HOME Tokyo and Surroundings Tokyo Ikebukuro (Japanese Brands: ATSURO TAYAMA) Here's the "Healthy Back Bag" fashion fanatics are clamoring for!
(Japanese Brands: ATSURO TAYAMA) Here's the "Healthy Back Bag" fashion fanatics are clamoring for!

(Japanese Brands: ATSURO TAYAMA) Here's the "Healthy Back Bag" fashion fanatics are clamoring for!

Date published: 14 January 2020
Last updated: 23 January 2020

One popular part of traveling is the chance for shopping. Who wouldn't want to pick up something unique or limited to that location? According to research conducted by LIVE JAPAN, about 30% of visitors to Japan purchase clothing and/or bags while in japan. In particular, fashion fans around the world have their eyes on items that are high quality/specs or are available only in Japan. In this article, we'll discuss the "Healthy Back Bag," a product popular with people of all ages from Atsuro Tayama. Read this, and you might find yourself itching to check it out in stores!

Table of Contents
  1. Who's Atsuro Tayama?
  2. Buyers keep coming back: find the “Healthy Back Bag” at Atsuro Tayama outlets
  3. Healthy Back Bag Feature #1: A body-fitting design that lessens strain on the wearer
  4. Healthy Back Bag Feature #2: Plenty of storage
  5. Healthy Back Bag Feature #3: Easy access
  6. Don’t miss out on picking up Japan-limited designs!
  7. Plenty of Atsuro Tayama locations to visit!

Who's Atsuro Tayama?

Who's Atsuro Tayama?

Atsuro Tayama is a brand of lady's clothing from, you guessed it, Atsuro Tayama. The brand's concept is "avant-garde," and their expertise provides products that are useful and comfortable to wear. The brand is particularly popular amongst fashionable women in their 30s and 50s. Atsuro Tayama designs feature asymmetry, changing from the front to back, and even the simpler designs combine multiple materials and colors to make fun products that reflect the tastes of Atsuro Tayama.

In recent years, the “ATS” brand has been renewed with the unveiling of a new lineup created envisioning the 2020 Tokyo Olympics. The lineup combines casual and classy fashion.

Buyers keep coming back: find the “Healthy Back Bag” at Atsuro Tayama outlets

Buyers keep coming back: find the “Healthy Back Bag” at Atsuro Tayama outlets

In this article, we’ll talk about the Healthy Back Bag, an item available now at Atsuro Tayama outlets. Such sling bags, or “one shoulder bags,” are known for being casual and sporty, but this particular product adds a dash of class, perfect for women’s outfits. If you adjust the strap length, this sling bag can become a one strap backpack.

Indeed, the product’s very name implies that it’s meant to be worn on one’s back like a back pack. The bag is engineered to apply as little strain on the wearer’s body as possible using the expertise of a chiropractor. With its body-fitting design, weight-distributing construction, and ease-of-use, it’s little wonder people who buy it for themselves reportedly come back to buy them as gifts.

The bags come in plenty of colors, with patterns that vary by season.

They also come in a variety of materials. This bag here has a smooth, water-repellent surface thanks to its microfiber construction. (12,500 yen minux tax) It’s made to go well with skirts and stylish getups.

The rugged surface of this “texture nylon type” is made so that it can be washed in a washing machine. (11,500 yen minus tax) It’s perfect for everyday usage and goes well with casual outfits.

Then there’s the leather type. (33,000 yen minux tax) Its light and soft leather looks good on men and women alike and is fit for all kinds of scenes.

We’re told that Atsuro Tayama has different bags in different colors and designs at different locations to fit the needs of their customer bases.

Healthy Back Bag Feature #1: A body-fitting design that lessens strain on the wearer

Healthy Back Bag Feature #1: A body-fitting design that lessens strain on the wearer

The number-one feature of this bag is its perfectly engineered functionality. It was designed to ensure that it covers the entire back when worn as a back bag, lessening the weight applied to the shoulder. The shoulder strap also has a gripping pad to keep it in place. As a shoulder bag, it has the benefit of ease-of-access: you don’t need to take it off to retrieve things from it.

And of course, it can be used as a hand-held strap bag.

Healthy Back Bag Feature #2: Plenty of storage

Healthy Back Bag Feature #2: Plenty of storage

One surprising feature of this bag is the amount of things you can fit in it! Despite the bag’s lightness and compact form, it has loads of pockets and plenty of storage space inside. It has a capacity of six whole liters! This surprising capacity is one thing that makes these bags so great.

Healthy Back Bag Feature #3: Easy access

Healthy Back Bag Feature #3: Easy access

The interior has so many pockets and pouches you might wonder how you could make use of them all. However, these divisions help to spread weight out and keep things from mixing together. Used well, you’ll never have to scrounge around for specific items as you might with a backpack or other simple bags.

There are also exterior pockets for both sides of the bag. It’s a simple feature, but makes a big difference for ease-of-use, and such thoughtful measures are likely why people buy multiple bags.

Don’t miss out on picking up Japan-limited designs!

Don’t miss out on picking up Japan-limited designs!

Patterns like these dots are only found in Japan. (12,500 yen minux tax) The smaller pouch (4,500 yen minux tax) can be used as a handbag or as a separate compartment for the larger shoulder bag. The 2020 year will see plenty of Japan-themed designs, with patterns like the Japanese flag and cherry blossoms! Look for them in stores starting March 2020!

The Seibu Ikebukuro location has four sizes ranging from handbag, small, medium, to big. Each has their own useful storage abilities.

Plenty of Atsuro Tayama locations to visit!

Plenty of Atsuro Tayama locations to visit!

There are four Atsuro Tayama locations in Tokyo carrying the Healthy Back Bag featured in this article. Amongst them, the Seibu Ikebukuro location has a particularly wide range of colors and product lineups. You’ll be sure to find a bag you like amongst the standard hues, or special colors to match a specific getup.

<Locations in Tokyo with This Product>
ATSURO TAYAMA - Aoyama location
ATSURO TAYAMA - Seibu Shibuya location
ATSURO TAYAMA - Granduo Tachikawa location
ATSURO TAYAMA - SELECTION Seibu Ikebukuro location

This concludes our overview of a markedly fashionable, useful back bag! What do you think? Find it yourself, and you’re sure to understand why people are so taken with it. Remember, items limited to Japan are by definition rare articles you’d have to go to Japan to buy. Such items would undoubtedly make great gifts. Make your way to an Atsuro Tayama outlet today!

  • ATSURO TAYAMA Seibu Shibuya
    • Address Shibuya Seibu A building 4F, 21-1, Udagawacho, Shibuya-ku, Tokyo, 150-8330
      View Map
    • Nearest Station Shibuya Station (JR Shonan Shinjuku Line / JR Yamanote Line / JR Saikyo Line / Tokyo Metro Ginza Line / Tokyo Metro Hanzomon Line / Tokyo Metro Fukutoshin Line / Tokyu Toyoko Line / Tokyu Den-en-toshi Line / Keio Inokashira Line)
      1 minute on foot
    • Phone Number 03-6455-2090
*This information is from the time of this article's publication.
*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.

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