For sneaker enthusiasts, Shibuya is an irresistible destination. Around the station, you’ll find everything from flagship NIKE and adidas stores to high-end brand exclusives and rare secondhand sneakers, making it clear why fans from all over the world flock here. Walking through the area reveals that each store has its own unique character, and conversations with staff often lead to new discoveries. Venturing further into Harajuku or Sendagaya opens up even more opportunities to find that rare pair in distinctive shops. Many stores also offer apparel and accessories, turning a sneaker hunt in Shibuya into more than just shopping, it becomes a special journey into the heart of street culture.

Shibuya is packed with sneaker shops offering everything from the latest releases to rare, one-of-a-kind pairs. From flagship stores of major brands to second hand and unique specialty shops, the real charm lies in being able to choose the perfect spot to suit your style and purpose.

“With the sense that you might discover a pair found only here,” you arrive at the select shop BILLY’S ENT TOKYO SHIBUYA. Wrapped in the warmth of wood and brick walls, the interior feels like the cozy room of a fashion enthusiast with a keen eye, inviting you to linger.

From NIKE and PUMA classics to exclusive collaborations with adidas and New Balance, you may come across a rare pair.

In particular, there’s a chance of spotting limited editions like the once sold-out VANS 10th anniversary model. Conveniently located within easy reach of both Shibuya and Harajuku Stations, it’s the perfect stop while exploring the city. This is a shop where you’ll find sneakers not only to wear, but to talk about.

If you want to catch up on the latest Tokyo trends, atmos is a must-visit shop. This popular chain has locations across Japan, and in the Shibuya area, you’ll find two stores. The Shibuya branch, conveniently located in the Udagawacho area, near the bustling Shibuya Center-gai.

The store is especially well-known for its exclusive atmos collaborations, offering plenty of items you can only buy here, such as limited color New Balance releases and adidas collabs, perfect souvenirs from your trip. You’ll also find a great selection of apparel to match your sneakers, making it easy to enjoy a full head-to-toe look. Whether you’re hunting for rare sneakers or simply want to have fun with fashion, atmos stands out as one of Shibuya’s top shopping destinations.

If you have the time, it’s worth visiting atmos Harajuku, the very first atmos store. As soon as you step inside, you’ll be greeted by a wall completely lined with box style displays, giving the impression of a sneaker museum. Rare models from NIKE, adidas, New Balance, and more are showcased with care, and just looking at them is enough to get your heart racing. The shop’s name comes from the idea of making sneakers feel “as close as the atmosphere.” It’s a welcoming space where you can easily chat with the staff and enjoy a welcoming, relaxed vibe.

Main Store Locations

For those in search of a truly special pair, KICKS LAB. is the place to go. Founded in Harajuku in 2008, this specialty store beloved by sneaker fans now operates two locations in the Shibuya-Harajuku area. Inside, shelves are lined with carefully selected models from around the world, creating a space that radiates a deep passion for sneakers.

At KICKS LAB. Pino Harajuku Store, the lineup focuses on NIKE with many items sourced directly from overseas. The shop is especially appealing for its wide selection of overseas-exclusive models that are hard to find in Japan, giving you the chance to discover pairs you won’t encounter anywhere else.

At KICKS LAB. Harajuku Store, the focus shifts to brands other than NIKE, with products sourced from domestic manufacturers and sold at retail price. The store also offersexclusive and collaboration models, making it a must-visit for sneaker collectors.

Both locations also stock sneaker care brands, providing not only sales but also thorough aftercare support to help you maintain your sneakers. With expert suggestions on how to enjoy them for years to come, the store reflects a deep dedication to sneaker culture.

Main Store Locations

“Where can I possibly find that popular model?” The answer is ABC-MART GRAND STAGE Shibuya, located in Shibuya Center-gai. With walls and elevators decorated with graffiti-style art full of street vibes, the excitement begins the moment you step inside.

Spanning from the basement level to the third floor, this spacious store is packed with popular brands such as NIKE, adidas, and CONVERSE. Highlights include Japan-exclusive models marked with “made in japan” or “exclusive” tags, offering a special thrill every time you visit. Be sure to also check out ABC-MART exclusive models from adidas and JORDAN BRAND.

A particularly exciting feature for women is an entire floor dedicated solely to ladies’ sneakers. With a wide selection from New Balance, FILA, Reebok, and more, you are guaranteed the thrill of choosing from countless options. The store also offers full tax-free support, making it an ideal stop for international visitors. If you are looking for sneakers in Shibuya, this is definitely a shop to visit.

If you love sports in general, Murasaki Sports Shibuya Spain-zaka Store is a top recommendation. This long-established shop has been a leader in board sports culture like surfing and skateboarding, but its sneaker section is just as appealing. You’ll find a solid lineup of comfortable, stylish models perfect for both city walks and outdoor activities, featuring classic brands like FILA, adidas, and NIKE.

With staff available to assist in English, Chinese, and Korean, along with full tax-free support, international visitors can shop here with peace of mind. Located on Shibuya’s slightly hidden gem, Spain-zaka, the store itself is a fun place to visit. If you are looking for a pair that combines comfort and style, this is definitely a spot worth stopping by.

If you’re thinking, “Since I’m in Japan, I want Japanese made sneakers,” Onitsuka Tiger is the brand that will more than satisfy you. Known worldwide, its iconic “MEXICO 66” model combines retro design with outstanding comfort, and gained global attention after being featured in the film Kill Bill.

In Shibuya, Onitsuka Tiger operates two adjacent stores, “Shibuya 1” and “Shibuya 2.” Sneakers are sold in Shibuya 1, where both the first and second floors are packed with everything from timeless classics to the latest releases. Many staff members are native English speakers experienced in assisting tourists, and they’ll also gladly check and guide you through colors and sizes not displayed on the floor.

