On March 1, 2023, Shiseido, the leading brand in Japanese cosmetics, operating in 88 countries and regions worldwide, will unveil an enhanced version of their legendary skincare product Eudermine, first introduced by the company in 1897. The new product is called Eudermine Activating Essence (retail price: 9,680 yen, including tax).

First introduced by Shiseido in 1897, Eudermine quickly gained fame as the brand’s “Red Water,” thanks to an innovative blend of Western pharmaceutical technology. The formula underwent a series of refinements until 1997, 100 years after its initial launch, marking the launch of its current formulation, Eudermine Global.

In 2023, it has reincarnated once again as Eudermine Essence Lotion, featuring cutting-edge advancements in skincare technology and sustainability, sure to become a huge hit in the Japanese beauty industry.

The Eudermine Essence Lotion is enriched with original Shiseido moisturizing ingredients, including the powerful combination of Fermented Kefir Extract and Yuzu Extract GL, as well as 4MSK, Shiseido's signature component also found in the brands leading whitening cosmetics such as HAKU. Coupled with the latest in breakthrough technology, this product is sure to deliver mind-blowing results!

As we age, the health of our capillaries, responsible for delivering vital nutrients to the skin, deteriorates. This leads to a weakened nourishment process and even a widening gap between the capillaries and the epidermis.

This technology has the potential to boost the adhesive strength of these capillaries, ensuring efficient delivery of nutrients to the skin's epidermal stem cells. A breakthrough achievement testament to Shiseido's unwavering commitment to skincare!

Discover the beauty of this white, translucent, and creamy gel as it effortlessly glides onto your skin, releasing a subtle yet captivating fragrance. It seamlessly melts right into your skin upon application, leaving a nourishing, radiant glow. You can practically feel it permeate your skin on the spot! This is no surprise, as the ultra-fine particles are an astonishing 1/100th the size of the original version.

We highly recommend this product for anyone concerned about fine lines and wrinkles due to dryness, as well as anyone looking to achieve clear, moisturized skin.

You can also buy refills, making it a truly sustainable product!

NEcCO is a skincare cosmetic brand by Euglena Co., Ltd., born from the prestigious University of Tokyo, Japan's top academic institution. They are actively engaged in the development of various products using the single-cell algae, euglena.

Their products feature two new ingredients derived from euglena cultivated from Ishigaki Island, Okinawa. These ingredients are the result of recent research into euglena's immunological properties.

"Beauty is found in radiance, rooted in its very essence." Embracing this philosophy, NecCo products take a comprehensive approach to combat aging skin and enhance emotional resilience.

Infused with four distinct euglena ingredients and a proprietary blend of fermented skincare ingredients, NEcCO presents two groundbreaking innovations: fermented euglena oil, renowned for its emollient properties, and green algae extract, a rejuvenating moisturizer. These ingredients deliver beautifying agents to every inch of the epidermis, repairing its foundation and restoring its natural radiance.

It’s a refreshing, watery lotion, and an absolute must-have for the hot and humid summer!

With a focus on skin immunity and its inherent ability to renew itself, the brand is steadily gaining traction as a potent skincare line designed to rejuvenate skin with each application.

The brand also takes pride in its aromatic allure, incorporating a blend of nine natural essential oils known to nurture mental resilience. Transform your mornings and evenings into blissful skincare rituals, infused with a touch of zen serenity.

Be sure to check out their extensive range of products that cater to your skincare needs! NEcCO Face Wash (2,800 yen, tax included) is a facial cleanser formulated with a delicate and elastic foam that lathers and cleanses. NEcCO Lotion (3,250 yen, tax included) replenishes your skin's outer layers with its hydrating properties. For more intense moisture retention, try the concentrated and creamy NEcCO Emulsion (3,550 yen, tax included). There's also NEcCO Rich Emulsion (3,550 yen, tax included), a rich cream-type lotion.

