
No trip to Japan is complete without a visit to the retail wonderland, Don Quijote! Known for its jungle-like aisles packed with an incredible variety of goods, it's a shopping experience like no other. But with so much to see, the big question is: "What should I actually buy?"
For our readers in Singapore and beyond, you might know this store better as DON DON DONKI. Rest assured, the treasure hunt is just as thrilling!
To save you from decision paralysis, we got the ultimate inside scoop. A Don Quijote manager, someone who sees these products every single day, has revealed their "next big hits" exclusively for LIVE JAPAN!
From revolutionary cosmetics to clever travel gear and unique snacks, these are the items you absolutely need to look for. This guide will make your next Don Quijote (or DON DON DONKI) run smarter, easier, and way more fun!
- LIVE JAPAN offers an exclusive coupon for foreign tourists that gives you 10% tax free + up to 7% OFF your shopping at Don Quijote. Simply tap the coupon banner below and present it at the register!
- For purchases of 10,000 JPY (excl. tax) or more: Get 10% tax-free PLUS a 5% discount.
- For purchases of 30,000 JPY (excl. tax) or more: Get 10% tax-free PLUS a 7% discount.
- Bookmark this article on your smartphone, and you'll be able to use the coupon as soon as you arrive in Japan! It's also easy to share with family and friends by simply sending the URL of this article. Share it now with anyone planning a trip to Japan!
Food
Jonetsu Kakaku Tamago Kake Gohan-style Sauce

"No raw egg needed! The soul food of Japan, 'TKG,' is now in a bottle."
This magical sauce lets you easily enjoy "Tamago Kake Gohan" (TKG), a beloved Japanese comfort food of raw egg mixed with soy sauce over hot rice. The ingenious bottle has a dual-chamber design, dispensing a savory soy-based sauce and a rich, creamy egg yolk-style sauce at the same time. Simply squeeze it over a bowl of rice to recreate the authentic flavor. It's also delicious on pasta or salads. This uniquely Japanese condiment is the perfect, quirky souvenir to share back home.
Price: 647 yen (tax incl.)
Perfect for: Adventurous foodies curious about Japanese food culture. Anyone looking for a fun and unique souvenir.
BAKE Creamy Cheese

"A Magical, Melt-in-Your-Hand-Proof Chocolate! BAKE Creamy Cheese: Irresistibly Crispy Outside, Rich and Creamy Inside"
For all the cheese lovers out there, this is the one you absolutely have to try from the magical, melt-proof 'BAKE' chocolate series! Using a special baking technique, the fragrant, crispy chocolate shell is filled with a rich and smooth cheese chocolate that's just like a high-quality cheesecake. The novel texture—crispy on the outside, melty and creamy on the inside—is so addictive you'll be hooked after just one bite. Since it can be carried at room temperature, it's perfect for souvenirs you want to share with lots of people. This is a classic Japanese snack that truly shows off its high quality.
Price: 349 JPY (tax included) *Price may vary by store.
Recommended for: Lovers of rich cheese sweets. Those who want to try snacks with a new and exciting texture. Anyone looking for delicious and easy-to-share souvenirs.
Plump & Large Scallops

"Thick, Meaty, and Incredibly Juicy! A Luxury Delicacy at This Price?! The Ultimate Souvenir for Drink Lovers"
Among Don Quijote's private brand "Jonetsu Kakaku" products, this is a hidden gem that truly impresses foodies. The moment you open the bag, you'll be astonished by the size of each scallop. True to its name, it's packed with genuinely large, thick, and meaty scallops.
A special savory-sweet soy glaze soaks deep into the center of each plump scallop, and the more you chew, the more the concentrated umami of the scallop bursts forth. It goes without saying that it pairs perfectly with Japanese beer, sake, or shochu. The convenient individual packaging makes them easy to share and ensures you can enjoy a fresh taste anytime. Experiencing the flavor of a high-end delicacy at such an amazing price is an experience unique to Don Quijote. This is a can't-go-wrong souvenir for anyone who enjoys a good drink.
Price: 1,078 JPY (tax included)
Recommended for: Those who enjoy alcoholic beverages, especially beer and sake. Anyone looking for high-quality seafood "otsumami" (snacks for drinks). People searching for a high-impact souvenir with great value.
3 Kinds of Chocolate-Covered Strawberries

