Here are the 18 must-buy items selected from the Doncos Hit Award rankings, staff picks, and the editorial team's own highlighted latest cosmetics.

Cumulative sales: approx. 156,000 units
A two-layer beauty mist serum featuring Italian white truffle extract, combining an oil layer and a serum layer. Shake before use to blend the layers and quickly deliver moisture and glow to dry skin. Its convenience for full skincare on the go — on flights or while out — is highly praised.

Cumulative sales: approx. 87,000 units
A cosmetic palette combining highlighter and shading in one, designed to create a three-dimensional look. Its exquisite color design reflecting Asian beauty trends allows anyone to create natural shadows easily, generating buzz on social media.

Cumulative sales: approx. 56,000 units
A cushion foundation known for high adhesion and coverage that maintains its finish for a long time. Its ability to care for skin while wearing makeup has earned wide support, making it a staple worldwide with its base in Japan.

Cumulative sales: approx. 99,000 units
A mascara featuring the proprietary Sky Lift Brush that lifts each lash from the root. Developed to maintain its finish even in Japan's hot and humid environment, its exceptional staying power has earned the trust of many users.

Cumulative sales: approx. 56,000 units
A beauty serum featuring the cutting-edge ingredient PDRN, delivered via proprietary Smart Capsule technology. It efficiently delivers ingredients to the stratum corneum to provide moisture and firmness. Ideal for those who want to incorporate science-based skincare into their daily routine.

Selected from 24 products released in 2025, this lineup was voted on by 640 Donki beauty staff members as their top recommendations.

Cumulative sales: approx. 59,000 units
A set of 5 serum strengths featuring the proprietary CICA REEDLE™ ingredient made with natural micro-needles. Used as a primer to support absorption of subsequent skincare, it earned high praise from beauty-conscious staff for its ability to match various skin conditions.

Cumulative sales: approx. 128,000 units
A new sensation oral care item that generates carbonated foam spontaneously when it reacts with water or saliva. Fine bubbles penetrate into gum pockets and tooth gaps that are hard to reach on your own, providing cleaning and sterilization. It was a hot topic from launch, with some stores even running out of stock.

Cumulative sales: approx. 219,000 units
Color contact lenses from the "Vivienne" brand by Korean lens maker MY FiPN. Once only available in Seoul, Korea, these popular lenses are now exclusively sold at Don Quijote and affiliated stores in Japan. Their sophisticated design is generating buzz among fashion lovers.

Cumulative sales: approx. 3,000 units
A metal comb that eliminates static and effortlessly maintains hair texture on the go. Combining compact size with high functionality, this is the latest hair care item recommended for anyone who wants to keep their hair glossy.

Cumulative sales: approx. 435,000 units
A lip product that envelops lips in a soft, melting texture. Creates a plump look with makeup effects. With moisturizing ingredients included, its combination of functionality and trendy finish is highly appreciated.

Standout items from Don Quijote's original line that balances amazing affordability with quality.

True to its name, a "Jonetsu Kakaku" series lip color designed for astonishing color longevity. It uses a two-step method — apply the high-pigment color, then coat with a dedicated top coat — to promise up to 16 hours of color retention. Renowned for staying on even after meals, this is Donki value at its best.

A luxurious face mask packed with 100 beauty ingredients including trending actives like CICA, Vitamin C, retinol, and niacinamide. The 30-sheet large pack offers exceptional cost-performance for daily use. A versatile sheet mask that addresses all skin concerns including dryness and uneven texture.

A new makeup brand by Don Quijote. Under the concept of "#UpgradeYourselfToday," it offers affordable and easy-to-use items including lip & cheek and eyeshadow palettes. Its trend-driven color range and accessibility for everyday styling make it a popular choice.

Beyond the award winners, here are the latest cosmetics that caught attention at the Doncos Festival and are expected to grow in popularity.

From the popular doctor's cosmetics brand, a portable 60ml size exclusively at Don Quijote. A jelly serum mist featuring trending PDRN and collagen water disperses as fine mist for a quick care fix when dryness hits.

An exclusive Don Quijote set of hair serums that add moisture and fragrance. Comes with a mini comb keychain bonus, making it popular not just for its performance but also as a stylish souvenir.

A new mask from the globally trending brand known for its unique feature of turning transparent over time. A hydrogel sheet packed with luxurious serum delivers deep, lasting moisture to the skin.

A single-use individually wrapped serum from the popular Japanese sheet mask series. Designed for intensive care with Vitamin C and niacinamide, it's ideal for skincare while traveling.

A Don Quijote exclusive skincare line by popular brand VT, tailored for skin concerns of those in their 20s and 30s. Formulated with skin-conditioning glutathione, it aims for a bright, refined-looking complexion.

At Don Quijote in 2026, you'll find a diverse range of cosmetics — from proven bestsellers backed by sales data, to staff-recommended powerhouses, to exclusive new arrivals you can only get here. Make sure to use our coupon to enjoy Japan's latest beauty experiences at the best price!