Another great way to experience the full appeal of Onitsuka Tiger is by visiting its Yellow Concept Store in Omotesando. Both the exterior and interior are unified in a vibrant yellow, instantly lifting your mood as soon as you arrive. In addition to sneakers, the store offers a wide range of apparel and bags, allowing you to enjoy complete head-to-toe coordination. Since the Yellow Concept Store tends to get crowded on weekends, the best time to visit for a relaxed fitting session is weekday mornings.

Main Store Locations

Renovated and reopened in spring 2025, adidas Brand Center Shibuya has become a new landmark where Shibuya’s streets meet sports culture. Sneakers are showcased on every floor, paired with apparel to inspire complete looks. The store also offers a wide selection of Japan-exclusive items, making it the perfect place to create a one-of-a-kind outfit you can only put together here.

One standout highlight is the limited-edition SAMBA OG SHIBUYA, inspired by the iconic Shibuya Scramble Crossing. With its colorful yet refined design, it truly feels like “wearing Tokyo.” This one-of-a-kind shop offers an experience that makes you want to talk about sneakers long after your visit.

©2025 adidas Japan K.K. adidas, the 3-Bar logo and the 3-Stripes mark are trademarks of the adidas.

If you want to take your time choosing the perfect New Balance in Shibuya, New Balance Shibuya Scramble Square is a must. Located on the 4th floor of Shibuya Scramble Square with direct access from the station, this flagship store offers an open, airy space with refined displays that make browsing a pleasure. It’s the kind of place where you can enjoy a luxurious, unhurried shopping experience.

Inside, you’ll find comfortable sofas for trying on shoes, as well as a wide selection of fashion items for complete outfit coordination. The real highlight here is the lineup of exclusive models available only at this location. From rare pairs sold at only a few select stores to special collaborations with Shohei Ohtani, the offerings are irresistible for fans. If you’re looking for a truly special New Balance in Shibuya, this is the place to visit.

If you believe “style starts from the feet” but also want to shop smart, RAGTAG, a select shop for designer secondhand fashion , is the perfect place for you. Here you’ll find pre-owned sneakers from high-end brands like GUCCI and BALENCIAGA, as well as popular Japanese labels, making it a true treasure trove for fashion lovers.

If sneakers are your target, RAGTAG Harajuku on Cat Street is highly recommended. Its spacious second floor is dedicated to sneakers, offering the chance to find high-end pairs in excellent condition at reasonable prices. Every item is labeled with a condition rating, so even first-time secondhand shoppers can browse with confidence. Here you can enjoy the thrill of rare finds while tracking down that dream pair you’ve always wanted.

For sneaker lovers, exploring secondhand shops for a lucky find is a must, and one spot drawing attention in Shibuya is 2nd STREET Spain-zaka Store. Located just off Shibuya Center-gai on Spain-zaka, the store features an entire wall lined with sneakers that is sure to get you excited the moment you walk in.

One of the most impressive areas is the Nike Air Max section, featuring from retro models from the ’90s to the latest releases, and even the chance to spot a truly rare pair. Since every item is one of a kind, it is best to act quickly if you get that instinctive “this is the one” feeling. With easy-to-browse displays and the comfort of being able to hold the shoes in your hands, even first-time secondhand shoppers can enjoy the experience with ease. If you want to find your destined pair of sneakers in Shibuya, this is a store worth visiting.

For sneaker fans, stumbling upon a Japan-exclusive model or a special collaboration is one of the highlights of shopping. While exploring Shibuya and Harajuku, I had plenty of those “Wait, they still have this model!?” moments.

To make sure you don’t miss out on that thrill, it’s best to use social media. Many shops post real-time updates on restock and exclusive models on Instagram, and if you message them asking “Do you still have the model you posted?”, they’ll often check their stock for you.

In-store, keep an eye out for tags or signs that say “MADE IN JAPAN” or “Japan Exclusive,” and don’t hesitate to ask the staff. Popular models are sometimes kept in the back, so if you’re curious, just ask. By making timing and information your allies, you’ll greatly increase your chances of finding that one-of-a-kind pair during your trip.

If you want to score sneakers at the best price, taking advantage of the tax-free system is essential. Sneakers are classified as “general goods,” and visitors to Japan can enjoy a tax exemption when spending 5,000 yen or more (before tax) at a single store. Pairing your sneakers with a T-shirt or hat can easily help you reach the requirement.

While visiting stores, you’ll notice plenty of “TAX FREE” signs near cash registers and shelves. Simply present your passport and the process is quick and smooth. Also be sure to check the shop’s official app or social media, many offer 10% off coupons or special novelty gifts, and you don’t want to miss out
Note that the tax-free system is scheduled for partial revisions in November 2026, so check the latest rules before your trip. Use it wisely and you can grab those limited-edition sneakers for even less.

Shibuya is a shopping paradise that sneaker fans around the world dream of visiting. From timeless classics to the latest trends, from Japan-exclusive models to rare pre-owned high-end brands, it’s a place where you might stumble upon that one special pair. As you walk the streets, you’ll feel the deep-rooted culture at atmos and KICKS LAB., be amazed by the overwhelming selection at ABC-MART, and admire Japanese craftsmanship at Onitsuka Tiger. Every shop has its own unique charm, offering moment after moment that will make your heart race. If you’re planning a trip, be sure to add a “sneaker tour” through Shibuya and nearby Harajuku and Omotesando to your itinerary. You’re bound to find that perfect pair to elevate your style.