"Three Flavors in One Bag! Matcha, White & Milk: The '3 Kinds of Chocolate-Covered Strawberry' is Picture-Perfect and Delicious"
The classic Japanese souvenir, chocolate-covered strawberries, gets an upgrade at Don Quijote! This is the perfect souvenir, featuring crispy, tangy freeze-dried strawberries coated in three internationally popular flavors.
The lineup includes classic "Milk Chocolate," mellow "White Chocolate," and the quintessentially Japanese "Matcha Chocolate." The strawberry's acidity perfectly complements the unique character of each chocolate. The fun of deciding which to eat first and the vibrant, photogenic colors make it a joy to look at and to eat. If you're looking for a can't-fail souvenir that will delight people of all ages, this is your safest bet.
Price: 754 JPY (tax included)
Recommended for: Those looking for a classic and delicious souvenir. Fans of matcha-flavored sweets. Anyone searching for a cute, photogenic gift.
Mt. Fuji Sakura & Matcha Cream Daifuku

"This is Japan in a Bite! Savor Mt. Fuji, Sakura, and Matcha with 'Mt. Fuji Cream Daifuku"
If you've ever asked, "What's a truly Japanese souvenir?" this box holds the perfect answer. It's a masterpiece of a souvenir that packs Japan's three iconic symbols—"Mt. Fuji," "Sakura," and "Matcha"—into a single traditional sweet.
The adorable Mt. Fuji-shaped mochi has a pale cherry blossom pink color, reminiscent of spring. Inside the chewy mochi skin is a generous filling of aromatic matcha cream. The gentle aroma of sakura, the sophisticated bitterness of matcha, and the sweetness of the cream harmonize beautifully, painting a picture of Japan's beautiful scenery in your mouth. With stunning visual impact and incredible taste, it's a gift that's sure to convey the charm of Japan to anyone. If you find this at Don Quijote, it's an absolute must-buy.
Price: 1,080 JPY (tax included)
Recommended for: Anyone searching for a quintessentially "Japanese" souvenir. Fans of beautiful, photogenic sweets. Lovers of wagashi (Japanese sweets), especially matcha and sakura flavors.
Premium Nishio Matcha Petit Pudding

"Made with Japan's Famed 'Nishio Matcha'! An Exquisite 'Premium Matcha Pudding' You Can Take Home"
Even among Japan's many matcha sweets, this one is in a class of its own. It's a premium pudding that luxuriously uses only matcha from Nishio in Aichi Prefecture, known as one of Japan's most prestigious matcha-producing regions.
The best part? It's a pudding you can bring home at room temperature, and it comes in an adorable, bite-sized shape. When you pop one in your mouth, the elegant aroma and rich, sophisticated bitterness unique to Nishio matcha fill your senses. It's not overly sweet, making it a perfect treat for adults who appreciate authentic matcha flavor. Since they're individually packaged, they are ideal for sharing at the office or school. It’s an easy way to share an authentic taste of Japan.
Price: 270 JPY (tax included)
Recommended for: Lovers of authentic matcha sweets. Those looking for souvenirs to share with many people, like at an office or school. Anyone searching for a shelf-stable dessert to take home.
Sakura & Matcha 3-Layer Mochi

"Spring Colors in a Sweet. The Beautiful 'Sakura Matcha Sandan Mochi' Woven from Cherry Blossoms and Matcha"
This is a Japanese sweet so beautiful, you'll whisper "how pretty..." the moment you open the box. It features three elegant layers of sakura-pink mochi, symbolizing spring, and deep green matcha mochi.
With its delightfully chewy texture, the mochi first unveils the gentle aroma of cherry blossoms, which is then followed by the rich, deep flavor of matcha. The sweetness is refined, evoking a sense of Japan's delicate aesthetic. Its exquisite appearance, which seems to express the beauty of Japan's seasons, is sure to impress anyone you give it to as a souvenir. It’s a masterpiece that lets you enjoy Japan not just with your taste buds, but with your eyes as well.
Price: 1,080 JPY (tax included)
Recommended for: Those who love beautiful-looking wagashi (Japanese sweets). Anyone looking for a tasteful souvenir that conveys a sense of Japanese seasons and culture. People who want to enjoy both sakura and matcha flavors.
Health & Wellness
Geki-Atsu Super Gorilla no Hitotsukami

"Unleash your tired legs with a grip so powerful, it feels like a gorilla's!"
Give your travel-weary legs the ultimate reward. This calf-dedicated massager, already a viral hit in Japan for being "painful but amazing," has been upgraded for even more power. Like a blood pressure cuff, its airbag envelops your leg, delivering an intense squeeze that mimics a gorilla's grip. The added "HOT" function provides a comforting warmth, melting away the day's fatigue as if by human hands.
Price: 6,578 yen (tax incl.)
Perfect for: Anyone with tired, swollen legs after a long day of walking or standing. Fans of intense, deep-tissue massage.
Geki-Ita Super Gorilla no Hitotsukami (The Super Painful Gorilla's Grip)

