All five shops are on the east side of Shinjuku Station. Follow the order below for around 20 minutes of walking in total. Allow about 1.5–2 hours for the whole route, including shopping.

Sekaido (Shinjuku-sanchome Station, Exit C4)
↓ About 3 minutes on foot
Shinjuku Sanchome Loft (Shinjuku Marui Main Building, 3F)
↓ About 7 minutes on foot
Pensta (Lumine Est, B1)
↓ About 2 minutes on foot
BicCamera Shinjuku East Exit Station Store
↓ About 5 minutes on foot
Don Quijote Shinjuku Kabukicho

When to start: Sekaido opens at 9:30 AM, while Loft and Pensta open at 11 AM (Pensta opens at 10:30 AM on weekends and public holidays). Don Quijote is open 24 hours. Start at 11 AM or later to visit them in order. If you finish after dark, you can enjoy Kabukicho’s neon lights, too.

At the Shinjuku-sanchome intersection, look for a building with distinctive reddish-brown arches. In a second-floor window, a wide-eyed Mona Lisa stares out with her mouth open in surprise. Welcome to Sekaido. The vertical sign by the entrance boldly promises Japan’s lowest prices for frames, paintings, and art supplies. Inside, rows of “Sekaido special price” labels carry that bargain-hunting spirit through the store.

The store’s six floors are organized by specialty.
・1F: Stationery, office supplies, premium writing instruments including fountain pens, and postcards
・2F: Design and drafting supplies, Western-style paper, and washi paper
・3F: Western and Japanese painting supplies, modeling materials, plaster casts, and calligraphy supplies
・4F: Frames for watercolors, photographs, and prints, plus hanging scrolls
・5F: Oil painting frames and temporary exhibition frames
・6F: Art school and gallery

Don’t miss the third floor. Maimeri oil paints from Italy and Holbein acrylics create a wall of color, while colored pencils line up by shade number, from pale tones to rich hues. It’s a delight just to browse. From a single sketching pencil to a full set of oil paints, the selection draws professional artists and art students as well as hobbyists looking for pencils they’ll love using.

Shopping tip: Have a piece you’d like framed? Head to the fourth or fifth floor, where you can choose a frame and request framing. Ask staff about membership discounts and their conditions.

・Address: Sekaido Building, 3-1-1 Shinjuku, Shinjuku-ku, Tokyo
・Hours: 9:30 AM–8 PM; open daily except during the New Year holiday period
・Access: About 1 minute on foot from Exit C4 of Tokyo Metro Shinjuku-sanchome Station, or about 7 minutes from JR Shinjuku Station’s Southeast Exit

Loft returned to Shinjuku on November 21, 2025, opening a large, single-floor store on the third floor of the Shinjuku Marui Main Building. Its roughly 1,280-square-meter (13,778-square-foot) sales floor carries around 25,000 items, including about 11,000 stationery items and small accessories. At the top of the escalator, a curving yellow wall and a large LOFT logo greet you. Bright and open, the layout makes browsing especially easy.

Pens are organized into multicolor pens, oil-based ballpoints, and gel ballpoints, with a wall of shades to choose from. Planners, cards, and even New Year’s cards for 2027 were already on display when we visited. The “LOFT MEETS JAPAN” souvenir section selects products around eight themes: tea, relaxation, Japanese style, connections, photography, palm-sized items, cities, and collecting.

A wall of Japan-made travel magnets (700 yen each) features designs such as Kabukicho Ichibangai, Tokyo Station, and Mount Fuji. They make lovely souvenirs of your Shinjuku outing. With home accessories and cosmetics, too, there’s plenty for the whole family to browse.

Shopping tip: At opening, the store offered stationery collaborations with longstanding Shinjuku favorites including Shinjuku Nakamuraya, Oiwake Dango Honpo, and Menya Musashi. Limited-edition stock changes, so look for signs indicating Shinjuku exclusives.

