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Narita Airport Shopping Guide: Top 5 Souvenir Picks for Japan Tourists

Narita Airport Shopping Guide: Top 5 Souvenir Picks for Japan Tourists

Last updated: 15 April 2020

Narita Airport's duty-free shops are the perfect spot for getting Japanese souvenirs, with many items that can only be purchased before a flight.

This time we had the duty free staff carefully select and recommend souvenirs as well as interviewed foreigners about their purchases and products they like. This Narita Airport shopping guide a must-read for those who don’t know what souvenirs to bring to their friends after a trip to Japan!

Table of Contents
  1. Narita Airport Shopping: 'Fa-So-La SHOPS' - Largest number of shops, widest variety of all stores in Narita Airport!
  2. 1. "HELLO KITTY APPLE CAKE" (8 pieces): Classic collaboration: Popular character × Tokyo souvenir
  3. 2. LeTAO "Double Fromage": Hokkaido's famous confectionery!
  4. 3. Tokyo Milk Cheese Factory’s "20 cookies assortment": One taste and you’ll be hooked!
  5. 4. Glico "Pocky PREMIÈRE CLASSE" Chocolat & Matcha: Airport exclusive, luxurious taste!
  6. 5. ISHIYA GINZA "Saqu 18 piece assortment": Inheriting the DNA of "Shiroi Koibito"
  7. For Narita Airport Shopping, Hit the Duty-Free Shops - Where you can find the perfect souvenirs from Japan!
  8. Related Articles

Narita Airport Shopping: 'Fa-So-La SHOPS' - Largest number of shops, widest variety of all stores in Narita Airport!

Narita Airport Shopping: 'Fa-So-La SHOPS' - Largest number of shops, widest variety of all stores in Narita Airport!

'Fa-So-La-SHOPS' has over 80 stores throughout Narita Airport. They have a wide assortment of cosmetics, sake, tobacco, boutique brands, Japanese confections, and folk art products.

Here, with the cooperation of Fa-So-La SHOPS we will introduce popular souvenir choices that are perfect for overseas gifts with their lineup that is unique to Japan.

1. "HELLO KITTY APPLE CAKE" (8 pieces): Classic collaboration: Popular character × Tokyo souvenir

"HELLO KITTY APPLE CAKE" 8 pieces (1,100 yen / tax-free). © 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G590348
"HELLO KITTY APPLE CAKE" 8 pieces (1,100 yen / tax-free). © 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G590348

When speaking of Sanrio characters that represent Japan, everyone thinks: HELLO KITTY! It is such a famous character with fans all over the world. Then mix in Tokyo's staple sweet company, Tokyo Banana. The collaboration of the two comes together to create the HELLO KITTY APPLE CAKE.

Enjoy the juicy apple jam and custard cream inside a sponge cake with a plump and fluffy texture. The most popular is the box of 8 (1,100 yen / tax-free). But keep in mind this exclusive product is only offered at the Narita and Haneda Airports for those on international flights!

"The Tokyo Banana is so good! If you are Korean, you definitely have to buy one when you come to Japan." (Korean / 20s / man)

"I love Hello Kitty - I had no choice but to buy it! The mix of Hello Kitty and Tokyo Banana is great and I will definitely buy again the next time I go back to the US!" (American / 20s / woman)

●Available at
(Terminal 1)
Fa-So-La TAX FREE AKIHABARA
Fa-So-La TAX FREE AKIHABARA ANNEX
Fa-So-La TAX FREE KAGURA
Fa-So-La SOUVENIR KOTOBUKI
Fa-So-La TAX FREE ASAKUSA
Fa-So-La TAX FREE ASAKUSA ANNEX
(Terminal 2)
Fa-So-La TAX FREE AKIHABARA
Fa-So-La SOUVENIR
(Terminal 3)
Fa-So-La SOUVENIR AKIHABARA

2. LeTAO "Double Fromage": Hokkaido's famous confectionery!

LeTAO "Double Fromage" in a chilled box (1,800 yen / tax-free)
LeTAO "Double Fromage" in a chilled box (1,800 yen / tax-free)

When ranking sweets by their popularity and stock, the "Double Fromage" (1,800 yen / tax-free) of the Otaru Western-style confectionery shop LeTAO is always at the top.

It is a two-layered cheesecake that is smooth and thick that melts like snow in your mouth. This unique sweet is specially prepared with LeTAO's fresh cream made from Hokkaido's milk and cheeses from around the world like cream cheese and mascarpone that is a popular choice with many fans not only in Japan but those overseas as well.

While there are those who think it difficult to choice a souvenir because of the need for refrigeration, as the product is in a duty-free shop in the airport, it is sold in a special chilled box so that it can last for 11 hours. This way, those with an 8-hour flight can bring this home without worry.

