Razor Ramon RG is a well-known impersonator of Steve Jobs.
As you can see, he comes across exactly as though he were Jobs!
This time we invited him to Harajuku, a part of town also popular with foreign visitors to Japan. We wanted to see what Steve Jobs’ take would be on Harajuku - the quintessence of pop culture - known throughout the world.

Takeshita-dori in front of the station is even crowded on weekdays.
Today, as in the past, Harajuku is always bustling with young people.

And then while watching the throngs of people coming and going, RG Jobs, immersed in deep feeling, lands in Harajuku and relishes the moment. This is the first place he heads to!

Spins is an apparel shop in Harajuku’s Takeshita-dori that handles a wide selection of casual items.
It always has the latest trending fashions in men’s and women’s wear and other sundries. You could say that today’s Harajuku culture is condensed in this shop.

Jobs also appears to be interested in Harajuku fashion and seems especially engrossed in a jersey imprinted with U.S.A.
“My home...the U.S.A.!” Said with a subtle smile. This is probably the way Japanese traveling abroad feel when they find goods having a Japanese flavor.

Jobs also seems to be attracted to the sunglasses.
He tries on several pairs... Finally settling on ones with an orange color.
“This is most like the U.S.A.” he thinks, but his real reason for visiting Spins is something else.

That’s right. I would really like him to see these smartphone cases!
Today everyone takes them for granted, but back in 2011 when Jobs was alive, smartphone cases did not exist. Never in his wildest dreams could he have imagined there would be such a rich selection of so many different types.

“Wow!...That’s amazing!...”

He would undoubtedly say.

Immediately RG Jobs asks the staff of Spins, “Which type of case is popular in Japan now?” He’s doing research.

“Marketing is really important for any market!”

Could it be that Jobs wants to market these cases as his own original...?!

He’s even more impressed by the smartphone ring which also did not exist when he was alive, “This is useful!” He exclaims.

In addition to that, seeing stickers and electrical cords he is unable to hide his surprise - “When did all these smartphone accessories come into the world...”

But it seems that RG Jobs is most interested in cases.
“I really want to take one of these back to the Other Side,” he says as he closely scrutinizes a case he likes.
Since we are at it, here are the three best cases Jobs selected from all the many different types.

RG Jobs’ third favorite is a really cute heart-shaped rubber smartphone case (756 yen including tax).
The blue jewel set in the very center is impressive.
“This is very beautiful!” I didn’t expect him to select something this cute...

“Cool down and cool!” is what RG Jobs said is what attracted him to this case.
The blue gem in the middle of the red passionate heart is something that would help him cool down when his head became overloaded with ideas. He also said that the color combination was perfect and liked the design because he thought it was cool and reminded him of the expansive sky above.

His second choice was this impressive rose flower (1078 yen including tax).
At first glance this case stands out visually in a rather flashy way. It didn’t seem to fit Jobs’ image.

But, in a very firm voice he shouted, “I like rock n’ roll!” Now I understood why he liked it. (*It’s not clear whether the real Jobs liked rock or not)
Next he said, “Guns n’ Roses are the best!” Is it possible that he is mistaking this for an official Guns n’ Roses item....?!

And, it was the shiny, gold smart smartphone case (540 yen tax included) with a gold heart that he liked best.
Without a doubt it best seemed to fit his image.
Breaking into an impertinent smile he said, “Protect my smartphone!” And appeared most satisfied.
Really? It’s not as though it was made with real gold, but...

But even after he knew it was fake gold, RG Jobs never let go of that smartphone case.
“Metallic, hard, soft!”
In a way it did look hard but was soft to the touch and that must be why he liked it.

Jobs ended up buying all three!
The way to enjoy Harajuku culture is by first getting a smartphone case it seems.

Spins also has many other items in addition to smartphone cases!
Used items...

Super-cheap trending items, and the latest Harajuku fashion items you really want to have. According to one of the clerks in the shop, long T-shirts are now a hot-selling item! When you go shopping in Harajuku, be sure to stop by here!

What? It seems like RG Jobs is making an appointment. He seems to have become busy the moment he crossed over to This Side. He appears to be using the Guns’ rose pattern case.
I’ll show him another pop culture spot in Harajuku as soon as he finished his phone call.

More in the second part!

(*Please note that it is possible that the smartphone cases shown above may be sold out in which case different items will be displayed.)

Razor Ramon RG
Is a comedian belonging to the Yoshimoto Creative Agency. He and Razor Ramon HG make up the comedy team of Razor Ramon. He also garners attention on his own by dressing up like a celebrity and repeating the phrase "aru aru" which has become very popular.

Spins Harajuku Takeshita-dori
0120-011-984
Cute Cube Harajuku 2F, 1-7-1 Jingumae, Shibuya-ku, Tokyo
10:00 a.m. ~ 8:00 p.m.
http://www.spinns.com/