Even though BicCamera’s tax-free prices are already highly competitive, there is no reason not to save a little more while you are there. Simply show this coupon at checkout and beauty gadgets such as hair dryers, beauty devices, and hair irons can receive an extra 3–7% discount on top of the tax-free price. The savings are often enough to treat yourself to a great meal afterward.

That said, there are a few things to keep in mind. Some premium brands, such as certain ReFa models, as well as newly released items that are still hard to find, may be excluded from additional discounts. To avoid any confusion at checkout, it is best to show the coupon to store staff and confirm eligibility before adding an item to your shopping basket.

When it comes to must-buy beauty gadgets in Japan, ReFa is often the first name that comes to mind for travelers in Asia. Known for sleek, premium designs, ReFa products also feature the brand’s proprietary SENSING technology, which intelligently controls heat much like a professional stylist. This helps hair stay smooth, hydrated, and glossy even after blow-drying.

To better meet the needs of overseas shoppers, ReFa has recently released several thoughtfully designed models that are easier to use abroad, making it possible to enjoy salon-level haircare with confidence even after you return home.

The first standout recommendation is the latest flagship model, the ReFa BEAUTECH DRYER SMART W. Its biggest advantage is support for overseas voltage, meaning it can be used in many countries without a transformer. Despite its ultra-lightweight body, it delivers impressively powerful airflow and comes in four color options. The price is 40,000 yen including tax, or 36,364 yen tax-free.

If you are working with a tighter budget, the ReFa BEAUTECH DRYER SE is well worth considering. It retains ReFa’s core intelligent temperature control technology while coming in at a more accessible price point. The price is 33,000 yen including tax, or 30,000 yen tax-free, and it is well suited to Taiwan’s voltage environment.

Beyond hair dryers, ReFa’s cordless hair irons are also notorious for selling out quickly, especially these two travel-focused models: the newer ReFa FINGER IRON ST 6 (14,960 yen including tax / 13,600 yen tax-free) and the classic ReFa BEAUTECH FINGER IRON (14,500 yen including tax / 13,182 yen tax-free).

What sets both apart is their fingertip-like precision, which makes them ideal for styling bangs or refining the ends of your hair. Most importantly, they feature a removable battery design. This cleverly solves the common issue of cordless hair tools being restricted on flights due to built-in lithium batteries. Simply remove the battery and place both the device and battery in your carry-on luggage, and you can touch up your hairstyle as soon as you land.

Once you have invested in top-tier styling tools, pairing them with the right haircare products can make a noticeable difference. Another item that regularly flies off the shelves at BicCamera is ReFa’s styling-focused LOCK OIL series. The key technology behind this line is its heat conduction and shape-memory effect. When used with a hair dryer or styling iron, it helps lock in your hairstyle while smoothing damaged cuticles, keeping hair soft, glossy, and manageable throughout the day.

ReFa offers finely tuned options to suit different hair types and styling needs. If you are aiming for sleek straight hair or natural-looking curls, the classic ReFa LOCK OIL is a reliable all-rounder that adds bounce and helps prevent styles from falling flat. For fine or delicate hair, or for those who prefer a lighter texture, the Light version is a better match. For fragrance lovers, ReFa has also introduced limited-edition Bloom Light and Bloom cherry blossom–scented versions, bringing a fresh, spring-like floral aroma to your haircare routine while you style.

Beyond basic hair oils, this lineup also includes more targeted solutions for specific styling needs. For example, ReFa MAEGAMI LOCK is a fringe styling balm designed to keep bangs in place throughout the day, while ReFa LOCK TREATMENT is a nourishing hair treatment that deeply conditions hair during the blow-drying process.

If you enjoy fine-tuning the details, there are also purpose-built options like Straight Lock for enhancing sleek, straight styles, or Volume Lock for adding lift and fullness. When picking up ReFa beauty gadgets at BicCamera, it is highly recommended to grab a bottle from the LOCK OIL series as well. It is a simple addition that can instantly elevate your at-home styling results to salon-level quality.

Finally, if you are buying one as a gift for your girlfriend or a close friend, BicCamera also offers official ReFa gift-wrapping services in store. From branded shopping bags and elegant gift pouches to ribbon-tied gift boxes, these thoughtful finishing touches make the present feel extra special and show just how much care you put into choosing it.

Next up is SALONIA, a household-name hair styling brand in Japan and a consistent bestseller on BicCamera shelves. Many travelers may remember SALONIA for its colorful, budget-friendly entry-level tools, but the brand has recently stepped things up with upgraded premium lines that focus on both design and performance.

These newer models maintain SALONIA’s approachable pricing while delivering improved haircare and styling results, making them a great choice for budget-conscious shoppers or travelers who want to try a high-quality hair iron without splurging. It is an easy way to get reliable, Japan-made styling performance at a price that still feels like a good deal.

The first recommendation is SALONIA’s premium model, the Smooth Shine Straight Iron (SAL23105). Designed for an exceptionally smooth, silk-like glide, this straightener features upgraded heat plates that warm up quickly and distribute heat evenly. While straightening, it helps retain moisture in the hair, resulting in a noticeably hydrated, glossy finish instead of the dry, frizzy look often associated with traditional hair irons.

Balancing refined design with solid performance, this high-value styling tool is priced at 13,200 yen including tax, or 12,000 yen tax-free.

