Use this quick-reference table to find exactly which floor carries what you're looking for, so you can plan the most efficient route through the store before you even walk in.

There's one thing you should do before spending a single yen at BicCamera Yurakucho: pull up the LIVE JAPAN exclusive discount coupon on your phone.

The tax on some products is 8%. This coupon is valid for tax-free shopping only.

This coupon is not valid for certain products, including:
- Genuine Apple products
- Non-Japanese brand watches
- Grand Seiko products
- Game consoles and their accessories
- Selected Panasonic, DJI, and FUJIFILM products
- Selected alcoholic beverages, including whisky
- Outlet and second-hand items

Japanese sake (excluding Dassai and Hakkaisan) is eligible for a 3% discount, but alcohol must be bought at a designated checkout counter.

This coupon cannot be combined with other promotions, and BicCamera reserves the right to change its terms without prior notice. For more information, please ask BicCamera staff.

For each floor, we highlight the product lineup, what makes Yurakucho special, and the items that are most popular with international visitors.

B2F brings together precision Japanese optics, hands-on hobby gear, and a well-stocked pet section — a floor full of carefully curated items for enthusiasts and animal lovers alike.

The latest models from Japan’s most iconic camera brands — Canon, Nikon, and Sony — are lined up in abundance. The real highlight is that almost every model is available for hands-on testing: mount a lens you’re curious about, fire the shutter, check the weight, and take as long as you need to find your perfect match.

Among all the camera sections, the one that draws the biggest crowd is the corner dedicated to the globally beloved instant camera, the Cheki (Instax). The range is genuinely impressive — pastel-coloured cute models, retro-chic hybrid models, and everything in between. Colorful dedicated cases and accessories are right alongside the cameras, making this the go-to souvenir choice for any photo-loving friend back home.

The golf section is a perennial favorite with international visitors. Beyond an excellent club selection, there is a fully equipped swing studio with a state-of-the-art simulator, plus a putting green where you can take your time testing the feel of a putter. Apparel, shoes, and bags are all here too, so you can complete your entire golf look in one visit.
The swing studio is available from 11:00 to 19:00. For a swing session or club fitting, speak to a nearby sales associate. Yurakucho also has a certified PGA teaching professional on staff, so you can get personalized tips — from club selection to swing analysis — to elevate your game back home.

Billed as a “pet supplies and pet electronics specialist,” this corner offers an astonishingly well-stocked selection of items for your animal companions.
Japanese-brand pet food has an excellent reputation for quality, and the shelves are packed with popular biscuits and jerky treats, as well as premium wet food. True to its electronics-store roots, the corner is also strong on gadgets like automatic pet feeders and pet houses. If you want to bring something home for the four-legged family member waiting for you, this is the place.

B1F is packed with appliances that make everyday life a little more convenient and enjoyable. Great for your own needs, and equally good for finding a practical gift for family.

When it comes to Japanese souvenirs, a high-performance rice cooker is hard to beat. This floor has an outstanding section dedicated to “overseas-use” rice cookers compatible with foreign voltages (120V, 220–230V, etc.), alongside the popular domestic-market models. “Made in Japan” models from Zojirushi, Tiger, and Panasonic are all lined up, including some with dedicated settings for long-grain rice and congee. Box weights (Package weight) are clearly labeled — a thoughtful touch for calculating carry-on allowances.

Japanese stainless-steel thermal bottles are loved worldwide for their lightweight and superb heat- and cold-retention properties. The Tiger and Zojirushi corners are stacked with colorful, stylish bottles and tumblers — the hardest part is choosing just one.
Thermos frying pans, elegantly designed hot plates that brighten any table, and practical breakfast-prep kitchen appliances are all here too — a must-visit for anyone who loves cooking.

The vacuum section lets you put Dyson’s latest cordless models and robot vacuums through their paces. What makes it special is a dedicated test area where debris is intentionally scattered on the floor — you pick up a bottle of test material, scatter it, and see exactly how each machine handles it. Try as many models as you like until you find the one that makes you look forward to cleaning.

