
Luxury Japanese fruit meets the mouth of Mr Sato.
Ever since we tried Japan’s most expensive variety of grape last summer, our taste buds have been yearning for another hit of sweet opulence.
Thankfully, the opportunity for another luxurious fruit tasting arose once again, and this time it was our Japanese-language reporter Mr Sato who won the janken competition in the office, meaning he was the lucky one who got to taste-test one of the country’s most expensive strawberries.


Grown in Miyagi Prefecture, these strawberries are called Migaki Ichigo Platinum. “Migaki” translates to “polished“, while “ichigo” means “strawberry“, creating an apt name for the fruit, which comes packaged like a polished jewel.

On the back of the case is the word “tochiotome“, a highly esteemed type of strawberry prized for its beautiful shape and colour, and sought after for its sweet, large, tender flesh.

Mr Sato had tried cheaper, supermarket-bought tochiotome strawberries before, but none of them had ever looked as shiny and enticing as this gem. According to the information he was given, Migaki Ichigo are produced by skilled strawberry farmers using cutting-edge “IT farming technology”, which makes it possible to produce consistently high-quality strawberries.

Lifting it out of its box, Mr Sato hesitated to eat such a grand specimen, but its perfect deep red hue and robust shape had him salivating.


As soon as he bit into the flesh, the juice from the fruit spilled out onto his tongue, sending out a bold sweetness and subtle acidity to his taste receptors. While the flavour was sublime, the texture was particularly exquisite – it was neither too hard nor too soft, helping to deliver the flavour of the juice in perfect measures.

It was at least two ranks above any other strawberry he’d ever tried in terms of flavour, appearance and delicate sweetness.

After tasting the expensive fruit, Mr Sato came to realise that not all strawberries are made the same. And while the high price tag might seem exorbitant at first, it was entirely worth it for the decadent experience.
The Migaki Ichigo is in season now, so if you’d like to treat yourself to a taste of luxury, keep an eye out for the jewel-like fruit at department stores or online at shopping sites like Yahoo, Amazon and Rakuten.
If you prefer to spend your hard-earned money on something a little more substantial, though, you might want to consider adding the $29 Japanese persimmon to your bucket list of expensive fruit experiences.
Related Articles
*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.
Popular Tours & Activitiess
Recommended places for you
-
Koiwai Farm
Other Nature
Morioka, Hiraizumi And Hachimantai
-
Asamushi Onsen
Hot Springs (Onsen) & Bath Houses (Sento)
Aomori, Hirosaki And Hachinohe
-
Aquamarine Fukushima
Zoos, Aquariums & Botanical Gardens
Fukushima, Koriyama And Iwaki
-
Oirase River
Rivers, Lakes & Canyons
Other Surrounding Areas Of Aomori
-
Hirosaki Park
Parks
Aomori, Hirosaki And Hachinohe
-
Hachimantai Aspite Line
Landscapes
Morioka, Hiraizumi And Hachimantai
-
Shopping in Akita: 11 Must-Buy Souvenirs & Where to Shop Near the Station and Airport
by: ShiroKu inc.
-
Ad
Meet GU, UNIQLO’s Stylish Sister Brand! Fashion-Forward Clothing in the Latest Colors (Featuring Exclusive Coupon)
-
Ad
Why Fukushima is the Next Big Food Destination in Japan The Foodie Paradise Only 90 Minutes from Tokyo
-
Smart Ways to Avoid Crowds and Enjoy a Safe, Comfortable Trip to Myoko, Niigata Prefecture.
-
Ad
Advice from the Experts at Hitohira: Here's How to Choose the Best Japanese Knife
-
What to Buy in Aomori? 11 Aomori Souvenirs Locals Actually Recommend
by: ShiroKu inc.
-
Niigata Bucket List: 26 Best Things to Do in Niigata Prefecture For Tourists (Attractions, Local Foods & Activities)
-
All About Yamagata's Exquisite Yonezawa Beef: Restaurants, Top-Grade Dishes & More!
-
Onsen in Yamagata: 5 Dreamy Hot Spring Towns to Visit
by: Sarah Dean
-
Sendai Umino-Mori Aquarium: Inside Northeast Japan's Largest Aqua Attraction
-
Where to Wine & Dine in Sendai - Northeastern Japan's Culinary Paradise!
by: Steve Csorgo
-
19 Best Things to Do in Morioka: See, Eat, and Shop Your Way Through Iwate's Capital City
by: Hiroko Ariga