by brand, making everything easy to browse. In addition to Bic Camera’s knowledgeable staff, each brand area is staffed with official brand representatives, so you can expect detailed answers even to basic questions like, “What’s the difference between this model and that one?”

A standout feature is the store’s multilingual support. While the languages spoken vary by staff member, many are able to assist in English or Chinese, making the shopping experience smooth and stress-free for international visitors. In fact, during my visit, I noticed several overseas customers consulting with staff about watches throughout the floor.

Another big plus is the availability of after-sales services, including repairs and battery replacements. If your watch happens to stop working during your trip, you can drop by here and get help quickly — something that’s especially reassuring while traveling.

Tax for some products is 8%. This coupon is valid for tax-free shopping only.This coupon cannot be applied to some products, including but not limited to, Apple genuine products, non-Japanese brand watch, Grand Seiko products, game consoles and the brand's genuine accessories, game software, PlayStation VR, Meta Quest, selected Panasonic products, DJI products, selected FUJIFILM products, selected alcohol such as whisky, outlet products and second-hand products. Japanese Sake (excluding Dassai and Hakkaisan) is applicable to 3% off. Alcohol must be paid at a designated check-out counter. This coupon cannot be combined with other campaigns, discounts, or coupons. BicCamera reserves the right to change the terms and conditions of this coupon without advance notice. Please ask BicCamera staff for more details.

Just one stop from Ueno, “LAOX Akihabara Main Store” is located right outside the Electric Town Exit of JR Akihabara Station. This fully tax-free shopping center is popular among international visitors for its convenient location and wide range of products, and its impressive selection of wristwatches is not to be missed.

The watch section is located on the first floor. As soon as you enter the store, you're greeted by a lineup of iconic Japanese brands like Seiko, Citizen, and G-SHOCK. In addition, you’ll find high-end models priced over 100,000 yen from luxury brands like Omega and Rolex. Whether you're looking for a casual everyday watch or once-in-a-lifetime investment piece, the wide selection is a major draw.

One of the most eye-catching displays featured an Omega “Constellation” with 18-karat gold, priced at 2,025,000 yen. They also had the top-tier Rolex “Daytona” available for over 3 million yen. Thanks to the tax-free benefit, it’s a great opportunity to purchase a luxury watch while in Japan. When I visited, travelers from various countries were gathered around the showcases, speaking with staff, highlighting just how popular the watch section is with travelers.

Another standout feature is the unique selection of “souvenir watches” available here. These timepieces showcase distinctly Japanese designs, including special editions like a collaboration model between Demon Slayer: Kimetsu no Yaiba and Hamilton. These watches are more than just practical items — they’re gaining popularity as memorable souvenirs from a trip to Japan.

Of course, tax-free shopping is available, and the staff offer smooth, multilingual service in English and Chinese, making the experience comfortable even for those unfamiliar with shopping in Japan.

The store’s unbeatable location just a few seconds' walk away from JR Ueno Station is one of its biggest advantages.

A workshop and store jointly operated by watch engraver Keiji Kanekawa and the Japanese luxury watch brand MINASE.

A small, well-regarded shop in Ueno specializing in antique watches, each one handcrafted with care.

Watches are classified as “general goods,” which makes them eligible for tax exemption for international visitors to Japan. However, if you purchase general goods together with “consumables” like food or cosmetics, the total pre-tax amount must be 500,000 yen or less in order to qualify for tax-free status. So be sure to double-check when combining items at checkout.

Please note that this tax exemption rule is scheduled to change in November 2026, and the conditions may be updated. As of the time of writing, the above rule is in effect. It’s recommended to check the latest information before your trip.

The Okachimachi area, within walking distance from Ueno Station, originally developed as a wholesale district for jewelry. Thanks to that history, you’ll also find a number of watch shops scattered throughout the neighborhood. It’s a great idea to explore some of these stores while browsing for jewelry or accessories. Just a short walk from Ueno gives you the chance to discover watch selections you might not see elsewhere.

Ueno is a shopper’s paradise filled with a wide variety of watch stores, from discount shops to large electronics retailers. Even with limited time, you can efficiently visit several shops and may stumble upon a hidden gem or the perfect watch for your style.

Whether you're enjoying the lively atmosphere of Ameyoko while searching for a casual timepiece or aiming for a high-end model at a tax-free store, Ueno offers something for everyone. Use this guide to help you find the ideal watch and make it a memorable part of your trip to Tokyo.