With direct access from Shibuya Station, Shibuya Hikarie ShinQs is a must-visit for cosmetics lovers seeking a calm, refined shopping experience. The beauty floors—ShinQs B1 and 1F—feature an impressive lineup of top Japanese brands like SHISEIDO, DECORTÉ, and THREE, alongside international luxury names such as Dior, Guerlain, and Lancôme.

The sales area is elegantly designed, offering the feel of a luxury hotel lounge right in the heart of bustling Shibuya. You can browse and select products at your own pace in a serene setting. A major convenience is the tax-free counter on the B1 floor, located right next to the beauty section, so you can easily handle procedures right after your purchase without breaking your shopping flow. Clear signage and multilingual staff make the experience smooth and welcoming, even for first-time visitors to Japan.

Few places in central Tokyo offer such a relaxed and comfortable space for finding the perfect cosmetics. Shibuya Hikarie ShinQs is truly a “Shibuya oasis:” the perfect stop whenever you need a break from the crowds.

A landmark in Shibuya, Seibu Shibuya is a long-established department store often called a “fashion emporium.” Its cosmetics floor stretches across the first floor and is easily accessible right from the street.

The beauty floor at Seibu Shibuya is truly a delight for anyone who loves to explore options, offering everything from leading Japanese brands like SHISEIDO, Albion, and RMK to international favorites such as Yves Saint Laurent and Lancôme. The high ceilings and spacious layout create an inviting atmosphere, turning shopping here into a luxurious experience.

If you have time, be sure to visit the “Organic Market” section. Here, you’ll find a curated selection of natural cosmetics from around the world, as well as carefully chosen organic products from across Japan.

You’ll also discover a range of foods designed for inner beauty, such as brown rice and traditionally made candies, reflecting the store’s unique approach of nurturing beauty from within. With the rising popularity of organic cosmetics in Japan, this is the perfect place to experience the trend firsthand. It’s an ideal spot for natural beauty enthusiasts, or for anyone simply searching for something special.

Located just steps from Harajuku Station, @cosme TOKYO is the flagship store of Japan’s largest cosmetics review site, @cosme. It’s becoming a must-visit spot to experience what’s truly popular in Japan today.

The moment you step inside, what immediately catches your eye is the impressive wall display filled with top-ranked items from @cosme’s review rankings. It gives you an instant snapshot of what cosmetics are trending in Japan right now.

From department store brands like SHISEIDO and DECORTÉ to budget-friendly favorites like CANMAKE and CEZANNE, a major appeal is the freedom to choose from a wide range of genres and prices. Products are displayed not only by brand, but also by use and skin concern, making it easy to find the perfect product for your needs.

With each product showing its review score and number of ratings, it’s easy to try out items you’ve never seen before. The experience feels more like exploring a beauty exhibition than just shopping.

In the 2025 renewal, new sections for mini cosmetics and perfumes were introduced, offering a wide range of products in travel-friendly sizes. The checkout counters also support tax-free procedures, making the entire process from purchase to paperwork quick and seamless.

Cosme Kitchen is a popular specialty shop dedicated to natural and organic cosmetics, curating an impressive selection of eco-friendly products from around the world. Beyond cosmetics, the shop also offers a variety of aromatherapy items, herbal teas, eco-friendly detergents, and household goods: everything you need to bring comfort and well-being into your daily life.

Each Cosme Kitchen store is thoughtfully designed with a unique concept tailored to its location and clientele, making every visit feel less like shopping and more like experiencing a distinct lifestyle.

A standout is the Lumine Shinjuku No. 1 location, completely renovated in 2025 with the theme of “a kitchen in a Parisian apartment.” The space combines clean, modern fixtures with rustic wood accents and a do-it-yourself aesthetic, creating an inviting atmosphere that makes you want to linger and explore.

The store features a wide variety of distinctive brands, including F organics a skincare line focused on plant-based ingredients and M.M.M., a popular base makeup brand known for its radiant finish and smooth blending. These carefully selected Japanese and international brands are stylishly arranged throughout the store.

There are also plenty of collaboration items with Snoopy. With their natural yet charming designs, they make perfect gifts, and just seeing the packaging is enough to brighten your day.

Main Store Locations (Cosme Kitchen)

Loft is a popular variety store with locations all across Japan, offering a wide range of products from lifestyle goods and stationery to cosmetics.

While Loft is often associated with lifestyle goods, its cosmetics section is not to be overlooked. Step inside and you’ll find shelves lined with everything from Japanese staples like CANMAKE and ORBIS to trending Korean beauty brands, enough to make anyone stop in their tracks.

What sets Loft apart from other variety stores is its well-developed men’s cosmetics section. It offers not only face washes and lotions, but also natural-finish makeup items and grooming tools all in a casual, welcoming atmosphere that makes it easy to browse.

One of the most unique pleasures of shopping at Loft is its seasonal “Cosmetics Festival.” During our visit, the store was filled with limited-edition packaging and early-release items themed around spring—just seeing the displays was enough to get excited. It’s the perfect place to quickly catch up on what’s currently trending in Japan, and with everything from skincare and beauty tools to wellness goods available on the same floor, it’s an ideal spot for anyone who wants to enjoy beauty in a complete and comprehensive way.

Main Store Locations

Don Quijote, a nationwide discount store chain, has numerous locations in major Tokyo areas like Shinjuku, Shibuya, and Ueno, making it an easy and convenient stop during sightseeing. Each store features playful decorations and uniquely arranged displays that vary by location, turning even a casual browse into a fun and entertaining experience.