At the clothing steamer corner, you can feel the power of high-temperature steam — effective not only on creases but also for reducing pollen on fabric. There’s also a demonstration corner where you can try a pill remover on an actual red sweater.
Also on display are many of the clever, thoughtful appliances beloved in Japanese homes, such as futon dryers — perfect for when you can’t hang laundry outside.

1F packs in the latest gadgets and practical support services. Whether you've run into trouble during your trip or just want to check out the newest smartphones, this is the floor to visit.

The latest iPhone 17 series and a full range of other new smartphones are on display, along with a rich selection of accessories — cases, protective films, dedicated camera lens glass protectors — in enough variety that you’re sure to find the design you’re looking for.

The recently popular “phone shoulder straps” and “hand straps” are also well represented, including convenient models that integrate a USB charging cable. Well worth browsing if you want something to keep your phone safe from drops — or to keep it always at hand for a quick shot.

The prepaid SIM card corner offers a wide range of plans tailored for visitors to Japan. You can choose based on the length of your stay and the amount of data you need, making it easy to sort out your connectivity. Note that the SIM available to international visitors is “Japan Travel SIM.” (BicCamera’s own budget carrier service “BIC SIM” is for residents in Japan only and is not available to tourists.)

Even if you’re unsure which plan to pick, “Staff Recommended” signs make it easy to navigate. Set-up support is also available so that tech-shy visitors can relax.

A dedicated Apple products corner inside the floor showcases the latest iPhone and other Apple devices in a beautifully presented display. In the open, relaxed atmosphere, you can pick up the latest models and take your time exploring the newest features. Note that while standard Apple Stores in Japan do not process tax-free purchases, BicCamera can. This is a significant benefit for international visitors planning to buy Apple products. However, please be aware that Apple products are not eligible for the LIVE JAPAN exclusive discount coupon (tax-free only applies).

The General Information Desk on this floor offers support beyond shopping. It handles BicCamera gift card sales, stroller loans, and parking validation — a reliable ally whenever you need help.

A highlight here is the free in-store loan of the POCKETALK translation device, which lets you communicate with confidence and enjoy your shopping without language worries. "Tokyo Subway Tickets" — convenient for sightseeing — are also sold here (available to international visitors only; passport required at time of purchase). Pick one up while checking the route map, and head off to your next destination without a hitch.

2F is a must-visit floor for anyone who loves a good drink or is hunting for delicious Japanese souvenirs.

Look for the large "日本酒 SAKE" sign, which leads you to a section where premium sake is lined up, chilled in large refrigerated cases.
The world-famous "Dassai (獺祭)" is stocked in abundance, from its standard to premium expressions. For those worried about carrying heavy bottles, the "small bottle" corner is a great option for tasting a variety.

The whisky section is equally impressive. Suntory Whisky is well represented, alongside prestigious expressions from Japanese distilleries such as Yoichi and Miyagikyo. International brands like Johnnie Walker Blue Label occasionally feature special purchase bonuses, so whisky lovers should keep an eye out.
Stylish gift bags for bottles come in various sizes and colours, so you can perfect the presentation of a gift for a special someone right here.

Despite being an electronics retailer, the Yurakucho store has a remarkably rich selection of food and souvenirs — one of the things that makes it genuinely special.
Home cooking sets of the queue-worthy “Ichiran Ramen” are available in boxed and bagged versions to suit your budget. Classic Tokyo souvenirs like Tokyo Banana, generously matcha-flavored sweets, and regional-flavor Pocky unique to Japan are all stacked to the rafters — including limited-edition seasonal items.
Since the snacks are on the same floor as the drinks, you can knock out all your edible souvenir shopping in one efficient visit.

3F is a one-stop floor for the latest beauty appliances, medicines, popular cosmetics, health goods, and even snacks — perfect for souvenir hunting. Whether you’re shopping for yourself or picking out gifts for family and friends, you can get it all done in one visit.

