When it comes to Tokyo’s anime scene, Akihabara is the classic destination, but Shinjuku is quickly emerging as a must-visit alternative. From the latest goods to rare collectibles, Shinjuku has become one of Tokyo’s most underrated anime shopping spots. Its biggest strengths are the efficiency of having many stores conveniently located near the station and the exclusivity of official character shops you won’t find in Akihabara. In this neon-lit city rich in history and culture, why not search for your own unique favorites?

Around Shinjuku Sanchome Station, you’ll find several large shopping complexes home to anime stores, all within easy walking distance. Many character shops are also close to JR Shinjuku Station, making it easy to visit multiple stores on foot.
While Akihabara offers the thrill of exploring a wide area packed with countless stores, Shinjuku’s compact layout makes shopping far more efficient. You can make the most of your sightseeing time and still enjoy a fulfilling shopping experience even on a tight schedule. Many stores also offer tax-free shopping and coupons, letting you shop smart and save all in one place,another convenience unique to Shinjuku.

Stores like Animate, Surugaya, and Lashinbang offer a wide variety of anime merchandise, including many items that are hard to find outside Japan. But what truly sets Shinjuku apart is its concentration of official character stores featuring Japan’s most beloved icons, including Chiikawa, Godzilla, Disney, Sanrio, and ARTNIA (Square Enix’s official shop).

These stores offer Japan-exclusive items that make for unforgettable souvenirs, unavailable even in Akihabara or Ikebukuro. In addition to the latest releases, Shinjuku’s secondhand stores offer the thrill of treasure hunting for rare items from older series, making its lineup one of the most diverse and exciting in Tokyo.

Shinjuku is packed with a variety of anime shops conveniently located near the station, where you can find everything from new releases to limited-edition goods. Even a brief stop between sightseeing stops promises plenty of fun discoveries.

Animate is Japan’s leading specialty chain for anime merchandise, with branches nationwide. One of its biggest strengths is its wide selection not only of anime goods but also of books, CDs, Blu-rays, and DVDs related to anime and pop culture.

At Animate Shinjuku, shelves are packed with everything from popular shonen manga and photobooks to niche and hard-to-find titles, creating an impressive display of variety. Many of the books are Japanese-language editions rarely available overseas, so if you spot an illustration you like, grab it while you can. Some manga and CDs even come with Animate-exclusive bonus items, many of which are available only in Japan, so be sure to check for these limited perks before you leave!

Expanding steadily across Tokyo, Lashinbang is a well-known secondhand chain that specializes in anime, games, and character goods. Thanks to its specialized focus, you can often find merchandise from anime series that have already ended. Inside the Shinjuku branch, shelves are neatly lined with badges, keychains, and figures from popular titles such as Chiikawa and Pokémon, as well as posters and other character collectibles.

A highlight of this location is its spacious Premium Item Corner, which is larger than the ones found in most other Lashinbang stores. Here, you’ll find rare Gundam plastic models, top-tier Ichiban Kuji prizes from Jump titles, and event-exclusive merchandise items so exclusive that even in Japan it’s hard to come by. If you find something you love here, don’t hesitate, it’s likely a once-in-a-lifetime discovery.

This specialty shop is dedicated to Chiikawa, the adorable character that originated on social media and is beloved across Japan. The walls are covered with illustrations of Chiikawa and friends, making you feel as if you’ve stepped right into their world. The store features everything from plush toys and apparel to stationery, each item overflowing with cuteness.
A must-see detail is the autograph by the creator, Nagano, displayed in every Chiikawa Land location. The Shinjuku branch’s version features Momonga, making it a perfect photo spot.

Don’t miss the Tokyo-exclusive items such as plush keychains, tote bags, and hand towels that capture the essence of Chiikawa in Shinjuku’s neon atmosphere. The store is often crowded, with long lines at the registers, so it’s best to visit with extra time. New product releases often require advance reservations, which is why checking the official website beforehand is highly recommended.

Located on the first floor of Shinjuku Marui Annex, right next to the famous “Godzilla Head” landmark, the Godzilla Store Tokyo is a must-visit for fans of the King of Monsters. As soon as you enter and turn left, a massive Godzilla statue greets you with an incredible presence, instantly setting the mood.
Inside, you’ll find meticulously crafted figures, dynamic T-shirts featuring comic-style artwork, and adorable chibi-style plushies perfect for casual fans. The writer’s personal favorites are the store-exclusive items like clear files and bath towels designed with “Tokyo” motifs, which make great souvenirs for friends and family.

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Located near the headquarters of the world-renowned game company Square Enix, ARTNIA is a unique space combining a shop and café that transports visitors straight into the worlds of the company’s iconic games.

The shop features a full range of goods from beloved series including Final Fantasy and Dragon Quest, along with popular franchises like Kingdom Hearts and NieR. Toward the back of the shop, the art area showcases beautifully arranged figures surrounding a crystal fountain, creating an atmosphere that feels like stepping into a game.