"When I went to Hokkaido for snowboarding, I tried it for the first time and it was delicious. I didn't think that I could bring this home, but if I have 11 hours, I could bring this home to Australia!" (Australian / 20s / man)

"It's amazing to be able to buy famous sweets from Japan! If you bring it home as a souvenir, your friends will definitely be pleased." (Japanese / 30s / woman)

●Available at
(Terminal 1)
Fa-So-La TAX FREE AKIHABARA ANNEX
Fa-So-La TAX FREE ASAKUSA ANNEX
(Terminal 2)
Fa-So-La TAX FREE AKIHABARA
Fa-So-La SOUVENIR
(Terminal 3)
Fa-So-La SOUVENIR AKIHABARA

3. Tokyo Milk Cheese Factory’s "20 cookies assortment": One taste and you’ll be hooked!

Tokyo Milk Cheese Factory’s "20 cookies assortment" (1,800 yen / tax-free price)
Tokyo Milk Cheese Factory’s "20 cookies assortment" (1,800 yen / tax-free price)

Check out Tokyo’s hottest brand ‘Tokyo Milk Cheese Factory.’ The milk and quality cheese used to create these select cookies are ‘Unbelievable!’ and are now popular not only in Japan but overseas as well in places like Hong Kong, the Philippines, Korea, Taiwan and more.

The most popular assortment appears to be the ‘Salt & Camembert cookies’ and ‘Honey & Gorgonzola cookies’ mix that offers ten cookies in each flavor. Cookies are a perfect souvenir as their shelf life is long and they do not expire at room temperature. The original wrapping paper that features a cow makes for a cute gift choice.

"This cookie! I received it from a Japanese friend and it was so good. Then when I went to Japan the first thing I did was call to ask where I could buy this cookie (laughs). Really delicious!" (Filipino / 20s / male)

●Available at
(Terminal 1)
Fa-So-La TAX FREE AKIHABARA
Fa-So-La TAX FREE AKIHABARA ANNEX
Fa-So-La TAX FREE KAGURA
Fa-So-La SOUVENIR KOTOBUKI
Fa-So-La TAX FREE ASAKUSA ANNEX
FaSoLa Cafe coffee & beer No.5 Satellite
(Terminal 2)
Fa-So-La TAX FREE AKIHABARA
Fa-So-La SOUVENIR
(Terminal 3)
Fa-So-La SOUVENIR AKIHABARA

4. Glico "Pocky PREMIÈRE CLASSE" Chocolat & Matcha: Airport exclusive, luxurious taste!

Glico "Pocky PREMIÈRE CLASSE" Chocolat & Matcha (600 yen / tax-free)
Glico "Pocky PREMIÈRE CLASSE" Chocolat & Matcha (600 yen / tax-free)

This is the top class Glico "Pocky PREMIÈRE CLASSE" available exclusively at the Narita International Airport. This combination of thick chocolate and crispy cocoa biscuits using whole milk powder from Hokkaido has such a taste that it changed the very concept of Pocky.

It is the perfect souvenir as this is limited to the airport limited and has the green tea and chocolate flavors which are popular among foreign tourists. The chocolate has a strong aroma of cocoa from Ecuador. The green tea has the elegant aroma of Kyoto tea and the natural astringency, so it is recommended for those who like green tea.

Because there is only one store in the area after the security check, some Japanese people going overseas will buy this thinking "I will eat this in Japan after returning home."

"I can only buy green tea souvenirs in Japan. There are chocolates that are famous in Russia, but Japanese chocolate may be better. This Pocky is definitely something I would like to buy the next time I visit." (Russian / 30s / woman)

"Green tea flavored sweets are bought by all Chinese visitors because they are famous and delicious. This has been a big deal for me because I had never eaten it before!" (Chinese / 20s / man)

●Available at
(Terminal 1)
FaSoLa STARS TAX FREE
(Terminal 2)
Fa-So-La TAX FREE AKIHABARA

5. ISHIYA GINZA "Saqu 18 piece assortment": Inheriting the DNA of "Shiroi Koibito"

ISHIYA GINZA "Saqu assortment" 18 piece (1,800 yen / tax-free)
ISHIYA GINZA "Saqu assortment" 18 piece (1,800 yen / tax-free)

Founded in 1947, everyone knows the famous Hokkaido confectionary store ISHIYA with its "Shiroi Koibito." The Lang de Chat is a similar product of the brand ISHIYA GINZA outside Hokkaido.

"Saqu LANGUE DE CHAT" is the signature product here. It is a sweet made by sandwiching chocolates of various flavors. The ingredients come from Hokkaido as much as possible, with an exquisite balance of crispy texture and chocolate this is a product of the technology of ISHIYA.

The recommended product is the "Saqu assortment 18 pieces" (1,800 yen / tax-free), where you can enjoy six kinds of caramel, Hokkaido cheese, Hokkaido wine, Gianduja, Himilk, and green tea milk all at once. The package is also beautiful and suitable as a gift.

"Shiroi Koibito is one of the souvenirs I will definitely buy when I go to Hokkaido. It will definitely be a pleasure." (Japanese / 30s / woman)

”I knew of Shiroi Koibito, but this is my first time! I would like to enjoy a new taste of that cookie!" (Korean / 20s / woman)

●Available at
(Terminal 1)
FaSoLa STARS TAX FREE

For Narita Airport Shopping, Hit the Duty-Free Shops - Where you can find the perfect souvenirs from Japan!

Duty-free shops in Japan are the perfect place to buy special souvenirs! Many of Japan's airport duty-free shops gather products that cannot be obtained at ordinary shops, such as regional specialties and exclusive airport-limited products.

In addition, as a souvenir for travelers, they have a selection of popular hot-selling products. After your visit to Japan, we recommend you to back a lot of high quality sweets and more! During your next visit, be sure to find your favorite before your flight.

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*This information is from the time of this article's publication.
*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.

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