The highlight of the campaign is the special opening of 15 cultural treasures normally hidden deep inside temples and shrines. These sites are rarely accessible, even to locals. This year’s selections include places connected to Toyotomi Hidenaga and Hideyoshi, two influential figures who helped shape Japan during the Warring States era. Visiting in winter allows you to appreciate these historical spaces in a calm, contemplative atmosphere. For international travelers, it’s a unique chance to see authentic Japanese heritage up close.

For travelers looking for something deeper than simply viewing cultural treasures, the campaign offers special guided visits led by Buddhist monks or Shinto priests. These rare sessions allow you to hear the stories behind the temples and their artworks directly from the people who care for them — an experience that feels truly exclusive.
Example: At Daitokuji Daikouin, you can join a private early-morning viewing guided by the head priest. The crisp winter air and peaceful atmosphere create an unforgettable wellness experience, especially during the gentle “Yuru Zazen” meditation. It’s a great moment for travelers who want to slow down and reconnect. (Advance online reservation required.)

Focus on "Food" and Drinks"Okoshi Bus" Special Tours The "Okoshi Bus" special tours, in partnership with JR, are an efficient way to visit the dispersed non-public cultural sites. The 60th anniversary features tempting courses focused on food and drink.

・L4 "Gourmet Winter Trip" focusingon Kyoto Cuisine

・L5 "Kyoto New Sake and Craft Beer Tour"exploring traditional sake and local craft beer.

Comfortable Hands-Free Sightseeing & Onsen Relaxation! Enjoy comfortable travel with practical services.

The Hands-Free Sightseeing Campaign lets you leave your luggage at one of three designated counters near JR Kyoto Station (MK Travel, Kyonavi, or the Kansai Tourist Information Center Kyoto) for same-day delivery to your hotel (100 yen discount with guidebook).
Use the SPA PASS KYOTO digital pass for discounts at hot spring facilities (Onsen) in Kyoto City, the perfect way to unwind from the cold.

Gardening, Yuzen Dyeing, Hina Dolls! Touching the Essence of Craftsmanship

Many Advance Reservation Plans allow you to actively engage with Japanese traditional culture. Witness the rare sand raking demonstration at Koseiji Temple, try hand-painting Kyo-Yuzen dyeing, or enjoy a cultural viewing of the Nakamura Family Hina Dolls and Celadon World.

Recommendation for Morning/Night Sightseeing: Exclusive Access to "Sereneity" and "Chic" Kyoto

Visiting sites during the less- crowded "morning" and "night" hours is key to quality tourism. Enjoy the luxury of Early Morning Special Viewing at World Heritage Site Toji Temple, or experience the essence of Japanese "Iki" (chic/refinement) at the Night Tea Ceremony at Kodaiji Temple. This respects the "Kyoto Tourism Morals" and promotes sustainable travel.

This JR Tokai Tours' charter tour is unmissable. On January 23, 2026, travel from Tokyo to Kyoto in a specially decorated Shinkansen car, enjoying unique Kyoto experiences like traditional arts, Zen meditation, and sake tasting during the journey. (Requires "Express Reservation" or "Smart EX" membership for purchase.)

Participants in the cultural property stamp rally or the "Okoshi Bus" tours are entered into the "Ohkini Campaign." 60 lucky winners will receive prizes like Kyoto accommodation vouchers or traditional crafts. The more you participate, the higher your chances of winning!

Remember the principles of the "Kyoto Tourism Morals." Respect the lives and culture of Kyoto citizens by maintaining quiet during visits and properly disposing of trash. By being mindful of these manners, your journey will be more profound, and you will help preserve Kyoto's charm for the future.