Japan’s beauty appliance technology is genuinely impressive, and there are hands-on corners where you can try out airflow and texture on items like Panasonic’s Nano-e and ReFa hair dryers. One important note before you buy: many beauty appliances, including Nano-e and ReFa models, are designed for Japan’s 100V power supply only. Always confirm with a sales associate that the model you’re considering is compatible with the voltage in your home country or region (note that some models can be used without a converter in regions with similar voltages, such as Taiwan at 110V).

Also on display are SALONIA hair straighteners, the latest LED face masks for skin care, and lifting devices. Electric toothbrushes such as Oral-B that make your daily brushing more enjoyable, and shower heads, are worth checking out too.

The 3rd floor also features a pharmacy corner popular with visitors to Japan. A wide selection of products that have been well-loved in Japan for many years is available, including cold medicines, digestive remedies, eye drops, adhesive patches, mouth ulcer treatments, vitamins, and pain relievers. Registered pharmaceutical sellers and licensed pharmacists are on hand to help you find the right product for your needs. The adjacent Qual Pharmacy also accepts prescriptions, providing a reassuring environment to support your health throughout your stay.

Social-media-popular cosmetics and skincare items are all here. Melano CC face wash, rice-extract sheet masks, and CANMAKE lip tints and powder — the best of Japan’s beloved affordable cosmetics — are all available (product lineup and stock vary by season). The color contact lens corner is staggeringly well-stocked; browse samples to take your time choosing the design you like.

The blood pressure monitor corner offers trusted “Made in Japan” models, including Omron’s smartphone-linked options. The men’s shaver corner lets you compare the latest models from Braun and Panasonic. (※ Some Panasonic products are not eligible for the coupon discount.)

Daily goods packed with Japan’s trademark thoughtful details are popular here too. “Stain Rescue” wipes — a lifesaver if you spill on your clothes during a meal — and Japan’s popular laundry gel pods are useful even during your stay. Cooling wipes and neck coolers for hot weather, UV-protection products like sunscreen, and sanitary products are all well-stocked, so you can quickly pick up whatever you need.

3F actually has a snack corner too. "Cororo" and fruit gummies, "Nippon Ale" — famous for regional fruit gummies from different parts of Japan — Alfort chocolate biscuits, Baby Star Ramen: the shelves are packed with Japan's uniquely delicious snacks. Soft drinks and energy drinks are also stocked, so feel free to hunt for your favourites between browsing.

4F offers something for every member of the family — from iconic Japanese toys and practical stationery to items that let you experience Japan's vibrant event culture.

Under the "Tomica World" sign you'll find an uncountable number of miniature cars. The Tomica Premium series — with realistic detail right down to the finest features, such as the Toyota Land Cruiser — is of a quality that satisfies adults just as much as children, making it an ideal souvenir.

The vibrant, pink-themed corner is stocked not only with the dolls themselves but also with house and kitchen playsets. The latest models, which let you enjoy hair styling, are particularly popular — a distinctly Japanese and always-appreciated gift.

Japanese stationery has fans worldwide, and with good reason. The "SARASA Clip" — with its extensive colour range — is one of the most popular souvenir choices for both personal use and to hand out. Large multi-pens sets are available for convenient bulk buying.

Concert lights — an essential part of Japanese concerts and events — are available in a surprisingly wide variety. Being able to choose a light in the colour of your favourite artist makes these a perfect item for anyone who wants to experience Japan's "oshi-katsu" fan culture.

5F is lined with the latest PCs and their accessories — a paradise for digital enthusiasts.

The bright, spacious Apple Shop showcases the latest iMac, MacBook, and iPad in a stylish display. The real draw is getting to operate them yourself and feel that smooth, intuitive experience in your own hands.

The Windows PC area features the popular Surface alongside the latest models from Japanese brands such as Dynabook. If you're unsure which model suits you, it's well worth asking one of the knowledgeable staff for a recommendation.

6F is the ideal final floor — whether you're treating yourself to something that will last a lifetime, or picking up the last practical items you need before heading home.