While Don Quijote is often associated with food, electronics, and clothing, its selection of affordable cosmetics is also impressive. From face masks, cleansers, and sunscreens to trending Korean beauty products and influencer-endorsed items, the variety available makes it a go-to spot for affordable beauty finds.

Lately in Japan, the hashtag #ドンキコスメ (“#DonkiCosmetics”) has been trending on social media, especially among Gen Z. Beauty enthusiasts are eagerly sharing their discoveries: hidden gems and high-performing items they’ve found in stores. Don Quijote is gaining attention as a treasure trove of the latest cosmetics, so be sure to explore the shelves and see what you can uncover.

Plus, since you can shop for daily necessities, food, and fashion goods all in one place, Don Quijote is perfect for travelers looking to shop efficiently. Tax-free services are available too, with quick and easy processing right at the register.

Main Store Locations (Don Quijote)

Japanese drugstores offer much more than just medicine and daily essentials; you’ll also find an impressive selection of cosmetics. Sundrug, one of the major chains with around 230 locations in Tokyo alone, is especially popular thanks to its affordable prices and extensive product lineup. It’s a convenient spot for both everyday items and beauty products.

On the shelves, you’ll discover classic Japanese cosmetic brands like ELIXIR and SEKKISEI, with a range so wide it’s hard to believe you’re in a drugstore. First-time visitors are often amazed by the variety available.

Standout brands include SEKKISEI, famous for its brightening skincare, and Obagi, a favorite for anti-aging solutions; both are trusted names with devoted followings in Japan. If you experience skin concerns during your trip, this is a great opportunity to try these highly regarded products.

Many locations have beauty advisors available during the day, and some staff can assist in English or Chinese. It’s reassuring to know help is on hand if you’re unsure which products are best for your skin.

Another advantage of shopping at Sundrug is that you can complete tax-free procedures for not only cosmetics but also medicine, patches, and supplements, all in one go. This makes it easy to save both time and money by handling your purchases in one stop.

Main Store Locations (Sundrug)

Located on the 8th and 9th floors of Tokyu Plaza Ginza, Lotte Duty Free Store is a downtown duty-free shop with unbeatable access directly connected to Ginza Station. It’s highly popular among tourists as a place where you can enjoy relaxed shopping right in the city before departure. The refined atmosphere allows you to browse at ease, making it a perfect spot to enjoy high-quality shopping between sightseeing stops.

As you take in the sales floor, the first thing to catch your eye is the array of Japan’s leading high-end cosmetic brands SK-II, SHISEIDO, and DECORTÉ elegantly displayed in a way that befits a duty-free store, adding a touch of sophistication to the shopping experience. At the same time, a connected drugstore section offers a wide range of more affordable items, allowing you to shop according to your needs and budget, which is one of the standout features of this location.

In recent years, the selection of Japanese brands has grown even more impressive, with additions like SUQQU, RMK, and Athletia. Even though it’s a duty-free store, the lineup is carefully curated to satisfy beauty-savvy shoppers.

Multilingual staff are always on hand, offering service not only in English and Chinese but also in Korean. This ensures smooth communications about complex ingredients or specific skin concerns, giving you peace of mind. It’s a reliable destination for inbound travelers, offering a stress-free shopping experience even within limited travel time.

A specialty cosmetics store offering free skin analysis and product trial events. In addition to popular domestic and international brands, they also carry an impressive selection of limited-edition items.

It offers a wide range of popular brands like ALBION and Clé de Peau Beauté. Self-trial dressers are also available, making it easy and fun to try products at your own pace.

FANCL’s flagship store offers in-depth skin counseling. In addition to cosmetics and health supplements, it also features a restaurant focused on beauty and wellness.

An airport-style duty-free store located inside Ginza Mitsukoshi. You can purchase luxury brand cosmetics tax-free even before heading to the airport, making your travel shopping experience smoother and more efficient.

One of the first things to look out for is limited-edition items and seasonal colors that are released throughout the year. Whether it’s spring, summer, fall, or winter, and especially during events like Christmas or Valentine’s Day you’ll find plenty of special packaging and gift sets lining the shelves.

At department store cosmetics counters, you can enjoy touch-ups and consultations from professional staff who will recommend products based on your skin tone and concerns. Some drugstores also offer touch-up services when beauty advisors are available on-site.

Curated shops and drugstores typically provide testers for many items. If you want to check the color or scent, it's highly recommended to try the product on your skin before purchasing.

Be aware of Japan’s tax-free system as well. Cosmetics are classified as “consumables,” meaning that if you use them during your stay, you could be required to pay the consumption tax you initially avoided. The rule is to take them home unused.

Tax-free shopping also comes with a price range restriction from 5,000 yen to 500,000 yen. If you’re buying multiple high-end skincare items or perfumes, keep an eye on the total amount. Note that this system is scheduled to be revised in November 2026, so for peace of mind, it’s a good idea to check the latest updates before your trip.

Tokyo is home to a wide variety of cosmetics shops, from department stores and curated shops to drugstores, giving you plenty of options to match your travel style and shopping goals for a more fulfilling experience.

Whether it’s discovering the latest releases, snagging limited-edition finds, or enjoying uniquely Japanese customer service, Tokyo’s beauty scene offers something new with every visit. Whether you’re treating yourself or picking up a gift for someone special, you’re sure to find that perfect item.