As one of Tokyo’s top fashion districts, Omotesando is home to flagship stores from major international luxury brands. You’ll also find unique specialty shops like CA4LA, a Japanese-made hat boutique, and NUMBER SUGAR, a handmade caramel shop popular for gifts. The surrounding area offers diverse atmospheres, from the youthful energy of Harajuku to the cultural richness of Meiji Shrine, as well as the upscale residential district of Aoyama, known for its stylish designer boutiques.

Omotesando itself stretches about 1.1 km*, with three convenient stations nearby: Tokyo Metro’s Omotesando Station and Meiji-Jingumae (Harajuku) Station, plus JR Harajuku Station. Below, we’ll break down the key shopping areas around these stations, along with access details and district highlights!

(*The Omotesando area mentioned here refers to the stretch from the Omotesando Crossing (at Tokyo Metropolitan Route 413 and Aoyama-dori) to the Jingubashi Crossing near Harajuku Station, spanning approximately 1.1 km.)

Tokyo Metro’s Omotesando Station, reachable by the Chiyoda, Ginza, or Hanzomon lines, opens to a scenic avenue shaded by towering zelkova trees—welcome to Omotesando. This chic street dazzles with flagship stores from luxury giants like Louis Vuitton, Hermès, and Fendi, each showcasing striking architectural flair that turns a casual walk into a feast for the eyes.

Across from Omotesando Station, Aoyama beckons with its own flair, featuring the flagship of Japanese fashion legend Issey Miyake. Hidden in the side streets, the sleek Blue Bottle Coffee café is a trendy gem you won’t want to skip.

Arrive at Harajuku Station via the JR Yamanote Line, exit through the Takeshita Gate, and you’ll spot the bustling Takeshita Street just across the way. Known as the birthplace of Japan’s kawaii pop culture, this vibrant area brims with diverse shops, cementing its status as a trendsetting Tokyo hotspot.

A must-try here is the wildly popular crepe from SWEET BOX on Takeshita Street, stuffed with fresh fruit for a colorful, photo-ready treat. For gachapon fans, head to the Gachapon Forest inside Harajuku ALTA mall to test your luck with these quirky capsule toys.

To reach Meiji Jingumae (Harajuku) Station, hop on the Tokyo Metro Fukutoshin or Chiyoda lines. Nestled between Omotesando Station and JR Harajuku Station, this stop puts you steps away from both Omotesando and Harajuku districts, with standout malls like the new Tokyu Plaza Harajuku Harakado right nearby.

From here, iconic spots like Meiji Jingu shrine and Yoyogi Park are just a short walk away. It’s a perfect base for exploring Tokyo’s blend of shopping and serenity.

Omotesando and Harajuku are close neighbors, packed with fantastic shopping spots perfect for scoring high-end fashion or soaking up the world’s latest trends. Omotesando shines with its lineup of international luxury flagship stores, each boasting bold, architect-designed facades—often by famous names—that make them as photogenic as they are shoppable.

Harajuku, meanwhile, stands as Tokyo’s creative hub for youth culture, buzzing with today’s hottest brands and stores. Here’s a handpicked list of 12 must-visit shops and malls in the Omotesando and Harajuku area—add your favorites to your next shopping itinerary!

Originally called Tokyu Plaza Omotesando Harajuku, this shopping center rebranded to Tokyu Plaza Omotesando Omokado following the 2024 opening of its diagonal counterpart, Tokyu Plaza Harajuku Harakado. Its standout feature is the kaleidoscopic mirror design surrounding the entrance escalator, shifting in appearance from every angle.

Inside, you’ll find a mix of brands like the revamped TOMMY HILFIGER from 2023, the adorably packaged JILL STUART Beauty & PARTY, and the buzzworthy Chiikawa Bakery, which opened in fall 2024. Up on the 6th floor, an open-air garden offers a cozy spot for a coffee break after shopping.

A well-known Omotesando icon, Omotesando Hills was designed by famed Japanese architect Tadao Ando, blending seamlessly with the avenue’s landscape—its height matches the zelkova trees, and the interior sloped walkways mirror the street’s gradient, showcasing thoughtful ingenuity at every turn. Housing around 100 shops, it features luxury brands like Dior and Valentino, plus the popular Y-3 collaboration between designer Yohji Yamamoto and Adidas, a hit among younger crowds.

