Luxury Japanese fruit meets the mouth of Mr Sato.
Ever since we tried Japan’s most expensive variety of grape last summer, our taste buds have been yearning for another hit of sweet opulence.
Thankfully, the opportunity for another luxurious fruit tasting arose once again, and this time it was our Japanese-language reporter Mr Sato who won the janken competition in the office, meaning he was the lucky one who got to taste-test one of the country’s most expensive strawberries.


Grown in Miyagi Prefecture, these strawberries are called Migaki Ichigo Platinum. “Migaki” translates to “polished“, while “ichigo” means “strawberry“, creating an apt name for the fruit, which comes packaged like a polished jewel.

On the back of the case is the word “tochiotome“, a highly esteemed type of strawberry prized for its beautiful shape and colour, and sought after for its sweet, large, tender flesh.

Mr Sato had tried cheaper, supermarket-bought tochiotome strawberries before, but none of them had ever looked as shiny and enticing as this gem. According to the information he was given, Migaki Ichigo are produced by skilled strawberry farmers using cutting-edge “IT farming technology”, which makes it possible to produce consistently high-quality strawberries.

Lifting it out of its box, Mr Sato hesitated to eat such a grand specimen, but its perfect deep red hue and robust shape had him salivating.


As soon as he bit into the flesh, the juice from the fruit spilled out onto his tongue, sending out a bold sweetness and subtle acidity to his taste receptors. While the flavour was sublime, the texture was particularly exquisite – it was neither too hard nor too soft, helping to deliver the flavour of the juice in perfect measures.

It was at least two ranks above any other strawberry he’d ever tried in terms of flavour, appearance and delicate sweetness.

After tasting the expensive fruit, Mr Sato came to realise that not all strawberries are made the same. And while the high price tag might seem exorbitant at first, it was entirely worth it for the decadent experience.
The Migaki Ichigo is in season now, so if you’d like to treat yourself to a taste of luxury, keep an eye out for the jewel-like fruit at department stores or online at shopping sites like Yahoo, Amazon and Rakuten.
If you prefer to spend your hard-earned money on something a little more substantial, though, you might want to consider adding the $29 Japanese persimmon to your bucket list of expensive fruit experiences.
Related Articles
*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.
Popular Tours & Activitiess
Recommended places for you
-
Baeren Brewery Co., Ltd.
Other Sightseeing
Morioka, Hiraizumi And Hachimantai
-
Sado Gold Mine
Winter
Niigata And Sado
-
Ginzan Onsen
Hot Springs (Onsen) & Bath Houses (Sento)
Surrounding Areas Of Yamagata
-
Hirosaki Park
Parks
Aomori, Hirosaki And Hachinohe
-
Sannai-Maruyama Site
Village Ruins
Aomori, Hirosaki And Hachinohe
-
Aquamarine Fukushima
Zoos, Aquariums & Botanical Gardens
Fukushima, Koriyama And Iwaki
-
Smart Ways to Avoid Crowds and Enjoy a Safe, Comfortable Trip to Myoko, Niigata Prefecture.
-
Dining in Yamagata: Must-Try Foods & Top Restaurants Near the Station
by: ShiroKu inc.
-
Shopping in Akita: 11 Must-Buy Souvenirs & Where to Shop Near the Station and Airport
by: ShiroKu inc.
-
Ad
Just one stop from Haneda Airport! "Truly Japanese!" Food, Fun, and Knowledge Gather at HICityⓇ Enjoy An Electrifying Night at "Japan Night Fever: Haneda Innovation City"
by: Yohei Kato
-
Aomori's Quiet Side in Autumn: 5 Scenic Spots in Hachinohe According to a Local
by: Marco Blasco
-
Shopping in Niigata: 9 Must-Buy Souvenirs & Local Sake to Take Home
by: ShiroKu inc.
-
10 Beautiful Places in Miyagi Prefecture to See the Cherry Blossoms in 2025
by: Alexander Litz
-
Sumikawa Snow Park: Skiing in Northern Japan's Breathtaking Backcountry
-
Top 10 Places in Akita to See the Cherry Blossoms in 2025
by: Alexander Litz
-
Scenic Railway Journeys: 4 Must-Ride Tohoku Tourist Trains to Enjoy Winter Roll By
by: Guest Contributor
-
Autumn in Japan 2025: Fall Foliage Forecast & Where to Enjoy the Colorful Leaves (+Tour Info)
-
Racing Across Japan in the Joetsu Shinkansen: From Tokyo to Niigata's Sake Country In Style













