“Hatsu-uri,” the first sales of the year, is a long-standing New Year tradition in Japan. Stores kick off the season with major discounts, fukubukuro (lucky bags), and prize draws that draw large crowds. Many shops open earlier than usual, and customers often begin lining up well before doors open.

Most department stores and malls close on January 1 and hold their official hatsu-uri on January 2. Recently, more major retailers have shifted their opening to January 3: in 2026, Daimaru Tokyo, Takashimaya, and Matsuya Ginza will all start their New Year sales on the 3rd. Outlet malls are the exception, with many operating as usual on January 1.

During hatsu-uri, many department stores and malls sell fukubukuro, or “lucky bags,” filled with mystery items that are often worth more than the price you pay. Their strong value and the fun of not knowing what is inside make them extremely popular, and shoppers often line up before opening to secure one.

In recent years, the way fukubukuro are sold has begun to change. Some stores now allow advance reservations through websites or apps, and some bags are sold by lottery. These announcements usually begin in late November and continue through December, so checking early is important if you have a preferred brand. More stores also reveal the contents ahead of time while still offering good value and a sense of exclusivity.

On Hatsu-uri day, as many people form lines awaiting store openings, there's a chance the opening time might be moved up a little. It’s not uncommon for lucky bags and other items sold on a first-come, first-served basis, so to avoid arriving and finding items sold out, plan to arrive at the store with extra time.

During the Hatsu-uri sale, it's wise to decide what you intend to purchase beforehand. Sale items may include outdated or unpopular items, and returns are often not possible unless there's a defect. Impulse buying, driven by low prices, can lead to items you never use or wear.

On Hatsu-uri day, long lines often form in front of department stores and malls, with many people aiming for "Fukubukuro" (lucky bags). However, as stated above, not all stores necessarily sell them in-store on the Hatsu-uri day. Some use methods like online reservations or lottery sales. Additionally, early morning queueing for numbered tickets is common. If you have a specific Fukubukuro in mind, research its purchase method, sale date, and time in advance. (*The availability and start time of fukubukuro sales vary depending on each store and brand.)

New Year's sales at department stores, malls, electronics retailers, and shopping centers offer a fantastic opportunity for great shopping deals. Let's check out the New Year's sale information and enjoy shopping at a discount!