![Delectable Hokkaido Sweets You Won't Want to Miss: Must-buy ISHIYA Souvenirs in 2023](https://rimage.gnst.jp/livejapan.com/public/article/detail/a/10/00/a1000519/img/basic/a1000519_main.png?20230622135738&q=80)
When it comes to must-buy souvenirs in Hokkaido, one of the most popular brands among visitors is undoubtedly Shiroi Koibito. The manufacturer behind Shiroi Koibito, Ishiya Seika, has taken the charm of Shiroi Koibito to new heights by establishing a new souvenir brand called "ISHIYA G"!
Here, we introduce some of the new Hokkaido sweets that you need to know. Each item not only boasts exquisite packaging but also uses ingredients sourced from Hokkaido, making them perfect for both gifting and chomping when you get back from your trip.
Image source: PR TIMES
- Table of Contents
-
- Introduction to the ISHIYA G Brand
- Latest Hokkaido Souvenir #1: Exquisite and Transparent GELÉE NORD Jelly
- Latest Hokkaido Souvenir #2: ZAKU MILLE FEUILLE Crispy Puff Pastry with a Crunchy Texture
- Latest Hokkaido Souvenir #3: I-GATEAU Fresh Milk Cake with Rich Creamy Flavor
- Latest Hokkaido Souvenir #4: Thick-cut Marquis Potato Chips (Okhotsk Salt Flavor) Preserving the Authentic Delightful Taste
Introduction to the ISHIYA G Brand
![Photo: PR Times](https://rimage.gnst.jp/livejapan.com/public/article/detail/a/10/00/a1000519/img/en/a1000519_parts_6493d9e1b8d40.png?20230622135738&q=80)
In 2017, with the concept of "Feeling the Essence of Hokkaido even in Ginza," the first directly operated store outside of Hokkaido was established. The "G" in the brand name "ISHIYA G" encompasses various meanings such as Gift, Grace, and Ginza, the birthplace of the brand.
ISHIYA G desserts expertly utilize the bountiful natural ingredients of Hokkaido, showcasing their exceptional qualities. Building upon the success of the "LANGUE DE CHAT Saqu" confectioneries from Shiroi Koibito, the packaging is meticulously designed, exuding elegance and nobility. At a glance, one can deeply sense the snowy white world of Hokkaido, the blessings of nature, and the longing for Hokkaido. It is undoubtedly the top choice for premium souvenirs.
Latest Hokkaido Souvenir #1: Exquisite and Transparent GELÉE NORD Jelly
![Latest Hokkaido Souvenir #1: Exquisite and Transparent GELÉE NORD Jelly](https://rimage.gnst.jp/livejapan.com/public/article/detail/a/10/00/a1000519/img/en/a1000519_parts_6493d9f890624.png?20230622135738&q=80)
GELÉE NORD is a limited-time product that features colorful jelly filled with an abundance of fruits sourced from Hokkaido. The combination of Hokkaido fruits and their delectable flavors creates jelly that resembles beautiful and captivating gemstones, making it an ideal summer gift.
There are four flavors available: Nanae Apple & Peach, Niki Blueberry & Kyoho Grape, Muscat & Raiden Melon, and Cherry & Ashoro Strawberry.
Each flavor uses fruits from Hokkaido! It is highly recommended to chill them in the refrigerator and enjoy them as a refreshing and delicious summer treat, similar to a frozen smoothie.
![GELÉE NORD Jelly 6pcs](https://rimage.gnst.jp/livejapan.com/public/article/detail/a/10/00/a1000519/img/en/a1000519_parts_6493da09572eb.png?20230622135738&q=80)
- Product Name
- GELÉE NORD
- Start of Sales
- June 1, 2023 (*Only for a limited time, while supplies last)
- Price
- 6-pack 1,620 yen / 10-pack 2,700 yen (*Tax included)
- Best By Date
- 180 days from the manufacturing date (inclusive)
Latest Hokkaido Souvenir #2: ZAKU MILLE FEUILLE Crispy Puff Pastry with a Crunchy Texture
![Latest Hokkaido Souvenir #2: ZAKU MILLE FEUILLE Crispy Puff Pastry with a Crunchy Texture](https://rimage.gnst.jp/livejapan.com/public/article/detail/a/10/00/a1000519/img/en/a1000519_parts_6493da457f4e4.png?20230622135738&q=80)
"ZAKU MILLE FEUILLE" is ISHIYA's signature layered puff pastry dessert. The dough of the puff pastry is infused with almond and hazelnut puree, filled with ISHIYA's original chocolate, and coated with a thin layer of caramel on the surface. It exudes a delightful aroma and offers a crispy texture, which are the distinctive characteristics of this mille-feuille. It comes in two flavors: "White Chocolate" and "Milk." The mild sweetness of white chocolate pairs perfectly with the subtle bitterness of caramel, creating an exquisite combination. The milk flavor boasts a rich and creamy milk fragrance that melts in your mouth. Both flavors of the mille-feuille are exceptionally delicious. In addition to the 3-piece and 6-piece gift boxes, there is also a 12-piece assorted flavor gift box, making it a great choice for souvenirs.
