Go To Travel is a subsidy program initiated by the Japanese government to restore travel and promote tourism throughout Japan's various regions.

The campaign's first phase began on July 22, 2020, and lasted until September 1, 2020. The second phase launched on October 1 of the same year, and caused quite a stir with the addition of Tokyo as an eligible region, after being excluded from phase one.

The campaign, however, was promptly suspended by the end of the year in response to the fifth wave of Covid-19.

Although an announcement on November 19, 2021, hinted at changes being made in preparation for the campaign's resumption, as of May 2022, there is still yet to be an official announcement of its start date.

However, several steps have been implemented toward its revival. The Prefectural Residents' Discount, a regional travel subsidy implemented throughout each individual prefecture, was renewed in March of 2022.

A new Block Discount has also been established, expanding the Prefectural Residents' Discount to regional blocks such as Tohoku, Kanto, and Kinki.

The goal of these programs is to gradually take a 'soft landing approach' to curb infection rates. The movement is summarized below.

Step-By-Step Plan Toward Go To Travel Campaign Renewal
Step One
Renewal of Prefectural Residents' Discount starting April 2022: For travel within the prefecture of residence and neighboring prefectures. Will resume sequentially for individual prefectures in areas where infection has been curbed.
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Step Two
Regional Block Discount starting April 2022: Until now, prefectural discounts have only applied to individual prefectures. This step will gradually expand that range to include 'regional blocks'. Regions will be divided into six blocks, including Hokkaido/Tohoku, Kanto, and Hokuriku Shinetsu/Chubu.
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Step Three
Renewal of Go To Travel Campaign
(*No official announcement as of May 2022)

The Prefectural Residents' Discount in step one of the step-by-step plan will be put into effect until the resumption of the Go To Travel campaign. It includes travel discounts within the user's prefecture of residence and neighboring prefectures.

Prefectural Residents' Discount Summary:
・Discounts of up to 5,000 yen per person per night, up to 50% of the original price. The same applies to day trips.

・Discounts up to 2,000 yen per person/night provided for souvenir shops, restaurants, and public transportation. The same applies to day trips.

・To be eligible for prefectural discounts, a user must have had both vaccines or a negative PCR test (test not required for children under 12 accompanied by a guardian).

・Prefectural discounts for accommodations until May 31, 2022. Not applicable during Golden Week (April 29-May 8, 2022).

As an example, if you stay at an inn for 10,000 yen per person per night, you'll receive a discount of 5,000 yen. If you apply additional discounts at a value of up to 2,000 yen, you can save as much as 7,000 yen.

The above are the basic conditions set by the Japan Tourism Agency. However, specific details on the system and content, including discount rates and vaccination requirements, may vary by municipality. Please be sure to check your local government's official website for accurate information.

This program divides Japan into six regions. Discounts that were previously only available for travel within the same prefecture or neighboring prefectures will now apply to prefectures within the same regional block, which means a broader range of travel.

The addition of applicable regions will be dependent on consent from each prefecture. For example, if Kanagawa Prefecture wants to attract Chiba residents, but does not obtain the consent of Chiba Prefecture, it will not be eligible for the Regional Block Discount. Application of Regional Block Discounts will be announced and commence according to each prefecture's ability to make adjustments.

Regional Block Discount Summary:
・Regions are divided into the following six blocks. Please note that Yamanashi Prefecture is included in the Kanto Region, and Mie Prefecture is included in the Hokuriku Shinetsu/Chubu Region.

・Visitors residing outside the prefecture must meet vaccination requirements, such as having received up to three vaccinations, or receiving a negative PCR test. (Test not required for children under 12 if accompanied by a guardian).

As with the Prefectural Residents' Discount, requirements such as vaccination status and other applicable conditions are determined by individual prefectures. Please visit the campaign homepage for each prefecture for more details.

Note that for travel outside of the block, each municipality may have its own discount system, as well. Be sure to check the official website of each municipality for more information.

For example, the city of Hakodate, Hokkaido, has its own 'Hakodate Wari,' a special discount that only applies to that city. Non-residents of Hakodate or other prefectures within that region may receive a 50% discount when spending a minimum of 3,000 yen per person per night at specified Hakodate accommodations (see terms and conditions for details).

Finally, although the exact renewal date is still to be determined, let's take a look at what we currently know about the New Go To Travel Campaign, as announced on November 19, 2021.

Discount Rates:
30% discount on accommodation and day trips for domestic travel (including group travel)

Max Discount: (per night)
Accommodation plus transportation: up to 10,000 yen / Accommodation only: up to 7,000 yen

Max Discount: (day trip)
Up to 3,000 yen

Regional Common Coupon: (per night)
Weekdays: 3,000 yen / Holidays: 1,000 yen

Health & Safety Measures:
Implementation of Vaccine-Test Package (*) / Report when testing positive within 2 weeks after travel / Record of travel history behavior

The Vaccine-Test Package

(*) The Vaccine-Test Package allows relaxed restrictions for travelers upon confirmation of either vaccination status or test results.

・Vaccination Status: Proof of receiving both vaccinations, with at least 14 days since the second vaccination.

・Test Results: Confirmation of negative test results of PCR test or rapid antigen test. Results are valid within 3 days from the sample collection date for PCR tests (or from the test date if the sample collection date is unknown), and within one day for rapid antigen tests.

Content including discount rates and regional coupons revised from previous Go To Travel Campaign.

According to government data, as of May 2, 2022, 81.5% (103,204,264 people) of the population have received their first dose of the new Covid-19 vaccination, 80.2% (101,532,326 people) have received their second, and 53.1% (67,264,156 people) have received their third.

However, although the Ministry of Health, Labor and Welfare has encouraged vaccination throughout the municipalities, they have not declared vaccinations mandatory for children in Japan due to evidence regarding preventive effects in children remaining uncertain.

This is reflected in the numbers, showing 13.5% (998,350 children) have received their first vaccination, and 8.9% (656,366 children) have received their second.

After going through the preliminary steps of the Prefectural Residents' Discount and Regional Block Discounts, Japan may finally be able to proceed with the Go To Travel Campaign throughout the country.

This government-implemented roadmap aims to prevent the rapid spread of infection by gradually increasing tourism demand in stages.

Currently, with the rapid spread of the more infectious Omicron BA.2 sub-variant, the government has not yet released an official announcement regarding the resumption of the Go To Travel campaign.

We can only hope that as people take advantage of these decentralized travel campaigns, each and every one will also continue to take thorough measurements to prevent the spread of the virus.

*Article based on information available as of May 6, 2022.
*Campaign content subject to change or suspension depending on Covid-19 situation. Please refer to each campaign's official website for the latest information before traveling.
*All photos for illustrative purposes only.


Translated by: Krys Suzuki