The Sapporo Beer Museum opened in 1987 and is the best place to enjoy the beer most representative of Hokkaido - Sapporo Beer!
When visiting Sapporo, this is one place you really must visit. As the brick construction testifies to its age, the original brewery, now the Sapporo Beer Garden, was built during the Meiji era. Here you can also experience Mongolian barbecue, locally referred to as “Jingisukan”, with a glass or two of this classic beer.
To the Sapporo Beer Museum! Stroll through the Sapporo Garden Park
The Sapporo Beer Museum and Sapporo Garden Park is located slightly less than two kilometers east of JR Sapporo Station. Going there by non-stop bus takes about seven minutes and by taxi about two clicks of the meter. The park was built on the grounds of the old Sapporo Beer Brewery after it closed in 2003.
This area has been developed to connect the past with the future through the preservation of historic red brick buildings built during the pioneering days of the Meiji era. Set in a lush green environment perfect for walking tours, you will find the Sapporo Beer Garden, Garden Grill, Sapporo Beer Museum, Ario Sapporo (a commercial complex), and the indoor practice field of the Hokkaido Nippon Ham Fighters baseball team.
This is a shutterbug’s paradise where many scenes are ideal for pictures, such as the red brick chimney and other objects used in the brewing of beer, such as copper kettles.
Sapporo Beer got its start back in 1876 when it was initially established as the government operated Kaitakushi Bakushu Jozojo (Pioneer Beer Brewery).
Barrels were stacked up for use in a commemorative photo taken when operations began, and on them was written, “A liquor called beer is made with malt and hops,” just as it is on these replicas.
Later in 1887, this business went private and became the Sapporo Bakushu Kaisha (Sapporo Beer Company). The red brick building in the background of the above photo was constructed in 1890 for a factory of the Sapporo Seito Kaisha (Sapporo Sugar Company). In 1905 it was acquired by the Sapporo Beer Company and converted into a brewery and operated for about 60 years.
This red brick building is now the site of the Sapporo Beer Museum and Sapporo Beer Garden.
Double your pleasure: Join the Sapporo Beer Museum Premium Tour!
Visitors are free to look around the interior; however, we recommend taking the Premium Tour led by guides called Brand Communicators (takes about 50 minutes and costs 500 yen per adult). The highlight is a 6K movie that only tour participants can view as well as a sampling of a limited edition beer, also only available to tour participants!
The Sapporo Beer Museum Premium Tour starts from the third-floor waiting room.
The movie, shown on a large screen, lasts about ten minutes and dramatizes how the first brewers created domestic beer.
How the country’s first beer made with local ingredients came about is a moving story of two individuals who tirelessly and enthusiastically devoted themselves to the task: Seibe Nakagawa and Hisanari Murahashi, who built the Pioneer Beer Brewery in Sapporo rather than Tokyo.
From the waiting room, you proceed to the Sapporo Beer Museum's second floor, Sapporo Gallery, by descending the ramp going around the large mixing kettle. The history of Japan’s beer industry, notably that of Sapporo Beer, is presented in easy-to-understand panels on this floor.
Last of all you reach Star Hall on the first floor and are ready to sample taste the product!
The Reproduction Sapporo Beer is something only the Premium Tour participants can enjoy. It has a slightly bitter taste of hops and is a bit turbid because it is not filtered. Sapporo Draft Beer Black Label, by comparison, has a sharper, clearer taste, as those who have sampled it know.
After learning about the beer at the Sapporo Beer Museum, there is another delicious surprise. If you did not participate in the tour, you can try these beers for a fee! (300 yen for the Reproduction Sapporo Beer and 200 yen for the Sapporo Draft Beer Black Label)
The glass and tumbler have an illustration of the Sapporo Beer Museum on them. The Sapporo Classic is a jelly made from Hokkaido Limited Edition Beer that is wrapped in chocolate – a beer version of a whiskey bonbon – and quite popular with adults.
After shopping, snap a commemorative photo on the first floor of you, apparently being in a gigantic mug of just poured beer!
*Premium Tour fee is 500 yen for adults, 300 yen for minors of junior high school age and above, and no charge for minors younger than that. Please visit the website for details.
Hours of Operation: 11:30 AM ~ 8:00 PM (admission and last order until 7:30 PM)
Closed: December 31
*Every Monday (the following day if a holiday falls on Monday); only sightseeing is possible; tasting is not possible.
*Sometimes the Sapporo Beer Museum is closed on unscheduled days, too
Try Jingisukan, Hokkaido’s “soul food” – with a cold Sapporo beer!
After leaving the museum, why not sample Jingisukan (mutton BBQ) and a beer in the Sapporo Beer Garden?
The hall in the Sapporo Beer Garden has five distinct sections, each offering different options: meat selections in one, sushi and crab in another, smokeless roasters, and an outdoor terrace.
With such a great choice, it may be hard to decide where to begin, so why not first visit the Kessel Hall?
Entering the hall, you are greeted by the aroma of lamb being grilled, smoke wafting from pots, and an ambiance of visitors enjoying themselves.
The main menu is the renowned Specialty King offering all-you-can-eat and drink fresh lamb and beer (4,212 yen for junior high age students and above for 120 minutes). Thinly sliced fresh lamb is cooked in the traditional Mongolian method on a convex grill together with other vegetables. As for the all-you-can-drink beers, Sapporo Draft Beer Black Label and Ebisu Premium Black, as well as other types, are offered.
Jingisukan, lamb cooked on a convex iron grill, is considered the “soul food” of the locals. The grills in this restaurant are unique in that they are in the shape of Hokkaido.
A square piece of fat is placed atop the center...
Let the fat melt and then add vegetables...
On top of this, grill the meat. This arrangement is known as Hokkaido Style.
The grilled lamb is succulent and tender! Dipped in a special slightly sweet soy-based sauce seasoned with spicy chili and special peppers gives it added flavor and making it irresistible. The juices from the meat sauté the vegetables further heightening the experience!
The beer served here is the draft beer from the barrel shipped directly from the Eniwa factory and enjoys a reputation for being especially delicious because of the care put into its making by the meisters.
Since you’ve come this far, we really recommend that you try the Sapporo Five Star beer (539 yen for a glass; 680 yen for a mug)!
This is a reproduction of the premium beer developed in 1967 and which cannot be found anywhere else in the world other than here at the Sapporo Beer Garden. It has a rich, light taste, which makes it go down easy and makes you wish you could find it elsewhere, too.
*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.
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