These 5 Protein-Packed Japanese Diet Supplements Are All The Rage in Tokyo! (2020)

Last updated: 13 February 2021

In Japan, the phrase “protein girls” (#プロテイン女子) is very these days, especially on Instagram. Japanese diet supplements aren't just for weight loss. Images of men working to build muscles are a thing of the past. Now, young women are highly aware of diet contributing to beauty and health.

Because of this popularity in consuming extra protein in snack-form, there is an expansion in what is available at Japan's convenience stores. We have looked into five different Japanese diet supplements and protein snacks that are available at 7-Eleven. There are all types of protein selections from bars to drinks to heated options.

Table of Contents

1. Savas MILK PROTEIN STYLE BODY: A refreshing protein drink with a berry flavor
2. Ippon Manzoku Bar - Protein Run: Satisfying bar that tastes like baked chocolate!
3. In Bar Protein Granola: Perfect for afternoon snacks!
4. In Jelly Protein: Perfect for breakfast on days when you don’t really feel like eating a full meal
5. PROFIT Chicken Protein Bar: Great way to eat quality chicken breast in bar form!

1. Savas MILK PROTEIN STYLE BODY: A refreshing protein drink with a berry flavor

First on our list of Japanese diet supplements is the “Savas MILK PROTEIN STYLE BODY” drink in berry flavor. It comes in a 200mL container and costs 142 yen (excluding tax). It is a protein drink made by “Savas” and is designed for women.

This drink provides 12.5g of muscle-building milk protein. In addition, it contains calcium, iron, three forms of Vitamin B, folic acid, and many other healthy ingredients.

The container is 200 mL, which fits perfectly in a coffee cup. The refreshing berry flavor makes it easy to drink, which is different from what most people think of a protein drink. Enjoy it anytime: with breakfast, after exercising, or before going to bed. There is also a mango flavor available.

Manufacturer: Meiji
Suggested retail price: 142 yen (excluding tax)

2. Ippon Manzoku Bar - Protein Run: Satisfying bar that tastes like baked chocolate!

Next on our list is Ippon Manzoku Bar - Protein Run (Baked Chocolate) bar for 140 yen (excluding tax). It is a baked chocolate bar containing 10g of protein and 4 kinds of minerals (iron, calcium, magnesium, and zinc). It is perfect for runners!

Be sure to try all of the varieties of the "Ippon Manzoku Bar - Protein Run" series of bars. They live up to their catchphrase of, "Satisfaction in one bar! A nutritionally balanced food that will keep you energized."

So how does this Japanese diet supplement taste? Well the semi-sweet chocolate taste is delicious. The moist, soft textured dough contains crispy puffs, making it a fun treat with the two different textures.

Manufacturer: Asahi Group Food
Suggested retail price: 140 yen (excluding tax)

3. In Bar Protein Granola: Perfect for afternoon snacks!

In Bar makes a great protein granola bar (170 yen, excluding tax). In addition to the granola bar, the manufacturer offers a range of different Japanese diet supplements and protein bar options including wafers and baked chocolate.

High-protein, low-fat granola bars are perfect for afternoon snacks! They work well for the afternoon slump at work or after exercising.

The crunchy texture of granola delicious. One bar contains 10g of protein. With a low fat content of 0.7g, this bar is perfect if you are on a diet.

Manufacturer: Morinaga Confectionery
Suggested retail price: 170 yen (excluding tax)

4. In Jelly Protein: Perfect for breakfast on days when you don’t really feel like eating a full meal

The In Jelly Protein (200 yen excluding tax) is an easy way to get protein. This daily go-to of Japanese diet supplements contains 5000 mg of whey peptide and 1000 mg of citric acid and it has a low calorie of 90 kcal. It is in the “In Jelly” series, which is also developing options for Energy and Multivitamin.

The refreshing yogurt-flavored jelly is easy to drink, and it's great for filling your belly when you're busy or for getting protein after exercise. It’s also perfect for easily getting protein into your system when you are sick and lacking an appetite.

Manufacturer: Morinaga Confectionery
Suggested retail price: 200 yen (excluding tax)

5. PROFIT Chicken Protein Bar: Great way to eat quality chicken breast in bar form!

The last snack is PROFIT Chicken Protein Bar (200 yen, excluding tax). This is a unique protein bar amongst the sweets-based options. It is an appealing sports food that is made from high-quality chicken breasts.

They are sold with two protein bars per package. Each package contains 22g of protein and 4000mg of collagen. The collagen content is particularly attractive to women concerned with health and beauty. They are stored at room temp and are easy to eat.

It looks like a tube of sausage or something, but actually has a soft but firm texture and is made from chicken breast. It's one of the Japanese diet supplements that's especially recommended for people who are not a fan of sweets. In addition to the Red Pepper flavor, which has a pleasant spicy taste, the other options are Plain, Lemon, and Black Pepper.

Manufacturer: Maruzen
Suggested retail price: 200 yen (excluding tax)

In addition to the options listed above, there are many other protein alternatives and Japanese diet supplements available in Japan. Why not give others a try? There are so many becoming available and easy to find at convenience stores.

*The price may vary depending on the region.
*Product specifications, prices, and release dates may vary depending on the region.
*Not available at all stores and regions.
*Sales may end without notice depending on the region.

Written by Naho Jishikyu

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*This information is from the time of this article's publication.
*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.

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