HOME Tokyo and Surroundings Tokyo Tokyo Station Anime Merch, Limited-Edition Sweets & More! 10 Popular Souvenirs at First Avenue Tokyo Station
Anime Merch, Limited-Edition Sweets & More! 10 Popular Souvenirs at First Avenue Tokyo Station

Anime Merch, Limited-Edition Sweets & More! 10 Popular Souvenirs at First Avenue Tokyo Station

Date published: 28 November 2019
Last updated: 10 November 2020

First Avenue Tokyo Station is a shopping and dining area just outside the Central Exit on the Yaesu side of Tokyo Station. Aside from the restaurants, the shopping here is especially good for souvenirs. It’s no exaggeration to say that there are so many different types to choose from! You are certain to find something you like. The selection of anime and character goods is especially large - making it perhaps the largest in Japan!

Here we’ll take a look at 10 popular souvenir items to be found in the First Avenue Tokyo Station. Fans of these items will be in Seventh Heaven when they see the goods available, many of which can only be found here.

Table of Contents
  1. 1. Stationmaster Pikachu Pokemon Store Tokyo Station Shop Uniform ver. (1,790 yen including tax)
  2. 2. Spirited Away’s No-Face Gobbling Down Savings (5,280 yen including tax)
  3. 3. Crayon Shin-chan Ora tableware set (3,080 yen including tax)
  4. 4. Edomon de Baum - 10 pieces - (1,296 yen including tax)
  5. 5. Hokkaido Imokomachi (880 yen including tax)
  6. 6. Kyoro Ben (900 yen including tax)
  7. 7. Giant Dream Pocky (1,296 yen including tax)
  8. 8. Tokyo Station Marunouchi Station Building Palm-size Toy (1,595 yen including tax)
  9. 9. Rilakkuma Plush Toy (2,200 yen including tax)
  10. 10. Every Type of Dream Tomica (from 660 yen tax included in each price)
  11. Get limited-edition and popular souvenirs at First Avenue Tokyo Station!

1. Stationmaster Pikachu Pokemon Store Tokyo Station Shop Uniform ver. (1,790 yen including tax)

1. Stationmaster Pikachu Pokemon Store Tokyo Station Shop Uniform ver. (1,790 yen including tax)
Pokemon Store, Pokemon and Pokémon are registered trademarks of Nintendo, Creatures, and Game Freak

Needless to say, the popular anime Pokemon character Pikachu dressed in the stationmaster's uniform is a really cute stuffed toy. This Pikachu toy dressed in the trademark blue uniform of the stationmaster is only available at the Tokyo Station Pokemon Store and is especially popular with overseas visitors. Not only Pokemon fans, but everyone is so enamored by its cute smile that they invariably reach for it.

Find this item at the Pokemon Store Tokyo Station Shop

Store name: Pokemon Store Tokyo Station Shop
Hours of operation: 10:00 a.m. – 8:30 p.m.
Telephone: 03-5224-6121

2. Spirited Away’s No-Face Gobbling Down Savings (5,280 yen including tax)

2. Spirited Away’s No-Face Gobbling Down Savings (5,280 yen including tax)

A piggy bank in the form of the character No-Face appearing in Studio Ghibli's “Spirited Away”. When you put a coin on the plate that No-Face is holding, music starts to play, the plate tips back, and No-Face gobbles down the coin. Instead of a regular piggy bank, Ghibli fans are sure to love this enjoyable souvenir.

Find this item at Donguri Kyowakoku (Donguri Republic)

Shop name: Donguri Republic
Open: 10:00 a.m. – 8:30 p.m.
Tel: 03-5222-7871

3. Crayon Shin-chan Ora tableware set (3,080 yen including tax)

3. Crayon Shin-chan Ora tableware set (3,080 yen including tax)
© Yoshito Usui / Futabasha / Shinei / TV Asahi / ADK

This set includes a rice bowl, soup bowl, and chopsticks modeled after those used by the character Shin-chan in the popular anime Crayon Shin-chan. The high-quality, easy-to-use embossed bowls sporting illustrations of squid and octopus are rather durable, making them a favorite with fans.

Being able to use these Shin-chan-themed items on a daily basis has made them so popular it’s hard to keep them stocked and on the shelf. These are great souvenirs and gifts for fans who are collectors as they come in blister packs.

Find this at the Crayon Shin-chan Official Shop - Action Department Tokyo Station Shop

Shop name: Crayon Shin-chan Official Shop - Action Department Tokyo Station Shop
Open: 10:00 a.m. – 8:30 p.m.
Tel: 03-6259-1919

4. Edomon de Baum - 10 pieces - (1,296 yen including tax)

4. Edomon de Baum - 10 pieces - (1,296 yen including tax)

Baumkuchen is a popular sweet that is easy to eat and this one is coated with 4 layers of chocolate. This is an original product that comes in a package that projects an image of Edo. This chic package is reported to be popular with men customers. This high-quality baumkuchen tastes as good as it looks making it the perfect souvenir!

