The experience begins at the hotel’s check-in area, where a giant screen shows adorable animations of Sanrio characters bouncing around. Continue through the hallway, and it is time to step inside this irresistibly cute hotel!

At the lobby counter, a staff member will hand you a special room key featuring one of the Sanrio characters. The character is chosen at random, adding a little extra excitement as you wait to see who you get!

Here is a sneak peek at a few of the adorable room key designs. You will have to visit the exhibition and test your luck to discover the rest!

One of the exhibition’s biggest highlights is exploring 11 completely different immersive spaces, including character-themed guest rooms, bathrooms, a swimming pool, and even a beach. d’strict’s cutting-edge projection technology blends with physical sets to make every area feel irresistibly cute and incredibly photogenic.

Here are three must-see spots that especially stood out to the LIVE JAPAN team. We will leave the rest for you to discover in person!

Step into the beach area and you will find real, soft sand beneath your feet. Dreamlike seaside scenery is projected across the walls, shifting from bright blue skies to pink waves and a sunset-tinted horizon for an incredibly relaxing escape.

Beach umbrellas and lounge chairs complete the scene, while Hello Kitty and Pochacco welcome visitors with surfboards in hand. It is easy to forget that you are in the heart of busy Shinjuku and imagine yourself on a private pink island getaway instead.

You can even step directly onto the sand, so take your time capturing plenty of cute, dreamy photos!

Hello Kitty’s signature red color, cat-inspired details, and iconic bows are perfectly recreated throughout the room. Helpful markers show the best places to pose, including a bright red sofa bed where you can immerse yourself in Hello Kitty’s adorable world.

Continue onward to a piano room decorated with roses and apples. Take a photo seated at the piano beside Hello Kitty, then head deeper into the exhibition to discover more character-themed rooms.

My Melody, Kuromi, Cinnamoroll, and other adorable Sanrio characters are waiting just beyond!

Another personal favorite features umbrellas suspended from the ceiling, with their silhouettes projected onto the floor below. Accompanied by the soothing patter of rain, the sight of Pompompurin relaxing in the projected scenery makes this charming space especially calming.

You will also find tiny miniature displays hidden throughout the exhibition. Between photos, keep an eye out for them and see which Sanrio character is waiting inside!

Before leaving, remember to tap your “Luc-key” character room card at the checkout machine. You will receive another randomly selected character card, giving you one final chance to test your luck and see who you get!

The experience ends with a special shop packed with exclusive merchandise. Adorable designs that proved hugely popular in South Korea have now arrived in Japan, with items including plush toys, charms, and folding fans. Browse the collection and find the perfect cute souvenir to remember your visit!