"Acupressure assault! Get ready to be addicted to the 'hurts-so-good' feeling."
If the "Geki-Atsu" is for your calves, this version is its merciless cousin for the soles of your feet. A plate studded with various-sized nodes powerfully pushes into your arches and heels, powered by air pressure. It's the kind of intense stimulation that makes you yelp, "It hurts, but it's working!" Popular among Japanese office workers, it's perfect for a quick, stimulating break.
Price: 6,600 yen (tax incl.)
Perfect for: Those suffering from sore arches and foot fatigue. Lovers of strong reflexology foot massages.
Beauty & Cosmetics
Kyusoku Bijin - Large Lavender Sheets

"Just stick them on before bed and wake up to refreshed, happy feet. A Japanese classic!"
A true lifesaver after a long day of exploring. The moisture in these cooling gel pads evaporates, creating a sustained, gentle cooling effect on your tired feet. The soothing lavender scent helps you relax and unwind. This large-size version provides ample coverage for your calves and ankles. It's a best-seller in every drugstore, but you'll often find the best price at Donki.
Price: 549 yen (tax incl.)
Perfect for: Soothing your feet after a full day of sightseeing in Japan. Anyone looking for a simple and effective relaxation product.
Niacinamide FACE MASK

"At around 22 yen per sheet, this is your ticket to daily, guilt-free hydration!"
Featuring Niacinamide, the buzzy ingredient beloved by skincare gurus, this face mask pack offers incredible value. This shockingly low price for a 30-sheet pack is only possible thanks to Don Quijote's private brand, "Jonetsu Kakaku" (Passionate Price). Use one every day to keep your skin hydrated and glowing, even in a dry hotel room.
Price: 658 yen (tax incl.)
Perfect for: Skincare lovers on a budget. Anyone who wants to incorporate a daily face mask into their routine.
All-in-One Care Mask with 100 Beauty Ingredients

"For the person who wants it all! The ultimate face mask packed with 100 potent ingredients."
Can't decide which ingredient is best for you? This mask solves that problem. It's formulated with an astounding 100 different beauty components, including collagen, hyaluronic acid, and vitamin C derivatives. It targets every possible skin concern: hydration, firmness, radiance, and clarity. The price—about 18 yen per sheet—is simply unbelievable. This high-quality, made-in-Japan mask makes for a fantastic and impressive souvenir.
Price: 550 yen (tax incl.)
Perfect for: Anyone who wants a multi-benefit treatment. Those looking for high-quality, affordable "Made in Japan" souvenirs.
Retinol Face Mask (30 Sheets)

"Intensive Anti-Aging with Trending Retinol! A Super-Value 30-Sheet Bulk Mask for Daily Use"
If there's one ingredient buzzing in the beauty world right now, it's Retinol. This powerhouse ingredient, essential for anti-aging care like improving wrinkles and boosting firmness, is now available in a convenient, daily-use bulk sheet mask pack.
With a generous 30 sheets, its biggest appeal is that you can enjoy intensive skincare every day for about a month. The thick, high-quality Japanese sheets are drenched in serum, adhering perfectly to your skin to deliver retinol and other beauty ingredients deep into the stratum corneum. Pamper your tired skin after a long day of travel and wake up to a plumper, more youthful complexion. This quality and quantity at this price is a shocking value you'll only find at Don Quijote!
Price: 989 JPY (tax included)
Recommended for: Those concerned with age-related skin issues like wrinkles and lack of firmness. Anyone who wants to maintain a serious, daily skincare routine with great value. People who want to try cosmetics with the popular ingredient "Retinol."
Cosparade Fukkulinko Rice Mask (33 Sheets)

"With 'Fukkulinko' Rice from Hokkaido! A Rice Mask for Plump, Poreless, Hydrated Skin"
"Rice skincare" is a major trend not just in Japan, but all across Asia. Among the many options, this bulk mask pack from Don Quijote's own "Cosparade" brand is a must-see.
It luxuriously uses rice extract from "Fukkulinko," a premium brand of rice grown in Hokkaido. The rice-derived ingredients target skin texture roughened by dryness and address concerns about visible pores. It provides intense hydration, leading to a plump, translucent complexion that's as soft as freshly steamed rice. With 33 sheets for daily use, you can pamper your skin generously every day. Achieve that bouncy, "mochi-skin" with the power of Japanese rice.
Price: 989 JPY (tax included)
Recommended for: Those concerned about dry skin or visible pores. Anyone aiming for a clear, "mochi-like" complexion. People looking for a high-value daily mask.
CUTUV Sunscreen Stick