Opened on April 17, 2024, Tokyu Plaza Harajuku Harakado brings together 75 shops, from fashion icons like Dior to brick-and-mortar outposts of online favorites like Glam Lips and SEPLÚMO. Down on B1, the legendary Tokyo Koenji bathhouse Kosugiyu has opened Kosugiyu Harajuku—perfect for a mid-shopping break to unwind with a hot soak and dive into Japan’s bathhouse culture.

Before you go, head to the 7th-floor open-air terrace, where the sky garden offers stunning views of Tokyu Plaza Omotesando Omokado across the street and Omotesando’s vibrant scenery.

Opened in October 1985 in Aoyama, Spiral is a multifaceted cultural hub that’s thrived for nearly 40 years, merging galleries, event spaces, restaurants, lifestyle shops, and cafés. It embodies the fusion of “life and art,” offering easy access to music, fine arts, fashion, and design, a vision that earned it the 2022 Good Design Long Life Design Award.

For a laid-back art detour during your shopping day, a visit to Spiral is highly recommended.

Once a cultural hotspot in Minami-Aoyama known as COMMUNE, B-Flat COMMUNE relaunched in 2023, teaming up with parking lot operator B-Flat Co., Ltd. to transform an idle urban space into a stylish venue sparking future workstyles. Beyond hosting occasional events, its shopping area refreshes monthly with trendy items, vintage finds, and daily essentials, complemented by food trucks and an open-air dining zone.

Set to run only until 2026, this three-year limited-time spot is worth a detour—you might stumble upon unexpected treasures.

Located on Omotesando, KIDDY LAND Harajuku is a legendary shop selling popular Japanese anime and character goods, with over 70 years of history since opening in 1950. Spanning five floors from B1 to 4, it’s packed with adorable items featuring familiar names like Chiikawa, Kanahei, Pokémon, Doraemon, and Snoopy, offering a treasure trove of cute, diverse products.

Occasionally, the store hosts special character events with exclusive limited-edition items. Plus, with tax-free shopping available, you can splurge without breaking the bank.

Opened in 1978, Laforet Harajuku is a go-to department store for youth fashion, cleverly designed with half-floor increments to maximize its unique space, hosting over 100 trendy brands tailored to young tastes—like HUMAN MADE, blending American retro vibes with Japanese subculture flair.

From women’s styles spanning girly, Lolita, tomboy, elegant, and casual to cutting-edge menswear, it’s got it all, plus a slew of accessories and lifestyle goods to complete your look head-to-toe in one stop.

When it comes to must-visit spots in Harajuku, Takeshita Street tops the list, sitting right across from JR Harajuku Station’s Takeshita Exit. This 350-meter stretch buzzes with crowds daily, packed with quirky fashion, accessories, trinkets, and shops for Korean and Japanese idol merch.

The street’s playful vibe birthed the “Harajuku-kei” style, epitomized by icons like model-singer Kyary Pamyu Pamyu. Vehicle-free from 11 AM to 6 PM, it’s a carefree shopping haven—don’t miss trying a Japanese crepe to soak in this kawaii culture cradle!

Duck into the lanes off Omotesando to reach “Cat Street” in the Ura-Harajuku area, officially named the Old Shibuya River Promenade. This stretch boasts small, stylish shops brimming with personality, home to popular streetwear brands like NEIGHBORHOOD and Stüssy, plus vintage spots perfect for treasure hunting.

Despite its proximity to Omotesando’s luxury scene, Cat Street exudes a laid-back vibe all its own.

Since opening in 2015, AMORE Vintage Omotesando has specialized in authentic 1980s-to-2000s luxury goods, offering meticulously vetted classic bags, clothing, shoes, and accessories from top brands—plus rare finds waiting to be uncovered. Nearby, its men’s-focused sibling, AMORE Gentleman, caters to vintage-loving gents with equally curated picks.

Both spots are a must for anyone hunting timeless luxury pieces.

Designed by renowned Japanese architect Toyo Ito, WITH HARAJUKU is a mixed-use redevelopment blending natural materials like wood and stone into a modern structure that harmonizes with its surroundings. The 3rd-floor observation deck, WITH HARAJUKU PARK, offers an open-air space with sweeping views of Harajuku’s streets.