![ZAKU MILLE FEUILLE 12pcs](https://rimage.gnst.jp/livejapan.com/public/article/detail/a/10/00/a1000519/img/en/a1000519_parts_6493da51cf3c4.png?20230622135738&q=80)
- Product Name
- ZAKU MILLE FEUILLE
- Start of Sales
- June 1, 2023
- Price
- 3-pack: 540 yen / 6-pack: 1,080 yen / 12-pack: 2,160 yen (including 8 white chocolates and 4 milks) (*Including tax)
- Best By Date
- 120 days from and including manufacturing date
Latest Hokkaido Souvenir #3: I-GATEAU Fresh Milk Cake with Rich Creamy Flavor
![Latest Hokkaido Souvenir #3: I-GATEAU Fresh Milk Cake with Rich Creamy Flavor](https://rimage.gnst.jp/livejapan.com/public/article/detail/a/10/00/a1000519/img/en/a1000519_parts_6493da84413b5.png?20230622135738&q=80)
"I-GATEAU" is a baked cake with a moist and dense texture, created by incorporating chocolate and Hokkaido cream into the batter. The secret weapon behind its unique flavor is the cream cheese made from Hokkaido's fresh milk. The product name "I-GATEAU" sounds similar to the Japanese word for "thank you," expressing the desire for both the gift giver and recipient to convey their emotions and smiles through this souvenir.
![I-GATEAU 5pcs](https://rimage.gnst.jp/livejapan.com/public/article/detail/a/10/00/a1000519/img/en/a1000519_parts_6493da8ed5fe3.png?20230622135738&q=80)
- Product Name
- I-GATEAU
- Start of Sales
- June 1, 2023
- Price
- 1,188 yen for a 5-pack (*Including tax)
- Hokkaido: Sapporo Odori Main Store, Daimaru Sapporo Store, Sapporo Esta, Sapporo Tokyu Department Store, Marui Imai Sapporo Main Store, Ario Sapporo, AEON MALL Asahikawa Station, Shiroshiki Koen piccadilly store
- Tokyo: GINZA SIX, Keio Department Store Shinjuku, ecute Tokyo
- Kansai: Daimaru Shinsaibashi Store
- Hokkaido: ISHIYA CAFÉ Kitahiroshima City Yakusho Store
- Tokyo: ISHIYA NIHONBASHI (*Café)
- Online: ISHIYA Online Shop
- *Depending on the store, some items may not be available for purchase.
Although the following products are not part of the ISHIYA G series, they are new offerings from the same company. They also utilize ingredients sourced from Hokkaido, preserving the authentic and delightful flavors of the snacks. We would like to recommend them to all the fans who love Hokkaido. If you come across them, don't forget to grab a pack and give them a try!
Latest Hokkaido Souvenir #4: Thick-cut Marquis Potato Chips (Okhotsk Salt Flavor) Preserving the Authentic Delightful Taste
![Latest Hokkaido Souvenir #4: Thick-cut Marquis Potato Chips (Okhotsk Salt Flavor) Preserving the Authentic Delightful Taste](https://rimage.gnst.jp/livejapan.com/public/article/detail/a/10/00/a1000519/img/en/a1000519_parts_6493db312fad9.png?20230622135738&q=80)
This product features vacuum-fried Marquis potatoes, sourced from Hokkaido Tokachi region, to bring out the natural deliciousness of the ingredient. The Marquis potatoes, known for their soft and fluffy texture, are white in appearance. The potatoes are fried in vacuum-sealed containers at low temperatures of 70-120 degrees, preserving their original color and size. Besides the crispy texture, the frying process enhances the inherent sweetness of the potatoes. The seasoning is simple, using only Okhotsk salt. The moderate saltiness instantly brings out the natural sweetness of the Marquis potatoes.
![](https://rimage.gnst.jp/livejapan.com/public/article/detail/a/10/00/a1000519/img/en/a1000519_parts_6493db3d2e0f4.png?20230622135738&q=80)
- Product Name
- Thick-cut Marquis Potato Chips (Okhotsk Salt Flavor)
- Start of Sales
- May 12, 2023
- Price
- 30g 248 yen (tax included)
- Shiroi Koibito Park - BAKE SHOP CHELSEA
- 22%SHOP
- Shops and Souvenir Stores in Some Airports in Hokkaido
The souvenirs introduced above are newly released products by ISHIYA, and each one is made using locally sourced ingredients from Hokkaido. This fact alone is highly appealing! Whether it's your first trip to Hokkaido or you have been there several times, make sure not to miss out on these delightful souvenirs.
Source: PR TIMES and official website
- Area
- Category
*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.
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