Brand King Royal (Brand ou Royal)

This is the store of the famous Super Pompadour President. Known for offering high-quality products at affordable prices, it has earned a strong reputation for trustworthiness. The store is extremely popular because new jewelry can be purchased at one-third the price of department stores. It also carries a wide variety of brand-new and vintage brand items. Inside the store, there is Royal Shrine, which is called “God of Shinjuku” or “God of Wealth,“ making it a very auspicious place. It is believed that taking a photo here brings good luck, so many visitors take commemorative photos and post them on social media. The store also offers exceptional hospitality, including popular items that can only be purchased here, such as souvenirs unique to Shinjuku and fragrant soaps. Shoppers receive lovely gifts with their purchases.