Find this at the Tokyo Souvenir Center

Shop name: Tokyo Souvenir Center
Open: 9:00 a.m. – 9:00 p.m.
Tel: 03-3211-8281

5. Hokkaido Imokomachi (880 yen including tax)

5. Hokkaido Imokomachi (880 yen including tax)

Hokkaido Imokomachi is a colorful potato snack made from unusual types of Hokkaido potatoes (Toyoshiro, Northern Ruby, Kitamurasaki). It has a mellow and gentle saltiness owing to the use of Okhotsk salt. The flavor of the ingredients and their crisp, pleasing texture make it a snack that you can't stop eating once you start. The bright, natural colors are also pleasing to the eye. This just-fried product is a limited edition premium potato snack offered by Calbee+.

Find this at the Calbee+ Tokyo Station Shop

Shop name: Calbee+ Tokyo Station Shop
Open: 9:00 a.m. – 9:00 p.m.
Tel: 03-6273-4341

6. Kyoro Ben (900 yen including tax)

6. Kyoro Ben (900 yen including tax)

Kyoro Ben is a package resembling a train station boxed lunch packed with five popular Morinaga sweets: 1 box each of Peanut Choco Balls (28 grams), Strawberry Choco Balls (25 grams), Lightly Salted Ottotto (52 grams), Hi-chew Mini (40 grams), and a Ramune bottle (29 grams). It also contains a pencil in the shape of chopsticks, a Mt. Fuji chopsticks bag, and an eraser. The Ottotto represents the rice and the other sweets the other ingredients in a boxed lunch. It's also fun trying to make your own original boxed lunch!

Find this at the Morinaga Candy Shop

Shop name: Morinaga Candy Shop
Open: 9:00 a.m. – 9:00 p.m.
Tel: 03-6269-9448

7. Giant Dream Pocky (1,296 yen including tax)

7. Giant Dream Pocky (1,296 yen including tax)
(Ⅽ)Ezaki Glico Co., Ltd.

Giant Dream Pocky is a box of amazingly giant-sized Pocky of five different flavors: chocolate, strawberry, matcha, melon and grape. The combination of chocolate and fragrant pretzel has an exquisite taste, making this the most popular item in the store. The five flavors are packaged in 20 bags, so you can choose your favorites and share with friends, which makes them popular as souvenir gifts. This limited-edition item is sold exclusively at Glico-ya in Japan, making it one of the most popular items sought out by foreign tourists!

Find this at Glico-ya Kitchen Tokyo Station

Shop name: Glico-ya Kitchen Tokyo Station
Open: 9:00 a.m. – 9:00 p.m.
Tel: 03-6269-9828

8. Tokyo Station Marunouchi Station Building Palm-size Toy (1,595 yen including tax)

8. Tokyo Station Marunouchi Station Building Palm-size Toy (1,595 yen including tax)
(C)2019 SAN-X CO., LTD. ALL RIGHTS RESERVED. Approved by East Japan Railway Company

Sumikkogurashi is a set of adorable characters that will warm you heart. The Tokyo Station Marunouchi Station Building Handheld Toys is a set of these adorable characters placed in a Tokyo Station Marunouchi setting. Placing them in a station setting is a novel idea. This is also a popular souvenir item that can only be purchased here at the Sumikkogurashi Tokyo Station Shop.

Find this at the Sumikkogurashi Tokyo Station Shop

Shop name: Sumikkogurashi Tokyo Station Shop
Open: 10:00 a.m. – 8:30 p.m.
Tel: 03-3201-5888

9. Rilakkuma Plush Toy (2,200 yen including tax)

9. Rilakkuma Plush Toy (2,200 yen including tax)
(C)2019 SAN-X CO., LTD. ALL RIGHTS RESERVED. Approved by East Japan Railway Company

Unbelievably cute! Just looking at it will warm your heart! That is true for children and adults alike when it comes to Rilakkuma. As with Sumikkogurashi, Rilakkuma is another plushie made in collaboration with Tokyo Station Marunouchi Station Building. This popular item sold only here has a cute Tokyo Station Marunouchi Station Building and strawberry motif.

Find this at the Rilakkuma Tokyo Station Shop

Shop name: Rilakkuma Tokyo Station Shop
Open: 10:00 a.m. – 8:30 p.m.
Tel: 03-3213-5501

10. Every Type of Dream Tomica (from 660 yen tax included in each price)

10. Every Type of Dream Tomica (from 660 yen tax included in each price)
Tomica is the registered trademark of Takara Tomy Co., Ltd.

Dream Tomica is a collaboration with many popular characters such as Doraemon, Hello Kitty, and Pokemon. Japanese anime and characters are very popular overseas, so many foreign tourists who are fans of them come to the store. Here both children and adults will find an exciting selection of toys from which to choose. These make especially good souvenirs because many of them cannot be obtained overseas, but only here.

Find this at the Tomica Shop Tokyo Station Shop

Shop name: Tomica Shop Tokyo Shop
Open: 10:00 a.m. – 8:30 p.m.
Tel: 03-5220-1351

Get limited-edition and popular souvenirs at First Avenue Tokyo Station!

It's quite possible that you will come here to purchase limited-edition and popular souvenirs for family and friends, but end up buying some for yourself. Check out First Avenue Tokyo Station where you can find everything you want to buy, from popular characters to sweets.

Writer: Miyuki Yajima

  • First Avenue Tokyo Station
    東京一番街
    • Address 1 chome 9-1, Marunouchi, Chiyoda City, Tokyo 100-0005
    • Nearest Station Tokyo Station
    • * Hours vary according to the shop

*This information is from the time of this article's publication.
*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.

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