Finally, don't forget to pamper your hands with NEcCO Hand Cream (1,800 yen, tax included), which provides a gentle yet effective moisturizing treatment for even the most weathered hands. The hand cream is a delightfully pink hue, with eco-friendly packaging that is minimalistic in size and made of up to 30% biomass plastic. Their commitment to sustainability is also evident in the box, made with 100% recycled paper pulp, and the print, which uses vegetable oil ink!

The lotion is soft, milky, and gentle on the skin!
This carefully curated blend of nine natural essential oils, including frankincense, cedarwood, and orange, offers a fantastic combination that promotes a positive mental attitude as it transforms.

CONC is a next-generation brand in anti-aging skincare, featuring a groundbreaking ingredient developed by IntegriCulture Inc.

This Japanese start-up company is known for its versatile large-scale cell culture technology utilized to produce artificially cultured meats and other similar products. Leveraging its cell culture and genetic research expertise, this company has undertaken a new approach to beauty through revolutionary technology.

The most remarkable aspect of this product is its inclusion of the world's first egg-derived cell culture extract, CELLAMENT®︎.

Cellament comes from eggs, notable as a complete nutritional food containing a wide array of essential nutrients beyond dietary fiber and vitamin C, as well as all the essential amino acids that our bodies cannot produce on their own.

These egg-derived cell cultures obtained during the research and development phase of cultured meat revealed an astonishing abundance of nutrients, even surpassing that of a regular egg. This further validates its outstanding functionality as a cosmetic ingredient, resulting in a natural skin suppleness akin to that of a child, as well as a more uniform skin texture, and improved hydration.

The serum, CONC Cellament Essence (6,091 yen, tax included), combines the power of Cellament with two proprietary euglena extracts (hydrolyzed euglena extract and euglena extract EX) from Euglena Co., Ltd.

Formulated to combat signs of aging, it also promotes the skin's natural radiance. The rich, slightly yellowish texture works wonders, providing a firm, youthful glow as soon as the next day, all from a single bottle! This straightforward skin care product is highly recommended for those seeking a hassle-free regimen.

Renowned for its introduction of state-of-the-art cosmetics from Hollywood, the movie capital of the U.S., Hollywood Cosmetics Co., Ltd. stands as a well-established Japanese beauty brand. Kesen Tsubaki is one of their veteran cosmetic lines, formulated with tsubaki (camellia) oil, a long-time favorite moisturizing ingredient deeply rooted in Japanese culture.

Japanese people have used camellia oil in hair care since ancient times, including as a hair-setting agent for sumo wrestlers. It’s a nature elixir boasting a profound allure that has stood the test of time.

The Kesen Region of Sanriku, straddling Iwate and Miyagi Prefectures, is a prominent hub for camellia production, producing abundant yields of high-quality oil. Within this locale, two remarkable creations have emerged as part of their initiative to promote this oil’s wonders to the world: Kesen Tsubaki Body Cream (2,200 yen, tax included) and Kesen Tsubaki Hand Cream (1,210 yen, tax included). Camellia oil protects the skin from dehydration, keeping it moist and soft. It also works as a conditioner for the lips.

It is formulated with carefully-selected plant extracts from the Tohoku Region, such as Japanese cherry blossom extract, watermelon fruit extract, and rice bran extract, alongside well-known ingredients such as sodium hyaluronate and ceramide 3. In addition, the invigorating essence of Aomori hiba oil (a type of cypress) revitalizes the skin with its delightful fragrance.

Its non-sticky texture effortlessly absorbs into the skin for a pleasant, gentle feel. Safeguarding the body's hydration, it acts as a shield against the drying effects of air-conditioning and UV rays.

The skincare cosmetic ingredients developed uniquely in Japan are truly an outstanding combination of Japanese technology and a passion for craftsmanship, with excellence evident in each and every product. So immerse yourself in the world of Japanese beauty products, and experience their excellence for yourself!


Written by: Makoto Sasayama
Makoto Sasayama is an experienced beauty journalist, actively engaged in numerous cosmetic planning and beauty brand consulting endeavors. A regular contributor to a variety of publications and an active promoter of cosmetic branding, her commitment perfectly conveys the capabilities of Japanese cosmetics from a global perspective to people all over the world.

English translation by: Krys Suzuki