Dedicated corners for Seiko, Citizen, and Casio — Japan's most celebrated watch brands — are superbly well stocked.
Seiko / Citizen: Mechanical watches with the exquisite craftsmanship Japan is known for, and solar-powered Eco-Drive models — beautifully displayed and full of functional elegance.
G-SHOCK: Tough enough to handle anything — that's why G-SHOCK has fans all over the world. High-function models like solar radio-controlled watches are well represented, and you can check the toughness and design for yourself.
Pre-owned watches are also available, and the specialist staff are knowledgeable enough to guide you to a piece you'll be truly happy with.

When your luggage has grown over the course of your trip, the suitcase section is your best ally — and the Yurakucho store's range is outstanding. High-quality "Made in Japan" suitcases with 10-year warranties are prominently displayed; try the weight and wheel smoothness in person to find the size that's just right for your travels.

Contact lenses from leading manufacturers are well stocked. High-quality daily disposables such as Alcon's "DAILIES Total1" and "Precision1" are all clearly priced, so you can buy with confidence.

The 6F contact lens section is adjacent to the eye clinic “Yurakucho Hibiya-guchi Eye Clinic,” where you can receive a contact lens prescription. Clinic hours are 13:00–20:00 (last reception 19:30; first-time contact lens wearers must arrive by 18:30). Closed on Thursdays. You can get a prescription and purchase your lenses in the same visit — a convenient service for anyone who has run out of contacts during their stay in Japan or wants to buy a new supply.

One of the standout features of BicCamera Yurakucho is the large number of staff who hold specialist qualifications in their respective fields. The floor is staffed by Home Appliance Advisers, Photo Masters (camera specialists), Kikisake-shi (sake sommeliers), Registered Pharmaceutical Sellers and licensed Pharmacists, Certified Hearing Aid Technicians, Bicycle Mechanics, Smart Masters (smartphone and IoT device specialists), and many others. This breadth of expertise — available to advise on specific questions from a professional perspective — is one of the defining strengths of the Yurakucho store.

* Please note that not all specialist staff can communicate in foreign languages. If you need language support, head to the 1F General Information Desk, where you can borrow a POCKETALK translation device free of charge or ask to be connected with a multilingual staff member.

BicCamera Yurakucho provides the following services to help international visitors shop smoothly.

In addition to multilingual staff, translation devices and multilingual signage are available throughout the store.

A minimum purchase of ¥5,000 (excluding tax; general goods and consumables can be combined) and presentation of a passport are required.

SIM card sales for international visitors, free in-store Wi-Fi, currency exchange machines, and ATMs (Japan Post Bank, etc.) are all available. A "WiFiBOX (by Telecom Square)" mobile Wi-Fi router rental terminal is also installed — no reservation needed, and you simply scan a QR code to pick it up — making it easy to get connected if you run out of data during your stay.

Stop at the 1F General Information Desk as soon as you arrive to confirm where each section is — this will help you navigate the large floor plan smoothly. Avoiding busy weekend afternoons gives you more time to browse at your own pace. Tax-free processing takes time, so it's safest to start the procedure at least one hour before closing.

If you’re coming by car, using one of the partner car parks will save you money. Two options are available: Tokyo International Forum Car Park (capacity 410 / 7:00–23:30) and Tokyo Kotsu Kaikan Car Park (capacity 173 / 7:00–24:00). At Tokyo Kotsu Kaikan, spending ¥10,000+ earns 1 hour of free parking, and spending ¥20,000+ earns 2 hours of free parking (all days). At Tokyo International Forum, spending ¥10,000+ earns 1 hour free on weekdays only, and ¥20,000+ earns 2 hours free all days. Bring your purchase receipt to the 1F General Information Desk or the B2F photo print counter to validate.

Every item featured in this guide can be purchased at an even better price by combining the LIVE JAPAN exclusive discount coupon with tax-free shopping. All you need to do is show the coupon screen to a staff member at the register — so if you haven't got it up yet, pull it out on your phone now.

BicCamera Yurakucho packs eight floors of specialist merchandise into one of central Tokyo's most accessible locations. The real appeal goes beyond browsing: you can try the latest appliances, choose sake with a sommelier, and test cameras with real lenses — this is purposeful shopping at its best. If you want to make the most of your time around Ginza and Yurakucho, make this store your base.