"The new standard for summer in Japan: no mess, just swipe and go!"
This is a game-changer for staying protected from Japan's strong sun. A completely transparent sunscreen stick that you can apply directly to your skin without getting your hands sticky. It goes on clear, leaves no white cast, and can even be applied over makeup. Its compact size is perfect for your purse. With SPF50+ PA++++, it’s your best defense against UV rays.
Price: 1,418 yen (tax incl.)
Perfect for: People who hate the messy, greasy feeling of traditional sunscreens and need easy reapplication on the go.
D soothing UV Sun Stick Vitamin 22g

【High-Performance UV Stick ①】
"Skincare with Vitamins! The Ultimate Sunscreen for On-the-Go Application"
An incredibly popular and now-standard item on any Japan souvenir list is the "sunscreen stick." As a holy grail for beauty-savvy travelers, it allows for mess-free reapplication, even over makeup.
This series, available at Don Quijote, is special for combining powerful UV protection (SPF50+ PA++++) with beneficial beauty ingredients. First up is the "Vitamin" version, identifiable by its orange packaging. Formulated with skin-conditioning ingredients like a Vitamin C derivative, it not only protects from UV damage but also helps prevent sun-induced dark spots and freckles, promoting a bright, translucent complexion. This is a must-have item to keep in your pouch for touch-ups throughout the day.
Price: 1,429 JPY (tax included)
Recommended for: Those concerned about sun spots and freckles. Anyone aiming for a brighter, more translucent complexion. People looking for a cosmetic for daytime reapplication.
D soothing UV Sun Stick Aloe & CICA 22g

【High-Performance UV Stick ②】
"Soothing Care with Aloe & CICA! The Ultimate Sunscreen for Sensitive Skin"
While the "Vitamin" version focuses on brightening, this green-packaged "Aloe" version is the soothing care option for those with sensitive or troubled skin. It boasts the same powerful UV protection (SPF50+ PA++++) and convenient application over makeup.
Formulated with soothing and moisturizing ingredients like Aloe Vera Leaf Extract and CICA (Centella Asiatica Extract), it gently protects skin prone to irritation from UV-induced dryness or stuffiness from masks, while providing deep hydration. The refreshing, cool sensation upon application is another bonus in hot weather. We recommend choosing between this and the orange "Vitamin" stick based on your skin type and its daily condition.
Price: 1,429 JPY (tax included)
Recommended for: Those with sensitive or irritation-prone skin. Anyone concerned about redness or dryness after sun exposure. People who want to moisturize and protect from UV rays at the same time.
Tōjun Hip Care Soap 100g

"For a Plump "Peach" Butt! The Special 'Hip Care Soap' for Roughness and Dark Spots"
Among all body care concerns, the "buttocks" can be a tricky area to treat. This unique Japanese item is the perfect answer to such specific skincare needs.
Shaped like a cute peach, this soap is packed with scrub particles that gently exfoliate old skin cells and impurities, along with moisturizing ingredients derived from peaches. It washes away roughness and dark spots, leaving your skin irresistibly smooth and hydrated. The enchanting, sweet peach fragrance will transform your bath time into a relaxing, spa-like experience. This unique and practical beauty item is sure to be a hit as a fun souvenir for friends!
Price: 725 JPY (tax included)
Recommended for: Those concerned about roughness or dark spots on their hips/buttocks. Fans of unique and fun beauty gadgets. Anyone looking for pleasantly scented body care items.
Heroine Make Curler-Type Heated Eyelash Curler

"A Savior for Stubborn Lashes! The Heroine Make 'Curler-Type Hot Curler' to Prep Lashes with Heat Before Makeup"
Do your lashes droop right after you curl them? For anyone who struggles with "stubborn, downward-pointing lashes," the secret weapon beloved by Japanese beauty fans is the hot eyelash curler.
This curler-type, from the brand "Heroine Make" famous for its stay-put mascaras, is designed to be used at the very start of your makeup routine. It uses the power of heat to firmly lift lashes from the root, powerfully locking in an upward curl. By using this as a foundation before applying mascara, you'll experience amazing staying power, with curls that won't fall all day long. This is a masterpiece for anyone who has felt that nothing could curl their lashes.
Price: 2,199 JPY (tax included)
Recommended for: Those with stubborn, straight lashes that droop immediately even after using a regular curler. Anyone who wants to create a solid curl foundation at the start of their makeup routine. People looking for more powerful curling action.
Heroine Make Stick-Type Heated Eyelash Curler