If you rely on a hair straightener every single day, the Glossy Care Straight Iron (SAL24112) is an especially thoughtful option. This model focuses on reducing friction, using a specially coated plate design to significantly minimize physical damage to the hair cuticle while styling. The result is gentler daily use that helps protect hair quality over time, even with frequent styling.

Its price is impressively affordable at just 7,670 yen including tax, or 6,973 yen tax-free. For less than half the cost of many premium models, it delivers Japanese attention to haircare detail and stands out as a true high–cost-performance choice.

If you want clinic-level skincare results at home, YA-MAN is hard to beat. As Japan’s market-leading beauty device brand, YA-MAN is known for its advanced, research-driven technology and consistently strong performance.

For this guide, we have selected four popular models designed for different lifestyles and budgets, making it easier to choose a device that fits your personal skincare routine and daily habits.

Leading the lineup is the top-tier flagship, the Photo Plus Prestige SP III. This model features YA-MAN’s most advanced penetration technology and a full suite of all-around care functions. Its biggest breakthrough is that it is designed for daily use, breaking away from the usual limitation of high-end beauty devices that can only be used a few times a week. It makes intensive skincare part of your everyday routine and is ideal for those with a generous budget who are aiming for the highest level of skin quality. The price is 220,000 yen including tax, or 200,000 yen tax-free.

For those with a busy lifestyle who value efficiency, another strong recommendation is the premium classic Photo Plus Prestige SP II. This model combines brightening, moisturizing, and lifting functions, with a recommended usage frequency of two to three times per week. It offers a great balance of performance and practicality, priced at 170,500 yen including tax, or 155,000 yen tax-free.

For readers who want to focus on deeper skin concerns, the Photo Plus Deep is an excellent high-value step-up option. This model places extra emphasis on ion infusion and deep lifting functions, helping skincare products penetrate more effectively into the deeper layers of the skin. It delivers targeted, results-driven care at a more approachable price point, making it a smart choice for those seeking performance without going all the way to the flagship tier. The price is 79,200 yen including tax, or 72,000 yen tax-free.

Finally, one standout dark-horse pick worth special mention is the Liftology SP, a versatile beauty device designed for both men and women. It features YA-MAN’s new LIFT WAVE waveform technology, and what truly sets it apart is its dual-use design for both the face and the body. In addition to lifting and defining facial contours, it can also be used on areas such as the arms or calves.

With its clean, gender-neutral design, the Liftology SP is especially well suited for couples or spouses who want to share one device. The price is 58,300 yen including tax, or 53,000 yen tax-free.

Beyond the brands above, Panasonic is another major player that deserves attention. In particular, its recent beauty gadgets that blend traditional beauty concepts with modern technology have sparked lively discussion across Japanese social media, earning a reputation for being both innovative and practical.

First up is Panasonic’s highest-output RF beauty device to date, the Vitalift RF (EH-SR86). This model is designed for professional-level anti-aging care, delivering RF heat deep into the skin to target concerns such as smile lines, fine lines around the eyes, and overall facial contours. The lifting and firming effects are especially noticeable, making it a strong choice for readers focused on visible results. The price is 79,200 yen including tax, or 72,000 yen tax-free.

Another popular option is the Vitalift Kassa (EH-SP86), which combines the traditional kassa massage tool shape with EMS electrical stimulation. Designed with an ergonomic form that fits comfortably in the hand, it follows the natural contours of the face with ease. Used together with a dedicated gel, the device applies EMS currents to stimulate and relax tense facial muscles, helping create a noticeably more sculpted, lifted look.

The price is 36,630 yen including tax, or 33,000 yen tax-free.

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After reading through all these tempting recommendations, you might still be wondering which model is right for you. No worries. One of BicCamera’s biggest advantages is its well-equipped in-store trial areas.

From testing the actual airflow and weight of ReFa hair dryers, to feeling how quickly hair irons heat up and glide through hair, to checking the intensity and warmth of YA-MAN beauty devices in action, most products are available as demo units that visitors can try on the spot.

Because beauty gadgets are a higher-priced investment and everyone’s hair and skin are different, we strongly encourage you not to feel shy. Pick up the samples, test how they feel, and see how your skin or hair responds. Once you are confident the performance matches your expectations, you can head to the checkout knowing you have made the right choice and will be happy using it long after your trip.

Before you excitedly add these beauty gadgets to your shopping basket, there are a few important points to keep in mind.

First is voltage compatibility. Always check whether the product supports the voltage in your home country, 110V for the US or 220V for Hong Kong and other countries. Some models sold in Japan are designed for domestic use only and may require a transformer in other countries.

Next is flight safety. If you are buying cordless hair tools or hair irons with lithium batteries, such as the ReFa Finger Iron mentioned earlier, be sure to confirm that the battery is removable. The battery must be carried in your hand luggage when boarding the plane.

Finally, coupon eligibility. While BicCamera offers coupons for overseas visitors, certain premium brands or popular models, including some featured in this article, may be excluded from additional discounts. To avoid any misunderstandings, it is best to confirm with store staff before checkout.

We hope this checklist helps you shop quickly, confidently, and smartly at BicCamera, and bring home the beauty gadgets that suit you best, along with a boost of confidence to match.

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