・Address: Shinjuku Marui Main Building, 3F, 3-30-13 Shinjuku, Shinjuku-ku, Tokyo
・Hours: 11 AM–8 PM; closed on the same days as the Shinjuku Marui Main Building
・Access: About 1 minute on foot from Tokyo Metro Shinjuku-sanchome Station, or about 5 minutes from JR Shinjuku Station’s East Exit

The penguin you know from Suica transit cards has a shop of its own in Shinjuku. Pensta sits on the B1 floor of Lumine Est. It’s compact, but its entrance packs in plenty of charm: large Shinjuku lettering on a mint-green wall, a penguin on a swing against the city’s skyscrapers, and a “penguin store manager” statue wearing a green-and-white striped hat and carrying shopping bags. You’ll want a photo before you even step inside.

Alongside stationery, you’ll find penguin goods that aren’t easy to come by elsewhere. The lineup includes an IC card holder patterned after a Suica card (2,530 yen), a trifold wallet with a penguin face (3,960 yen), watches with a moving penguin, socks with penguin embroidery, and even penguin-face slip-on shoes. There are also store-exclusive items themed around Shinjuku Station. Stop by between trains and take home a keepsake you can only buy here.

Shopping tip: JR East has announced that the Suica Penguin will “graduate” as Suica’s mascot at the end of fiscal 2026 (March 2027), passing the role to a new character. If you collect penguin goods, now could be a good time to browse. Check official announcements for details about future merchandise sales.

・Address: Lumine Est Shinjuku, B1F, 3-38-1 Shinjuku, Shinjuku-ku, Tokyo
・Hours: Weekdays 11 AM–9 PM; weekends and public holidays 10:30 AM–9 PM
・Access: Directly connected to JR Shinjuku Station’s East Exit

Just outside Shinjuku Station’s East Exit, BicCamera is a handy place to restock after your stationery walk. B2F carries office supplies such as calculators, printer ink, and copy paper. On 1F, you’ll find souvenirs and digital accessories including power banks and cables, while 3F offers travel essentials such as suitcases and prepaid SIM cards. It’s a convenient stop for picking up things you need on your trip.

Shopping tip: Get a BicCamera coupon through LIVE JAPAN before you go and show it at checkout for up to 7% off. Check the coupon page for applicable conditions.

・Address: 3-26-10 Shinjuku, Shinjuku-ku, Tokyo
・Hours: 11 AM–10 PM; open daily
・Access: About 1 minute on foot from JR Shinjuku Station’s East Exit

Packed your day so full that you only remember the souvenirs after midnight? Don Quijote’s 24-hour opening hours come to the rescue. Its stationery section is smaller than those at specialist stores, but you can pick up character goods and affordable stationery alongside snacks, drugstore products, and souvenirs. After dark, the neon-lit building at Kabukicho’s entrance becomes part of Shinjuku’s nighttime scenery, making it a fun final stop.

Shopping tip: Don Quijote operator PPIH has announced that consumption tax refund application fees at its group stores will be waived from November 1, 2026. A fee set by the refund provider still applies if you choose to receive your refund in cash at the airport. Don Quijote coupons are also available through LIVE JAPAN.

・Address: 1-16-5 Kabukicho, Shinjuku-ku, Tokyo
・Hours: Open 24 hours
・Access: About 5 minutes on foot from JR Shinjuku Station’s East Exit

・Tax-free shopping switches to a departure refund system in November 2026: Pay the tax-inclusive price at the store, then receive a consumption tax refund after customs confirmation at an airport or seaport when leaving Japan. Purchases must total at least 5,000 yen before tax at the same store on the same day, and you must leave Japan within 90 days of purchase. Keep the goods accessible for customs inspection, rather than packing them in checked baggage beforehand.
・Try before you buy: Many stationery shops have areas where you can test pens. Compare tip widths, ink colors, and how each pen feels on paper before choosing.
・Look for exclusives: Limited-edition items featuring Shinjuku Station, Kabukicho, or the Suica Penguin can be hard to find elsewhere. If something catches your eye, it may be worth picking up while you’re here.
・Check opening hours: Sekaido opens earliest at 9:30 AM, while Loft is open from 11 AM to 8 PM. To visit all five shops, aim to start around midday.

Shinjuku’s streets are always bustling, but step inside a stationery shop and the pace seems to slow. Colored pencils arranged by shade, a Kabukicho magnet, a Suica Penguin card holder: these small finds can bring memories of your Shinjuku trip into everyday life.
Ready to browse? Grab your wallet and head out on a Shinjuku stationery hunt!

*Information is based on reporting in October 2026. Prices, opening hours, and products may change. Check each store’s official information before visiting.