"For Finishing Touches AFTER Mascara! The 'Stick-Type Hot Curler' to Separate Lashes and Banish Clumps"
While the curler-type is for 'base building' before makeup, this stick-type is for 'finishing & touch-ups' after you've applied mascara.
Once your mascara is dry, gently comb through your lashes with the heated, slim comb. It sets the curl even more firmly while beautifully separating any areas that have clumped, creating a flawless, professional-looking finish where every lash is defined. It's also slim enough to keep in your pouch for touch-ups during the day. For those whose curls fall easily, the pro-tip is to use both tools together for the ultimate all-day curl!
Price: 2,199 JPY (tax included)
Recommended for: Those who are bothered by mascara clumps and want a clean, separated look. Anyone who wants to revive their curl during daytime touch-ups. People aiming for flawless lashes by using it in combination with the curler-type.
Travel Gear
Jonetsu Kakaku Expandable Zipper Carry-On

"Bought too many souvenirs? No problem! This magical suitcase expands with a single zip."
We've all been there: struggling to close a suitcase packed with souvenirs. This carry-on is the solution. Just unzip the expansion zipper, and the depth increases, giving you precious extra packing space. It’s also loaded with clever features born from the needs of Japanese travelers, like wheel stoppers to prevent it from rolling away on the train and large, stable casters for a smooth glide.
Price: 16,499 yen (tax incl.)
Perfect for: Travelers who always end up with more luggage on the way home. Anyone seeking a functional, value-for-money suitcase.
Jonetsu Kakaku Front-Door Carry-On LL

"Opens in tight spaces! A revolutionary case that makes packing and unpacking a breeze."
Trying to fully open a suitcase in a small hotel room is a hassle. This carry-on features a brilliant "front-door" design, allowing you to access the main compartment while the suitcase is standing upright. It’s incredibly convenient for grabbing a laptop or a jacket on the go. Of course, it also includes the signature expansion feature, blending style and superior function.
Price: 21,989 yen (tax incl.)
Perfect for: Organized travelers who want quick and easy access to their belongings. Anyone who values smart, space-saving design.
Ready for a Treasure Hunt? Grab This List and Head to Don Quijote!
So, what do you think of these 22 staff-recommended items?
They prove that Don Quijote—and its sibling, DON DON DONKI—is about more than just low prices. It's about the thrill of discovering items packed with surprising ideas and useful functions. The "Jonetsu Kakaku" brand is a testament to that passion.
You can find these products at Don Quijote stores all across Japan. So take this list, dive into the organized chaos, and enjoy the treasure hunt!
- For purchases of 10,000 JPY (excl. tax) or more: Get 10% tax-free PLUS a 5% discount.
- For purchases of 30,000 JPY (excl. tax) or more: Get 10% tax-free PLUS a 7% discount.
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Coupons
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Address
28-6 Udagawacho, Shibuya-ku, Tokyo, 150-0042
View Map -
Nearest Station
Shibuya Station (JR Shonan Shinjuku Line / JR Yamanote Line / JR Saikyo Line / Tokyo Metro Ginza Line / Tokyo Metro Hanzomon Line / Tokyo Metro Fukutoshin Line / Tokyu Toyoko Line / Tokyu Den-en-toshi Line / Keio Inokashira Line)
5 minutes on foot
- Phone Number 0570-076-311
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Address
28-6 Udagawacho, Shibuya-ku, Tokyo, 150-0042
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Coupons
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Address
1-43-12 Nishi-Ikebukuro, Toshima-ku, Tokyo, 171-0021
View Map -
Nearest Station
Ikebukuro Station (JR Shonan Shinjuku Line / JR Yamanote Line / JR Saikyo Line / Tokyo Metro Marunouchi Line / Tokyo Metro Yurakucho Line / Tokyo Metro Fukutoshin Line / Seibu Ikebukuro Line / Tobu Tojo Line)
2 minutes on foot
- Phone Number 0570-088-711
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Address
1-43-12 Nishi-Ikebukuro, Toshima-ku, Tokyo, 171-0021
- Category
*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.
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