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Top 10 Must-Buy Snacks from the Japan’s Best Lifestyle Brand MUJI

Top 10 Must-Buy Snacks from the Japan’s Best Lifestyle Brand MUJI

Date published: 22 November 2018

When you think of the Japanese lifestyle brand MUJI, sweets may not be the first thing that comes to mind. After all, the brand has revolutionized the shopping habits of Japan through its minimalist packaging and simplistic yet practical fashions and home goods.

However, if you have a sweet tooth, you're in luck because MUJI has got you covered. With an incredible selection of snacks ranging from classic Japanese treats to decadent chocolates to European delights, you can get it all at MUJI!
These top 10 best-selling MUJI snacks will surely satisfy your cravings, but be warned - once you start, you won’t be able to put any of these snacks down. Don’t say we didn’t want you!

Chocolate Coated Strawberries, 50g/290 yen

Chocolate Coated Strawberries, 50g/290 yen

Whether you’re a fan of matcha, white chocolate, milk chocolate, or strawberry, a package of these chocolate coated strawberries make for the perfect dessert on the go. Each freeze-dried strawberry is coated in a smooth layer of chocolate, creating a harmonious (and delicious) mix of textures.

Dried Sweet Potato Sticks, 75g/190 yen

Dried Sweet Potato Sticks, 75g/190 yen

Soft, chewy, with the right amount of sweetness, dried sweet potato sticks are the Japanese snack that will satisfy all your cravings and give you a taste of real Japan. Dried sweet potatoes are popular throughout Japan and are a hearty comfort food. And these are rich in minerals and high in fiber, too!

Dried Squid Sheet, 42g/250 yen

Dried Squid Sheet, 42g/250 yen

A snack that might make you do a double take in the food aisle, dried squid is actually very savory and a wonderful compliment to alcoholic beverages. The bite sized pieces of dried squid are a favorite among men and women, and are especially popular for those who aren’t particularly fond of sweets. If you want to try your hand at Japanese cuisine, these dried squid sheet portions are perfect for adding just the right amount of flavor touch to dashi, Japanese soup stock.

Mixed Nuts, 80g/350 yen

Mixed Nuts, 80g/350 yen

Not all snacks need to be sugar sweet and full of flavor. Sometimes, you gotta keep it simple, and this package of unsalted mixed nuts does just that. Nuts are packed with vitamin E, making it an optional choice for health conscious munchers who may be lost in translation when it comes to the world of Japanese snacks. The convenient resealable bag keeps your nuts fresh while you’re on the go.

Banana Baumkuchen, 150 yen

Banana Baumkuchen, 150 yen

Somehow, baumkuchen, a round German cake, became one of Japan’s most beloved baked goods. And, at MUJI, you’ll find individually packaged mini-baumkuchen in a fantastic assortment of flavors such like banana,uji matcha, tea, butte, sweet potato and more! If you don’t know where to start, grab banana as it’s the most popular choice among Japanese customers.

Bourg-de Neige, 85g/190 yen

Bourg-de Neige, 85g/190 yen

Coated with a generous layer of powdered sugar these “snowball cookies” are likely to become your favorite. Bourg-de Neige are wonderfully crunchy bite-sized buttery shortbread pieces packed with flavor, texture, and accented with crushed almonds. The classic flavor is a crowd-pleaser but strawberry and caramel Bourg-de Neige are just as delicious (and addictive).

Mandarin Orange Jelly Made From 100% Fruit Juice, 161g (7 cups)/190 yen

Mandarin Orange Jelly Made From 100% Fruit Juice, 161g (7 cups)/190 yen

When you need a quick pick me up, these Mandarin Orange Jelly are bursting with flavor and made with 100% fruit juice. These jelly bites actually come in a variety of flavors and are individually packaged, making them perfect for sharing or when you’re on the move.

Strawberry Jam Sandwich Crackers, 50g/120 yen

Strawberry Jam Sandwich Crackers, 50g/120 yen

Sweet and tangy strawberry jam is sandwiched between slightly salted crackers, creating a blend of flavors that will keep you reaching for more. This package of 50 grams is just enough for when you want to take a break and recharge for your next destination.

Florentins, 85g/190 yen

Florentins, 85g/190 yen

Joining Bourg-de Neige as a bite sized snack with French origins are florentins. The traditional recipe calls for mixed nuts and dried fruits, but the Florentins you’ll find at MUJI contain nuts and caramel. These are highly addictive, so do yourself a favor and get more than 1 package before you checkout!

Cocoa Vanilla Cookies. 60g/190 yen

Cocoa Vanilla Cookies. 60g/190 yen

A treat that tastes as good as it looks, these photogenic snacks are a harmonious blend of cocoa and vanilla. There’s an incredible selection of sweets at MUJI, so if you don’t know where to start, try these first. The cute checkerboard design add an unexpected hint of kawaii, making them a wonderful souvenir choice.

The top 10 must-buy snacks at MUJI are a fantastic mixture of textures and tastes. It’s an around-the-world adventure sampling them all: Chocolate covered strawberries, moist baumkuchen, chewy dried sweet potato strips, crispy crunchy florentines, and jam-filled crackers. Just looking at this list is enough to make anyone hungry!

The next time you’re in MUJI, be sure to stop by the snack aisle. The only question that remains is: Which sweets will you try first?

  • MUJI (Shibuya)
    無印良品 (渋谷西武店)
    • Address 〒150-0042 東京都渋谷区宇田川町21-1 渋谷西武パーキング館B1F, モヴィーダ館B1-5F / 21-1 Udagawacho, Shibuya-ku, Tokyo, 1500042, Japan
    • Nearest Station Shibuya Station, 3 mins on foot
    • Phone Number 03-3770-1636

    Hours: 10:00 - 21:00

  • MUJI (Shinjuku)
    無印良品 (新宿店)
    • Address 〒160-0022 東京都新宿区新宿3-17-1 いさみやビル B1-3F / 3-17-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022, Japan
    • Nearest Station Shinjuku Staiton, 5 mins on foot
    • Phone Number 03-3350-8271

    Hours: 11:00 - 21:00

Written by:

Teni Wada

Teni Wada

American by birth, Japanese by choice, and traveler at heart, Teni Wada is a Tokyo-based content creator who enjoys browsing combini shelves for limited edition drinks and snacks. Find out more about her Tokyo life and travels over at Instagram @wadateni and blog babykaiju.com.

*This information is from the time of this article's publication.
*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.

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