The complex houses familiar brands like UNIQLO and IKEA, with the UNIQLO B1 level hosting UTme! STORE HARAJUKU—where you can DIY custom T-shirts on tablets and pick from exclusive Harajuku designs, a must-visit spot. Up on the 8th floor, Ginza’s famous Shiseido Parlour dessert café has also opened a branch, adding a sweet touch to your trip.

Beauty enthusiasts can’t skip @cosme TOKYO, a three-story flagship from Japan’s top cosmetics info site @cosme, sprawling across roughly 400 square meters. Stocking around 10,000 products—from high-end counters to drugstore staples—it’s a one-stop shop, sparing you trips to department stores and pharmacies.

Sales spots highlight Japan’s hottest items, while each floor offers comfy testing zones with disposable sponges, eyeshadow applicators, and even beauty devices to try—ensuring you pick what truly suits you without regret.

Omotesando isn’t just for shopping—its surrounding area brims with iconic landmarks, delicious eats, and chic cafés. Before you leave, grab some souvenirs to share with friends and family; here’s a rundown of top shops and sights to make your Omotesando adventure unforgettable.

Since launching in 2013 on Omotesando, NUMBER SUGAR has crafted artisanal caramels using only natural ingredients—no artificial flavors or colors—handmade by skilled confectioners with precise heat control, making them a safe, delightful treat for all ages. Named by numbers, their lineup starts with the original “No.1” vanilla, spanning 12 flavors including unique picks like “No.2” salt and “No.8” ginger, available individually or in gift-ready boxes perfect for sharing or savoring yourself.

The iconic Japanese souvenir brand YOKU MOKU, famed for its cigar-shaped cookies, has its flagship in Aoyama, where the exclusive Cinq Bijoux—“five jewels” in French—is sold only at this location. This elegant treat comes in five flavors: sweet caramel, tangy-sweet raspberry, autumnal Mont Blanc, nutty-bitter chocolate, and refreshing passion fruit-coconut, making it a stunning and tasty gift option.

Tucked in a Minami-Aoyama alley, UN GRAIN—meaning “one seed” in French—crafts its sweets from ingredients nurtured from a single seed, blended with the creativity and care of its patissiers. Specializing in Mignardises, the dainty French post-meal treats, this shop offers delights perfect for any time, not just after dinner, ideal for sharing with family or friends.

Just steps from Omotesando Station, you’ll find the ever-popular ramen spot AFURI, a recent favorite, alongside LUKE’S LOBSTER, a New York import serving up delicious lobster rolls. Both are must-tries for a savory bite in this trendy area.

Craving sweets or a caffeine fix? Head to bills for their famous pancakes and a range of hearty savory dishes, or slip into the Aoyama backstreets to sip a cup at Blue Bottle Coffee’s stylish outpost.

For more options, Q Plaza Harajuku offers a handful of eateries like pizza joints, light-bite cafés, and coffee spots. Don’t miss Urasando Garden, a 70-year-old house turned chic complex with four unique dessert, coffee, and casual dining spots, each brimming with character.

Start with Meiji Jingu, a sprawling 700,000-square-meter shrine near Harajuku Station, accessible from Meiji Jingumae, Harajuku, or Yoyogi stations—each entry leads to a roughly 10-minute walk to the main hall. Dedicated to Emperor Meiji, who sparked Japan’s modernization via the Meiji Restoration, and Empress Shoken, it’s a serene spot hosting traditional rituals and Japanese weddings year-round.

Next door, Yoyogi Park is a lively gem, especially on weekends when markets and outdoor music performances fill the air, making it a beloved natural retreat where Tokyoites unwind with picnics.

For an artistic detour, visit the Nezu Museum, a private collection established in 1941 by East Japan Railway founder Kaichiro Nezu, reborn in 2009 under architect Kengo Kuma’s minimalist Japanese design. Its galleries showcase stunning works, while the tranquil Japanese garden outside offers a peaceful finale to your visit.

Visiting Omotesando lets you shop to your heart’s content while admiring masterful architecture—a perfect two-in-one experience. Here’s a suggested route for first-timers to make the most of it.

The Omotesando area is brimming with fun, shopping, and unique stores—next time you’re in Tokyo, make sure to pencil it into your plans. Set aside a bit more time to enjoy it at a relaxed pace!