In celebration of the 60th anniversary of its Baby Star line of ramen snacks, the snack company “Oyatsu” opened Oyatsu Town across from their factory in Hisai, Mie in July 2019. This experience facility, themed around the iconic Baby Star snacks and other Oyatsu products, gives a sense of familiarity to children and one of nostalgia to adults.
Oyatsu Town features areas like Oyatsu Plaza – a fun indoor playground, and Hohio-kun’s Kitchen where visitors can make their own variety of Baby Star snacks.
Fun for children and adults!
One important thing you should know is that oyatsu means snack in Japanese! So it makes sense that this crazy venue would be named Oyatsu Town, huh?
As you enter, a huge package of Baby Star arching through the sky makes for a pretty high-impact first impression. The entrance itself is also a fun place for photos with Baby Star’s mascot Hoshio-kun. After passing through the mysterious Kaleidoscope Tunnel, Oyatsu Plaza’s “Super Dodekai Athletic” awaits!
Enjoy Oyatsu Plaza!
Super Dodekai Athletic is the largest indoor athletics course in Japan. The 3-story structure has height of about 9 meters (500 yen for acess to the first floor, 1,500 yen on the second floor, and 2,500 yen on the third, tax included). The huge Hoshio-kun Dodekai Slide in front of the course is very popular with children and their joyful shouting echos throughout the playground.
Other activities include “Sports Viking 6” where visitors can play six different sports, “Little Town” for small children, and a “Secret Snack Lab” for children up to the sixth grade. You can hear the sounds of everyone having fun throughout the entire park!
The fun doesn’t stop there!
In front of the Hoshio-kun Dodekai Slide, you’ll find the Uplifting Stage (Kibun Choi Age Steiji), where a show featuring Hoshio-kun and Butamen is a must-see for children. Next to it is a secret snack lab that’s invisible from outside. This “Secret Snack Lab” has a child-sized door and is only for elementary school students and younger. Be sure to check out all these fun activities.
Make your own Baby Star!
In the Hoshio-kun Kitchen, you can make your own Baby Star. "My Special Baby Star" (takes 50 minutes, advance reservations possible, 800 yen, including tax) is made by adding the flavoring to Baby Star, baking it, and packing it into a decorated cup. Other fun cooking oppportunities include "Let's make it! Chocolate Crunch" (30 minutes, first-come-first-served, 700 yen, tax included) and "Furifuri Baby Star" (15 minutes, first-come-first-served, 500 yen tax-included).
At the Baby Star Factory, guests can learn about the Baby Star ramen snack manufacturing process. After a noodle frying demonstration, you can sample delicious fresh snacks at the factory’s tasting area.
If you’re hungry, go to Baby Star Dining!
Baby Star Dining offers a variety of creative menu items using Baby Star. has various creative menus using baby stars including curry rice, chicken soup, and Baby Star mixed in rice. The kiln-baked pizza, Baby Star ankake noodles, and fried chicken and croquettes covered in Baby Star are also popular. The Sweets Bar offers fragrant soft serve ice cream topped with Baby Stars.
Don't forget the souvenirs!
Oyatsu Marche sells a lineup of limited-edition Baby Star items including rare local snack flavors that can only be found at Oyatsu Town. Stationery and key rings featuring Hoshio-kun and Butamen are also popular.
See how Baby Star is made!
Baby Star snacks were born when leftover ramen noodles were seasoned and given to employees as a snack. Since its launch in 1959, the chicken soup and vegetable flavor has remained the same. Guided tours of the Hisai factory are available by reservation on weekdays (made via the website from three months before to 18:00 the day before).
Oyatsu Town is approximately one hour from Kintetsu Nagoya Station, and about 90 minutes from Osaka Namba Station. From the nearest station, Kintetsu Nagoya Line Hisai Station, it’s about a 15-minute bus ride on the Oyatsu Town Mae / Kashihara Garage Line bus, and a 5-minute walk from the bus stop in front of Oyatsu Town. There are only three buses per day bound for Oyatsu Town and four returning to the train station.
- Address 1945-11 Moricho, Tsu, Mie 514-1254
- Phone Number 0570-082-114
Hours: 10:00 - 18:00 (Subject to change. Check wbesite for calendar)
Admission: Adults, 700 yen; children (4-12 years old), 450 yen
Text by: WESTPLAN
*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.
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