If you are looking to buy anime, manga, and character goods, Umeda is the place to be. Here are three reasons why this area is highly recommended.

Umeda is one of Osaka’s major terminal areas, where JR, Osaka Metro, Hankyu, and Hanshin lines all converge. Many commercial facilities are directly connected to the station, including Daimaru Umeda and HEP FIVE, home to popular anime and game shops. With covered access that keeps you comfortable even on rainy days, it is the perfect spot to shop-hop between your favorite stores.

Umeda is home to numerous official specialty shops dedicated to beloved characters. From Pokémon Center to JUMP SHOP, and even Animate with its wide lineup of anime titles, you will find endless opportunities to grab exclusive goods and brand-new releases. If you are looking for rare or trending items, chances are you will find them here.

When it comes to Osaka’s otaku scene, Nipponbashi (Den Den Town) is famous for its electric-town atmosphere and secondhand shops. Umeda, however, offers a different experience. Here, official specialty stores are located within department stores and large shopping complexes, allowing you to shop not only for character goods but also apparel, lifestyle items, and cosmetics, all in the same place. This one-stop convenience makes Umeda a unique and fulfilling shopping destination.

For gaming fans, visiting Nintendo and Pokémon stores is practically a rite of passage. In Umeda, you can experience these official shops that bring game worlds to life and enjoy memorable shopping moments.

Nintendo OSAKA is the city’s only official Nintendo store, and the moment you walk in, you are immersed in the world of games. Merchandise from hit titles such as Super Mario, The Legend of Zelda, Splatoon, Kirby, and Pikmin fill the shelves, creating a dreamlike space where you may have trouble deciding what to buy first.

The store also features character statues of Mario and Link, making it the perfect spot for photos. As souvenirs, logo-branded items such as Nintendo OSAKA T-shirts and pens are must-buys. Since similar logo goods are available at Nintendo TOKYO and Nintendo KYOTO, collecting them from each location is a fun idea for dedicated fans.

Located on the 13th floor of Daimaru Umeda, the Pokémon Center Osaka feels like stepping into an adventure the moment you enter. Even the entrance display features Pokémon surprises, giving you something new to look forward to each visit.
Inside, shelves are packed with adorable plushies, practical goods, and Pokémon cards, creating an atmosphere where every corner sparks excitement. Since Pokémon Center merchandise changes quickly with frequent new releases, seasonal products may sell out before your next visit, just like catching Pokémon, it is best to grab what you find on the spot!
There is also another Pokémon Center in Shinsaibashi, so fans may want to visit both locations.


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Pokemon Store, Pokemon and Pokémon are registered trademarks of Nintendo, Creatures, and Game Freak

In Umeda, anime and manga fans will find a collection of iconic shops offering a wide selection of items. From beloved classics to trending new releases, the lineup will satisfy even the most dedicated fans.

Located on the 3rd floor of NU Chayamachi, Animate Umeda is a dreamlike all-in-one shop for anime and manga fans. From popular goods and related books to DVDs, the variety is so vast you will find yourself constantly distracted by new discoveries.

One highlight is the section for the fashion brand Space A la mode, which collaborates with hit titles such as Dandadan and My Hero Academia. The stylish designs can be worn in everyday life, making them perfect for fans who want to show off their love in a subtle, fashionable way.

On the 13th floor of Daimaru Umeda, the official Kamen Rider store is a special space that immerses fans in the world of Kamen Rider the moment they enter. Exclusive items such as the HENSHIN SOUND CARD and acrylic stands of past Riders fill the shelves, guaranted to excite any fan.

One of the most striking features is the wall-to-wall digital signage, where Riders from the Showa era to Reiwa appear one after another, surrounding you with heroic energy. It is a must-visit store where you can truly experience the spirit of Kamen Rider while shopping. On the 5th floor of Daimaru Umeda, you will also find other pop culture stores such as Godzilla Store and Sanrio, so be sure to stop by those as well.

Umeda is home to specialty shops dedicated to some of Japan’s most beloved characters, including Sanrio, etc. These stores are filled with plushies, stationery, and lifestyle goods that bring joy to daily life, perfect for souvenirs or personal treasures.

Located on the 4th floor of HEP FIVE, Sanrio vivitix is the only Sanrio shop in Osaka offering tax-free shopping. The store is lined with exclusive items featuring Hello Kitty, My Melody & Kuromi, Pompompurin, and Cinnamoroll, guaranteed to make you smile. Hello Kitty plushies dressed in kimono are especially popular as Japan-themed souvenirs.
Another highlight is the Ichiban Kuji lottery (from 800 yen per try), which offers a wider selection here than at convenience stores. Surrounded by Sanrio’s cute world, this shop is an irresistible spot for fans.

On the 5th floor of Daimaru Umeda, the official Crayon Shin-chan shop recreates the world of the hit movies. At the entrance, you will be greeted by a powerful statue of Shin-chan in a famous movie scene, sure to make you stop in awe.

Inside, you will find plushies, goods, and themed snacks packed with humor. Popular souvenirs include clay-animation-style keychains and cookie tins decorated with movie icons, evoking memories of emotional scenes. Among Japanese fans, Crayon Shin-chan films are known as “tear-jerking stories for adults,” so you may want to pick up some items here and then watch a movie for the full experience.

Umeda also offers plenty of places to enjoy capsule toys and Ichiban Kuji lotteries. The thrill of not knowing what you will get makes every try feel like a mini-adventure, and you might even come across rare or exclusive items worth cherishing.

Inside HEP FIVE, the Gashapon Bandai Official Shop boasts a massive lineup of 330 capsule toy machines. As you walk through the store, you will constantly spot new releases, making both adults and kids feel completely absorbed.

Popular anime and manga items include keychains, clips, and palm-sized figures, all crafted with surprising detail and charm. Many visitors end up wanting to collect entire sets. Recently, miniature replicas of Japanese snacks and condiments have also become popular as uniquely Japanese souvenirs.

ハズレなしでアニメやキャラクターのオリジナルのアイテムが当たる「一番くじ」。コンビニエンスストアやアニメショップでも取り扱いがありますが、公式ショップでは、圧倒的な品揃えから挑戦できるのが魅力です！人気作品の景品がずらりと並び、何が当たるかドキドキしながら楽しめます。欲しいシリーズがある場合は、公式サイトで在庫状況を事前にチェックしてから行くのがおすすめです。

Umeda is truly a treasure chest of pop culture. From Nintendo and Pokémon to Jump titles, and Sanrio, nowhere else brings together so many official character shops in one area. Each facility, HEP FIVE, Daimaru Umeda, and LUCUA Osaka, has its own unique atmosphere, making it exciting to discover something new wherever you go.

With capsule toys and Ichiban Kuji lotteries adding elements of chance, shopping here feels like more than just shopping, it is an adventure filled with excitement. When visiting Umeda, set aside a full day to explore. You will find yourself saying, “I want this, and that too!” as you enjoy an unforgettable shopping experience.