At the café, you can enjoy themed treats such as Slime pancakes and exclusive desserts, making it a must-visit for fans who want to fully immerse themselves in the Square Enix universe.

Disney Flagship Tokyo in Shinjuku is one of the largest Disney stores in Japan. Spanning two floors, it dazzles with sparkling lights and elegant displays, immersing visitors in the magic of Disney the moment they step inside.
The shop offers a complete lineup of Disney character and movie-themed merchandise, with seasonal collections that are especially worth checking out. During a recent visit, the store featured adorable Halloween decorations and a wide range of exclusive items that made it hard to leave empty-handed.
A highlight of the store is the Japan-exclusive “Japanese Style” series, which includes plush toys dressed in festival outfits and traditional Japanese tableware such as chopsticks, bowls, and chopstick rests. These make perfect souvenirs and are especially popular among international visitors.

The largest Sanrio flagship store in the Shinjuku area brings together a full lineup of adorable character goods and offers tax-free shopping, making it especially convenient for travelers.
At the entrance, you’ll be greeted by a large Hello Kitty monument standing approximately 180 cm tall, including its base. Beyond that, colorful decorations such as wrapping paper-patterned walls and strawberry-shaped lamps create a dreamy, cheerful atmosphere that is sure to lift your spirits.

In addition to plush toys and accessories featuring Hello Kitty, Kuromi, Pompompurin, and Pochacco, this store also carries travel-friendly items such as travel cases and suitcases, perfect for fans who want to add a touch of Sanrio magic to their journeys.

Many stores in Shinjuku offer tax-free shopping and special coupons, allowing you to find your favorite anime merchandise at great prices. By taking advantage of the benefits offered at each location featured in this article, you can enjoy a smarter and more rewarding shopping experience during your trip.

With three locations across Shinjuku, Bic Camera is not only a well-known electronics retailer but also a surprising treasure trove for anime fans. You’ll find smartphone cases, chargers, and other accessories featuring popular characters that are hard to resist. The store also sells snacks and cosmetics, as well as fun character collaborations and limited-edition products.
Bic Camera’s tax-free service makes bulk shopping simple and convenient, and its central locations allow for quick visits between sightseeing stops. Plus, you can use exclusive LIVE JAPAN coupons for additional savings, making it one of the most budget-friendly options for travelers.

Tax for some products is 8%. This coupon is valid for tax-free shopping only.This coupon cannot be applied to some products, including but not limited to, Apple genuine products, non-Japanese brand watch, Grand Seiko products, game consoles and the brand's genuine accessories, game software, PlayStation VR, Meta Quest, selected Panasonic products, DJI products, selected FUJIFILM products, selected alcohol such as whisky, outlet products and second-hand products. Japanese Sake (excluding Dassai and Hakkaisan) is applicable to 3% off. Alcohol must be paid at a designated check-out counter. This coupon cannot be combined with other campaigns, discounts, or coupons. BicCamera reserves the right to change the terms and conditions of this coupon without advance notice. Please ask BicCamera staff for more details.

Located at the entrance of Kabukicho, Don Quijote Shinjuku Higashiguchi Main Store is a lively, full-scale discount store packed with energy. On the first floor, you’ll find shelves lined with anime and character-themed goods.
Particularly eye-catching are the Japanese-patterned character keychains and seasonal apparel collaborations, which make unique and affordable souvenirs perfect for friends and family. The store stays open late into the night, allowing visitors to shop conveniently after sightseeing or dinner, and LIVE JAPAN coupons can be used here for even greater savings.

While redevelopment is currently underway around the west exit of Shinjuku Station, the beloved Odakyu Department Store, formerly known as Odakyu HALC, still offers new and exciting finds. In the first-floor accessory and gift section and the second-floor handbag area, you’ll often find stylish items featuring collaborations with popular characters that are sure to catch your eye.
For the latest availability, it’s best to check the official website or visit the store directly. Coupons are also accepted, allowing you to make the most of your visit.

Directly connected to JR Shinjuku Station, Keio Department Store offers effortless access as soon as you step off the train. On the first floor, you might come across adorable character-themed socks and handkerchiefs, cute everyday items that are both practical and stylish.
In the basement food section, you’ll also want to keep an eye out for character-themed snack boxes made in collaboration with Japanese confectionery brands. These make delightful edible souvenirs that combine Japan’s famous sweets with beloved characters.

Shinjuku is gaining attention as a top destination for anime shopping, thanks to its unbeatable convenience with many stores directly connected to the station. From comprehensive stores like Animate and Surugaya to one-of-a-kind specialty shops, such as Chiikawa Land and the Godzilla Store, you can easily explore everything from the latest merchandise to rare collector’s items.
What makes Shinjuku special is how easily you can combine anime shopping with sightseeing or everyday shopping. So, don’t limit your search to Akihabara, venture into Shinjuku and discover one-of-a-kind treasures you can only find here.